IS IAN A INDUSTRY PLANT? Ian ft Lil Yachty "Hate Me" (REACTION)

[@JacsonWilde]

He’s not off beat you’re just trying to anticipate when he’s going to end the bar. It’s his cadence he’s honestly rapping similar to carti and yeat.

[@Chris-p7u]

Literally yall want him to rap on a cadence dat you want , not how it goes, it flows coo wit da song , yall tryna dissect too hard 😂

[@03cam]

exactly bro expects every rapper to follow a similar rhyme scheme or cadence so he’s just using his past experiences with listening and creating music to anticipate the end of the bar when in reality of it new gen rappers just don’t rap the same as other eras you can like or dislike that but off beat is not the right terminology to use he quite literally rapped on the melody on beat 😂

[@Inhaleinhell]

The whole point of rapping is to be on beat. What are you talking about? 😂😂😂😂.

[@mutalovsarvar]

he is actually slightly offbeat, i fixed it and uploaded to my channel, you can take a listen

[@Jahammed]

@@mutalovsarvar i gave it a listen . sounds pretty interesting , but the way ian raps while offbeat , is intentional . your rendition of it sounds pretty good too though .

[@officialasa]

“What instrument is he rapping on” is insane lmao

[@caram960]

fr this took me out LOL

[@tvckk]

i dont got an ear for music like him so ion even know what hes going on about

[@sweetbuttergeminine4756]

Read this right when he said it but didn't knw cause he kinda hesitated 😅

[@prod.samdavey1347]

@@tvckk iykyk

[@musicthemusicalperson4316]

Asa and Ian collabbing would probably be the funniest/most lit song of 2024. That shit would spike white on white crime by 300% 😂😂😂😂😂

[@nathanoleary346]

hes starting the bar on the beat, rather than finishing it on the beat, i think that might be what you were hearing

[@captain.tell.me.hoe.]

His follow-up bars start before the beat drops to punctuate the preceding bars . . . Bro's not letting the pocket breathe .

[@senLuno]

Yea and then he gets worse about it he starts getting like 2 clicks behind the beat

[@exoticrose4878]

@@senLuno ???

[@senLuno]

@@exoticrose4878 2 clicked is the 2 loud ticks of a metronome In the 4/4 time

[@timy9197]

Yea but the pocket he’s rapping in is weird. There’s still something off about it.

[@EndSuperior]

ian sound blacker every time I hear him 😂

[@TheSunkissedmein2000]

He'll be a country artist in a couple of years

[@mysteriousmusicx]

Hes industry plant

[@zeenithh]

@@TheSunkissedmein2000happens every damn time

[@ravingwithdionysus]

​@@TheSunkissedmein2000yep and start talking negatively about hip-hop.

[@NikkrisMusic]

Nah 😂

[@thiscorner5062]

Nah. The way Ian was rapping, he let the beat stand out. Track is fire

[@imdurk6698]

It’s interesting I guess I just don’t like it because it’s so different

[@thediamndjvck]

​@@imdurk6698 difference is key!

[@KingBr33ch]

*lil yachty bobbing his head to ian's cadence literally gave the viewers a cheat code to understand the pocket he was in, how are you STILL lost*

[@Xxblade17]

😭

[@ksgsam]

dis ghetto music theory

[@MrOboy4]

dawg im crying reading this 😭

[@stupidplayr2112]

I’m dead😂😂😂

[@theornament]

😭😭😭

[@tasteofchuka]

😂😂😂😂😂😂😂😂😂

[@FletchOfGod]

I’m dead

[@kaiuskuikka2932]

nah bruh you tripping imo... been had this song on repeat and never even paid any attention on ians flow being weird

[@Kasim0x]

Music is subjective

[@marcus_________2281]

I know scru ain’t talking about Ian’s flow, this man can’t rap at all

[@alphawollf5589]

Facts I’m not hearing what he’s saying at all. The beats got so much going on that’s there multiple pockets

[@darrylbailey76]

