Virgil Abloh is Saving Luxury With T-Shirts | In the Studio

Virgil Abloh is creative director of Off-White and consultant to Kanye West. Take a tour of his studio, where graphic tees and wedding dresses are part of the same outfit.
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Virgil Abloh is Saving Luxury With T-Shirts | In the Studio
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[@khanyihadebe7378]

Rest in power Virgil ✨I’m in complete shock after hearing the news a few minutes ago. Thank you for breaking boundaries in fashion and leading the modern charge of fashion meets streetwear. There honestly needs to be a museum of your work and life story

[@haroldgarling1063]

he married a white woman ion claim him 🙅🏿‍♂️ 💯

[@randomYTuser931]

@@haroldgarling1063 tf does that have 2 do with his career 💀💀

[@haroldgarling1063]

@@randomYTuser931 he made his money by claimin to care bout blk folk but obvi he dnt if he caught up in chasin snow 🤷🏿‍♂️

[@randomYTuser931]

@@haroldgarling1063 bruh what 💀

[@randomYTuser931]

@@haroldgarling1063 what does him saying that he cares about his own race have 2 do with him marrying a white lady 💀

[@AsapKiller]

I cant even afford to go to the website

[@justinxgt5236]

Pronounce*

[@acumsuntchiriacdumitru7015]

Your profile pic is like ,,Holyy shiet" when you're looking at the prices

[@yosiasisayas4085]

@@acumsuntchiriacdumitru7015 lol

[@gregpitts5157]

Technically Difficult it’s nothing. H/M, is affordable and cool. It’s all hype with this dude.

[@Viper-yv8tw]

😂

[@mahmoudbekhit3689]

Is anyone else surprised at Virgil's voice?

[@PHlophe]

very deep voice.

[@mayamuller933]

Meeee

[@DEY-G]

Mahmoud Bekhit yea I thought he would be some deep voices tuff sounding dood

[@rashadbailey774]

of course you did, black skin. Ya'll still ignorant

[@joerogan4824]

Yes

[@TheSvntiago]

hate it or love it. you gotta give the guy some props for going longer than expected and actually doing what we want to do, or at least what ive wanted to do. he simply makes and creates clothes and people buy em. he's an entity in fashion whether you like it or not.

[@MM-zt4oe]

Jesus Guzman fax how u hate someone actually making moves.

[@etchosts8162]

Jesus Guzman Virgil is legend

[@dimondskate]

Yeah i dont like off-white but after watching this i can see where the brand is coming from

[@aligboyakasha]

Yeah, the style isn't for me on most of them, but I love that he just keeps creating, even when his professor tried to shoot him down. And to top it off, he really does seem like a pretty nice person, which goes such a long way.

[@jinkaiyeo246]

You can't hate this man. He makes absolute trash and is making bank.

[@Nochero]

Virgil The Type Of dude to put out Toilet paper with a label that says “Wipe It” and it would still sell out same day of release Edit : dang guys he just past away RIP THIS LEGEND 🙏 🕊

[@joeingles8388]

PROD. BY GLOKU W

[@g1sbi]

Ever heard of art?

[@xobile.123]

"FOR WIPING" (all in Helvetica font)

[@petrub]

@@g1sbi how is it art

[@itami5005]

@@petrub because it is something you've never seen before.

[@lilmucus4946]

this man seems so happy about what he's doing, much respect.

[@greatkentuckian9032]

"And now he's dead"

[@lilmucus4946]

Safe travels Virgil ❤️ Rest in paradise

[@sphere6652]

He talks and looks so humble! Rest easy man

[@des1510]

Died way too soon

[@cmooreHD]

He's the definition of ... anything is possible. Whether he's making $300+ t-shirts, reconstructed culture staple nikes or furniture with IKEA.

[@Clariccy]

yeah aslong as you know what to raid

[@auraacqua9434]

Courtney Moore Men's clothes, he is awesome. Women's clothes from Off-White sucks. He can't seem to find a way to treat female body out of a box of an object. No wonder Kanye staff is paying him.

