Sony’s FULL FRAME Handycam Nobody Cared About

[@ZachMayfield]

What retro gear should I spend way too much money on next time?

[@chrisbrockhurst]

Furbys and Tamagotchi's.

[@KyleErickson]

Gameboy camera

[@RIVAS2004]

Please do one on the VG-30 next, I remember being interested in these cameras cause of how interesting & amazing the idea is. Like imagine if they re-released these but with better video specs, better autofocus & better for content creators than the mirrorless cameras we have now (*Cough* Sony ZV-E10 *Cough*)

[@prefix808]

Panasonic AF-100 Cinema Cam!

[@robann0]

Sony DSR-PD170

[@Patrick-jj5nh]

Perfect camera for overseas journalists, correspondents etc those who don't want to bother with changing lenses etc, I chose C100MKii at the time and was happy with it.

[@raredreamfootage]

This camera represents the old Sony era when they protected their XDCAM / CineAlta line of cameras so they crippled it with XAVC HD low bitrate codec. After this camera then came the A7S and the rest was history!

[@brycekhilton]

I learned the hard way with my og a7 - bought one as a newbie excited about fullframe - didn't comprehend how much of a difference that 24mbps bitrate makes

[@ここ556]

It's similar to the current ZV E-1 concept, and the evolution of the FS → FX series is interesting.

[@photoscotty]

Actually it’s worse than that. This camera only shot in AVCHD. XAVC would probably have been an improvement.

[@oldtechnology]

To be fair everyone else used that codec at the time and that in it self was not seen as negative. Probably luck of lenses and odd body was what people dissed most.

[@tomtoms15]

They? Who are they?

[@ogringonagringa]

I love the fact that you put so much effort on an review of an old camera and still make it better than most of the reviews that we see on the internet about any other camera

[@BrianMakesFilms]

If only there was a modern 4K version similar to this. It'd be perfect for shooting weddings. FX3 and FX30 are awesome, but that small camcorder design... just so nice to work with.

[@iyason6878]

I agree dude....great for vlog too

[@woodvineandco]

My thoughts exactly!

[@vittoriobiscaro7066]

Sony fs700?

[@DanielRutter]

Sony NX camcorders can still be had. I just picked up an NX200 for next to nothing :)

[@erroneousbosh]

I'd genuinely buy the absolute shit out of a line of Sony HVR-A1E size cameras that shoot to SD card instead of tape. I don't even care about 4K, 1080p would be nice, 422p would be bloody awesome, but light weight - even lighter than an A1E - and solid construction.

[@Zarcon2008]

I recently read an article that stated that if you use a converter to use F-mount lenses you can get 4K out of this camera. The reason the article stated is because the E-mount lenses, like the one that came with the camera, do not use the entire chip, where the E-mount lenses do. I have this camera for 11 years and it still works great... if I can get 4K out of this camera I'll use it for another 10 years.

[@shotmakermedia]

You are the funniest camera KZbin channel I watch. Keep it up man.

[@sittingnow]

you should check out the JVC LS300. APSC sensor with a MFT mount. Similar form to this camera.

[@KaseyAtkins]

some of me earliest shoots for clients during film school were shot with this camera. The specs I needed were a NO FUSS camera, long record times, and ability to use lens...and yes like he says, going hand held was a pain because it WAS VERY top heavy. As hard as I tried to stabilize, all my shots seem to dip a little (or a lot)

[@savvyandskye]

The NEX VG-20 was my high school graduation gift from my family and got the NEX 5n as a B cam, lol. Thoroughly enjoyed your review of this one. 😆

[@WasionKey]

Zach you are incredibly talented and entertaining and I love watching your stuff. They really should make an update to this camera it would SLAP

[@BeMeCam]

Yup, like you said, it has the same problem as the Sony A7 full frame camera. Great big sensor, but not enough processing power to do a full sensor readout and scale it down to 1080p - instead it does Line Skipping which leads to nasty moire and aliasing on video footage. Only later generation Sony cameras started doing full sensor readout. Which is, interestingly, something that the Nokia 808 PureView did right from the start. And that was a frikkin' smartphone camera running on Symbian.

