YG on Story Behind His 4HUNNID Brand

With his musical career reaching new creative and commercial heights, YG is deciding to devote and invest his time, energy and money into another high-profile artistic venture: fashion. Specifically, YG has linked up with Gavin McNeill for the 4Hunnid brand.
Having already spent a few years building 4Hunnid and fine-tuning their approach to clothing, YG and Gavin McNeill are taking the lessons they have learned and steering their label in new, exciting directions. To find out what currently motivates them and what they have planned for the future, we decided to join the 4Hunnid family as they presented their latest major seasonal offering.
“The brand is built on authenticity, pushing society and the fashion industry to respect the originality that comes from where we come from,” Gavin McNeill, 4Hunnid’s Creative Director, previously shared.
“I did it all when I was young: I skateboarded, involved in the gang cultures. I can show you a lot of old flicks of OG gangstas … the ones that was getting money,” YG tells us, breaking down where he gets his inspiration from. “They had skinny jeans on, shirts tucked, belts, hard bottoms, boots. So, when I decided I wanted to turn up on some fashion shit, I was like … I wanna keep my shit Westside and G’d up.”

[@DazeOverMatter97]

I like how YG keeps it classic like back in the Days back in the 90s type of style

[@realone9372]

This shit 70s style type shit

[@pierreg9328]

That shit wannabe og shit he don’t even know how to style it right he looks goofy asf

[@Iddkk12887]

@@pierreg9328 Noone gives a shit

[@mrs6544]

@@pierreg9328 get the fuk outta here He is dope you just hatin

[@YGKSEMI]

This aged well, nigga a cross dressa 😂😂😂

[@Prezzihoe]

The fashion show was set up so fye

[@shakiramoore7118]

He brought the block to the fashion show. Love it.

[@El650Jefe]

A big part of the style of his clothing comes from the Mexican gang culture. Especially when he be rocking the cortezes with the high socks. Cool to see that style hasn't faded away though.

[@t-rod9858]

El650Jefe yeah & the button up flannels to the top, dickies, the low riders etc.. the only thing they kept original to their thing was the red rags.. FREE SADBOY LOKO

[@grinduntiludie]

Black & Mexican Culture in LA come from the penitentiary

[@likedayummm9303]

CHRIS2CRISP all that shit came from prison and poverty...

[@memejmontes]

El650Jefe and the whole pants above the waist is a Mexican Gang thing too .. they don’t wear their pants below there ass

[@sheenestevez1770]

@@memejmontes DAMN LIE😂😂😂😂

[@ayaaryte8384]

Yg needs his own movie! 😭

[@shotbycammjboyd]

Alyssa Marie he got one blame it on the streets

[@ayaaryte8384]

I I know I seen it since it came out , I need a new one 😕

[@playerhater4life289]

He has one already

[@diorholicc]

Alyssa Marie he came out on white boy rick

[@Rosas08]

And game

[@itsjust.zainodiaz2913]

dont think anyone will ever understand how legendary this is. yg really putting his city on the map by any means necessary. actively changing stereotypes. inspirational.

[@montybespoke3110]

Love the West Coast Hip Hop scene, ever since I was kid. Keep the West Alive YG.

[@Prezzihoe]

YG is a legend!

[@hestrada8910]

Nope

[@ppvplug3940]

H Estrada yes bitch

[@geeboy9470]

Not really 💯

[@ballazcptx6362]

Y’all not from LA thats why he not Legend 4 Y’all

[@lauritagarza5400]

I love yg I lived in Compton for years too still here In LA. Some real shit ❤️🔥

[@traerodriguez6108]

They boy be wearing some daisy dukes shorts tho 😂

[@jeremymovies3719]

I am in love with the 4Hunnid.....yg deserves his own movie

[@jiggyfrancis3251]

Blame it on the streets, is one movie ob Blame it on He

[@kennykah4466]

Much Respect Self Made!

[@Iamyoungtuna]

I loved this shit! YG ALWAYS KEEPS IT REAL! 4HUNNID!!!

[@omarbryant3797]

RESPECT BLACK MAN! GLAD TO SEE A YOUNG BLACK ENTREPRENEUR. MY CLOTHING LINE IS OTW. G.O.E.💪🏾

[@Unknown1rx]

They sprinkled shit into their clothing brand 3:05

[@DirectorSkitsandBTS]

4hunnnnnnnniddddd 🔥🔥🔥 YG killing it 👏

[@thechynafaison]

4HUNNID brand, salute ♥️♥️♥️

[@josemitchell-reyes3598]

One day they’re gonna do my brand 💯🤞🏽mark my word and screenshot it!

