will.i.am on How to Make Money with Music

In a clip from a longer interview, producer and Black Eyed Peas founded will.i.am discusses digital music and how musicians can make money in an era of free and cheap downloads and KZbin.
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[@goshdarnblog]

This is best four minutes of business education I have ever had!

[@goshdarnblog]

he's the man, man.

[@wandabhala933]

True he dropped game

[@djstacktrace]

"People forgot that the music industry is really technology." "Publishing was the first music industry." He makes some excellent points in this clip.

[@twoeypronto2457]

Now that's a music history lesson. That's the most realistic thing I've heard so far my whole life within the new music industry, Thank you will.I.am.

[@Langeta-kun]

+Dustin Byrd Platforming to be honest. He has a point in that.

[@ulek_604]

Bless your little heart Bamibino...

[@vanbawithathawng6224]

How do you tag him?

[@newday1553]

what he said in 3:19

[@deadstar44]

@@squiblebobble He's still richer than you.

[@AudioDriver]

Its so true when you actually think about what he's saying. I'm a music producer and I make money from my music being in games at the moment. People aren't buying the game for the music, the music is just an asset of the game to make it better.

[@MithileshMusic92]

Dude , thats what is is about , music is a product , someone wants it , you can sell it to them. simple as that. You are an Artist , you can create a software product , a music product or a Speaker , now thats upto you , as long as your product is good , and people are buying you will earn man :)

[@MithileshMusic92]

@Julius Narte true bro :\

[@derekirons2615]

AudioDriver GTFO ignorant moron. Then make incredible music like the days of old n people will be more into the music!!

[@otna1924]

can i know which sync company you registered with?

[@mikesgarage18]

He makes sense. A lot of people out here promoting big corporate brands like Spotify, Amazon, Google, bandcamp, Cdbaby, Distrokid, Tunecore, soundcloud but those companies aren't giving nearly enough back in terms of the royalties they're grabbing from you. Highway robbery.

[@joeface7212]

Hes really telling it how it is. This is the only interview I've heard of someone spitting BLUNT facts on the industry that I can sit here and watch happen myself. Ya feel me?

[@Ndo01]

Wow he knows his history.

[@karimbennett5651]

What makes the recorded music industry so hard for many understand is there was a brief "golden period" in the 1980s and 1990s when a few high profile artists with relatively lucrative contracts (Michael Jackson, Whitney Houston, Madonna, etc.) actually did make millions purely from record sales. But they were golden, polka-dotted unicorns (too rare to mention). It was never like that for most.

[@cartonet8186]

I would say in the late 1990's there was a time when lots of high schoolers were buying albums a lot. That being said, it all ended when everything went digital.

[@Sataka23clips]

Karim Bennett demand supply ..fruity loops basically killed the music industry.. fruity loops only the others didn't..eg trap didn't kill hip hop fruity loops killed hip hop

[@abk9203]

@@Sataka23clips Fruity loops that means FL studio, the software to produce music ???

[@abk9203]

Beatles too did and Elvis I guess... Everyone before the age of Internet i.e. Before late 90s.... MJ and others just used their brand power to sell stuff... And yes you have to stand out on the top to sell like that. Remember even in their times many great artists were there but couldn't sell stuff partly due to monopoly... From Elvis onwards everybody was attracted to the Sex appeal and not the real music lol... It still happens even to this day... Gospel and other religious music don't sell, Sexual songs do. Classical music don't sell, Pop do...

[@beatrocka5]

This dude is so intelligent; he put out great information for aspiring artists.

[@ChainsawGutsFuck]

Came to hate Agree with everything he says Left with a helping of humble pie

[@yeezythabest]

aha me too

[@kanisohal1984]

hahaha

[@andresaxmanbrown]

I didn't come to hate, but that's funny though!

[@PhonicArchaeology]

Disembowell me too. I hated this guy until I saw this. How is he so smart and his music so fkn dumb.

[@JettSetTv]

And this is what's wrong with society today

[@TheSIMBAJUDAH]

Yes in the modern music industry it is so. But music from the origin was use to tell stories, educate, worship and as therapy, a tool for healing. LETS NOT FORGET THESE PURPOSE ALSO.