[@JS_Leger]

It was my first modern camera, I shot so many corporates, weddings and music videos with it. But my first camera was an old school Sony Camcorder (hi8). Right now I have a FX3 & FX6

[@lukewood7060]

IMHO the FS100 was better than every sony video camera that came out until the FX3. This is for one reason only: it had a 2MP CMOS censor. This gave it a native 1080P photosite count. This eliminates moire as there is no line binning. Every other sony camcorder and video camera has generally used 8MP or larger CMOS sensors and either used cropping or on-camera signal processing to down sample the video resolution electronically. The results have been crap, and this camcorder is no exception. It's a point and shoot censor in a camcorder body and it shows.

[@KotsovosFilms]

As a fellow who worked at Sony retail, a corporate rep explained it, it was all about the glass. See when this camera came out it was using Sony's first-generation e-mount series that was originally created for the NEX series, those lenses were originally designed for micro 4/3rd frame NEX 3/5N cameras. However all the full-frame E-Mounts were only being made for Alpha series cameras, so they would have to make a third set of non-Alpha full-frame NEX series lenses just to be used for this one model of camera. Sony decided that the extra expense was clearly not worth it, however, the tech for this camera was cannibalized to make the Sony a7 which came out the next year. Yes, this camera died so that a full-frame a7 could be born.

[@mklphoto]

I heard that the APS-C version that they produced after this one, had a much better video image due to it avoiding the pixel binning that the full frame version had.

[@nope5399]

this camera's cousin Sony purchase next year is Alpha A7 that camera use the same sensor and have lots of same aspect for this VG900. both 1080p and 24megapixel photos.but in a smaller size

[@Tuhueleamierda1991]

Better autofocus too

[@Vegtor313]

In August.23.1990, I had Sony CCD -FX700e cost me AED4150 ($2400, 1993). I dreamed about Sony 3CCD VX3 1993, but it cost about $3000 ($6390 in 2023). Finally, In 2015 I bought it for about $500 refurbished.

[@flo4650]

I bought a Sony NEX-EA50UH from the US and imported it to Europe. It has been a great piece of kit for a lot of work. Do you have any opinions on this one?

[@flo4650]

I paid 1400$ + Import Tax (450$) for the body without lens.

[@AZREDFERN]

I remember some KZbinrs were using it when it came out. But what I think killed it was 4 fold. The Handycam format was dying, it was expensive, and Canon was killing it with their video enabled cheaper DSLRs, even if they weren't full frame. 2012 was about the year KZbinrs switched from webcams to DSLRs. Finally, Sony themselves were starting to make waves with their own mirrorless line.

[@wartono.]

12:18 wow $3000🎉🔥

[@sherbournesubwaymess]

I REALLY WISH Sony would bring this line back. I'd instantly buy them if they released a 4K/upgraded model. Name me another camera that had interchangeable lenses, EXCELLENT all day battery life (NP-FV100 batts were the BEST!) and THREE RECORD buttons! From any angle you could shoot with this camera...AND WAS NOT HEAVY! (The ergonomics was amazing on the wrists). Using a DSLR to shoot video (which is pretty much what most people use them for) is insanity. Carpel hell. The VG series cameras were AMAZING for all day shooting and the ability to slap on prime lenses? Killer feature.

[@Tamajyn69]

I was really close to getting one of these back in the day but decided to hold off and a year or 2 later got the A7Sii after it came out

[@artistjoh]

Funny how manufacturers get adventurous, then just as quickly pull back. I have the JVC LS300 which is a brilliant camera. Combines the MFT mount with a super35 sensor. Nothing else is like it, but JVC decided not to update it with a newer model. It is sad, but at least it is 4K, so it will remain relevant for many years to come. I love what I can do with it.

[@billykyle]

Dude this was so good. Great work, editing, and story!

[@LongLongHoneymoon]

Great concept crippled by a weak codec. I wish they would bring this form factor back, and include all of the ZV-E1 goodies.

[@ZDepth_VFX]

What about the JVC LS300?

[@MichaelRelevant]

Does it have SD card slots? Does it have two slots or is it a CF express card?

[@dirtystax284]

i think the issue is the bitrate of the video, its only 28mbps, my 2007 hpx171 has an old 3ccd sensor but the bitrate is 100mbps and the quality is great even though it is not 4k standards

[@ReachFilms]

hey my bro great vid!! btw if you upgrade the firmware on the fx30 to 2.0 or past it, the fx30 and fx3 have 1/48 now

[@TheBoardGarage]

Had a Sony VG30 years ago, and it was the best in hand camera experience I ever had. I waited for a VG40 or some other version, and was saddened when the form factor died out.