[@arthuradamczyk6946]

He is the definition of know someone famous (kanye) then come out with your brand.

[@clarkclarke]

But he steals people's stuff and pass it off as his ..

[@lostcapital2591]

clark clarke is it true ?

[@ayekaloji]

anyone else catch the end of the vid where V literally predicted today’s trends (Dickies and baggy pants in womenswear 4:08) way back in 2017 🤯🤯!!

[@balazs7235]

Virgil was just different, hard to believe he is gone. He pushed the boundary and whether people like it, a major part of what fashion is today. The reason why streetwear is now part of high fashion, is because he pawed the way. Pyrex started it off on a major scale and it ended at Louis Vuitton. Legendary designer, Rest in Peace.

[@rambolambo]

Anyone listen to the very end where he perfectly predicts the direction of the fashion industry???? Dude was a visionary

[@michaelcarrig627]

I met him shopping in Whole Foods in Chicago. He was one of the coolest people on earth. It is so sad to have lost him.

[@saywhat8819]

Dude's wearing a champion sweat but makes £200 tees

[@KingFrederik1309]

He isn't buying stuff that is expensive he buys what he likes. And as he said in the interview he likes streetwear.

[@santyvalens]

It doesnt matter how much his clothes cost he can still wear what he wants lol

[@santyvalens]

JUAN PILLARDOSANCHEZ Champion has been back since 2013 the people with style and into fashion have been rockin with it for a while and brands like Supreme and Pyrex were using their clothes for screenprinting and collabs back then. It's just barely now that hypebeast are catching up.

[@thatdopekiddcasper]

JUAN PILLARDOSANCHEZ who tf cares if Kanye wears it, realistically ppl buy what they see other ppl wear and champion and fila have become more accessible lately and pushed that's why it's popular

[@willbyrn5920]

first off all he can wear what he wants and that champion pull over is a champion x Off white collab sooooo

[@idcjake10]

3:36 yeah she's not buying his vision lmao

[@gerarddunne956]

🤣🤣🤣

[@pamoja55]

I said it to myself when I saw it too, it looks like they are all thinking "what is this garbage ?" but cannot say nothing cause he is the Boss

[@Chancethestylist]

@Mr.Raj Daddy they might be crunching Hours in the workplace

[@nobodyofknowhere973]

They're like "im wasting my fashion degree in this dump but money is money"

[@BltchErica]

I think anyone who is well versed in fashion would've acted like that working for him. It's not even that his vision is necessarily wrong, but he seems to have a very rudimentary understanding of fashion in general, which had always been reflected in his designs. He never understood couture. The end product has always been just basic street wear forcing a luxurious edge into the mix, something like "street meets couture and stalks it, kidnaps it, then forces it to be its boyfriend" instead of the opposite "couture meets street". Street and couture has existed prior to OFF-WHITE, for instance Yohji's Y3, which did it right for the most part until it homogenized into the standard Adidas look. The sad truth is that OFF-WHITE sort of did the right thing, because the beautiful daring proportions and silhouettes of real ready to wear are too daunting for simple people who like street clothing; the basic bland silhouettes of OFF-WHITE were a perfect introduction for the kind of mostly-male kids and young adults who would consider a cropped proportionate look to be avant-garde.

[@itypethetruthnobshere8975]

this dude got to his position by finessing the game, Bought polo shirts on clearance for 35 bucks a piece took off the tags screen printed pyrex 23 and sold them for 600

[@adrian0soares]

Supreme Bape And people bought. You cannot deny his sucess

[@SurajSinghTomarArya]

It was mainly because of his relationship with celebrities. He was already famous, he just cashed on it.

[@kcgfy81]

Kinda like Supreme, no?

[@itypethetruthnobshere8975]

K Chu supreme is not crazy expensive when u buy it retail. And supreme is actually worth it.

