What Does Russia’s Rebranded McDonald’s Look and Taste Like? | WSJ

Former McDonald’s restaurants reopened in Russia under a new name and with a new menu. Crowds of Russians visited a rebranded store in Moscow, many glad to find that the logo and many of the meals were very similar to the original American version. Photos: Valery Sharifulin/Zuma Press, Evgenia Novozhenina/Reuters
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#McDonalds #Russia #WSJ

[@mayen67]

80% of the Macdonalds ingredients for McDonald's in Russia were manufactured from russian 3rd party businesses. So they still have all the recipies for the food, so it will be the same as McDonald's.

[@JamesSmith-ix5jd]

what were the 20%?

[@benice6908]

@@JamesSmith-ix5jd probably U.S and China

[@HiPlains1]

McDonald's still makes profit on all the food regardless of where it's manufactured. There was already some of the restaurants that were franchised before McDonald's removed their name. The only difference now is that they are all franchised. But they still make profit on all the food in all of those franchises. They just don't own the physical restaurants anymore. But from what I understand they have the right to buy them back later on. So all this is is b******* McDonald's trying to look good making people think they pulled out completely. Nope they're still making a lot of money there from the food served that's how it works with their franchises. McDonald's looking like the goody goody corporation I'm surprised more is not spoken about this all they did was remove the brand names.

[@ishizukahikaru643]

I think now there is wiggle room to adjust the recepites to make it healthier and taster. In Japan the taste of Macdonalds is not that great with its bare minimum burger. Still perfer freshness burger, wendy's or burger king over macdonalds.

[@darkbendover]

why did they cancel big mac? they can just change the name but retain the ingredients.

[@pedroribeirocanoas6600]

At the end of the day, it's the workers who make the food, not the company. McDonald’s left Russia, but the workers are still there.

[@lifeisneverthesame910]

let's see what happens next year..

[@mrssomeone2143]

@@lifeisneverthesame910 relax. anyone can make fried chicken, burger, and french fries, really

[@d-pain4844]

@@lifeisneverthesame910 even I can make one better than McD

[@drakecarter1780]

Are Americans suppose to care? Stand with Ukraine!

[@mozambique9113]

@@drakecarter1780 american's ignorant is what made America is, today 🇺🇸

[@curiouspeople6441]

This is actually a win for Russia 🇷🇺, they don’t need to pay 10% franchise fees to McDonalds anymore .

[@CeoLogJM]

And for other countries in the future, remember(!): If you want more tourist money, forbid them from leaving your country! That's what I call a win.

[@trucctrucc245]

@@CeoLogJM this is the most borat kind of qoute i've ever heard

[@fredrikh9299]

Very patriotic to copy-pase the USA. The "Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@kenlompart9905]

@icky Vicky And the only idea they can come up with is to ripoff successful businesses.

[@PerryKobalt]

@icky Vicky Oloddimir Elensky Thanks V and Z Now these symbols are fascist according to you!

[@lindyf381]

This looks like a Russian gain/advantage. Anyone else starting a new business from scratch can never have the same advantages- A large chain of restaurants with trained staff & inventory, a big national reputation of being a known burger 🍔 joint, A business blueprint with business systems that are well proven to be money 💰 making. No one in the whole world- yet the Russian have it all & will just carry on where McDonald's left.

[@hivaladeen4892]

Not really a gain though, it’s just cashing in. What they get upfront now in terms of the network/logistics that McDonald’s put in place there, they’ll lose out in any future investment from companies in the west, whilst the rest of the word does and subsequently grows. Have you seen what happens to dictatorships that sieze/nationalise everything in one swift move? They get a lot upfront but no one to do business/invest because why would you spend billions in a place that could take it off you tomorrow?

[@botking7760]

@@hivaladeen4892 how’s Russian McDonalds nationalized? It’s owned by a businessman and operates as a private company. McDonald’s is no high tech, there is nothing super secretive about it. Old McDonald in Russia pretty much use everything made in Russia anyways. Why let a foreign company rip off the profits when a Russian replacement can do the same?

[@botking7760]

@@hivaladeen4892 also Russian government didn’t take anything off. All the big US companies chose to shut down their business Russia for PR concerns. Neither Russian government nor those big companies want to stop doing business if not because of the war. Russia government needs employment and tax, American international corporates need profits.

[@Makes_me_wonder]

This cashing out probably took away a massive chunk out of Russia's FOREX reserves. That is definitely not Russia's gain.

