Zeb Powell Does Things Differently | Burton: MY TURN

Defying all logic, Zeb Powell’s unpredictably explosive style has won him X Games Gold and sent his snowboard videos to viral status. It was on a tiny hill in North Carolina where he got his start. Now the world is Zeb’s stage as his creativity inspires a new generation and transforms what the future of snowboarding looks like.
Hear Zeb tell his story in this episode of MY TURN as he spends a day in Aspen, Colorado, sharing his infectious energy with our interview host, Selema Masekela.
Watch more of MY TURN Season 2: brtn.co/MyTurn
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About MY TURN
You can tell a lot about a rider by the way they turn. The tracks we each leave behind tell a story, saying, “This is how I do it.” But when we ride, we’re not always on a board, and our turns take many forms. MY TURN gives people from Burton’s community a blank canvas to take their turn, make their mark, and tell their story.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®.
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#BurtonTeam Riders
Mikkel Bang, Kelly Clark, Danny Davis, Kimmy Fasani, Ben Ferguson, Anna Gasser, Red Gerard, Mark McMorris, Jiayu Liu, Mark Sollors, Nora Beck, Jake Canter, Mikey Ciccarelli, Kiana Clay, Brock Crouch, Tessa Maud, Darcy Sharpe, Maria Thomsen, Kody Williams, Luke Winkelmann, Zeb Powell, Neko Reimer, Mikey Rencz, Patti Zhou, Jesse Augustinus, Christian Haller, Maria Hidalgo Perlas, Alberto Maffei, Clemens Millauer, Niels Schack, Chloe Sillieres, Leon Vockensperge, Max Zebe, Emil Zulian, Yuka Fujimori, Yuki Furihata, Ayumu Hirano, Kurumi Imai, Reira Iwabuchi, Raibu Katayama, Yutaro Miyazawa, Kokomo Murase, Yura Murase, Yuya Nakayama, Hiroto Ogiwara, Mitsuki Ono, Takeru Otsuka, Shuichiro Shigeno, Haku Shimasaki, Kyu Shimasaki, Ryusei Takahashi, Masanori Takeuchi, Carlos Garcia Knight, Valentino Guseli, Jye Kearney, Jess Rich, Zoi Sadowski-Synnott, Yiming Su
#snowboarding

[@TheBombHole]

Zeb radiates an energy and vibe that gets you stoked to go ride!

[@BurtonSnowboards]

It's so infectious

[@thewraithize]

Can we just show some appreciation for Selema Masekela as well and what he's done not just for snowboarding but for the whole of action sports for the best part of 30 years. We need to start referring to him as the Godfather of action sports

[@josephmartin5483]

That guy should have gray hair by now, does he dye?

[@keezay3471]

He was a host for Xgames...that's it.

[@josephmartin5483]

@@keezay3471 he was and is a lovable personality. I personally find extreme sports to be bad joo joo and suicidal tendencies, but I used to like it, til my injuries set in, now I hate extreme sports. Lol

[@keezay3471]

@@josephmartin5483 I really don't care about your life story

[@josephmartin5483]

@@keezay3471 you will care someday when you grow up and regret following delusional dreams

[@PlayboiArti]

Black snowboarder from NC here… Zeb is enabling a whole new culture of snowboarding. My roommate from Mexico who had never seen snow until this year has fallen in love with the sport…now I can’t keep him off the mountain lol. Of course I showed him a few clips of Zeb and he now claims Zeb to be his favorite rider. Such a dope feeling knowing one of the best in the world looks and comes from the same place as you. Pray for the homie as I’m taking him to Vail in March 🤣

[@Ryan-mr7dd]

respect for burton posting this video not cutting out shots of other sponsors.

[@The_Corridor]

Zeb is so refreshing to watch. One of a kind style imo. Also. Shout-out to Sal! What an absolute legend, been watching you sense that first one in '02!

[@BurtonSnowboards]

Selema is the voice of a generation.

[@32srt32]

chad otterstrom is the man! never knew he was his coach!

[@ZebPowelll]

Thankful for Chad!

[@warrens4808]

Zeb, as a rider for over 35 years you are one of my favs. Pure and humble joy when you ride. Can we get a helmet on that head, please?