[@theapexlifestyle4278]

This how you supposed to do a fashion show! YG a real one.

[@romiellens2412]

Staying dangerous! ❤️💚

[@mgsfixies]

i missed them being in Compton wow bro

[@rocketgrunthyunho]

Lmao the way the catwalk was styled like Compton

[@David-xx2mb]

For me it’s important to look good dressed.

[@avraham8401]

STAY DANGEROUS

[@bkeo5982]

he's so fiiiiine

[@CaramelCakez7]

Congrats blacc business man , thats whats up , u & mad can run dat milli this way ya heard , if not I will be to c u . I like how u made the runway look like yo neighborhood . Dem streets #FieldNi$$a whut up lol

[@Jayiceful]

I'm glad to see Homie doing his thing.....

[@jin8684]

THEY LIKE "YG WHY YOU EXTRA'D OUT?"

[@awfulslumptwiy3656]

Now I wanna buy his brand now, 4HUNNID

[@linareslomachenko2785]

why pay top dollar for this when i can go to the swapmeet and get a full outfit for 40

[@skycooper8877]

It’s called supporting..... keep buying that cheap ass quality shit then 😂

[@carlkuna4544]

Pay because we need to promote our community. What you buy for 40 benefits to China.

[@yawsteez]

this is why jcole was on tour with him and other rappers love him he knows how to make money

[@wordbond5820]

Yg the big homie in yg voice

[@JR-wx2xf]

YG LEGEND big ups

[@shadenalutin4366]

Love it ❤️❤️

[@karamsqrp446]

YG a legend

[@g-money100]

YG is sooo fineeee😍😍😍

[@hestrada8910]

I look like him FYI.....JK. What up Bay Beauty 😜

[@ry0283]

booling og 👌🏽 whoop whoop

[@NFJIZZY]

The OG YG 💯💪🏾

[@PushinkStudios]

YG a legend tho hands down

[@wildmanaz5941]

Yo the first guy that walked out of the house at 4:55 ,that was a nice outfit ! 💯💯🤙🏽

[@melixsaaaaa]

4HUNNID ❤️

[@drowia1]

i once ordered 2 t shirts on 4hunnid and they never came... 100$

[@TheEx77]

make that 1HUNNIIIIID

[@xcvxcvcxvxvcq]

L

[@sixfiftychris]

50 dollar t shirts? Even if they sent you the shirts they still robbed your ass

[@nathanbeaman9453]

Marlon COD they probably sent it to the wrong place, kinda like you did that dollar sign

[@irvingsalas5252]

loyuco lmaooo best comment ever

[@senpaithagodttv2750]

Real shit much respect 🔥🔥

[@gerardogalindo9335]

I'm Crip, but I love YG.

[@bastiansterlund5442]

who's watching in the 90's

[@hnbydkm4689]

3:01 He Can Use That Picture As a Album Cover

[@ashtonmichels9077]

true

[@dee-boy2209]

4 HUNNID ‼️

[@solanocounty6642]

Str8 taking that old school cholo gear to the main stream

[@pillclinton9347]

Like Mexicans don't be taking from black culture 🤔 I be hearing Mexicans say nigga in every sentence. I be seeing them dress like us and ride around bumpin black rappers..

[@youngdumb2135]

@@pillclinton9347 whats wrong listening to black rappers

[@jestinbobo9208]

It’s good to see a young black nigga doing his thing much love

[@ajuiced07]

They was still choppin it up when the white dude tried to say wassup lol straight ignored. Lol

[@702prodigy]

CHARLEY FORD R.I.P. BRO!!!!

[@tybeentrill3748]

legend

[@_hinds]

RIP SLIM 7:34

[@Nilo_Zenin]

KING!!!!!

[@Z000TED]

4HUNNID!

[@TheDo3boy]

yo This Shit Was Dope Real Shit Do ya Thang Yg

[@alanarzate93]

Suu whoop!!!!

[@vinsemi9734]

I need to buy another pair of Nike Cortez kicks.