[@smoochie3331]

The comedy is American foods would kill more Russians than the American weapons sent to Ukraine.

[@indiainmotion]

Marriot called. They want their logo back.

[@markan7550]

MOS Burger logo.

[@3446]

Russia: Come take it then. Come.

[@haikalhadzik7744]

What's a marriot?

[@slopez5495]

It's a mirror image of the old Warner Bros Communication logo!

[@HacksignKT]

@@markan7550 looks nothing like most burger

[@patriotsakaalsalazar4111]

Ofcourse it's thesame. It just has a different name. I think it says that McDonalds lose 550 million a year by leaving Russia.

[@fredrikh9299]

Yes, that

[@shdmd2118]

And those losses will become lost American jobs and worse the economy Stop funding this goddam war

[@sorvex9]

A Bill happily paid, this is one of the good things McDonald’s did

[@mikexhotmail]

Weird how McDonald’s never left America when they invaded Iraq and Afghanistan.

[@tarang926]

iraq & afaganistan are not a democractic liberal country.so nobody care.

[@twoplus7647]

Only US is allowed to invade and destroy countries.

[@youtubesuck_ZOV]

Двойные стандарты:) лицемерный запад

[@fredrikh9299]

The west is supporting people fighting for democracy, not islam.

[@starofdabloc]

Because it originates in the U.S. and is it’s biggest profit 😂😂 duh! Why would they leave the country that they founded it in?

[@yanv33]

It shouldn't be difficult to make a better burger than McDonald's Every other country should follow suit!

[@aryavart296]

Mcdonald isn't about being the best burger, It has a particular taste for which people are nostalgic. It is just the same as making an objectively better cola drink but that isn't quite coca cola, people will always buy coca cola. So I think maket will always be there for Mcdonalds.

[@Makes_me_wonder]

You know this probably took away a massive chunk out of Russia's FOREX reserves, right ?

[@sko1beer]

The new guys using macd old supplies and staff how would it’s taste change?

[@dachochiyo3992]

It’s not popular in Vietnam. Macdonald give up caused people eating vegetables and fast food is not good for their health

[@VOL4ARA]

Угу, вторгнуться в соседнюю страну из-за "исторической несправедливости"?

[@captain_context9991]

I have been to Russia plenty, and.... I have never noticed McDonalds being a big deal there.

[@TheZachary86]

The west wants to make it a big deal. I remember when headlines saying McDonald’s pulling out. It was so overhype

[@vyros.3234]

It was in the USSR. It was the first Western business to enter the USSR I believe. It also was extremely cheap food at a time when food was scarce and expensive most of the time(from end of WW2 to the fall of the USSR).

[@Kennon959]

Must've only been in the big cities. in the small ones it's a BIIIIG deal with people looking forward to Mcdonalds when visiting another city that has it. where it's been a long time it's as per usual. P.S. I've lived in Russia for close to a decade

[@viktorbranco8362]

It's just a psychological principle of addiction. Take something away and it's suddenly considered more valuable than it was considered when it was available.

[@GURken]

because Russia's main fast food is shawarma

[@takudzwamashamba7453]

To be daft is to believe it’s going to taste terrible seeing it’s literally replacing Macdonalds there which had Russian workers who knew how to do this and have the experience. It’s literally a + for the Russians. Lol

[@wc9928]

Mcdonald's hired them and trained them yes

[@luckyluke1503]

Look at the menus. It’s 145 Rubles for egg sandwich and hash Browns. It’s like $2 for that. The same thing here in Canada would be over $5.

[@david.ricardo]

this is a great example of the concept of purchasing power parity, economists even use McDonald's menu to measure it, look up The Big Mac Index.

[@luckyluke1503]

@@david.ricardo well Big Mac is $5.69+ Tax just for the sandwich. It’s a joke

[@Asya062]

Yeah, but minimum salary per month in Russia is around 350 Canadian dollars :) Do you still envy Russians? What a great rich country lol

[@markmaki4460]

And the Canadian government would probably impose hefty duties on the food, so one would be forced to smuggle in order to take advantage of the prices. Where is Kramer when you need him?

[@working2bselfsufficient724]

But in Canada what's the average income and then look at Russias average income. They paying a lot higher % of their income for food vs almost anywhere in the west.

[@az77677]

I wish Africa can learn from Russia mindset to be self reliant and stop defending and believing on the colonial wests

[@Error_694]

Unlikely considering the systemic corruption.