[@CritterElectronics]

My guess was $700. When you said $2800 I said out loud “rough.”

[@DiceDragondnd]

Dude, i watched a short from you yesterday and subscribed. This is my 2nd video I'm watching and im having a blast! The way you present stuff is hilarious (green screen caugh)! You are awesome!

[@FutureChaosTV]

So, what is with the output from the mini HDMI? Is that RAW or already processed?

[@georgea.dearaujo367]

I have a NEX VG30 - I really like it, it doesn't know what overheating is, it's like a tractor and as long as there's a battery it goes and goes (and I have 3 and 6 hour ones). It doesn't have a very beautiful COLOR & LIGHT result, which I compensate for in the editing using Color Match resources with images from other better cams. I am and will still be happy with her ! ❤

[@daniellevy2272]

I LOVE the way camcorders feel when you hood them. So much more comfortable, but seems to be far less cinematic. Does anyone know which camera I can buy for 2,340$ that is both as confortable as a camcorder/handycam AND has cinematic featurs like shallow depth of field?

[@liberalpoet]

Great Video! So I bought this VG900 when it first came out. I LOVED it! Because there was nothing like it. And I fell in love with the Full frame images. I championed it and constantly had to defend it! (my reviews on Amazon) I used it for filming conferences and then bought another one for a 2 camera setup. I spoke to Sony Technicians quite a few times with issues early on, and asked about updates... Then one day, the Tech said , "I can't tell you much, but we're not updating it because we might have something else coming." Well that was the Sony A7. which came out at the Electronics show, and all the updates, they threw into that. and kicked the VG900 to the curb! Needless to say, I was pretty bummed. I got hooked on the viewfinder. and they don't have those on the cinema cameras at the moment. I've since bought A7's... But it's not the same. Hoping one the the cinema cams comes out with a viewfinder... Instead of just being a brick. Oh, And Also the VG900 has very little (if any) Rolling shutter!! Thanks!

[@PiDsPagePrototypes]

The 900's rolling shutter, yuuuuup, considerably better performance then any of the A7 family that followed, but not quite as good as the Pentax and Nikon bodies that used Sony sensors at the time - K-01 and K-5 especially got better performance in that regard. First A7s was nearly as bad as the original BMD Pocket camera for shutter skew and wobble - rigs only, never handheld.

[@IasKeysan]

The halo flood sounding theme when we get to hear the price.

[@buckleyrobinson7415]

You made me laugh with this. I'm not sure if you were intentionally being sarcastic or thought this was true. Literally no dad's and mom's were using this in 2012 to document everyday lives. We were 5 years into smartphones, 3 years or so since iPhone's got video. 😆

[@chrisw443]

I been using the vg30, the vg900 is a kick ass camera, there just were no lenses for it at the time, now its more useable then it was. The output from these cameras really gets rid of those image artifacts btw.

[@Mekaeshi]

Indeed, I've been using my NEX VG-30 In church still running strong, i just need new lens since the original is broken, can you recommend me what's best lens for video shoot that can zoom in and out, the original lens is 3.5 - 6.3/18-200

[@Footage30]

Tips and tricks. My respects!

[@clipsthatsell]

I had the crop sensor version in 2013. Compared to today's equivalents being the fx3 and fx30 if I recall it lacks: active stabilization, 10bit 422, Slog3 (or any flatter picture profiles like cine1), 100fps, 4k.... You sure you want to keep it?

[@ailo4x4]

The Sony apsc vg-20/30 had better images. The 900 was actually a step backward even though it was FF. I picked up a good VG20 for next to nothing and love it. And that mic is still awesome for stereo sound. Yeah, it's a little bulky but it is great fun to use and you get an awesome Spielberg vibe when shooting with it. I've rigged mine out with a cage, monitor, and wireless mic input for when I don't want all that great surround sound. Don't get me wrong, the A6700 and FX30 are much better but I don't NEED them, much less their FF bigger brothers (and related price tags!)

[@PeterWolfe2012]

Have you tried exporting to an external recorder? Markus Rothkrans said something about the bit rate being crippled but that the mini-dvi port is not.