[@BalexDawn]

I started snowboarding a few years ago on a burton board. Being a black snowboarder I didn't have any inspo but I loved Shaun White he really pushed me to get into it because I wanted to be like him. Now seeing Zeb and Shaun is retired it only makes me wanna push myself more and one day hopefully I get to shred with both. KEEP GOING ZEB!! THE COMMUNITY IS ALWAYS WITH YOU!

[@daspaddl]

I am white, european and 30. I consider Zeb one of the guys to make me follow pro snowboarding on a different level again: I fell in love with the sport when every trick seemed insane but reachable: "I can do a 360, it's just a couple more spins" ...Now it's off the knuckle corking insanity. Zeb still does that insanity but on a level that makes me question physics and realise: It's all about the fun. He gives me the vibe: If i have fun caving and hitting side hits I feels like i am doing the same thing he (pro snowboarding) does with a little more regard to the laws of physiks and a little less skill. He's just great for the sport in general! BIG UP!

[@trevarcushing]

"Defying all logic, Zeb Powell’s unpredictably explosive style" - that's Zeb 🤩

[@Rightround0846]

I'm 35 and recently started snowboarding. I love this brand. I even loved it more when I noticed I received a 20% veteran discount. Wow you guys i felt so special for the first time in a long time. Thank you long live Burton.❤ Zeb makes the team a banger.

[@benbrenkwitz]

Zeb is to snowboarding as Mason Ho is to surfing. High vibration, constant happiness, and freakish talent 👍 thanks Burton!

[@laowai2000]

Right on. Mason Ho is great to watch. So unpredictable.

[@NitroSnowboardsOfficial]

1000% Zeb Powell! Thank you boss and we are hyped to see you continue to inspire snowboarders everywhere! Much Love! Thank you for making this!

[@Wetsloppytomatoes]

Bruh Zeb was just born with that talent and his parents backed up his dreams and saw it. So proud of the guy!!! I love how raw this video was. Just all feeling and truth. Mad spec!!

[@sebastianmetz]

We're f*ing here! :D Love it

[@anthonyberggren9147]

Zeb low key made me get all new gear and hitting the snow my first time this year!! Been following him for years now and I’m finally going!!

[@diabolical1976]

I started snowboarding in 1987 , and still feel as connected to it as I ever have....and I gotta say, Zeb is on a whole different level....big ups my man 🤙

[@richguagliardo6736]

Two legends right here. Thank you Zeb and thank you Salema! ❤️

[@Aerix45]

Man I was just fortunate enough to meet Zeb this passed weekend at the Meka Rail Jam in Denver and he is such an authentic, inspiring dude. I got to take a selfie with him and he's such a down to Earth athlete. Would love to run into him again on a mountain! I've always been interested in snowboarding but Zeb really inspired me to take the leap.

[@AnthonyTilleyVideography]

I’m not going to lie Selema’s grind was sooo long, that was sick. Zeb’s style is the best.

[@redlinenorma1]

Zeb is on another level of snowboarding. He makes impact all over the world! Thank you, Selema for showing us his talent! Greetings from Ukraine ♥️

[@Scott_Visuals]

Hey Selema I watched your Burton video with Zeb Powell and I wanted to say y’all are doing great things ima African American snowboarder and I wanna go pro but I live in Texas so my chances aren’t so high but I wanna show the world no matter where your from you can do it I’ve been snowboarding for 3 years and prob get like 3 days a year depending on our budget but I love it and wanna show the world

[@youngb97]

Same January will mark my fourth year boarding in Cali. And i can’t get enough!!!

[@youngb97]

Call it “Black Country “ now

[@josephmartin5483]

How you gonna progress if you only ride 3 days a year. Trampoline and skating can only train you so much.

[@grego9097]

He’s just insanely talented, he’s athlete with the right attitude, I bet he could be the best at any sport he chose to focus on, lucky for us snowboarders he chose this!!!