[@user-bq3cx3cd8j]

@icky Vicky We're not completely self-reliant YET, but we will, sooner or later. Did it back in Ussr times, surely can repeat today. The course is already set, western companies are not welcome, carand airplaine production will intensify soon. About Taiwanese chips... Let's see for how much longer that island will remain pro-American :)

[@user-pp2uf2qt7f]

@icky Vicky You forget that Russia is the largest country in the world by far, with the most resources, if they strengthen their domestic economy and have good business ties with Chinese and the rest of Asia, they can achieve a lot of things.

[@jiangxiaoyu-love]

@@user-pp2uf2qt7f You are right. Russia should work with Asia countries especially China and to boast up the domestic economy. Just forget about USA and Europe.

[@Vamavid]

This is a win for Russian oligarchs. Foreigners multinational corporations built the businesses and trained the staff. Russians then buy the businesses for pennies on the dollar.

[@walkfromwalkstreet]

All rights to McDonald's remained with McDonald's. The new logo and name also belong to McDonald's Rus. In fact, McDonald's is as it was, and remains, just changed the name. All points were sold for 1 ruble, but with the right to buy. So if McDonald's wants to officially return, it will pay the same price.

[@DrScarface74]

American oligarchs do the same for decades with american student start ups

[@shaharomghanimuzik9323]

All country must do the same, avoid the monopoly.

[@iuprising1551]

Agreed

[@theanonymousmrgrape5911]

It’s funny that they can’t serve a big mac analog due to copyright reasons, yet Mcdonalds actually stole the big mac to begin with from Big Boy.

[@portostrengthunion]

Cite proof?

[@lanzi7912]

No they didn't

[@davlid100]

America is making Russia great again 👍

[@fredrikh9299]

Exactly my thought :)! Very patriotic to copy-pase the USA. The "Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@thewedge8823]

The best Russian fast food chain is called Teremok. absolutely amazing

[@user-xv1zi6po3q]

+

[@matiassam2507]

Portion is way to small and pricey tho, at least when compared to McDonalds, KFC or BK

[@mikejohnson6686]

Shawarma from the street 😆

[@FELIPEFODAOBR12]

To be honest, the new one looks much more classy and gourmet. Just better in general when compared to McDonald's

[@oliver6002]

Its the same , exept logo , what is Air Berlin logo.

[@ladboii2901]

Everything else is better than mcdonalds

[@FELIPEFODAOBR12]

@@ladboii2901 lol I cant disagree

[@GamingwithBlaze]

@@ladboii2901 fax

[@pussmagic1541]

Gee, I wish we have one of them in my country, nearly a 1000 Macca's stores is way too much for me and too many American fast food chains. Give one to Sydney, one to Melbourne and one to Brisbane to start of with. I even to try all of the meals they have.

[@MegaPapa8888]

Market will always find alternatives. People will get used to the new food and maybe new taste.

[@Artyom_K.]

Taste remained absolutely the same.

[@user-ih8fj6qd3q]

the taste is the same

[@Cousgoose]

@@Artyom_K. key word: “maybe”

[@johnnydapunk]

Boom! Funny how Oleg Paroyev who is the new face of this new business started working for McDonalds Russia in 2015 and was promoted to the role of senior Vice President of McDonalds Russia in February of 2022. Not suspect at all… 😂 Same company different colours

[@The-od1-out]

Copy and paste man 🤣

[@dannieduplessis2432]

@@The-od1-out soooooo truuuueeee.....bahahaha......

[@user-gc1hg9sp9k]

Just like coca cola create a fanta brand in germany durung nazi era

[@meekmeads]

McDowell's mate.

[@fslurrehman]

Self reliance is need of the day.

[@andrewhanson1180]

I don’t poke my nose into the current situation but I’m really happy that the people of Russia can at least still enjoy their comfort food during these wicked times.

[@paulelunico]

Russia is an example of "when life gives you lemons, make lemonade". They are wisely turning aroung every negative outcome.

[@HiThisIsMine]

They have no choice.. life didn’t give them lemons… it took their lemonade away, so they decided to make limeaid instead. It’s an attempt to show the world they don’t need the west… it won’t last long. They don’t have the infrastructure or corporate management to continue this for long or on a similar scale or quality.

