Maximizing ROAS in Google Ads: What You Need to Know About Performance Max Campaigns

[@ericbarber1792]

Great job, this has been super helpful for a new digital marketing specialist! We had a performance max that existed before I joined, I went through your tutorial and completely re-built the ad today! I'll reply in 14 days to share how it went! Thanks for the help! I'm excited!

[@ZoCoMarketing]

That is awesome! Yeah let me know how it goes after 14 days :)

[@ericbarber1792]

@Repito Truthfully, it helped out a lot. My store sells premium anti-fatigue mats at a pretty high price so it can be hard to market it properly. For the full month of March we got 13,600 conversion value for 2,100 cost. A huge improvement from where we were at!

[@pashashyba5006]

I've been running the shopping campaign and never really dived into the Max after the upgrade. Thanks for a nice and short video!

[@ZoCoMarketing]

Happy to help!

[@Cameraville]

Any way to set a max CPC for a performance max campaign? Thank you.

[@casaluz4306]

Excellent overall review video of the PMax campaign. Thanks!

[@ZoCoMarketing]

Glad it was helpful!

[@SpaPartyCentral]

I keep getting an error when trying to upload photos. Videos connected fine and the dimensions aren't the problem.

[@nikapashalishvili9495]

Hey. I've launched performance max campaigns for two separate accounts and they have been running for about 7-8 days. I have set up the campaigns very similar to what you did in the video, even uploaded customer match lists and targeted visitors from google analytics. The campaigns are getting clicks but almost no conversions. What could be the problem.

[@opeoluwabamiro2373]

Excellent article thanks

[@markkayhaston]

Is there a way to limit PMAX to only shopping campaign ? I just upgraded my smart shopping to PMAX and I am afraid to add some assets as it might start displaying on other places which we tried and never worked for ecom.

[@aleksaleks93]

How you create multiple ad accounts ? different emails ?

[@ScarletteInfinite]

Thank you! Great and thorough explanation~!

[@remodelboostclub]

what if im not doing e-commerce but providing a service. what would I put on the Audience name? And also witch campaign should I go for "website traffic"?

[@asweetplace1541]

Hmmm I'm going to test this for a 2 weeks to see how it goes

[@durgeshgupta5157]

Thanks for sharing knowledge 👍

[@bizuh340]

super helpful. Thank you. Did you test this for mobile App campaings? Thanks

[@ZoCoMarketing]

No, I haven't. That would be an interesting test though

[@Mythic-BAD]

My ad says I have 40+ conversions but I don't have any sales at all.

[@ZoCoMarketing]

It sounds like something is wrong with your conversion tracking. Are you using shopify?

[@Biposapam]

Kindly make a video on How to create retargeting campaigns in AdWords, Facebook AND KZbin.

[@clydeshelton4345]

can you calculate how cost-effective my ad is?

[@herosfabiano4405]

Hello Bro. My greetings from Brazil. I already use top performing campaigns for several e-commerce clients, and I have ROAS above 10, 15. My question is, have you tried using this campaign for Info products? I want to test for some projects, but I would like to know the opinion of someone who already uses it for info products and not e-commerce or physical product.

[@Biposapam]

Kindly make a practical video on remarketing from Google to Facebook platform. I have been searching for such videos on youtube but I have not found it yet. Please consider my humble request. I will be so much indebted to you if you would make practical video on this. 🙏🙏🙏

[@itsam1146]

Hey Sapam, it's actually quite easy to do this. Go to your Facebook ads manager and go to audiences. Here you can create a new audience to target website visitors. You can enter a few variables that a visitor must meet in order to be retargeted. You can choose to target people who have visited a product page or blog page. Or all visitors who have visited your website by entering only your homepage URL. When you're done, name the target audience and save it. After which you will create a new campaign within your Facebook Ads Manager with which you will retarget your website visitors. Set everything up and within the targeting section you can choose an audience. Choose the newly created audience for this. Choose who you want to target men, women or both. Choose the age range you want to target. Finally you can create the ad and start retargeting visitors through Facebook & Instagram.

[@Biposapam]

@@itsam1146 Thank you so much for your answer. What I'm looking for is retargeting those visitors who already clicked my ads from Google ( KZbin/ website) and again showing ads to those visitors when they are on Facebook and Instagram. Please guide me on this different channels marketing.

[@ZoCoMarketing]

Hey Sapam, the best way to do this is going to be using sending your Google Ads traffic to a specific landing page then create a remarketing audiences in Facebook for anybody that hits that page. Also using UTMs will help organize all these audiences as well. Hopefully that helps

[@Biposapam]

@@ZoCoMarketing please make a Practical video on this Audience creation coming from Google and Facebook and its implementation.

[@aishwaryasugumaran7753]

Hi corben I would like to take an online course about shopping ads in details. Is it possible to connect with you ? If yes Let me know how. Thanks

[@SphazeTV]

Lead Generation SAAS company. I'm hesitant to implement because our search ads do so well on their own.

[@muscleman0009]

Just keep your current search campaigns and test this on its own. It’s worth testing.

[@ZoCoMarketing]

I am actually trying this on a lead gen SAAS company right now and I had the same worry. If you are going to run this I would highly recommend making sure you have offline conversion tracking set up through your CRM (like SalesForce) that pass events like Opportunity and closed won revenue or other down funnel events like that. Then when you set up the account tell Google to optimize for those events instead of just leads. It has been a game changer.

[@lilianleonard6418]

Why can Google block ads if the rules are not violated?

[@zacharygreyson8765]

Amazing wow

[@alphiejoy]

Has this worked for you with a cold campaign? As in, starting P-max with no data from previous shopping campaigns?

[@ZoCoMarketing]

Great question. I haven't tried this for a cold campaign, but my guess is it wouldn't perform as well. The p-max preform when there is lots of data to go off of. But maybe I will try it and let you know how it ends up doing.

[@hasanaman3960]

Thanks for the brilliant video. Curious to know if Performance Max can work for Ecomms without GMerchantCenter. The test campaign you ran for your customer, did it use SmartShopping in PMax or were you able to increase the ROAS to 3.42 without SmartShopping in PMax placements. Thanks.

[@ZoCoMarketing]

I haven't tried running Performance max without Gmerchant center, but I don't see a reason why I wouldn't work. The p-max campaign I ran in this example was completely seperate from the smart shopping campaign.

[@hasanaman3960]

@@ZoCoMarketing Thanks for responding. There are conflicting answers about running PMax without GMC, some suggest Display and YTube may burn a lot of budget (without Merchat Center/smart shopping), while some suggest ecomms can still run Pmax successfully without GMC.