[@binnis99]

Zeb is the truth! 💪🏾🏂

[@MobilityDuo]

Absolute Legends

[@BreakinBeakers]

Super excited for the new wave of diversity thats going to come from Zeb, the mountains are an amazing place that so many people are missing out on

[@benshorthouse2979]

Ah man love zeb, need to do so much more of people of different colour to get into the sport

[@jacobpereira7045]

I love watching the OG’s do their thing. Learn so much just sitting back and watching the work 🤟🏼

[@djcardwell]

legend.

[@christian__sullivan]

Very cool!! One of a kind you are Zeb!

[@scopeyourpeace3975]

Zeb without a question has moved mountains (pun intended) in the world of snowboarding, arguably more than any other rider in the last 15 years or so (if ever, honestly…) in terms of bringing such a new generations and culture into the snowboarding community! Not to mention, he is also one of the greatest snowboarders, personality, and infectious charisma to just watch, let alone be around… I wish that man nothing but the absolute best and all the success in the world to keep progressing his story and what he continues to do for snowboarding! Much love my dude!

[@Godsoldier]

So inspiring!! The Best!!

[@pvainola]

Never thought about the skin colour of Zeb before this clip. Awensome rider with a unique style and an inspiration to kids (and adults) regardless of race.👌🏻

[@snowboardal5562]

I love this guy!!! 🫶🏻 Watching him ride is so much fun 👏🏻👏🏻👏🏻👏🏻

[@cosmiclion6765]

This is just beautiful to see, on every level. Zeb so definitely inspiring, would love to bump into him on the mountain one day.

[@LUKE390425]

Great job everyone involved in this video! Zebbbbb.

[@justinmullett47]

Such an inspiration to so many. Best style, best Attitude and vibe. Easily my favorite Snowboarder by far🤙🏼🤙🏼

[@ZebPowelll]

Thank you!

[@thevalkyrie1477]

Always amazing

[@daviddetweiler7658]

Oh man, I hope you do an episode with little LJ! We watched him blossom at our home mountain in the Poconos. It's been awesome to watch him continue to crush it.

[@ericxueAAA]

I think the key of his style is he blends some of street dance moves into the snowboarding, these moves could be unnecessary for the tricks, which cause him nearly to fall, but he can always corrects his core balance before the fall, which makes so unique. When people see that moves, wow that is so cool.

[@nathanratermann9204]

He truly is a gem from our wonderful state!! Good to see a little back country, even if it was at the end.

[@johncavan]

This is really really great!

[@ryanlevitt4173]

This deserves so much more recognition

[@eriye92]

I was inspire to snowboard when I saw movie with Devun walsh and jeremy jones as a kid. Im korean. Zeb is great snowboard is all i see.

[@djrafaelhulme]

Your name will echo through history m8. Not purely do to your background but because of your immense talent. Plus, literally till the end of time ppl will know your knuckle hucking. What an inspiration. Also you did not learn that style you created it.

[@beastaestheticsdivision8052]

Shout out to Zeb! Huge inspiration!

[@stephanecoulon2860]

snowboarding with a meaning so awesome

[@9kalltheway]

As a white male snowboarder, I want more black people to learn!! That is a huge healing bridge and I would love to carve next to you and other fellow black riders!

[@CleverAccountName303]

The most creative snowboarder ever

[@youngb97]

We’re fucking HERE! I’ve dealt with so much discrimination on the mountain as a black snowboarder. This video gives me so much inspo i can’t wait for this next season

[@prettyboyk]

That was dope zeb is definitely one of the snowboarders that got me like we on the mountain let's go. I snowboard now and it's lit...

[@frankthomas1983]

nice work Burton. Someone should do a piece on Selema too, would be cool to see some of his journey

[@jimnyshredder]

Tearing up here. Such an important video for snowboarding man.

[@blacksnowboarderlu]

I remember watching it was epic watching him get down at Xgames

[@FatTire01]

Amazing

[@dam8087]

Awesome on every level

[@tylerspear3115]

This series is awesome keep this content going.

[@ericmiller74]

Bad Ass.. Love seeing the sport I love pushed forward with love.

[@jackcotolo3060]

we all love zeb!!! give us more zeb!!!

[@connorgunion8597]

Sounds like the host wants to focus on race but zeb is just chillen. I think we all know that doesn't matter. If anything it's more about class and your geographical location than what you look like. Zeb's def a huge inspo for me and doing things I didn't think were possible.

