WTMJ 10PM NEWS 1968 04 10

10PM WTMJ NEWSCAST FROM APRIL 10, 1968, 1 WEEK AFTER MARTIN LUTHER KING'S ASSASSINATION. (DATE CONFIRMED BY NBA EASTERN FINALS SCORE PHILLY 115-BOSTON 106 PLAYED APRIL 10 1968.)

[@dave1956]

I have lived in the Milwaukee area for 66 years. I remember this era well.

[@tedrichards683]

What a treasure finding this. I was being born as this newscast was on the air!

[@jamesmelcher9355]

Wow-not one, not two, but three commercials for three different Milwaukee beers-Miller, Gettleman and Blatz. I don’t think I have ever seen a Gettleman TV ad before. Cheers to my late parents’ home town!

[@michaelnguyen9439]

The end credits were from "Run For Your Life", Episode 2-3, "The Borders of Barbarism", originally aired 26 September 1966.

[@jamesmelcher9355]

I was wondering what it was from.

[@case139]

I'm amazed that this entire segment survived. Nice find from 1968. Great to see Milwaukee television from that era, even if some of the newscast elements were a bit gimmicky. Also a nice portion from the last of NBC's prime-time lineup for that night.

[@jamesburke3632]

6uuuuu😊😊jujik😅😊7:12 😅6 27:12

[@markbahouth2713]

advertising outtakes proposed by agency writers and producers that never flew . Drunk news casters fed up with there jobs. " i'm mad as hell and i'm not going to take it any more" radar weather reports pre doppler . news anchor dudes busting each others BB's ... naughty Joyce pre Stormy Daniels " sex is glorious . freebies courtesy of big oil. no black people on TV unless a crowd off angry bees . Yes the good old days and no AI robots and less multi multi billionaires running amok . 😊

[@Nonconformistwilderbeastman]

I was born in Milwaukee in 63, my uncle Al worked at Miller brewery in the 60's and eventually retired many years later, I remember Albert the alley cat on channel 6 lol

[@fredwoodson6405]

Yep. Albert the alley cat. He was a hoot. He had us kids watching the news.

[@501764727]

WOW!!! Hell of a time capsule here! This is Fantastic and great quality.

[@nicolek.3614]

I remember the primary color 4. The station gave out a little stand up card to put on top of your TV so you could adjust the color on your set to make sure the colors matched.

[@mjdntn]

My 17 year old was fascinated by the cigarette commercial and the crude weather map and graphics.

[@waynetompkins3006]

There are lots of men watching that Miller commercial in current year not understanding what the guy is doing wrong.

[@1960sRICH]

This is a Great record of history. Thanks for sharing it.

[@thomaspricejr.4083]

That guy whose house was damaged in the Continental Insurance commercial, is also Mr. Whipple from Charmin. Look closely!

[@emmgeevideo]

That guy was a real weatherman. He memorized all those temperatures -- although back then no one could fact-check him with Google if he was wrong. Good pitchman for coffee too!

[@bemore1134]

A friend of mine used to work for CH 4 & some of the old-timers told him stories about the practical jokes played. Once Bill Carlson went to the table where the can of Butternut Coffee was, not knowing the bottom of the can was cut away. He picked it up & all the coffee fell out.

[@jimdahlin7333]

Incredible! Thanks for the time machine. There was a lot of unrest in the world, and the Vietnam War was on everyone's periphery. But I was an almost-7 year old, in first grade in Marquette, Michigan, and the world was full of wonder and great memories.

[@myrahillen862]

That Miller jingle has been on my mind since I found this reel.

[@hormelinc]

Fun Fact: The M1 Abrams tank is named after the General featured here in the Vietnam news report.

[@MaySecond07]

I remember that Miller commercial...and I was 5!!!

[@luislaplume8261]

Yes! It is Miller time! 😁

[@bemore1134]

If the local news today was as lowkey as this, I'd be more likely to watch it then the hyped-up dog-and-pony show they currently put on.

[@ChristopherSobieniak]

This was the news I knew.

[@ejseabury]

I agree with you, 100%. I’m especially tired of these 24 hour news cycles. CNN, Fox News, MSNBC, Newsmax. I’m tired of the biased news. I just want the news delivered the way Walter Cronkite did it.

[@kennethandrysiak4130]

News anchor John McCullough joined the Milwaukee station… moving from WNDU-TV in South Bend, Indiana. Market-wise, that was quite a jump for John.