[@RG-ub9ey]

this guy made summin outta nuthin, modern day 2pac man he makin more moves rn

[@mrchandler9520]

YG has a lot of haters in compton and I'm talking about the gang hood that beef with his hood

[@jayrulez7808]

No different from Nipsey, The Game, Snoop Dogg and other West Coast Artists.

[@beazy3364]

60s the most hated gang in LA along with 18th street

[@mrchandler9520]

@@jayrulez7808 THE GAME is from cedar block piru in compton, I heard they beef with tree top piru which is YGs gang but it seems to look like YG and THE GAME came along together

[@ricanking20]

@@mrchandler9520 Im pretty sure that's false, Tree Tops (YG&Slim) Beef with Fruittown (Compton Menace &"Chris Brown")...Cedar Block (Game) stayed neutral

[@mrchandler9520]

@@ricanking20 yg and slim 400 are together, compton menace is a real piru blood, Chris brown ain't got nothin to do with this

[@bagdgal]

His brand look dope

[@aaronrobymathew754]

99%gangsta 1%kanye

[@sahrabaurd4093]

Gang IT ON THE BANG🔥🔥🔥

[@tomasrivas4946]

im a 999% yg fan that other 1% I wouldn't be caught dead wearn that shit....I still love your music my dude

[@ms.dazzle3035]

Gang gang

[@rowniua5896]

Good to watch this wit some bhoclate bhip bookies nd a bup of tea yessir

[@krugga400]

Slim 400 😂😂😂🔥

[@Omilloadams]

Well business minded 💯

[@amadeusp5631]

I just got 4 hunnid clothes they lit

[@raulvasconcelos5572]

Is a #Cali #Thangggg #Blacks&Browns ! :. #4Hunnniiidddddd !!

[@steviereign2445]

Manifestation!!

[@numbaonestunna4806]

Nigga got red boots on 🤣🤣🤣

[@PushinkStudios]

Classic

[@Bbb3b2024]

now everybody hink he is fashion designer...

[@natethemosaic]

yeeee

[@ldcy0875]

Luv !

[@jaydenthinn]

That my MF BOY @RobertNeal 🔥 shout-out YG

[@abdoulayebobodysow585]

Still brazy💯

[@TheDreamKareemTv]

All 🔴🔴’s + everyone 🚺💟’s “Get Yo BAGG!” Whole 4Hunna Team. Be safe 1st & Slim💯💯💯💯 but having me 🤣😂🤣 “Follow yo Dreams” -Y.G. ✌🏿✌🏿

[@dickeyrayvelvet2258]

Everyone wanna hate but your missing the point ... It's not about the clothes it's about goals ... Set them and make them a reality .. That's was the point ....

[@lurethadavidson4241]

Look at Brooke doing her thang.

[@1liilk5ivee]

Who all seen that police station from gta

[@joshuaflowers8803]

Kool video

[@princesstina8973]

#Slim400songever

[@siphosayodulaze4997]

😂✊😉i never knew YG was on Fashion but he's dope i fvck with him...

[@blucheez2686]

This nigga wearing my lil bro shorts 🤣

[@hdot89]

Never seen not one person wear this brand in LA.

[@TROY_MK6]

Because people in la wear baggy clothes

[@CalvinRumbino]

G dammm!!! YG🩸

[@daliaxyzz7033]

I was at dis concert 🤗

[@almagarcia7059]

🔥🔥🔥🔥

[@Ultrahealing7]

💯

[@Tevion]

Yg a fashion icon 🔌🔥

[@aaronrussell6987]

I want to like yg, I really do. But I can't

[@каранда́ш-т2г]

Respekt for all

[@juenschuster2268]

When they use our gang culture agAinst us...

[@KevinHumble92]

Rip CJ!

[@KenyotaGordon]

What's the song at the end

[@mario-nh5nx]

Ik who can tie a bandana like dat (tupac r.i.p)

[@PushinkStudios]

Yooo what's the song at the end this shit bang 😐

[@iyonhill3275]

Hector 13 Rojas it’s called “ 666 ft nba youngboy

[@onedeepspeak]

BOULE 👁 OneDeep

[@haileywhite3902]

Wates up my nigaa

[@HooRideHooBang]

Bompton city 🎲🕶👌🏽

[@isaac_prr3]

👏👏R I P...Keenon Daequan Ray Jackson...R I P☠️☠️ & TOO ALL OTHER CLONE RAPPER