[@the_rippla7678]

Rt

[@SONBEAMIN]

i watched this 5 years ago when it came out. having learned a lot more about the industry and grown as an artist and creator I actually understand everything he is saying now

[@subscribetothischannelforl6062]

Finally a big artist who tells it how it is, smart man, I just don't understand how models like Google Play or iTunes even keep up, EVERYBODY just listens to music for free in KZbin or Spotify

[@xxxxxxxyyyyyyy]

They get their tiny share from ads.

[@abk9203]

Spotify is not free, it has lot of dumb pathetic ads in between. So no smooth and pleasant listening experience... KZbin is good but now mostly it is in video format so it is the MTV of this generation... Still the pure listening experience like you had on Radio and others won't happen

[@Gensing1991]

Its a reality as a musician. There is nothing better then getting paid to create man

[@jnaiwalker9245]

Thank you, Will.i.am! This makes me think of music making in a whole new way.

[@jermainepalk1832]

I hope this reaches Will I Am you just changed my life.

[@lengthmuldoon]

He is a bright young man.

[@MissTia777]

I go everywhere for music! KZbin, Shoutcast, Soundcloud, Beatport, Spotify, and still buy cds! There are some if us out here who go more on than just youtube.

[@chizen4lo339]

The world out here is proud of you.Bless kzbin.info/www/bejne/bKObmqehf7l3jZI

[@highradicals]

Man what he said is so true There are sellouts out there and then there are the people in music who love the passion so much to hear and love the fans who listen to their music Share music never keep it to yourself

[@fck45]

I think I might know a thing or 2..then I listen to this man reply to question and I am flattened!

[@heathsledger]

huge facts and another testament to how you can't just go in with blind passion as an artist. understanding and knowledge are your best friend in any industry. learn the rules so you can calibrate yourself accordingly

[@Minesy02]

He hit the nail on the head with that one.

[@SunAndMirror]

At first im like "this guy dont know" And then he started talking about depends and pianos and venues....he is SPOT. ON. Really hits hard.

[@PaulRichards78]

The most intelligent breakdown Ive heard

[@Niffie]

Though I'm not a big fan of his stuff but dude makes good points here! Well said!

[@Eric_DiRisio]

it's all about branding yourself as an artist nowadays, an album is no more than a supplementary commercial to promote yourself, you have to brach out to other supportive industries to survive

[@shapelessshapefromthebay8759]

Thx dude, respect. People *need* to hear this

[@Charliesan2315]

This clip runs through my mind daily.

[@aldobmusic]

Good point. Music sells everything but itself.

[@BIGDJCUZOSMOKE]

THIS IS WHY ARTISTS NEED TO KNOW MORE THAN THE BUSINESS OF MUSIC, AN HALF OF'EM DONT KNOW THAT!! YOU NEED TO KNOW THE HISTORY OF MUSIC, SO LEARN YOUR CRAFT AN YOU WILL KNOW HOW TO MAINTAIN LONGEVITY IN THIS INDUSTRY!! NICE VIDEO POSTED BY THE WALL STREET JOURNAL!!

[@heeblay3066]

Dude, no need to yell

[@justdoit3037]

Such gold thank you 🙏

[@MedievalBeatz]

Some great info in this video if you listen closely & know your music.

[@opheosmedia7809]

Straight to the point

[@MichaelEBeard]

That is a very enlightening bit of information. Thanks

[@mjm2u]

Wow!! Very enlightening!

[@mattblackinterstellar488]

Word! been down with Will since "weekend".

[@momoneyace4195]

WOW! I don't how to thank this man Thank you bro

[@ajittffcure]

This guy is authentic and really brilliant. He has a sense of History, technology and the future.

[@RandomNest]

Wow! This was real Music Education 101. They don't this in school. Smh

[@chezuanvevo]

(Subscribe)( if you want Latest new tunes first) hyperurl.co/Chezuan

[@MithileshMusic92]

I love you man

[@peter12246]

Excellent interview! Thanks wiil.i.am

[@NeilGregoryJohnson00]

Timeless info and a great history lesson. :)

[@peterlagroove6555]

it’s very rare to find bands that write and perform their own songs. Everything has largely been decoupled - songwriters write songs, producers produce / make the song, singers sing the songs, session musicians play the songs etc. Everything is in a silo.