@@marcus_________2281😂😂😂

[@vijay5]

I feel the same way

[@justincunningham7747]

this prolly gonna get buried under the other 900 comments, but coming from a music student ians basically rapping on the front of the beat. In music school they talk about how a beat itself contains a beginning middle and end, and the artist can choose where they want to reside on that beat. A good example of this is jazz musicians alternating from playing on the start of the beat to the end of the beat back and forth, giving the song a harder swinging feel. Basically hes anticipating the beat and rapping on the very start of it so it might sound a bit early/off if you aren't used to it or don't know the song

[@DarthRaven-2004]

great breakdown

[@niromretnuh]

YES. SO FUCKING TRUE.

[@notsenny.]

yo this man doesn’t know you can rap in different pockets 😭🤣 (he’s one count behind the beat)

[@senLuno]

Nah he's rapping with the synth in the background

[@nickjones5495]

That's not a pocket. Same flow a yachty. Just off beat

[@musicthemusicalperson4316]

​@@nickjones5495Yeah, but being off beat isn't necessarily bad if you do it in a tactful/calculated way. A lot of the best musicians use "dragging" and "pushing" techniques, involves intentionally playing or singing just a fraction of a second after the expected timing, giving the impression of pulling back or stretching the tempo or the opposite technique, where the musician plays slightly ahead of the beat, creating a sense of urgency or drive. Ian is a classically trained musician, and he employs "dragging and pushing" techniques, where he intentionally raps slightly behind or ahead of the beat at times. This creates a relaxed, conversational tone in some parts and a more urgent, driven feel in others. And imo it sounds fucking great. But that's just me. I can clearly catch the time signature he's using. Idk I guess some people aren't used to hearing different time signatures in a lot of trap. But it sounds good AF to me.

[@timy9197]

@@musicthemusicalperson4316yea but I think Ian is too inconsistent it’s hard to find where he’s going half the time

[@SingSayLes1125]

@@notsenny. He's not in pocket at all

[@danasbeats6462]

Ian rapping on the high hats a lot of artists do this to give it a unique sound

[@itsgl00my88]

Ian been making music for a min he got old stuff on soundcloud

[@godtalkinshhh]

doesnt make him less of a plant

[@Blackjesus360]

@@godtalkinshhh sound slow

[@DannyTME5]

@@godtalkinshhh how can you be an underground industry plant lmao that doesnt even make sense. He was just good at marketing on tiktok and blew up

[@itsgl00my88]

@@godtalkinshhh mf if he been making music for YEARS how tf is he a plant. His image and sound wasn't changed and manufactured by a label like someone like a Iann Dior for example to tried to emulate Drake in his old music and image, but was found by his label and rebranded as a Juice Wrld Clone.

[@nickjones5495]

I think people don't know what industry plant means or originated from. Having SoundCloud doesn't mean you're not a plant. Bieber was considered a plant

[@tothesoil7297]

nah Ian was flowinggg gang

[@Akachi_]

flowing on the syth which made it off beat

[@oneandonly_h4]

This song sounds very micro-timed, very slightly, which is the 'off-beat' you're hearing. It's a common technique used in emotion-provoking music to emphasize the voice, so when you're focused on Ian's voice, that's the effect. It allows you to hear his words instead of focusing on his flow mixing with the beat.

[@Collin_H]

True for the latter half of his verse but the first half isn’t just emphasized on the upbeat, it’s completely out of phase. Like he’s rapping at a higher bpm and rushing the hell out of the beat

[@starstreamer725]

@@Collin_H nailed it

[@krizaey8782]

This is one of the songs that you really need to listen multiple times to really get it. The replay value of this song is really high. It’s been on repeat since release for me. 🔥

[@_VISION.]

No lol

[@tejas.a06]

It’s hard right off rip 😭

[@yungzix]

any white dude that starts rapping is immediately industry plants, it’s become sort of a trend coincidently 🤨

[@elliothammer9485]

This mf is 100% a plant bro

[@rapversuz]

Except Jack Harlow

[@dikarilee4975]

​@@rapversuzespecially Jack Harlow is trash

[@XentriaNova]

@@dikarilee4975bro u on something and your dealer scamming

[@JFirecracker]

Yup. The Lucians and Damiens of the world still lookin for an Elvis.