[@craigstjohn4470]

& NO big deal, but John McCullough was a grand marshall for the horicon wis, marsh days parade/ around....1978--1980! No joke! ✝️🙏💒😇

[@saxongreen78]

The newsman and the weatherman must also double as barkers for consumer products... Mmmm! Roasty, Smooth, Flavorful News...with that Final Filter that really counts.

[@Zoomer30]

2:36 The only news cast broadcast from the War Room at SAC. "You can't let him in here, he'll see the big board!" General Buck Turgidson.

[@bobm7250]

1968, I was only 4 years old at that time.

[@luislaplume8261]

@@bobm7250 I was already in the 5th grade in elementary school in NYC at that time.

[@midniteryder58]

I remember watching this newscast everynite.

[@jchow5966]

The commercials are ivonic. I temember those commetcials!!!!! I remember seeing/hearing about the Vietnam was on TV. Thnx for the amazing mempries. ☮️💟

[@zekeonstormpeak4186]

Amazing how ‘68 was about as crazy as 2023. Difference, was the tolerance of right and left!!

[@danielfoster3798]

I don’t think ultra Maga would occur . People were generally more intelligent to believe a ConMan.

[@bemore1134]

Tolerance, compared to today, I think is a fair statement. Also much more professionalism & discretion.

[@skunyon6195]

@@danielfoster3798You add ice to your kool aid or just drink at room temperature?

[@markbahouth2713]

@@danielfoster3798 well then there must of been a lapse of intelligence near the end of 1968 . Nixon was elected President. True he was a failure as a con artist in 1974.

[@danielfoster3798]

@@skunyon6195 my opinions are based on factual information. Not emanating from the mouth of a orange gangster.

[@lemurianchick]

And we thought today's tv was so commercial! 😳 The cigarette and alcohol commercials were so prominent.

[@StudioZ7]

The gasoline station commercials were far more prominent. Standard (very prominent), Sinclair and Clark. Only one short cigarette commercial and a couple of beer commercials.

[@thomash.schwed3662]

Then again, I would much prefer watching or listening to a cigarette commercial than having to see or hear a spot for little blue pills and the like. After all, smoking is enjoyable; popping a pill is an experience I try to avoid and hold off as long as possible.

[@MarkAStuart]

WOW! This is totally classic! I may have watched this very espisode live on our family VHF only TV. Thanks much!

[@frankgarrett242]

Apparently there’s a big can of ‘Butternut coffee’ over Quebec.

[@glennhubbard5008]

That Miller commercial was straight fire from 2023!

[@fredwoodson6405]

Thx! I remember watching John McCullough (sp?). It is so refreshing to see news presented relatively straight forward from back in the day.

[@alphabeets]

Incredible footage!😊

[@jchow5966]

I remember nees anchors and talk show hosts doing a endorsement/commercial in the middle of a broadcast. It was a normal TV thing back then.

[@thomash.schwed3662]

That's because radio and television programs (yes, even newscasts) had actual sponsors at the time. This would change, particularly from and after January 1971, with the Federal ban on cigarette commercials on radio and television. The result of the ban is that the price for a thirty-second spot would drastically increase as stations and networks sought ways of recouping the revenue lost from the cigarette commercials. In time, with the advent of media consolidation and corporatization of the networks, programs were shortened in terms of actual length so as to sell even more thirty-second spots at the inflated rates.

[@alexanderdupuis]

How much slower and quieter television was when I was twelve years old. They came at you with annoying jingles and such during the commercial breaks, but today's machine-gun-like blasting and screaming, pandering to everyone's eight-second attention span, was years away. Imagine a world in which gas stations gave away free dishes for a full tank of gas, which by the way, cost less than five bucks. I remember it all.

[@bdwatkins2001]

Very rare video, especially for 1968. I am a professional archivist and was just wondering what format, this came from. Was this an unearthed, 2-in quad tape? If this was a home recording, I'm assuming it would have to be an EIAJ reel-to-reel video tape. Umatic wouldn't even be released until 69.

[@Matthew_Eitzman]

CinemaScope?

[@501764727]

Whats interesting is how currently a lot of us are like- things are not getting better with rioting, violence, racial inequality and relations w/ police. And look at the news than, it doesn't seem like much has changed in that regard from than and now. Except now we have a pandemic.

[@ADAMSIXTIES]

Actually there was a pandemic in 1968: the Hong Kong Flu. Of course it wasn't as bad as Covid, but still.

[@jaminova_1969]

A pandemic, invasion, and Patriot Act!

