Your job in B2B eCommerce is Change Management!

In this video, Justin King discusses the crucial role of digital professionals in driving organizational change within legacy companies. He emphasizes the need for education, both for leadership teams and the wider organization, in order to successfully navigate the shift towards new business practices.
Key Points Covered:
1. The primary job of digital professionals inside legacy organizations is to act as change agents.
2. Educating leadership and executive teams is crucial in helping them understand the shift towards digital experiences.
3. The workforce shift towards Gen Z requires a different approach and understanding of digital experiences.
4. Facilitating the organization through change is essential for survival in the digital age.
5. Embracing new technology and experiences is critical for companies to thrive in the modern landscape.
change management, digital role, ecommerce, manufacturer, distributor, b2b ecommerce