[@flxm3zzz]

ian sounds so tuff bru 😭i will NEVER understand the ian hate

[@mysteriousmusicx]

He pretending to be black

[@tyishawilder5275]

MAYBE CAUSE HE SOUND LIKE EVERY WHITE BOI THAT RAPS LMAOOOOOOO....

[@1anddone286]

@@tyishawilder5275what does this even mean? Just say you don’t like bro because he’s white 😭

[@flxm3zzz]

@@tyishawilder5275 the racism isn’t it gng

[@EyeYamHim]

@@tyishawilder5275 not really, I’d say the White rapper stereotype are within those who choose to rap like Eminem. He ain’t rapping nowhere near Em’s cadence or speed

[@KillSimply16]

You just gotta vibe unc 😂

[@tamablefir______7307]

ian trash asl

[@kaspertheshepherd3010]

He flowing to the snare bro 😭

[@Glockkie]

the day you let the beef go ill throw sum on the grill

[@afrobutterfly]

Then take up baking

[@thechatter7102]

pipe down little boy, you can hate when you're dead

[@1888.]

the day you finally take that meat out your mouth ill throw it on the grill

[@Glockkie]

@@thechatter7102 living up to your name

[@poor.]

@@GlockkieLMAOOO😭

[@ProkManNeel]

I mean he's very obviously rapping off-beat. This is a perfect example of trying to be "different." does it work though, that's up to the listener. Me personally I liked his take on the flow. It's like you said rappers find different pockets. Ian makes his own pockets where head bobbing feels weird cause you don't know if you should do it to the beat or his flow. However in this case it's kind of cool, cause if you're a musician you can catch that there's different polyrhythms created. Not to mentions as part of this homophonic harmony, he is very obviously the melody which makes him a priority over the beat. Rapping off beat makes his words seem more important than the beat itself when often they are pretty equal. Though this is a very simple way of putting it.

[@HighriseSuicides]

he’s literally on beat

[@rhinoAZ09]

over glazing some trash flow lmao

[@AzraelBRB]

😂😂​@@rhinoAZ09

[@cap9895]

bro he’s not even off beat at all lmfao

[@AlwaysTehFool]

​@cap9895 what was he rapping to then? plz share

[@beestboy2001]

scru tripping ian literally carried this song 😭

[@noodlehairboi5049]

Hell nah

[@wowbackwards9947]

Agreed

[@bradwebb3108]

On god ruined the reaction.

[@calebjohnson8075]

u put the milk before the cereal huh

[@espada06grimmjaw]

Carried it right to the dumpster out back, gang. ✌🏾

[@TEKKENRAISED]

He riding the synth he surfing on it g

[@CameronFubler]

When Scru was clapping he was on beat 😭😭

[@leonardohoffmann6845]

LITERALLLY😂

[@Yonmatto]

I heard his come up was alotta hard work and grinding lowkey so now that he poppin everyone hating saying he a plant...he started as a beatmaker apparently, oh and he is from Atlanta

[@iamjaspernoir]

"Flow isn't about when you're saying something, It's almost more about when you're not saying something" Couldn't have said it better

[@kettei5408]

Low key feel like Ian is at a similar stage in his career as yeat was years ago where the cult following is serious but the mainstream still gotta get put on. As he refines his flow I think we'll see him on this channel again.