[@user-ui1ww9qb3k]

I am from Russia, I am 12 years old and the feeling of a 16 year old teenager can ask questions

[@TheCloakedTiger]

Honestly, I bet it tastes 100x better than it does in the states. Here in the USA, you just taste chemicals… And then your stomach throws a total fit… There’s a reason why we call it McChokeNPuke over here… 😂

[@YousefTube]

McRubber

[@MiamiMillionaire]

The story reminds me in an amusing way of what happened back then in Germany with Coca-Cola (when America no longer wanted to send Cola sierup and that's why Fanta was invented)

[@thedatroxde]

Yeah, good thought

[@temper44]

And they had six years of profits to collect in Germany as well, since Germany kept its capitalist economy even during war time.

[@28ebdh3udnav]

Even if it's a rip off, I'm glad that Russian people can have a job at least. I mean, even down south in MEXICO, there's some unknown chain restaurants in a few cities who have their own brand and it's good as it's a Mexican brand.

[@fredrikh9299]

How nice to think about the 80% of the Russian population supporting Putin!

[@28ebdh3udnav]

@@fredrikh9299 how do you know they actually support Putin? What if the support is actually under 20%?

[@serafim808]

+++++

[@mozhu1165]

It's cheap...the most expensive breakfast combo cost only 3 dollar.

[@nomoretosayagain]

For russians it's not cheap

[@NamTran-xc2ip]

@@nomoretosayagain it is lol, unless you are poor

[@ling636]

@@NamTran-xc2ip >Nam Tran Opinion discarded

[@tigress63]

Am I the only one that sees that their logo is similar to the Marriott Hotel chain logo? The only thing that may get in the way is supply chain issues. They may end up with completely different menu items and who knows maybe even in the long run some items will be much better.

[@CatsMeowPaw]

All the suppliers are in Russia, so it was trivial to restart McDonaldski. Nothing the USA can do about it. Confiscating and restarting something far more complex that requires imported components is far more difficult, like a car factory for example.

[@subhankarbaral9236]

Chinese can provide parts for car factories. So, yeah, Russia will be back in no time.

[@nicke0b]

@@subhankarbaral9236 No it will not, Russian economy will decline a few years and after that have very bad growth. Even Chinese companies are leaving the Russian market.

[@youtubesuck_ZOV]

@@nicke0b ну да. Уходят:) думайте так дальше)

[@overthewebb]

@@subhankarbaral9236 Nope, China has already told Russia that they will not supply any parts that are on the sanctions list, as they don't want any chance of China being sanctioned. So their industries will start to fail as parts wear out and they won't be able to make modern cars etc. Look at the new Lada with no airbags, abs, air-con and radios due to sanctions

[@byttlejuice145]

@@overthewebb Dint you remember China and Russia’s agreement before the invasion. They signed a lifetime friendship agreement

[@sh0t0kan]

Absolutely amazing. This is a big middle finger to the west. It's people will adapt. Russia will survive. They've done it before, they will do it again.

[@c.rutherford]

I don't blame McDonalds what else could they do but pack up and go. Putin was threatening about seizing 'enemy' assets and property on any given day. Not a safe environment for foreign investment.

[@Aleksandr-sq9si]

I went to read the comments to ask what they write about my country I’m glad that there are parties who agree with the new concept and support it, thank you🤘

[@walterpovajnuk4355]

Takatoke of hashish is that you!!!🥷🥷🥷🥷🥷🥷🥷🥷🥷🥷🥷🌚

[@jakerio8]

stocks, staff/tech/ service/marketing knowhow are still intact. Basically repackaged mcdonald's products without the royalties. a definite win for the russian partner-buyer.

[@mayen67]

While no trade with usa and Europe will change russian supply chain, people have to remember half the world still trades with russia. China, the middle east, india etc still trade with russia.

[@Erick-fx3eb]

i know are sanctions because Putin's war but russians looks very normally i guess

[@Asma-ep9bx]

what did u expect ? curious to know .

[@mikexhotmail]

@@Asma-ep9bx Indeed.

[@anxel-]

Sanctions were invented by the United States, the most warlike country on the planet that they have never sanctioned, so if there is a difference, it is that "the international community" is hypocritical, just like the zombies who believe that the West cares about the citizens of the world

[@mho...]

life in germany was "normal" too, until the allies stood in the streets in '43! propaganda bubbles can go a looong way!

[@Yakov1157]

Mcdonalds boycotts Russia- 2022 Middle East boycotts Mcdonalds- 2023

[@connormac4401]

I support McDonalds to pull out from the western countries too. So local joints can thrive without these processed cancers

[@RaChElRoBiNsOn1555]

yeah when I heard McDonald's, porn hub and Netflix were all leaving Russia, I was just like that will show them now they are about to become the healthiest most productive people in the world 🤣

[@paulaoyedele2081]

I am sure that, if Russia can put satellites in space, manufacture weapons.... they will surely solve the car parts problem. They have some of the greatest engineer minds on the planet. Remember the hypersonic missile test?

