YKTR THE REBRAND

The kids are in bed and I got your rebrand email. Immediately we set youtube up to watch this. My partner and I have followed you for coming up 7 years, along the journey for the ups and downs. This rebrand is exciting, we love the new designs and approach Your consideration for the lifestyle of your audience is bang on. We were attracted to you because of your content, charisma, and of course being Māori! We are excited to see more. Tautoko from Ōtaki, Aotearoa

[@yktr_]

Thanks so much realy appreciate the kind words :).

[@Stormizal15]

Everything make sense . Feels like every part of YKTRs progression , I’ve grown with ! Next phase activated!

[@yktr_]

Thanks for coming a long for the ride. The show goes on.

[@sweetnsourlemons585]

YKTR SPORTS WAS NUMBER 1 AND ON TOP! The boys club, vibes and locker room antics in the studio were fresh and that’s why ppl loved it! 🙄 #WeLiveAndWeLearn

[@yktr_]

Was good time on the front lost a lot of money in the back end hahaha. But we live and we learn bro.

[@JointDezier]

Just feedback on your Y logo, it is very similar to the Kobe logo bro?

[@yktr_]

Yeah has simlaraties for sure. It will be just a minimal print stuff. YKTR will still be the brand 529 is the movement.

[@matthewreid5173]

Unreal, pumped to see the 1st drop Must say I do miss the YKTR sports and commentating a live footy game that was a real giggle.

[@yktr_]

Haha yeah was a fun time in life from the exterior but tough behind closed doors.

[@ngawakal8n]

Appreciate you bro, have rocked with YKTR since day dot and will rock with you till the wheels fall off.

[@yktr_]

Lessgo bro. It would of been tough to support us sometimes man but we appreciate your loyalty.

[@Samoanhulk24]

I think there was just a massive drop off when Normy and chicko stopped playing NRL. They were what attracted the audience I feel. That’s when I felt it all changed. All the best on the next journey

[@BrianTonei]

@SamoanHulk24 quite a lot of people only have interest in players while they are playing in the NRL, and within a month of them retiring or them going overseas they are forgotten and the new batch of players come-in Feb/March when new season starts and they get embraced

[@Samoanhulk24]

Yeah mate that’s what I’m saying. The brand was only attractive to a lot of people because the boys were playing NRL and they were top tier players. Once they stopped I feel the brand fell off then too.

[@yktr_]

Yeah agree. Footy is so big here so people want to see current players unfortunately time moves on and so do we. All current players have a great oppritunity if they want to pursue that path.

[@rogue_luko]

@@Samoanhulk24 Agree uce - that means the brand's business model was flawed/unsustainable from the outset. Ice's work ethic with the content is makua solid as though.

[@BrianTonei]

@@rogue_luko “the NRL” juggernaut is like a ‘bright light & steroid’ all in one, once you come off it one is not the same (to the NRL audience & corporate/sponsors), as the audience wants to see the life of and interact with those still who still has the light on them. @SamoanHulk24 made a good point, the audience also only seem to be interested in the top tier or those on the cusp of getting to that top tier

[@thetechnician33]

Nice bro keen to see it unfold! Love the space you’re stepping into. We need more dudes that are relatable in the mental health space for sure 👏🏽

[@yktr_]

Thanks bro hopefully I can lead a positive lifestyle and impact through that way and open up conversations with the right people.

[@thetechnician33]

@ 100

[@alanbrady2399]

Livin do an amazing job at it. Maybe Ice you collab with them

[@thetechnician33]

@@yktr_ Watene Waenga is definitely someone to get on the poddy now you’re in Goldy

[@talisolomona9497]

Nice mahi Bosh. Love your hustle brother. . Still following strong 💪🏽 keep grinding, keep inspiring

[@Palmhavenhome]

This is a cool watch. I love where the brand is moving, and it aligns with the gold coast very perfectly everything you say the brand is moving toward is everything most early rising gold coasters are about, especially if you live on the southern end of GC.

[@yktr_]

Yeah its a beutiful part of the world. Im glad I moved here. I feel like its home.

[@RAMKWTRANSPORT]

Much love Ice, I am a big supporter of YKTR. I look forward to the new journey!!

[@lukejorgensen6817]

Love this ❤

[@Jake.Cairns842]

Excited for this next chapter bro

[@yktr_]

Me too! Im excited for change. Looking to make an impact.

[@iamciarankeating]

Nice, looks good and the meaning is great. Favourite is 529

[@johnnicholasa5620]

Been with you boys from the start. Still with you boys 🤝

[@Hizzy.Fitness]

Let’s get it!!!! 💪🏾

[@yktr_]

Yes sir.

[@juniorcummings5516]

Can’t wait 🤙🏾

[@thefightlife5230]

Feels like a natural progression of the brand! Need one of those running caps, using a shit cotton on one atm haha

[@yktr_]

@@thefightlife5230 working on some caps atm. I rock a Nike dry fit mostly it trying some other styles

[@fitnesscompound6321]

Love it

[@JosephDelle03]

The goat

[@HendrixFolau-cz9em]

Goat

[@knee2196]

That, triangle concept looks too much like Kobe’s Logo big time. Good luck though.

[@yktr_]

Yeah have had a few comments on that. It wont be a prominent feature. But understand your logic. Im a kobe fan.

[@mickc3423]

You lost a bit of weight ice?? Looking good man! Sorry haven’t seen your face in a while, I don’t do insta, just watch u guys on KZbin…must be training hard!

[@yktr_]

Yeah be down 5-6kgs. Gonna do some hyrox and maras next year so wanna trim right down soon.

[@eligrxnd]

Has UVU been a point of reference for this rebrand?

[@yktr_]

Yeah I think London based brands are dominating right now much like New york has the past decade with Kith & ALD and chicago FOG + Heron Yeezy. I love the UVU model of they dont have new product all time they just keep running whats work for them. But the circle logo has a similarity too.

[@TokoHitter676]

Mean toko love the brand even more because of the morals and values you stand for. YKTR to the 🌍

[@yktr_]

Thanks Dox. Looking forward to this next phase too. Hopefully we can leave an impact in this world.

[@Sirpuntsalot]

Be careful that Y reeks of a lawsuit

[@kingzo9183]

Now watch brands like “You know” steal your swag again like in the past 😂 ,Someone had to say it 😳#Notthefakeyktr

[@kingandrewjoeyjohns]

Fall off needs to be studied

[@yktr_]

@@kingandrewjoeyjohns has been studied internally lol