[@itsgl00my88]

I think Ian was tryna rap on the melody/synths but idk

[@CagyGaming]

Yea I think it's his style of rap

[@mutalovsarvar]

he is acrually slightly offbeat (maybe it is his style), but i fixed it and uploaded to my channel

[@Ramus_]

Some Ian songs you should check out, Grand slam, Wimbledon, Figure it out, Magic Johnson, fit check

[@KozyxKhi]

Cold and hardest goodbye also I think those two are my top songs he got so many

[@kaiuskuikka2932]

@@Ramus_ bro wheres never stop

[@akkimbo]

No dujour or knew it is crazy

[@nodical802]

1:06 dumbest thing I heard someone say in a while

[@Perritito]

real

[@rhinoAZ09]

bütthurt ovhoe spotted ❄🦉💀💀

[@Perritito]

@@rhinoAZ09 no what I think he’s saying is that it’s stupid for scru to think that Drake gotta “save” yachty at all, like what shit is brother smoking 💀

[@nodical802]

@@Perritito dont bother explaining to him, he can’t follow basic context so its futile

[@youngnine7287]

😂😂😂😂😂

[@MattieLove]

Your videos always make my day!

[@DAWBreaker]

Putting Ian’s vocals into FL Studio and splitting it from the instrumental, he’s exactly a quarter beat off of the beat compared to Yachty. Idk if it’s a stylistic choice or not but yeah, if u drag his vocals a quarter beat over they hit perfectly.

[@THATONEFRIEND42]

SCRU WE NEED YOU TO GO BACK TO PETE AND BAS THEY BE DROPPING FIRE THAT YOU'VE BEEN MISSING

[@graysongeorge7965]

Musically Ian IS on beat, just an upbeat, but he's not wrong...

[@cniplus9549]

Sound like dude trying to race the beat

[@Seanishappy]

thing is yachty really did mean that "im richer than everybody's favorite rapper" bar 😂

[@stalwartzero7001]

BLP dropped a whole album! Yachty definitely been stepped up though, I just started enjoying him in 23, year of the Yordan

[@SkittleBombs]

Ian’s flow wasn’t the problem, he didn’t rhyme one single bar so you couldn’t tell where the hell his pocket was

[@eager9997]

Are you deaf? He’s rhyming multiple words in each line for half the song

[@datboyy_taii]

4:50 bro really started clapping he too deep in 😭

[@uchihaclan77]

Scru really feeding into his I don’t like white rappers rapping stigma. This song hard bro, couldn’t sense any off beat flow or nun of that

[@MCG6233]

he rapping n a diff pocket bru 😭😭

[@Xxblade17]

If Ian isnt an industry plant Im a Hispanic man named Abdullah

[@WataMelun]

Ian raps like a gen Z yt explanation video. no period at the end of they sentences

[@jayspy8647]

He's not off beat, he's rushing his bars. It doesn't sound natural, it's like he's forcing himself into the pocket. Doesn't sound like his flow fr. Or he just started rapping this way not to long ago.

[@starstreamer725]

um, so what is off beat exactly cause everything you said aligns with being off beat, maybe u have a different definition of off beat so please share

[@moonlitegamer]

That flow is disgusting in a bad way

[@b0bbyva]

ian and 4batz switch places when they record music

[@TheRealTyrellV]

ian is very on beat, you just can't hear bruh lmaoooo

[@billbishop2423]

All of these comments that say the flow is not off....... Y'all been listening to this auto-tune b******* too long...... I agree with everything you're saying Scru. Not to mention, the auto-tune effect itself causes a slight lag if you ain't used to it. Maybe this Ian dude doesn't normally use Auto-Tune ( which would be refreshing). Or it could just be something in editing where he sent Lil Yachty his verse and they changed the beat at the last minute possibly?

[@Forsakenxoo]

😂😂😂😂😂😂

[@3lricch]

Yatchy hasn't missed in years

[@Dannnomite]

He’s rhyming on the down beat. Mad hard tbh

[@ravingwithdionysus]

I get what you're saying, Scru.