[@ajisasongko2424]

they just outsource from China and India, copy the patent, or use black market

[@fredrikh9299]

That are leaving Russia :) Only Putin lovers left.

[@GamingwithBlaze]

@@fredrikh9299 yes and putin lovers from ukraine are coming to russia too . Cope

[@SolracNexus]

Meanwhile russia is trying to rebrand ukraine into its own

[@fredrikh9299]

Steal and rebrand... the Russian business idea. Very patriotic to copy-pase the USA. The "Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@Intel-i7-9700k]

As a Dutch, I cannot wait to one day eat Russian hamburgers in my country. Love this.

[@falconheavy595]

just don't go dutch

[@Intel-i7-9700k]

@@falconheavy595 That is splitting the bill, right?

[@samgooi1905]

W.shakespeare - "a rose by any other name smell as sweet" Meaning - it's just another name.

[@thunderthunder9251]

Well done Russia

[@leonorrivera6379]

"Will Russia be able to make cars?" - WSJ. Lolz, funny that they doubt the Russian's ability to create its own cars. Russia manufactures advanced space rockets, jet fighters, submarines, weapons and WSJ thinks Russia isn't capable to make cars???? Very funny

[@SiodogRehane]

"In Russia we don't make cars, cars are made by themselves like real men"

[@hh0686]

Russian created Google 😂

[@Mullet-ZubazPants]

2:05 Those Cyrillic McDonald’s signs will become collectors items

[@joe.oneill]

McDonald's would have done better to have kept the restaurants open and send the profits to Ukraine for humanitarian assistance.

[@johnl.7754]

Yeah I think that would be a fair compromise

[@markmaki4460]

This is an excellent idea actually. And it would be interesting to see how many customers they would lose (and gain) if they would announce the profit plan you suggest... and perhaps how long Pootin would take to close them down.

[@dipsuny]

You mean profits to American mercenaries and defense contractors run by bushes and cheneys in Ukraine?

[@ReddoFreddo]

I'm pretty sure that would be illegal in Russia, not completely sure.

[@Asma-ep9bx]

Is Mc a charity ?

[@pgdog888]

McDonald's losses and Russians benefited. Good going Russia 🇷🇺

[@aeddginvael6105]

Хуя, ботяры и на буржуйском пишут

[@Mrscientific11]

McDonald: We are leaving Russia from today. Russia: No no no.. corrections. We are leaving McDonald's from today. 😁😁

[@haneylondhe6697]

Thanks Russia no more broken icecream machine

[@joaopc1747]

How have they burgers been rebranded? Bang Mac, Quarter Powder, Children Grill,...?

[@fredrikh9299]

"Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@denisruskin348]

It's still unhealthy food. Was better without it.

[@maur7432]

Have some fun in your life man, just not too much

[@jasongrundy1717]

It's not unhealthy, the quantity people eat it in is unhealthy.

[@GamingwithBlaze]

Your mommy never let you have burgers na ?

[@ReddoFreddo]

I've heard an alternate translation that says the new name is more like: "Shut up, it's tasty." Or "Tasty, period!" Don't know how accurate this is.

[@CurbYourGames]

The new Russian brand name is Vkusno & tochka

[@ReddoFreddo]

@@CurbYourGames Right, how would you translate that correctly?

[@rogacheva_rina]

@@ReddoFreddo The second one is quite accurate

[@thewedge8823]

tochka literally translates to Period. like "it's deliocious, PERIOD." thats the literal translation

[@user-jm3xl7rg5k]

"Tasty, period!" -- quite accurate.

[@Anisvit]

Give them 20 years this new brand will compete with original

[@goodall1bay]

Saying "can Russia make cars". They build space stations and rockets

[@khushhalpakistanzindabad4680]

Russia is planning to go worldwide with this new McDonald.

[@tungym]

McNuke? McJavelin?

[@CurbYourGames]

Vkusno & tochka

[@fredrikh9299]

If it wasn´t for the 100 years of blockade to come.

[@KillerofWestoids]

@@fredrikh9299 Lol the tiny west is not the entire world. I just checked the number of countries which sanctioned Russia and it's only about 30 and about 15 of them are those tiny insignificant ex soviet states. My man, do some research on your own and don't believe the media especially the western media blindly.