[@luislaplume8261]

My! I forgot how primative weather forecasting was in the 1960s! We used to see our local weatherwoman Gloria Okun putting stick on pictures of the sun and lighting on the map of the U.S.A. circa 1961 at WPIX TV ch. 11 New York City! My old hometown where even though I nor my parents were born there, I grew up there during the Mad Men era of the 1960s. 😊

[@ChatGPT1111]

It was more advanced in some ways. There wasn't a special interest enriching segue to "climate change" every other sentence.

[@waynetompkins3006]

The earliest weather radars were modified Army Air Force surplus radars from old World War 2 aircraft.

[@Ichijoe2112]

And, in other news, millions are fleeing Quebec tonight, as a giant can (of what appears to be Coffee.), has suddenly mysteriously appeared over the Canadian Province.

[@markbajek2541]

I can't believe the weather guy remembered all the temps across the country.

[@kennixox262]

I bet he had notes on the floor that he was referring to.

[@StudioZ7]

The trick was the temps were pre-written on the board in yellow crayon which he could see but couldn't be seen on camera. I was told this by an old retired TV weatherman.

[@kennixox262]

@@StudioZ7 Makes sense. Now we know. 😀

[@markbajek2541]

@@StudioZ7 what a sly devil

[@wkat950]

A lot of Johnny Carson's shows were on tape that was "recycled" to oblivion. What a treat to see part of Carson's monologue from 1968 and with a younger Ed McMahon.

[@roncaruso931]

The best part of this video was hearing Ed McMahon weird "Here's Johnny"

[@saxon840]

Absolutely! Lol!

[@evans54]

it was the tape that made it sound odd, not the intro

[@roncaruso931]

@@evans54 I know that.

[@stevengallant6363]

​@@evans54Oh, I thought Ed was drunk again. lol

[@themoviedealers]

I'm Ron Burgundy...

[@thomaspricejr.4083]

That ButterNut coffee can would be a real collectors item. Never heard of it until now.

[@bobm7250]

This was an incredible find, bikandu.

[@ronflatter1235]

The closing credits near the beginning here are from “Run For Your Life.” the episode entitled “The Borders of Barbarism” first aired Sept. 26, 1966. This would have been a rerun from April 10, 1968.

[@williamgessler1759]

Pretty sure that was James Gregory's voice doing the beer commercial. Famous character actor. This was a treat seeing this. 5 days after MLK's death, watching just a day in Milwaukee.

[@thomash.schwed3662]

It certainly sounded like James Gregory. Just a few years after this, he played General "Iron Guts" Kelly in a guest appearance on "M*A*S*H" and then would go on to become best known as NYPD Inspector Frank Lugar on "Barney Miller". Of course, this newscast aired on the heels of a week the likes of which are seldom seen. March 31, President Johnson gave an address from the Oval Office principally concerning what was intended to be, in effect, a drawdown in our policy in Indochina leading to an eventual peace treaty. (Regrettably, Dick Nixon would go on to commit treason by submarining this new policy in order to win the presidential election.) Near the end of his remarks, Johnson surprised everyone by further announcing that he would not seek re-election. April 3, Martin Luther King, Jr., gave his final public address at Memphis in which he acknowledged that he "may not" actually live to see the fulfillment of the things for which he had strived as regards equality, social and economic justice and peace but expressed confidence that it would happen. Tragically, his remarks proved prescient given what would happen the very next evening. In the midst of all of this, on a personal level, April 6, my parents were married. In certain respects, I have been known to say that that week marked the beginning of the '70's as an era (which, I estimate, would continue through January 20, 1981, itself a roller coaster day, featuring the "down" of Reagan being sworn in and the "up" of our fellow citizens being released from Iran). The actual decade, of course would run January 1, 1971, through December 31, 1980. Who could have imagined in March and April of 1968 that those next 12.75 years would see the end of normalcy in our Nation to be followed by forty years of decline and collapse ushered in by the actor who during this newscast was still only in his first term as governor of California and embarking on the first of his perennial runs for the executive department? Thankfully, in the last three years, "we, the people", seem finally to be starting to get this experiment in democratic freedom back on track. Hopefully, we can continue such progress following next year's election.

[@wxman2003]

Opening day in Chicago for the White Sox, and only about 7000 in attendance. Wow!

[@SerenityNow9015]

It was around this same time that White Sox brass were considering a move to Milwaukee, because they were tired of how much control the Cubs had over the Chicago market.

[@tracyrosenstiehl9454]

I do believe a few Sox games were moved to County Stadium, in both ‘68 and ‘69.

[@calsavestheworld]

They sure knew how to wear eyeglasses back then.

[@allenjones3130]

This newscast was sponsored by Standard Oil Company of Indiana, which later became Amoco Corporation.