[@spencersparks8820]

Pioneer, icon, legend, inspiration. You will be greatly missed Mr. Abloh.

[@astroboyproductions1928]

A legend. Bro took simplicity and vibes to a whole new level 🙏🏽

[@Noposwowskis]

I don't think this is luxury but high-priced streetwear yes.

[@samm9945]

m P you should probably look up what luxury means lol

[@thomasedwa]

​@@samm9945 Luxury is usually associated with quality i.e. Louis Vuitton, Hermes, Rolex. This guy is just capitalizing off trends selling t-shirts to dumb rich teenagers

[@sydniemerrick2353]

@@thomasedwa it's actually not. luxury is about dream, Premium on the other hand is about quality. it's completly different. Premium justify the prices with a value proposition about the product. Luxury is pure marketing. "it's nice to eat caviar .... its even better if your neighbours cannot afford it" that's luxury

[@swag12344]

@@thomasedwa I mean he is a lead designer at louis vuitton

[@swag12344]

@unknown territory off white is made in Italy. It's a Milan based company.

[@ginger4100]

I adore his humble, down to earth nature! It's such an inspiring characteristic!

[@justinbiddy7034]

Virgil is such a genius.... what he does with Off White and Louis Vuitton is so cool. I’m blown away by his talent.

[@tobiefunnowo5601]

watched this video over a thousand times and i will still watch it a thousand times more, love it

[@chircaa99]

He's now Creative Director for Louis Vuitton, y'all still got something negative to say?

[@MsTamika888]

exactly,i don't understand why so many people on here hating ,jealous much,i'm glad he is creative director for Lv ,he proved the haters wrong

[@dvnnis2456]

that chick sassy Tisci and Karl Lagerfeld are the best in the game

[@billanthony4999]

Yeah, he's talented no denying that. Off White is a waste tho. Excited to see what he does for LV tho

[@Future____]

His fashion is good but hes a sell out. His fashion comes from a cheap place, skaters and garage bands, then he turns around and sells t shirts for $400

[@Oxyleya]

Yeah, he talks pretentious nonsense. Other than that, obviously fashion is subjective.

[@yungillust]

rest in power brotha ! as a fashion interest u definitely heard about margiela and his impact on the fashion world and i used to look back and thought that no one could compete to that creative mind. after seeing various works, interviews and essays about virgil tho my view changed. a creative mind in the modern times, always striving to create something new. really inspiring. he taught me that creativity in fashion and style can be brought to a margiela level without being necessarily grunge. rest in power ...

[@Bilnation]

An icon in the fashion world gone too soon. Your influence will never be forgotten.

[@angelodeleon8573]

"C O M M E N T"

[@eyezaggeh777]

Atomic Taco you can sell this comment for $300 now

[@davidm3743]

“Reply”

[@malikkelly]

“ U N D E R A T E D”

[@thanasisxx2524]

best comment i've seen on youtube hands down

[@mirilondondrift]

naa more like.. *"C O M M E N T"*

[@donmagulon]

t shirt : 15 bucks t shirt with quote saying t shirt : 300 bucks

[@hlbztransparency8722]

One of the most genuine people I ever met

[@jackstamp1438]

this is by far one of my favourite interviews of virgil. this man inspires me so much it’s unreal. will forever be inspired by your visions and creations . RIP to a legend ❤️🕊

[@sahar.kamali]

Yes I feel like he has wonderful energy. First video I’ve seen of him and I am totally rapt.

[@futurescotsreloaded3716]

Skating really is the pioneer of fashion.

[@yuritarded8870]

Future Scots Reloaded hopefully not for long

[@younes1837]

"COMMENT". The value of this comment is 500$

[@commentwar7949]

Copied a comment

[@user-pv7vc9kp9k]

Im rich so imma comment

[@lamardavis4626]

"REPLY" The value of this reply is 600$

[@meherbaga886]

Fake, bad copy.

