ariana grande is risking $1 BILLION

[@zoeunlimited]

What’s your favorite Ariana Grande song? 💜🎵 👉🏻chec out buyraycon.com/zoeunlimited for 15% off your order, plus free shipping!

[@anju5124]

"Thank You, Next" and "Seven Rings".

[@txr4lovesu]

“Better Left Unsaid” from the Yours Truly Album 🥰💕 along with “bad idea”, “supernatural”, “piano”,”touch it”,”monopoly” and “break free”

[@FigoMonteiro]

1000000000% bye and god is a woman they just hit so hard 🫶

[@musicforever08]

"The Boy Is Mine" and "Bye".

[@FigoMonteiro]

@@musicforever08 those’d are soooooooo good!

[@SocialExperiment232]

Celebrities that get to the top didn’t get there by being innocent. They got there by being cold and calculated and curating a very specific brand.

[@michi2487]

Even so, many of them never treated anyone badly or rudely. Keanu Reeves, for example.

[@SocialExperiment232]

@@michi2487 You don’t know him. None of the people that glorify him do. A ton of people that everyone used to hold in high regard have been outed. I don’t put it past anyone who collaborates in any way with Hollywood. They know all the evil stuff that goes on there and they choose to keep quiet cause it benefits their wallets. None of them are innocent.

[@SaVanityVan]

@@michi2487 he's not worth anywhere near 1b tho

[@SocialExperiment232]

@@michi2487 he’s not a billionaire. Even then, You don’t know him. Many people who were beloved by the public have been outed for all the bad things they do. All these people see what goes on in Hollywood and say nothing because they benefit too much from it. That alone is enough to make them all bad.

[@michi2487]

@@SaVanityVan He's literally a movie actor, but it's okay still I hope you get my point across. Even so, I think that the amount of money you have does not define you as a person and much less defines whether you treat others badly.

[@user-dz5tz3uv2z]

Im not a believer of separating the art from the artist because essentially you're financing the artist by consuming their craft

[@DJ-cm8xj]

do you hate picasso then?

[@MahimaDondapati]

@@DJ-cm8xj im not the op but i do hate picasso, dispite his influence on modern day art.

[@perlaserrano1791]

@@MahimaDondapati I also hate Salvador Dalí, he was cruel to animals and a d.ckhead. There is no painter who I am interested in, pictures are boring.

[@vixxexo6855]

Ariana Grande did not do something that bad. Like the cheating stuff is just her private life.

[@Idk-wo1er]

​@@vixxexo6855i don't think your feeling about this would be the same if you were the new mom who's husband left her. Wdym "chEatiNg iSn't tHaT bAd"(which is basically what you said). Cheating is a betray of trust and can affect someone for years to come. If we as a society can not even expect trust and respect from our life partners then who can we trust. Bad behaviour should always be discouraged and condemned This goes for SpongeBob as well. Just because he isn't a celeb doesn't mean he should get off scoot free

[@jelensitav4822]

Oh how I love this channel. To be a girl sitting under covers with a nice cup of tea and my tiny dog curled besides me listening to zoeunlimited.

[@zoeunlimited]

@@jelensitav4822 this is such a vibe🥹 cheers 🍵🤍

[@MB-ic3ou]

She honestly just has a phenomenal marketing team and publicist. Every time she has a scandal, her marketing team turns it into a rebrand and an opportunity for her to advance her career. For e.g, she was being heavily accused of race-fishing and leaning into racial aesthetics for artistic purposes so her marketing team had her return to her roots of musical theatre, where she can leave her previous musical identity behind and completely rebrand for the purpose of the film. She then gets involved in a home wrecking scandal, so her marketing team have her release music that is more ‘lyrically vulnerable’ and ‘real’ than her previous music, and then have her sit down for interviews where she talks in a sweet, almost little girl voice. This is all so people have a hard time associating her with home wrecking, or any scandal for that matter, because she appears so ‘sweet’ and ‘wholesome’. It’s all just really smart, well thought-out marketing. Edit: I want to clarity that I mean no ill-intent towards her! I don’t know her personally, and for all we know she’s nothing at all like how she’s depicted in the media. I’m just looking at it from a PR perspective and how you can turn bad press into good press with the right tactics. I’m not saying that any of those things she’s being accused of are true!

[@and123_]

Yep the best team that money can buy💯

[@enternalmoonlight]

Her pr does terribly tho...even fans are frustrated. Taylor's pr team actually put in effort to help her. I don't think ariana is as malicious or calculated as people think.

[@GalacticR.E.M]

Obsessed is just in yall's blood. You know more of her team then she does, yikes

[@vaselinesandwich5157]

she changed her voice because of method acting for her role in wicked. she has been working on wicked for the past 4 years which is why she stopped releasing music for so long and came back looking completely different. she still has to film the second movie which is why she is still blonde and why she is talking and acting the way she is. watch the trailer for wicked and you’ll hear the similarity.

[@DiamondsRexpensive]

You don't have to apologise to the blind fans.

[@Ucancallme_Squidward]

That transition to the ray on earbuds was so clever lol

[@zoeunlimited]

I tired🫡

[@tammystiletto]

I barely noticed lol I love creative ads

[@kundisdratys9377]

Can we all agree that the editing is top-notch?

[@StarGirl11Galaxy]

Yes!

[@kelly.nicole]

A little too much for me personally

[@metallicasnake]

It's one of the things I like the most. Familiar noises and sounds all tie into the presentation.

