Your Morning Coffee Podcast - Episode 202

[@MIKEBORGIA]

If AI could just create a song, why would you ever need real human songwriters? So to me what this is going to do is cut out your ability to get sync deals publishing contracts because it can be created through AI. I don't see anything positive here, at least not for the artist. I think it may be a good idea to only allow paid users to stream songs and that would encourage anyone who was interested in the service to eventually pony up the dough and pay to stream provided they like the platform they'd be able to navigate the platform, see how it functions. Maybe do samples of songs but we need to get the value of the music back because independent artists play a huge role in the devaluation of music by desperately trying to model major artist marketing campaigns which doesn't make any sense cuz you don't have millions of fans yet and not the leverage to create marketing tactics that you can trust. And the free model just shows that you don't value your music any more than you want the fan to. So why should the fans bother taking it seriously and discover your work?

[@jaygilbert7157]

Well said, Mike. I see AI as an incredible tool to help creators. A perfect example is Holly Herndon's TED Talk where she demonstrates advanced voice cloning and translation capabilities. I've heard some good songs via platforms like SUNO but not great. Are they coming? Probably. Also, I'm a big believer that music subscriptions are under-valued. Pricing hasn't even kept up with inflation. In Murray's MBW piece, he thoughtfully lays out several scenarios for addressing ad-supported streaming. The unanswered question is "How many people using the ad-supported tier on Spotify would pay $1, $2.50 or $5? He makes some educated guesses but we won't know until it happens.

[@MIKEBORGIA]

Artificial intelligence serves many efficient purposes and some of what you said as well. However, there's so much focus on Spotify and to me Spotify is like the Walmart of streaming in comparison to everything from tidal which is my preferred to KZbin which is fantastic. Apple would be next in line in my opinion. Spotify at the bottom and kind of falling into old school like Pandora at this point and there's a new platform coming out pretty soon called rokk that services. The hard Rock and metal but also has all the songs from other artists and is creating similar prices ngto what you said. And because spotify's audio is inferior and their system being gamed so much I think a lot of people are moving away from it. I know I am but I'm also a touring artist to focus on human connection and knows that you get very little from the digital space and compared to doing the work and being in front of people.