[@manuelsergi95]

ATEAM

[@wouterruessink8772]

Flight from rotterdam To amsterdam? Thats a 30 minute drive😂

[@simoneclairebeauty9800]

The editing on this video is so clean

[@stephenmog9529]

i bought off - white t shirts and a collaborated nike sneaker i like virgil but why am i still virgin ??

[@kem6429]

Because true freedom is being able to say no👍

[@Baztation]

RIP ...SIR! YOU'RE THE ICON!

[@ksalanpang]

he looks so motivated in his work, I wish to own one of his products when it crosses my mind.

[@roselaureaime3045]

Love you Virgil you inspired us in many ways ✨🕊🙏🏾

[@alison3716]

I'm literally shocked to see he saying, 'bell bottoms and Dickes are gonna huge for women's wear' and this video made 5 years ago. He was truly a genius.

[@hunterbass4562]

Virgil inspires me to make my own type of bran and style. Thanks Virgil maybe one day we could collaborate an idea of what I do gets big.

[@wetube2815]

So sorry he passed away 😓

[@vin5837]

Rest in peace Virgil 💔🕊️ He was a wonderful person and inspiration 😢❤️

[@vin5837]

Rest in power, king 💔🕊️ You're a wonderful and strong person. Thank you for your presence, you're now home! Will always remembered in our heart

[@CarrollSRich]

I love what Virgil is doing, true innovator....

[@khalifaalfadel4172]

RIP Virgil, you’ve changed the word. You will always be missed 💔🕊

[@spit777]

he achieved hella. def going down in history for certain, hope he can rest peacefully.

[@OneMeInMyself]

i could listen to him all day

[@eddiewinchester3272]

very well spoken, i see class in this man.

[@andrewc4622]

When you're famous, anything you touch is gold 😃

[@DocMatthews0311]

True genius. I’m not embedded in the fashion world at all but the fact that he is this gifted and doing it in a Champion sweatshirt is effing amazing.

[@sahar.kamali]

He inspires me to make things, he doesn’t stop, he keeps going. Rest in peace ❤

[@nickyscarfo5388]

Rest in Love Virgil!! You're an inspiration for millions!

[@BMDubsKid]

R.I.P. to this Legend 🙏🏻

[@UCZ15]

I actually really dig the Helvetica words in speech marks. It makes everything unmistakeably Off-White... like you can have no doubts what you're looking at. He turned a very simple consistency into a huge success. I actually have the Bifold wallet and a friend has the "SCARF" and its dope. Gotta support Virgil for breaking down doors!

[@courtneywallace4046]

Cannot believe this man has passed on. Condolences to his family and may his legacy continue to thrive 🤍

[@ec8687]

He had such a beautiful sense of style♥️

[@anthonymatta5023]

I used to hate Virgil but i realized one thing: Everything takes time to mature im order to become great. It's true that he started his brand because of overpriced graphic tees and hoodies but je grew out of thag phase and now he's making amazing desgins. Many great designer started with making graphic tees and hoodies before getting knee deep into the fashion world like i remember heron preston with been trill before he started his own brand, the creative director of noahs clothing used to work as a graphic desinger for supreme. Human made started with graphic tees only. All I'm tryna say is don't give Virgil the cild shoulder already because of his immature approach to fashion back then he grew out of and now he's changing the fashion game, he already did him, heron preston and samuel ross(creator of A Cold wall) with bringing the industrial fashion look to the main stream. His 2017 SS & AW for men and women were dope and did i mention the nike collab???

[@ThePolyesterPimp]

I’m sorry if this comes off as aggressive, it’s not supposed to be, I’m wasted, but Human Made is by the same dude who made Bathing Ape. The graphic designer is sk8thing, who designed Bape, Billionaire Boys Club, and maybe cavempt. Nigo left Bathing Ape because it became too big and Nigo didn’t like that. I guess Human Made has become all about food or something, it’s really cool because all of the clothes are comfy. But maaaaan I can’t believe this nonsense man. Keep it cool, you’re alive and we’re going to do well.