[@johnrichards4322]

The announcer said the news was sponsored by the Standard Oil division of the American Oil Company (Amoco)

[@patgalvez4563]

I believe founded by Rockefeller

[@jamesmelcher9355]

@@patgalvez4563 Yes, John D. Rockefeller. The national government broke up his Standard Oil into Standard of Indiana and many other pieces. Some of them were Standard Oil of NY (later Mobil), SO of New Jersey (Esso, later Exxon in the US); Standard of Ohio (later Sohio, and absorbed by BP later) and Standard of California (Chevron).

[@thomash.schwed3662]

​​​@@jamesmelcher9355Incidentally, Standard Oil of New Jersey merged with Mobil and continues to use the Esso name in Canada. And, as someone originally from Ohio, I still refer to Sohio (and Boron outside of Ohio) in the present tense.

[@robforrester3727]

"After months of dawdling around..." Man, they weren't shy about editorializing back then, eh?

[@robforrester3727]

Also: weird mishmash of topics being offered as roughly equivalent. The Bump Ball? Right after the Soul Food Riot?

[@charleswinokoor6023]

A riot at a high school over soul food? That tells you something about where we are today.

[@SwingingCreeper]

So the assassination of MLK had nothing to do with it.

[@themoviedealers]

They didn't tell us if the rioters were anti soul food or pro soul food. But I can guess.

[@EdsterIII]

I was 1 year 6 months and 3 days old when this Newscast was aired. Funny I thought I watched this Newscast? Huh....lol. This was epic. I grew up in Milwaukee during the 70's. I had some really great times and experiences. Quite a few bad ones too but overall, it was a SPECIAL place and time to live.

[@whatadamnusername]

Oh wow, and I thought the oldest Milwaukee broadcasts on KZbin were the ones from the early 80s...

[@davidthompson4649]

The end credits at the beginning of this video belongs to a TV show called "Run for your Life"

[@armorybrunotjr.3204]

Former Green Bay Packers star defensive end Lionel Aldridge gives an editorial about black athletes and what Dr. Martin Luther King, Jr.'s legacy meant to them.

[@jchow5966]

Amazing!!!

[@Nonconformistwilderbeastman]

Love the miller commercial back then it was wine women and song, today its beer, the ole'lady and T.V lol

[@RaveDave871]

So did dramatic storm sinking, 50+ dead,of Wahine ferry in Wellington harbor New Zealand, not make it in time this newscast? Happened 10am NZtime 4/10/68

[@AnniePA1960]

Yes, NZ is 12 hrs ahead of Milwaukee, I think, and so it would have just been occurring. Terrible tragedy 😢

[@RaveDave871]

@@AnniePA1960Thanks for explaining the time thing. Of course Americans give precedence to their own news stories, but this event i felt might have warranted inclusion, as much drama of the ship sinking was seen live on nz tv, and the ship had many foreign tourists on board and among the casualties.

[@puglydoodle]

Ah yes...wa tum Jah. I grew up watching this channel

[@brent4723]

92 miles to the south on the following day, Mayor Richard Daley gave his shoot to kill (for use of explosives) and shoot to maim order (for looting) to his police superintendent. His annus horribilis deepened.

[@markdillman7809]

I'm surprised by the lack of commercials from local businesses such as car dealerships, banks, supermarket chains, and furniture stores.

[@JohnMiller-oz7gv]

That was great.

[@brose2323]

From my hometown 3 years before I was born.

[@willbygosh4887]

Regardless of the 1968 Federal Housing Laws mentioned in this news,although this greatly helped,Milwaukee is still one of the most segregated cities in the country.

[@deftmahatma]

Absolute gem

[@jchow5966]

Thank you!!!!!

[@skywalker01974]

WHAT , ME WORRY? You get it or you. Dont

[@Bigherm196]

Wow never would consider the weather man doing advertisements for a coffee company. Look at the magic markers on the weather map. Far from today’s digital radar map. Seems as if he’s making up the temperatures on each cities. Lol 😂

[@saxongreen78]

'The synoptic chart says it's time for that mellow, nutty taste of a fresh-brewed cup of smooooth coffee...mmmm!' 😁

[@Tom-xg1kj]

He may have invented Milwaukee weather...

[@writereducator]

What a depressing time. I felt it, even though I was a thoughtless 8th grade boy.

[@jntj3007]

NO more depressing than the current time.

[@fredwoodson6405]

@@jntj3007History books make it clear that our situation in the last 60 years is a good one. For all of recorded history where there was humans there was violence, wars, starvation, and disease. It’s the human condition.