[@Dirtbike1234]

McDonald's has not existed under communist at all, only came to Moscow for the first time after communism collapse

[@ManOfSteel1]

i said the same thing 6months back just replicate it. now russia does not have to worry about patents. make a replica of netflix aswell for half the price :D

[@KarimaInWonderland]

Already have 😏

[@snowsnow4231]

I can watch Netflix in Russian language for 0 dollars, it all gets pirated on day 1, if you live in Russua - all digital products are free

[@DrScarface74]

Lol kinopoisk, ivi, amediateka and kion now: Netflix? Who is netflix?

[@chrisl9934]

This seems like a win for Russia and a huge loss for McDonald's.

[@okzzvil7617]

She think Russia cannot build cars and airplanes. What a bunch of nonsense.

[@unclechinsyou8555]

"Tasty and that's it"! A very honest description of most fast food 🤗👏🍗🦑🥖🫓🧄🧅🥕🥬🫑🌶🍠🦀🦞🍮🥛

[@sko1beer]

It’s literally macd old food supplies and macd old staff why would it taste different because of a name rebrand?

[@1BionicRooster1]

Maybe if your standard is low for food.

[@Disorder2312]

In other words it means "Just eat and don't complain"

[@NoNo-uy2bq]

@@1BionicRooster1 yes my standard is low for a McDonald’s, I don’t expect Michelin star to be coming out of there

[@SimonSozzi7258]

We did them a favor by closing. Although I highly doubt Macdonald just packed up and left empty handed. (😂 at the end it says that Macdonald's retains the right yo Buy back all it's stores within the next 15 years. Of Course!!! It's a 15 year Lease.)

[@mariaegreen]

Even the logo they had to steal 😂

[@NamTran-xc2ip]

they are not even trying to hide it xd

[@zameisie7016]

@@NamTran-xc2ip well they stole Ukrainian toilets so they could use them to wash their potatoes 🥔 🤣🤣

[@preuser]

It was stolen from at the begining from founders-brothers (owners of this surname) such a fate)

[@myviews9369]

this is our logo

[@mariaegreen]

@@myviews9369 steal from a food animal company and changed the color. Yes sure is your logo:))

[@ObaidZaki]

How to defeat your enemy - learn his method and perfect your own - beat him at his own game

[@GoGoPooerRangers]

Eventually their kitchen parts will break down and they won't be able to replace them.

[@seanvandiijk2889]

1991 Russia opens to the West. 2022 Russia closes to the west! This moment is history, the ending history of a humankind cycle.

[@DjXXS3RL]

More like America forced Russia to close to the west

[@xCARNAGE_ASADAx]

Russia is not closing to the West, it's the West itself who shut its doors to them.

[@shaxovskaya]

Не верно! Запад закрывается от России! Россия ни от кого не закрывается!

[@user-qw2qm5hw4x]

"Opens to the west.".it was the greatest tragedy that happened to Russia. Millions of people did, because we became a western puppet. Not to mention the amount of woman and children who died by the heads of western pedos who were coming to Russia.Never again

[@artetamenta]

Russia today more like USA - Russian today looks American

[@Mister_Superfly]

So really this is showing that Russia’s economy is still strong considering the “sanctions” in place? We’re suffering through cost of living but it doesn’t appear that they’re effected by this. Or it could be propaganda. Thought also they couldn’t withdraw money and the collapse to Russia’s economy (Ruble) but it doesn’t appear so. So what has the sanctions achieved?

[@henrynightingale7590]

Not paying for killing Ukrainians maybe?

[@user-pp2uf2qt7f]

Nothing, also consider that Russians have been horrible times during the 90s and are MUCH tougher people than the westerners. These sanctions have affected westerners more than Russians.

[@DrScarface74]

Westerners have a record high inflation now. Big achievment

[@timcasady4750]

McRuskies new slogan - your loving it or else comrade !

[@Drone_PilotSG]

Guess the myth that two nations with McDonald’s will never go to war is false

[@__JJN__]

But red and yellow are the colors of the Soviet Union 😂

[@TheZachary86]

Good

[@shinodamasaru7945]

They need to make new McBurger and McFluffy to really defeat McDonald

[@irr3isont1Lt]

It doesn't need Americans to make bad burgers

[@limegpt]

Lol imagine if this knockoff starts to expand internationally and take market share away from McDonald's

[@ling636]

Mever going to happen.