[@ConspiracyXClan]

I agree, never had this perspective of it and I’m glad I’m able to get to see it this way.

[@gigihadid3745]

He has no perspective. This is why his collections are boring. I'm pretty sure many things he says are decorated lies too. It fits with his character.

[@anthonymatta5023]

Then u haven't seen his collection. It's different than anything he used to do. The thing about Virgil is that he uses hype as a tool in order to fund his actual vision. He makes "streetwear" clothes with "prints" but that shouldn't define what he makes. He only does that promote/hype the brand. Just like how Demna does with Balenciaga, he does pieces that has branding on them so it would bring hype for the actual collection. It's funny how you let the graphic tees define Virgil's vision and collection even though they were never part of the collection/vision in the first place.

[@gigihadid3745]

So what is whatever he calls street then? I work in the industry, and I know for sure that this whole off white thing is crap. I have not only seen the collection, I have also touched it. Cheap fabric, bad tailoring. If it's hype he is selling, he is selling it well, but he is not a couturier.

[@chrisdouglas8462]

Rest in power Virgil🥺😩🙏🤍

[@tylerbuthuman1333]

off white is my favorite hype beast brand out of all of them. his style is what i really like, with the aesthetics of ots industrial look

[@Rexia]

True visionary. Wish I could’ve met him. True genius.

[@hpcpr3daturd303]

i like how he doesn't only wear off white

[@ChikkyL]

Wtf Gucci Designer also Not only wears gucci

[@SurajSinghTomarArya]

He actually IS wearing OFF White. This is his collab with Champion.

[@gabicream]

He seems like a normal guy that accidentally made a clothing brand and is just going along with it

[@kevinmyrick218]

I just saw his exhibit in Chicago it was pretty dope

[@thepinkbunnybabelifestyle7101]

The man was a true genius 🙏🏽🙏🏽🙏🏽🖤🖤🖤🕊️🕊️🕊️

[@kennethuyabeme]

Lol I have a lot of respect for fashion designers like him in regards to their hardwork and the efficiency of their respective process but recently I have come to understand that everyone is born with the ability to find what they like for an outfit and there are literally no rules. It seems it's until folks like Virgil say it's okay to wear an outfit that people decide it is good, or until a style begins to trend for some reason. It's one thing to like what a designer has created but sometimes we treat them like they have a monopoly on creativity. Now we are seeing the rise of streetwear (which is what he's doing), something those who originally dressed that way didn't think much about(including him), they were just clothes but now he's gonna try to make that high fashion. I find it both incredibly fascinating and sad. Fascinating because what seems to influence fashion is sometimes random, random in the sense of trends or random in the sense that it comes out of the creative process of someone like Virgil. Sad because while there appears to be no structure and fashion is just creativity, we still try to hold on to some sense of structure, citing fashion designers as the creators of this structure and those who aren't conforming to the current trend aren't "dressed well" or aren't hip enough. Also streetwear in some ways is born out of the in-access of better or more expensive clothing but now it's more expense to dress this way, which is sad to me. Fashion to me is both meaningful and meaningless, I think that's something important to remember.

[@omarfarooq5772]

excellent meditation

[@brendaproffitt1011]

Look awesome...great job..

[@jp-go8ok]

This is just amazing good for u bro u living the life

[@oxiary]

the video that started it all in your recommendations late 2017

[@helsinki]

How to design like Virgil? You just label things in bold Helvetica. 'T-Shirt' 'Denim' 'Zipper'

[@TheM0nsterX]

its all in the idea

[@teovirtanen6213]

helsinki torilla tavataan

[@aligboyakasha]

"Shoelace"

[@valdiharris]

you forgot the double quotation marks....

[@rubyagwu3887]

You know how much effort is put into finding that one word......