[@badgastein2]

This camcorder gives lovely blurry backgrounds with divine bokeh when used with good quality SONY E-mount lenses. I only paid £800 for a pre-owned VG 900, half the price of the typical E-mount. Lenses.

[@aefilmsweddings]

The Halo music at the end got me tearing up 😭 Also great video! I got to use this camera for a bit back when it released and I was blown away at the time, but it was quickly ignored with the Mirrorless boom only getting crazier. I'd love Sony to revisit this format. An A7S3 in this body style with some other creature comforts would be killer.

[@BillStreeter]

I wanted this camera so bad when it came out. I just couldn't swing it at the time. I think it was one of the very first E-Mount video cameras. I ended up getting the FS100 (which I loved--and still have) and then the FS700 (didn't love it as much, even though it was technically a better camera than the FS100). I've been all in on Sony for a while.

[@brandonalldredgeba]

I would love one of these cameras. Sony actually made 3 models before the vg900 which you probably seen when looking into the vg900. They were the vg10, vg20, and vg30. These did not have full frame sensors and I think the vg30 was the only one to feature a rocker power zoom. I was able to get my hands on a vg10 which actually came out in 2010. It was as still kind of expensive and the one I got the plastic was cracked where the tripod threads are. And it didn’t even come with the 18-200 lens. The vg10’s lcd screen wasn’t fully articulating either. So it only rotated 180 degrees. So there was no way to flip the screen around to see yourself. And in my opinion trying to hold the camera either dad cam style or even by the handle while also trying to manually zoom was super awkward and hard to do. Along with like what you said it’s super nose heavy so trying to counter the weight while also trying to zoom really starts to make your wrist hurt. But over all I did like the footage that came out of it😊

[@danielbeys]

does it record externaly?

[@NathanaelNewton]

6:15 Why do I feel like i'm watching the gus johnson of cameras suddenly 🤣 9:45 I love the mini zachs lmao

[@MALZman]

Funny thing I've still have my VG10 laying around wish they used these type of body for the A7SIV 😊 that would be superb

[@bobkrist1]

I had the VG10, 20, and 30 and I totally agree. An A7sII or IV with this form factor would be fantastic.

[@manucamarixta]

I remember wishing to buy this camera when I was 15 years old to shoot my first videos ❤ I also remember the obsession I had with the Canon 5D MkII 🥲

[@MustafaShaheen]

The chaos sound design at 3:43 is the best.

[@xuchenglin6256]

For today you should really take into account of the Gimbal revolution. If shoot handheld, as a "handycam", gimbals makes huge difference. It's interesting that the gimbal makers like DJI didn't make something that "holds" like a handycam, I feel this is a great "ergonomic" way to hold a camera though... Another thing is about APS-C, in the video world there's just no need. The whole pro industry lives off APS-C and they are perfectly fine. We don't complain feature movies or TV or Netflix videos "low image quality" is the best evidence of that, most of them are shot actually on a crop sensor. Actually full frame is the new kid on that scene. Now there are a lot of cinema lenses are built around the crop sensor and when you go full frame the choices actually becomes limited. There's just no real benefit if they shoot the same resolution, even for wider FOV, just get a wider lens, there're tons in the APS-C spec with smaller mm numbers and much cheaper price. The only thing that makes a sense to go full frame is the pursuit for higher resolution. The A7r2 introduced an 8K sensor, but it just lacks the processing power to do the 8K video. It took years until now the processing power seems caught up. The 6K and 8K probably is where full frame makes sense. Anyway it's just after the investigation of full-frame vs aps-c, my conclusion is pros know it better, full-frame is not necessary.

[@HistoricMetals]

That intro sound design was record breaking. That didn't sound like a compliment. It was a compliment.

[@fuzzyfrollo]

I used a few of these for coverage at a recital. Worked beautifully.

[@fouryearproductions]

Where did you get your music from?

[@tomaszbejnarowicz]

Could you share what nd filter u using?

[@energoprana4714]

Briliant!, Informative, original ,bold, Fresh!!! Keep going like this. man you have a signature

[@WhoMeTV]

The bad-assery is strong with this video. Love camcorders, love the vibe. New sub!

[@jf_blanco]

I own the vg20 since it was released and bought a second hand vg30 a few years after its release. I've always wanted to put my hands on a vg900 but the price point new or used keeped it out of my reach at first and my interest later. Nowadays I still use the vg20 as a beauty cam and the vg30 as a OCR cam for live event streaming setups.