[@CurbYourGames]

If you wanna buy stocks the new Russian McDonald's name is Vkusno & tochka

[@fredrikh9299]

God idea to invest in a country in economic meltdown. The "Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@viktorbranco8362]

You'd expect Russians to be stronger than that, but they couldn't resist 2 months without junk food. What a pity.

[@anvold5152]

Well they just make it their own junkfood. But it's also nice move. It's good then giant corporation lose a big market and suffer.

[@ju_p9011]

I don't get the comments in here, is the taste being same as McD a good thing? Why not create your own taste the way how you like it? Why does it have to taste like McD? Agreed that McD lost, but they wanted out because of the war, they already knew that they were going to lose money and business, and they chose to exit and take the loss. I think people in this comment section are dumb. I mean, good for this company and that it tastes great, but dude, the people don't really have a choice where to eat anymore, except there. The only thing that Russia gained in this war is isolation and limitation in what you can eat. You lost diversity ya'll.

[@Bwokenbottles]

How is it Mcdonald's without the freaking Big Mac..

[@TheJusnic82]

Looks WAY better than McDonalds and 10x better service it seems too

[@starofdabloc]

It looks the exact same!! 🤣

[@lunalovegood5657]

Ok commie

[@ManOfSteel1]

marriot has entered the chat...

[@ShadowsFateOfficial]

So it’s basically McDonalds but without any of the profits made internationally. So basically it’s a burger and fries stealing the same formula

[@xondeez757]

isnt it funny how the food taste the same but mcdonalds receive no profit from it anymore? they no longer need to follow international paten rights so they can copy whatever food they want

[@lifessogood2995]

Love it..

[@Money_Decoded_]

What if this chain grows to become the biggest competition to McDonalds. That would be epic!

[@nickname5268]

sadly us will pressure countries to prevent them from allowing branches to open in their country

[@sharifahzaini3561]

thats a huge market gap filled by the new franchise chain. Mcdonalds are crying their hearts out as we speak.

[@collinhmoo1439]

This looks lovely logo

[@shem44]

There's no way McDonald will really leave Russia. War is temporarily but making sure consumer remains loyal to McDonald taste is vital.

[@manomano2524]

I don't think so Putin will allow them back to do buisness and Russians were already started to hate the west and it's products.

[@davidhaney1394]

hahahahaha

[@henrynightingale7590]

There is no McDonalds in China or North Korea. Same for russia now.

[@shem44]

@@henrynightingale7590 Are you kidding me? Have you been to China? There are 3500 McDonald restaurants in China.

[@mike48084]

Did you watch the video? They literally did leave Russia and have no equity or licenses in Russia anymore.

[@vkrgfan]

At least Russian ingredients are not GMO, it actually tastes decent compared to US McDonald's.

[@fredrikh9299]

You think Russian moral supports non-GMO? Think again!

[@GamingwithBlaze]

Bruh everything you eat rn is from GMOs . Ya all really need to do some reading about basic biotech . Without GMOs half of the world would be starving rn

[@vkrgfan]

@@fredrikh9299 I don't think, I know. www.loc.gov/item/global-legal-monitor/2016-07-01/russia-full-ban-on-food-with-gmos/

[@themanfromdystopia807]

"Russia's McDonald's replacement outperforms original"

[@petsgrinder5923]

Will they be able to make cars? Lada ,and other car manufacturing firms in Russia: am I a joke to you? Airplanes? Tell that to Aeroflot, tupelov etc What do you think Russia is? A third world country with no manufacturing skill? U have forgotten Soviet union was a manufacturing hub before its demise? And some of the Soviet era firms at least few still exist So I won't agree with you Take that back Take that back

[@lawerancelanham]

Ain't no way they were going to let the doors stay closed. Just change the name and put different this n that on paper...boom, it's McRonald's. Or is that McWonald's? 🤔 I mean then we can just turn up the arches and not have to buy new signs 🤣

[@mickyjaguar2282]

It's McPutins

[@anvold5152]

I'm glad that it opened. I hope that our western friends still can visit Moscow and taste our new local food.

[@thunderthunder9251]

You do not need them to visit you. They are just a bunch of racist people, they have to learn that other nations can live without them.

[@trucctrucc245]

Okay, but do you know why they moved out of russia, just a curious question from a pole.

[@anvold5152]

@@trucctrucc245 yes, I know it. Because russophobic US government not let McDonald's make money in my country.

[@trucctrucc245]

@@anvold5152 yeah, but uh, you see your friendly neighbor ukraine right?

[@anvold5152]

@@trucctrucc245 yeah, but sadly it wasn't friendly enough in last time.