[@portershredz]

Selema with that long ass 50-50.. There's nobody like Zeb, he's incredibly good with the kids, always patient, never too busy for a selfie or a high five.

[@scooterboyify]

love zeb

[@LaurenOliviArt]

Loved his Bojangles shirt !! It’s Bo time baby!!

[@koalafro]

really my goat

[@michaelbushey2787]

This video makes me proud to be a vermonter and snowboard my whole life

[@OhhKevo]

ZEB! Cant wait to hit the slopes this year!

[@Orca_Blacksail]

Thank you for this meal!

[@alwoods8010]

Been watching him since that first x games and it never really occured to me that he is one of the only dark skinned people at that level. It's weird but it also makes a lot of sense. In this sport and culture we were and are all just having fun no one paid attention to the identity politic bs. Like Zeb said sometimes it tskes winning a gold and having people tell you "hey you are a black dude doing this thats awesome" to even realize it!

[@josephmartin5483]

Zeb can only compete at knucklehuck, he doesn't do big air, slope style or half pipe. He would do a rail jam.

[@jonahwomble58]

Zeb is such a genuine dude.. 100 percent just loves the sport

[@ZebPowelll]

Thank you! Snowboarding fkn rules!

[@MidWestJigga]

Cannot wait to see zeb in the back country shits going to be on some suped up Arthur longo ish

[@davinci69]

Honestly zeb is the face of snowboarding today. And he slays it

[@Northwest95]

What a humble dude

[@voo__doo1508]

Zeb and Selena are an epic duo and Zeb is by far the steeziest man alive at the moment

[@pajetskimedia]

So sick everyone, amazing work. I think a little Ben Hinkley doc would be sick. Some of those days were rough.

[@aricwright7493]

So nice to see. I was one of those kids like, we here!

[@trentbar7886]

YeeeUHH!!!🎉❤

[@tahoerealtor]

bro every time I see you ride, I push myself to try new stuff which can be humbling sometimes😅 but LFG!!!

[@basedbyway2]

🔥🔥🔥🔥🔥

[@aripapas1098]

my guy riding that old school banana magic! i still ride that to this day! nicest board design to date!

[@kidko]

I could watch a weekly Zeb update 😎

[@FACTSI1I]

Mexican here, burton everything started the same year he got gold! And i meet Zeb at big snow. Missed an opportunity for an autograph to busy chit chating with the man in the lift line

[@deebo5494]

Yesssiirrrrrrr

[@youngb97]

@5:30 what a concept. Couldn’t of said it better

[@pantherssogclips4066]

he aint lying im from nc too and i started skiiing this year but im switching to snowboarding this year this dude a reason why lol shit looks way more cool than skiing

[@Stuzaay]

okay but when is he going to release a full video part!

[@ognasty2times284]

You guys are here too? Yeah we’re fucking here 😂 i felt that

[@bobbyshmurd929]

"We're fucking here" 8:58 PREACH Let Em Know

[@westyjah]

Excellence.

[@JesseNickelltheFourth]

Rad!!

[@willysworldtv]

Such a good good person to represent snowboarding to the next generation... Truly amazing skills and mellow and f

[@topdeckdog]

I couldn't care less about what colour, shape or breed Zeb. What he did at 7:12 makes me proud to be a part of his race, which is a human being 🤘

[@tyrones9123]

That’s my boi yo!

[@ethanbutler5381]

This shits beautiful

[@THEHD330]

Zeb is that guy

[@yakimawindowwashing]

Sick dap up 😂😂

[@michaelmiller7913]

Great Video! Does anyone know the brand of the hood/hoodie selema is wearing

[@joer730]

how was i able to pick out all the shots at Loon just from the overcast...

[@Livinlavidalarsons]

I dunno if youve got the name of the back country vid. But “Black Country” sounds pretty sickey

[@Fadesign100]

Zeb has style from the early days when snowboarding was a way of life unlike today's corporate ballerina trash riding... Its why he stands out 🤟

[@ODMonkey]

9:00 and not only are you here but among it better the ever. Don’t matter what color you, snowboarding is for everyone