[@silencedhill2414]

He's not off beat it's just how he rapping on the beat 🪘

[@silaspiner]

For me I say lil yachty and Ian did good on this music

[@ovaz28]

THIS GUY KNOWS WHAT HE TALKING BOUT 🔥🔥

[@DF_CARSON]

Never thought I’d see scru react to Ian

[@hovis_esports]

bro missed his flow completely tho lmao

[@Woway1]

@@hovis_esportsscru an old head like Tyler 😂 they don’t know music

[@oceantallfan]

@@Woway1Tyler don’t know music? Okay

[@starstreamer725]

@@oceantallfan let them be xD kids these days, just watch them start being called old heads by the new generation its gonna be funny

[@heartofthelion6169]

The industry plant convo gon get you burned and black listed @Scru😂 don’t do it!!😂😂😂

[@ultrathagawd]

This is a HIT

[@turnermarius4471]

Its a miss, is pretty weak for me.

[@cyber.61]

@@turnermarius4471 u fr?!

[@ultrathagawd]

@@turnermarius4471Yeah no it's a hit

[@cantgetright888]

No

[@user-ds5lf3he3x]

This song even chart?

[@wiktorbartnicki9738]

I love being polish, and knowing nothing about shit going on, but Scrub Face always delivers answers, and knowledge. Hip hop is a sport. Have a good day yall

[@frumsfrums5611]

I don’t give a f*ck bout who you hang with

[@LivinMyJeffLife]

I watched you occasionally before the Kendrick/Drake Beef, but now I have to catch every upload💯

[@bimgblue]

ian definitely sounds like he's rushing himself, like bro give the beat and you're lyrics time to breathe😭😭

[@ApheleleMtakati]

The perfect way to tell if someone is on beat as an engineer was always cutting the beat and letting it drop, then engineer does the same on this song multiple times on his verse and it bangs everytime.

[@mintyvr1890]

I feel like Ian raps on the melody more than the beat cus if you listen to the melody of the beat rather than just the 808s and hi hats he still flows

[@nawt9529]

had this song on repeat since release

[@secoat]

damn shaq wasn’t lying, the shade is unnecessary. that shi hard

[@melancholymoshpit]

Paul Rudd popped out 😂

[@lloydfaithful]

I think the issue is his lines land a little earlier than the snare so it sounds quick, the engineer could’ve just pushed the vocals back a small amount and I’m sure it would sound better

[@kingxen5716]

never thought i would see scru react to the underground

[@beestboy2001]

ian not underground no more lmao

[@disguisedalex]

ian not underground

[@piercebaker4530]

It’s lyrical lemonade bro

[@dynastyishim]

@@disguisedalexone song w a mainstream rapper don’t make him mainstream yet

[@James-uw2xh]

Underground 😂😂😂😂😂😂😂😂

[@mridulbisht9865]

Yatchy is bringing hip hop down ngl.

[@ApheleleMtakati]

He isn’t off beat, you not familiar with the flow, I think that’s what makes him stand out. I’d advise you listen to his songs you’ll get what I’m saying, he isn’t off beat at all, the pocket he raps in is different as well as his beat selection.

[@tragic_gaming9249]

It’s like he’s tryna force in extra syllables and it’s throwing it off

[@senseiitanaks]

hes not, if u listen to it with a metronome ull hear hes very on beat

[@BadVoid-dm6ih]

You should definitely react to mavi - drunk prayer!!

[@Eric-km9ip]

Bro is trying so hard to hide the hate 😭😭😭 those subtle comments

[@nahim_ightbru]

When you almost exclusively listen to mainstream rap this is what’s going to happen to you 😭 mf is complaining about him being off beat bc he’s so used to hearing the same thing Yea I can’t finish ts with u pausing to complain so often lmao you’ll come around eventually to leech off the buzz 😂

[@svvwoo]

this is pretty much mainstream lil nga

[@nahim_ightbru]

@@svvwoo I’m talking about the style of music lil yatchy is on the song I’m aware 😭 “erm it’s not technically underground ☝️” ur just pressed bc im right

[@tebogotwala5185]

I never listen to music reviewers but this guy... he's entertaining and more concise and to the point. and actually easier to listen to coz everything makes sense when he recites the lyrics and explains it

[@nosanityFN]

5:13 bro trippin

[@caleholland]