[@Commievn]

McDonald is not some michellin stars restaurant. It can be easily replaced. Next.

[@NoreenHoltzen]

Now that they have freedom to decide their own ingredients, time to start replacing chicken nuggets and other suss and fatty garbage with delicious semolina and pelmeni so that Russia doesn't follow the US extreme obesity path.

[@mackn9649]

People don't seem to realize that the value of mcdonald isn't only about the taste, but how they deliver their products. McDonald possesses a very well established supply chain that allows it to maintain low price and high food quality. They also manage to deliver well on their products with consistency. Also their marketing, and product development teams are doing great jobs ... So yes everyone can make burgers, but can you make burgers that taste the same, at the same price, with the same level of quality&service over several years ?

[@mackn9649]

Besides customer satisfaction is about the overall customer journey. Even one pain point would lead customers to not return (for instance, one bad product, intoxication, or being out of stock too often).

[@mackn9649]

@Нумеролог Лана Good for you If you can find cheaper, better taste, widely available and more convenient burger chain brands :)

[@stupidnamewaster]

I stopped reading after I saw McDonald’s and high quality in the same sentence

[@HZE06]

Replacing junk food by the same junk food, what a mess Ps: I am a big fan of In-N-Out burgers

[@fredrikh9299]

Very patriotic to copy-pase the USA. The "Russian soldier burger" erases proof from the war and saves funeral costs. Keep up the good work Putin!

[@davidkelly3883]

An entire company and image thrown together in a few months.

[@mho...]

*copied & rebranded, but they had the "blueprints/recipes" for everything in their hands anyways, they just slapped a different logo on it!

[@Mike_5]

The FSB burger is particularly good and tasty but the GRU version tastes of poison?

[@IAm-NotHear]

I'm guessing the special sauce is ketchup and Ukrainian blood. Choke on it

[@entertainmentjoke2871]

Yup. Same as the tomato sauce in USA which is made out of world's blood. Suck it up.

[@wolfsfroth]

Sounds delicious to me

[@TheZachary86]

Mmm blood. Sounds delicious. We’re lovin it. Don’t be such a sourpuss yeah

[@exarkun8250]

Nah, just lots of US and NATO tears. They're lovin' it.

[@user-tz6vf8to5f]

And the cheese sauce is bile from the comments)) I like to "eat" kids

[@SRunni_]

Simple ingredients....take ground beef...smash it up ...and put it in round circles.... put it in a BUN! with many toppings...Problem solved

[@summersnow7296]

Western brands leaving Russia will literary make instant Russian billionaires. It's a once in a lifetime opportunity that will likely not repeat. Maybe a decade or two later, after things changed, these western companies will have go back and spend billions to re-build their brands.

[@one_step_sideways]

Try one year until they all come back. Russia's PPP was already one of the highest in the world before, and now it'll be at the top since the ruble has gained so much value and will gain more still, and also because the US and the EU and China are in a recession

[@choctaw6838]

Who's hungry watching this?

[@KT34462]

The employee uniforms look like flight attendant uniforms. I am curious as to how they will rebrand clothing and furniture stores.

[@hyy3657]

Do you mean IKEA? maybe there will be "NK3A" things, just like this.

[@sunnymitra6372]

If the Food is Tasty.......then there's got to be Crowd

[@shaxovskaya]

Уже ребрейдинг магазинов одежды проводится!

[@PaulV.]

Reserved was rebranded as "RE" and Cropp as "Cr". All their stores already opened and sell the same stuff as before.

[@miru4226]

​@@shaxovskaya well done. You can be better, than them.

[@markmaki4460]

Well thank God someone is addressing this important issue while it is unjustly overshadowed by the carnage taking place in Ukraine.

[@kidkique]

America does this around the world every day but people still focus on America pop culture so... I don't agree with the war in Ukraine but you got to put it in perspective. I'm assuming that you're American

[@ReddoFreddo]

If you don't wanna know about it, don't click on it. There is non-stop news coming from Ukraine. This is a good insight into daily Russian life amidst the conflict.

[@Aka.Aka.]

Typical American

[@bca-biciclindcuaxel7527]

@@kidkique And what are you, Anti American guy ?:))

[@vangarus]

​@@bca-biciclindcuaxel7527 saying the truth is now being anti-american?😂

[@engleharddinglefester4285]

I'm surprised they have any potatoes left after vodka production.

[@Omar-jt2bw]

What about StarDucks any review ??