[@3elemente]

This camera helped us starting our Video Production Company in 2021! Yes, you read right. The regular Customer did not notice any difference between modern cams. For Web-Work HD fully worked. FF bokeh and fantastic ritch colors with standard profile and e-mount interchangeable lenses and even 24p mode. The only thing i could complain is as you mentioned the moire patterns at straight lines in video mode. But as you also said it makes amazingest photos 24mp FF, no moire. It is the opposit of a Hybrid cam making stunning video. A Camcorder making stunning Photos 😄 I still use it primariliy for photos now. If sony had brought out a new version in 4K stabalized & new autofocus, we‘d have bought it instantly. Congrats to this really entertaining video! 😊👍

[@shelleymason1170]

Love the "did you just eat a turd" part and wow i learned alot about handycams (most went over my head) TYVM

[@MichaelFiorentino]

what is the song playing in the beginning?

[@martynjlee]

Zach you're a great writer and storyteller. This video rocked.

[@brian.rafferty]

Came for the info, stayed for the Halo soundtrack

[@bananasandbass]

This thing also demonstrates how important image processors are. That sensor in there is actually very good in stills. But in video it had to probably line-skip or pixel-bin a ton of that original information and thus creating those ugly artefacts and hampering the dynamic range and resolution just to achieve a normal HD video at a playable frame rate. Now most of Sonys alpha and FX cameras over-sample their large resolution into a nice 4K image that’s so detailed and crisp. Even at high frame rates in a lot of cases. Cuz the image processors can handle the information the sensors spit out.

[@deadbearmedia]

I loooved mine. Esp tossing a fisheye on it and rocking it for skateboarding. The mic is so gooood.

[@ShiningJMaster]

I remember that cam quite well, same design of the consumer level NEX-VG10. It was on my wish list but too poor to buy it at the time!

[@TylerLeeKenyon]

This was a dream camera right after I bought the Sony a99 with the same sensor....we've come so far it's insane. I still wish they'd remake this camera with the Sony a1 8K sensor and somehow implement ND

[@nrcgraphyofficial8682]

I had a pair of vg20's, absolutely fantastic cameras, the form factor was so awesome, kicking myself for selling them

[@mistermastermind528]

Was able to use this years ago because that was the camera the school purchased for our department. It was a very interesting idea-a prosumer camera, as that said.

[@minneapolisvideoproduction8062]

You said it has Raw HDMI output? What if you recorded externally?

[@MuhammadKharismawan]

This, rx1r and A7r might actually all have the same sensor. I'm also quite impressed with how good my RX1R colors are.

[@WorkFromHype]

Nice video man! Now I must.. resist.. urge.. to buy a camcorder and add complexity to my video workflow...

[@PushLiveCLT]

This was my DREAM camera when it came out. I was in m 2nd year of filmmaking and wanted to upgrade to this camera so bad. Never got around to it....I drank the kool aid and got an canon DSLR

[@twilightcitystudios]

I appreciate the use of the Halo music. While you did move to other cameras I do like seeing what some of the 4K camcorders can do nowadays and same with some of the 1080 camcorders that you mentioned. All cameras have their pros and cons to me. At the end of the day as long as you're doing something with a camera that's what matters to me no matter what camera you getting depending on your budget and other factors.

[@w00die00]

Yo does anybody know any budget recorder to directly record the footage from hi8 camera like the on in the beggining of the video? Bonus points if its portable, and if it can start/stop record at the same time as the camera, thanks in advance :D

[@rekthoughts6401]

I am frustrated Sony doesn't take the Sony NX-80 style camera body and do an Interchangeable lens system with at least an APC. That small form factor handy cam style with a change-able lens system is super appealing to me.