[@YzrtSushi]

RIP Virgil Abloh, Visionary. 🕊 When I make my own money I’ll buy Off-White. Your Impact and Influence is undeniable.

[@miguelangellanz8814]

rest easy Virgil 💔🕊️ you are a legend

[@matteodemita]

Rest In Peace, you brought a lot to this world 🕊🙏❤️

[@Dawit-1]

Even though Virgil Abloh is gone, his spirit in not only in the fashion industry but in his life is still with us. Rest In Paradise Virgil Abloh, September 30, 1980 To November 28, 2021, The best fashion designer ever.

[@twinklegallery]

I wish I had a quarter for every time he said the word "sorta".

[@treekutz3204]

It’s crazy to hear him say “i think bell bottoms are going to come back” and here in October of 2022 bell bottoms have made a full return!!! LONGLIVEVIRGIL!

[@owascoshaw]

Rest in peace. Always could relate to your style

[@punker21_42]

I’m surprised how hard he works

[@imyourmom7885]

“Saving” my guy he just puts quotes over everything that’s like lack of creativity

[@daniel_v999]

WoW what a creative mind that Virgil has so creative

[@sierralafaye]

He’s amazing!!! Such an inspiration #chitown

[@lukethemonkey7801]

Fly hight 🕊

[@imeakpan]

Can I sell anyone some luxury toilet paper?

[@hendersonli6594]

“Toilet paper”

[@Aerochalklate]

Devils In The Details Toronto what do you gain from that?

[@connieb.4071]

Ive already come up with that idea go away

[@sebastiangrewal47]

Gucci print

[@gizroc]

ime akpan sure man you just need 5 million dollars marketing budget.

[@z33rd]

Literally my comfort video

[@jermainejennings1514]

I love you man, thank you for everything.

[@JoeTECPlayZ]

"COMMENT" Off-White x KZbin collaboration

[@nicktinson2950]

“PUBLIC REPLY”

[@kingj6677]

"LIKED"

[@user-du1eu6rf9r]

Rest In Peace Virgil🥺🤍

[@sanadmehyar]

Bro i wish i can meet him face to face,last year i went to dubai and went to his new branch in dubai mall,i asked the ladies if he's there but they told me he left 3 days before,i was so sad i thought i could meet him somehow but im just not lucky,Huge offwhite fan right here❤

[@anonymousgirl799]

RIP Virgil ❤ Job well done, Young Man

[@siosaiaaholelei4527]

Rest In Peace King 🥺🤎

[@christopherbean5178]

Virgil said bellbottoms are going to come back and look what happened

[@Matt-ug5bw]

That tie dye is sick i want to make one

[@theviralvideos542]

What an inspiring personality.

[@Adurone]

Next hes gonna make expensive food: " *PIZZA* "

[@demiladeolaleye8766]

This man leveraged his fame from Kanye into a Million dollar brand - GOAT

[@Clariccy]

through rehash wow

[@wangertanger]

bro he literally predicted the fashion of the future

[@jhanzendump4854]

Rest in Paradise, Legend. You will always remembered 💔🕊️

[@JonaKa94]

Is it a custom champion sweater or is it anywhere available?

[@Jack-cz5su]

Who here after he designed that Pop Smoke album cover?💀💀💀

[@OFFPRODUCTIONS]

can't believe hes gone rip Virgil

[@snrmckooms1165]

RIP. VIRGIL. YOU CERTAINLY MADE YOUR MARK. 🙏🏾♥️

[@emilkids4035]

We have lost a modern visionary. RIP.

[@MrPuusyDestroyer]

" F A S H I O N "

[@gigihadid3745]

Ugly.

[@hackedbyjul5125]

G H " M A D "

[@mikeysal231]

Exactly. “VIRGIL” “LAME”

[@rosepetit22]

Gigi Hadid to our place or oooooo9999o999kko

[@nunoteixeiradesign]

Virgil friends are the best!

[@blit7079]

Love the brand and story behind it all B Lit Reviews 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