When running smart shopping when does the high cpc start going down?
@homany14002 жыл бұрын
thanks and its clear for us to know the roadmap. Just one question is what you'd suggest on the budget scale % & frequency? like scale 20-30% every 5 days & observe the performance? thanks
@ZoCoMarketing2 жыл бұрын
Ideally you scale 20%-30% and wait 14 days, but I have also done it every few days just depending on how high the ROAS and how aggressive you want to be.
@lcmolds2 жыл бұрын
Thank you very much! if i have not enough shopping data, can i run the ROAS biding? or can i run the smart shopping campaign? Should new advertisements accumulate a certain amount of data before running ROAS advertisements?
@ZoCoMarketing2 жыл бұрын
Great question! Typically if I am don't have any data in the account, I wait tell I have at least 30 conversion over the past month before running ROAS bidding.