[@WhenWillILearn]

There's one of these in the little second hand camera store near me and I keep nearly buying it to try out. Thanks for making this video and helping me with my GAS

[@bananasandbass]

The world wasn’t ready for something like an FX3 is now, but a few engineers did see that sticking a large sensor on something that records video can be cool. (Also, Super35 is adequate for cinematography. But yeah since larger sensors have become more affordable to make, and image processors have become vastly more efficient and powerful, it’s now a thing. (I’d still say that shallow depth of field in video is over-used a lot, but yeah))

[@JovaunBrown]

I love that you bring these hidden gems forwards as you said 2012 was a monster year for cam CAMTECH maybe it was an experiment which help bring some other features we enjoy today Sony spends a lot of time disrupting the market with innovation even back then they were always trailblazing that path. with out companies like these forcing the bar to go up we wouldn't be enjoying what we have now!! Cheers!! Thank you for the share because that is still a gem

[@ChristoferKraft]

So! When I was on the search for an hd camera. I ended up getting the vg20. Sadly only a few month later this camera came out. I’m so sad I never got one and also sad that they still cost way too much. If I ever see one go for 4-500 I will buy it. Crk. But it was kinda good because I ended up investing in a vx1000 and I have own maybe 10 vx’s since then.

[@mitchellneth]

Didn't know I needed nakeyjakey reviewing old cameras. But i do, and it was worth the subscribe.

[@Bobdrumbro]

fx30 has 48 shutter right?

[@techchomper]

If you upgrade the firmware it does.

[@Bobdrumbro]

@@techchomper yeah, I got the fx30. Mainly for its true dci 4K 24. Without 48 shutter it would have been a no go for me.

[@Ranger7Studios]

I see you also have mastered the art of the "Buy and Return" to Amazon. :)

[@aneskichannel]

Black Magic Ursa 4k please!!! Why so chip for profi camcoder?

[@daesong1378]

Would have been cool to see how the image compared when recording to an atomos since it has uncompressed video out.

[@davep8366]

I agree...I really wish (hope) sony would revisit that form factor with a7s (or better) sensor - I have a VG-30 and I love it...the video quality almost looks more (god I hate using this term) "Cinematic"

[@Soundwave857]

I had the VG30 and loved the formfactor but my a6000 for half the price had way better video quality and more software features. Sold it fairly quickly again, was a very hard decision because i just loved how it handled and operated but yea, video quality sucked

[@sheldonnorton9035]

I own 4. I owned a Red to get jobs. Then used these to make all my money using vg900. Really bad skin tones and aliasing but a work horse like no other to get camcorder shallow depth of field. Converted them all into “cinekits” during Covid to ship out to subjects to set up themselves and used zoom to direct. Still use them every month.

[@photoscotty]

I unfortunately owned this. The biggest reason the picture was awful despite having a good sensor (borrowed from the a99), was that it used line-skipping to get from 24MP down to 1080p, instead of down sampling. This is what causes all the awful moiré and why the image is brutally soft. Once I bought an a7, I never used this camera again and eventually sold it for $1200 Cdn. It did make nice still images though.

[@josearizaca_audiovisual]

Hola te comento que vengo usando la serie NEX de sony desde que salio y su ergonomia y la capacidad que tiene cambiar de photo a video es una gran ventanja. buen video me gusto tus toma en el arbol jaja, éxitos!

[@TerryWarfield]

Your so good bro. Loved this!!!

[@slickshyster7184]

This dude has electric guitars in his spare bedroom and a sense of humor. I like his script too. I would love to hang with him but I don’t think I could keep up.

[@kevindiossi]

Your videos and editing style always keep me engaged, entertained, and laughing. 😂

[@memphismadetez]

great mini documentary.. and I think those weird full frame Sony security cams that look like go pros with detachable lenses are great for mounting on bikes cars or reality tv room cams that won't show obviously in a frame.. but this handicam has been a gem of mines for a while.never got to own it but im in full sail university for film and about to own Sony fx6.. I still want this handicam tho I have the SONY NEX 5N so I know the NEX series is the original alpha series in a way.. they should bring it back

[@RIVAS2004]

Ngl, sucks ass you bought it for $2800, but in my honest opinion, the video was so worth it. We need more videos like these were we going into weird & niche cameras or look back at old ones that made an impact on both youtube & filmmaking!

[@danieldougan269]

The lack of built-in ND filters was a major strike against this camera.

[@godsfilmmaker8863]

*Immediately begins measuring everything in bald Eagle feathers* If a company would release a full featured camcorder with a full frame sensor, it could be a game changer, which is I think part of the problem. I used to film everything on pro camcorders and eng broadcast cameras when I first started, and a lot of the things that we do to beef up our mirrorless and pocket cinema cameras now are basically just trying to reclaim features from camcorders and cinema cameras. Top handle, ND filter, better batteries, having a “do all lens”, etc. If they went this route it would be really cool for filmmakers but they would lose money!