If you put his vocals in a daw you can see he’s landing on every beat

[@therealseclorum]

Yall forget what type of rapper Scru is yo, Ian definitely got presence but his flow too fast and slightly off beat, theres no pockets, sound like Yeat too idk, Scru right

[@maximum8414]

Why comments tryna cope so hard 4? All the people in the comments never got basic music theory in they life. Scru was right, he was just trying to find what beat he was rapping on so he can tune into his pocket. And comments out here all tripping out like Scru was hating. They did not watch the video for more than 3 mins 😂

[@roojothy9910]

nahhh scru I usually agree with u but ian isnt off beat, he's choosing to put a bias on the delay because it fits with the instrumental better (as a melody) (newer gen thing - makes it sound different)

[@CameronFubler]

Ian and Yeat have unorthodox pockets to me. I think that’s why people gravitate towards them bc it’s so different but it’s wavy. I don’t think he’s off beat. He just in a pocket that you not used to

[@601kingz3]

Beat is crazy , flow is off sounds like he rap to fast but can't rap fast 😂

[@casualintrovert207]

as someone who's been producing for 12+ years, he's literally just rapping in the pocket. When we say "pocket" we just mean the space in between the beats. Drake literally has been doing this for p much a decade now. It's not off beat, its just has a more loose feel because he's not ending or starting his bars precisely on the kick or anything.

[@AAT924]

Ian voice is blacker then yachty

[@1995Corey]

Damn

[@FNVerbo]

Because he forcing it

[@xynl6243]

​@@FNVerboAlot of rappers force their voice nothing wrong with that

[@ALegend4]

As an elite rapper ian has the ability to hear a lead sound he likes and flows with it unapologetically meaning for example this beat he’s allowing the snar or hi hat and also 808 to hit while he’s in front of the hits now also this swag he’s using is jus a type of thing u jus gotta understand where it’s from it’s a lane it’s kinda like carti with his voice like lucki with the lean nursery flow or even veeze punchline style with a mix of metaphors it’s all swagger with a mix of skill and also knowing how to ride a beat creatively ian really jus raps like a cocky white boy from the block 😅 I fwm he got bounce to his flow

[@3NChosen]

Scru acting like he’s the best rapper alive 😂 Ian so underrated and tuff. He acting like people can’t have their own flows

[@_NeonDragon_]

Felt the same way first time I heard Ian but I promise the more you listen to him the more it starts to make sense

[@digdugduck]

bro hatin

[@blinc8828]

The more I listen to it, the more I really fw Ian flow here. Sound like a lot of yachtys music

[@phoenix10404]

hi scru

[@zarr_music4797]

yachty isn't hitting directly on the bass, he's using a pickup, which is just before the beat and has been an element of starting a phrase ever since hip hop's roots of jazz. the oddness of the ian kid's phrasing is that he lands slighty closer to the actual downbeat, which makes the rest of his line sound a bit rushed, but if it's an actual stylistic choice, then props to him. I think he's on to something, but he's not quite there yet

[@pecu.]

they both were on beat with different flows

[@hovis_esports]

it’s not on beat he’s a half step behind generally, but it’s not “off” at all lmao

[@dbruhhhhh]

also i like the flow. it's an easy pocket to catch. i think you need to listen to more jazz hahaha.

[@cesarchavezapodaca902]

Scru tripping

[@nicholasthomas.7553]

Yooo

[@cholewess4137]

It sounds like the vocals were done separately during Ian's first verse, then placed over the beat, or origninally done over a different beat, so it's not synchronized.

[@BoinkadelicJones]

Straight two-pack of MID.

[@cg219]

Nah this less than mid

[@dikarilee4975]

Lol

[@ninjadad725]

Idk if this makes since but when he asked what instrument he was rapping all I could think about was an electric guitar

[@sknl4015]

Oh yeah yachty is that drake leach who is supporting drake right now right....i forgot about him...😂

[@etgohomeplease]

The more you listen to ian’s part, the better it sounds tbh