YouTube Ads Not Working? Try This Instead

[@Nicogs]

The 7 was back in 1982. In 2008 (before mass social media) it was already 42

[@morejanda]

Thanks for commenting and adding to the conversation! I appreciate it. Not that the date matters much, but on multiple sources I found the history of the rule of seven dates back to the 1930s… “This marketing principle is a maxim that was developed in the 1930s by the movie industry, which found through research that a potential moviegoer had to see a movie poster at least seven times before they would go to the theatre to see a movie.” No matter the date, the principle is solid.

[@Nicogs]

The problem is that we, Gen A en Z have this talent of blocking out ads automatically. Mass ads don’t work. i recommend reading Seth Godin’s permission marketing

[@Nicogs]

But unskippable YT ads do still win compared to other payed media (ig, tiktok, …). Earned media will ofc win overall.

[@morejanda]

Seth Godin has such great insights. I’ve read much of his work. The point I’m making in the video is that marketing requires a multi pronged approach and an ad won’t work on its own. With your feedback about Gen A and Z skipping ads, all the more important to understand that an ad is just one of several touch points required to convert a potential customer into a paying customer. Thanks for commenting!!!

[@Nicogs]

@@morejanda thank you for replying back in depth!!! I strongly believe that the organic content marketing is the hardest but most efficient form of advertising. You & your content are a perfect example!