[@ejseabury]

@@fredwoodson6405: Unfortunately. Growing up in the 60’s-80’s many of us hoped the 21st century would be better days. No wars, no diseases, no homelessness and no crime. We thought the world would be better and we’d be living on the moon and Mars.

[@lastotallyawesomebleach204]

No worse than today's times.

[@Daniel-Strain]

Hey! My video stopped working right as Johnny Carson came on. I want to talk to a manager.

[@xxcelr8rs]

Wish I wasn't born into this time and place.

[@bluetickfreddy101]

As a 9 yr ole Honestly totally oblivious to all the worlds troubles Was focused on having lots of fun! Cheers

[@Mindsaw]

Creighton Williams Abrams Jr. (September 15, 1914 - September 4, 1974) Creighton wasn't 52 in 1968 he was 54!

[@vinniemorciglio4632]

Now the News by Standard Oil........buy Standard American......

[@darrylh1971]

1:15 - What TV show before the newscast are these end credits from?

[@bikandu]

I think it is RUN FOR YOUR LIFE, starring Ben Gazzara. This one must have been a rerun because the guest stars listed appeared in a 1966 episode titled "The Borders of Barbarism". Joseph Sirola, Jack Goode, and Stephen McNally with their characters are all listed on IMDB. www.imdb.com/title/tt0691451/?ref_=nm_flmg_act_52

[@superbassomatic]

Definitely "Run For Your Life."

[@davdhartung9817]

2 inch reel to reel tape?

[@vinniemorciglio4632]

No wonder Mr, Whipple didn't want the Charmin squeezed.....

[@mondegreen9709]

When everything, even newscasts, is being so blatantly commercialised, it's no wonder this country ended up where it is today. It's almost like watching the Simpsons, except this is real.

[@jcw3195]

Mr. Whipple for Continental Insurance?

[@misterhipster9509]

How'd that work out LBJ?? Consider the conditions in Milwaukee today, not so good to my mind.

[@ronaldmuir9126]

Mr. Zumdish from Lost In Space.

[@GregCapp]

I has relates to the first news story there goes the neighborhood

[@jrnumex9286]

weatherman knew his numbers or had a "cheater list". i kept looking at his toupee?

[@HDESM]

The downward spiral continues

[@drbonesshow1]

This does not sound like impartial reporting: 4:05

[@Mindsaw]

Kraton Ambrahm looks like he's 72. Kraton Ambrahm and The Rock are the same age

[@jimhoffman1631]

Is that Jim Peck in the Miller ad?

[@troublesdadpaul]

No.

[@midniteryder58]

Looked like him.

[@ADAMSIXTIES]

35:00 Tonight Show at 10:30 Central (same feed as the 11:30 Eastern).

[@johnrichards4322]

11:30 Eastern IS 10:30 Central

[@luislaplume8261]

​@@johnrichards4322Apparently Adam Sixties did not learn his time zones like I did in elementary school in NYC during the Mad Men era of the 1960s! 😊

[@charlesameyer1]

I know this is 1968, but I can’t believe the guy in the Miller commercial didn’t know about chopsticks. I wonder whether the guy who played the waiter ever appeared on the Odd Couple as a waiter. I remember waiter on the show doing that mouth thing.

[@sg-yq8pm]

the Odd Couple & everywhere else doing it, Fritz Feld.

[@davanmani556]

Lionel Aldridge.

[@drbonesshow1]

Apparently, beer and smokes were important in Milwaukee.

[@JerjerB]

7:46 Just ask you dealer"

[@markdillman7809]

no computerized graphics

[@RickBaconsAdventures]

what media was this found on?

[@markbahouth2713]

President Johnson looks young announcing the Civil Rights law ending housing discrimination. The Vietnam War was so stressful for him that he aged rapidly even before he declared he would not seek a second term. If not for the Vietnam war ,LBJ i believe would of been considered one of our greatest Presidents .

[@Tmcgraw79q]

7:45 every time I buy 3 dollars worthy of gasoline.

[@davidlincolnbrooks]

A 4:3 aspect ratio created its own set of framing problems for the videographer...

[@zelmoziggy]

Run for Your Life!

[@dinklehimerschlitz9111]

aah gettelman.......don't remember it.

[@amerigovespucci4076]

Can you say amateur hour???? or is it half hour?

[@peggybuetow1026]

I thought the civil rights bill passed in 1964.

[@petercrowl9467]

OMG! Bill Carlson!

[@fp5495]

It's interesting to see how being an a-hole was the order of the day. All the commercials were stepping on the toes of others, even the news reporter keeps throwing digs at his co-anchors. It was overtly a man's world back then.