[@tokyobwilliams]

BRILLIANT WORDS OF WISDOM. AND HE'S RIGHT

[@danielwhite8480]

Thank you for your review.

[@jjjuhg]

you have always the live show, you are payed for performing and there you can sell your cd, t-shirts, etc. downloads come second. if you sell good, noted for live show. BTW... Always look to make hits, every day. never stop. this us your job. No good music? go and have a regular job, before you are 50 and become homeless... good luck to all my brothers and sisters out there. ( look for inspiration, create) BTW...it's only necessary to be right with one song. if ut goes on radios, top ten.. the writer gets around 2 to 3 millions. I hope this motivates you... :-D

[@EMINITV]

WORDS OF WISDOM FROM A RICH YOUNG MAN

[@obscuritystunt]

At first I didn't think this aged well, but this advice and perspective is pretty timeless

[@RobWill5864]

Now this is a guy who understands

[@blaksmarshall]

This is amazing, i could learn a lot from him

[@Katakagara]

Ingenious truth. Totally great perspective !

[@NAJErEa91]

WOW WOW WOW HE IS BRILLIANT; ***hits replay**

[@BlinkShowTV]

Awesome insight!

[@isiah58]

he is so smart.

[@MistroTs]

Most informative 4 minutes I've had on youtube

[@indyshome]

Whoa, that was deeper than I first expected

[@larenzdavis4506]

Thank you

[@AnonymousBased]

Yo, this made so much sense!!!

[@alexisrosemusic]

What?! Wow, glad to know! Feels good to gain a deeper understanding to something I'm investing in so much. Thanks!

[@hreed3303]

I love will I am.

[@rygal1471]

whoa this is life changing

[@anthonyharris2407]

This conversation change how I saw music

[@Xscapeplan01]

Wise shit from a man i respect!

[@blessed7927]

Wow! Great insight.

[@briancouture6033]

I always wondered about this .

[@ucheucheuche]

Did not expect that answer

[@Hajjmusic_]

Great advice...

[@djclovisa5463]

this is an interesting view on the industry thanks

[@marcoalexandre4569]

that's actually a really interesting way of seeing things

[@matthewshell]

So true.

[@SmokeeWhine]

Very good point. great info.

[@YoungBoogie]

Wow that was very insightful real talk and I'm just now starting to get use to how this KZbin works an such to promo my music but I found this very informative for me and my field of work in music....

[@steveg219]

Very insightful perspective!

[@JeremyRyanMusic1]

Those are some sweet shades. Will I am.

[@charliemanner1914]

Love his view.

[@g.i.gmuzik1463]

this is good education for me....Amazing

[@tonybarber3535]

thats deep!!!

[@christopherlynnjohnson2706]

Great advice

[@dalecovercomedy]

Advice Beyond Music!!!!!!

[@afdafafish]

Great content

[@Bavubuka]

Is there someplace to see the rest of this interview. Very reveting. Thank you.

[@md7306]

he speaks the truth!

[@MsOrlandos]

Everything he says makes sense we may not like it but its true

[@dgmgneco1516]

well-spoken

[@CashMartin909]

good insight

[@haze1123]

Brilliant perspective. Smart dude.

[@theandroids]

DEEP...

[@johnanderson2320]

Well that was a bit more informative than I thought it would be.

[@1lifeonearth]

Interesting stuff, he seems smart

[@MsMoem]

Interesting insight!

[@ticketdance]

thanks

[@gentrymackins4351]

Thank you, Will.i.am

[@LetsBeClear87]

I’m so impressed with his mind. On the same level as Tariq Trotter (black thought), but a completely different vibe. Respect to the moon

[@ClickChase]

Yep. He's 100% correct.

[@MercoSage]

insightful

[@beatsbybaron]

so many facts

[@hi34586]

Very good.

[@needviola]

mind blown

[@brilliantlabproductions007]

good info