[@Elrewin59]

I don't know if she's ever gonna change. She's 30+ yo now, and while I'm a firm believer of change at any age, her handling of the homewrecking situation has been subpar. She is basically mocking, almost taunting us with a "what you gonna do?". No hint of remorse or guilt. That doesn't scream "girl on the path to maturity" imo. My analysis is that despite her advancing in age, she is still a little girl that is both insecure AND spoiled. She managed to get off scot free from her previous dramas thanks to 1. her talent (she is insanely talented, I'll give her that) and 2. her youth, like Zoe said. Unfortunately, the later is starting to wear off so she didn't manage to get off as unscathed this time. Personally, it was the last straw for me. I used to really like her, but cheating and homewrecking is something I abhor. I cannot condone and support someone who does that, eve if they appear to be one of my favourite artists. I haven't listened to any of her new songs (unless I was in a store and it was playing on the speakers). It's time for her to grow up and do some realy work on herself.

[@lessismore8533]

Yes. That’s why I hate today’s society. Ariana obviously has pretty privilege and she flaunted it like crazy since like 2014! I Know you used to be a fan. I NEVER liked her because she screams “spoiled show off” from the beginning. It’s a shame ppl get away with stuff because of skills and looks. Ariana gets all the glory because she’s more famous than other obscure female singers who are just as good if not BETTER. Morsiette Amon is a vocalist from the Philippines. She can do whistle as well and has amazing technique. And has done nothing immoral….

[@lessismore8533]

Youth fades eventually. Plus she’s already gotten stuff done to her face..

[@JustWhattaRuLookinAt]

Same. I’m a firm believer of change at any age as well, but depending on the circumstances. With her especially idk if that’s possible considering she’s been known to date dude’s who were taken since she entered the industry which has been like 14-16 years ago. Habits like that can’t be broken if she’s been serially doing this with multiple people for almost 20 years of her life. She’s not that 15 year old anymore, let alone twenty something, but she’s fully in her 30s.

[@GalacticR.E.M]

1 nobody reading all dat 2 we don't care it's not the end of the world, she didn't start ww3 3 she doesn't feel guilty? 🤡 for what? Get over it 4 the news page that started this drama claiming that the wife was devastated blah blah came out and said that they pulled it out of they imagination 5 "she 30+ now" was that supposed to be an insult? She still looks better then girls in their early 20s + she's a multimillionaire with a successful career and not even 1 flop era. Not everybody is rich and successful

[@GalacticR.E.M]

​@@lessismore8533when a girl is so beautiful AND successful she makes others feel insecure and thus they claim she have stuff done and create drama to try bring her down. But anyways, ariana still looks better then literally anyone who talks Ill of her + plastic surgery is not the same as injections. And nowadays everybody gets injections

[@mitsukiification]

I think Ariana shows just how strong pretty privilege is. In my personal opinion, cancel culture doesn't work on pretty ppl. Ppl are outraged now but give it a couple years and nobody will care. I don't think she will change her behavior either. Why would she? There are still a ton of ppl who will support her when the hype of this drama dies down. She's openly admitted that she doesn't care what ppl have to say about her cheating. And then she released her Yes And? song. And ppl still listened to it and sang along. It's literally a song about confidently cheating and not caring. Give it 4 more years and she's gonna bounce back. There aren't enough girls girls in America to keep her canceled anyway.

[@Im_Julissa]

I mean…. It’s cause people defend toxic people not bc of beauty lol. Taylor Swift is a natural beauty with no surgeries and is a lot more successful than Ariana Taylor never had a bitchy phase but people love to hate on her for ANYTHING 😂

[@hihi615]

​@@Im_Julissathat's crazy how so many comments are bringing up Taylor. Like I've got nothing against her but sheesh, leave the woman out of it, even if you are praising her- that's how unnecessary drama and fanwars start

[@Im_Julissa]

@@hihi615 Mahbe you do got a point. Yet maybe it’s also cause Taylor Swift has success like no other. She’s built different. Of course she isn’t perfect but she’s a smart business lady as well a great artist. Maybe Ariana should take a hint and follow Taylors business tactics and be more honest

[@marinaemeunome2319]

i don't understand the solution to this? what would you rather her to do? to apologize? she doesn't have to because this is personal matter and just because she's famous it doesn't mean she has to apologize in public. it is not like we know of her private life, we really don't know anything. i don't see what the solution would be?

[@Im_Julissa]

@@marinaemeunome2319 calling people out for their faults are just the beginning. The thing is she doesn’t respond to them but when she does it’s not genuine just victim mentality. She’s clearly sick in the head and needs personal support which many celebrities need

[@Rosalie-k3v]

I think your analysis are sooo right and I would really like that you deep into Lana del Rey gênions branding strategy. The fact that she still seems “underground” while being an enormous pop star with a huge and powerful impact 🥰

[@monikatiwari3117]

YESSS

[@Samson16436]

I would love a Lana video

[@moonj605]

i think ariana has gotten so used to just getting whatever she wants that she never had the thought to stop and think about what she’s really doing and how it will affect other people involved *edit* since ive ruffled so many sensitive feathers with my simple opinion… im not discrediting her hard work nor talent. ive ben buying her cds from the very beginning and i literally grew up watching her even after her nickelodeon days. i do not hate her like some of y’all are acting like 🤦🏾‍♀️ i can have an opinion so calm yalls sensitive selves pls for the love of god💀

[@SavannahSteel]

I think you’re wrong 🫶

[@Ann0ne1]

@@moonj605 “gotten used to getting whatever she wants…” Im so sorry but those ppl work they ass off and sleep for 4 hours 😭 used to getting whatever is a crazy line

[@SaVanityVan]

@@Ann0ne1 the only celebrities who work like you're describing are kpop idols, Ariana does not sleep 4 hours a night lol

[@flwersilly]

⁠@@SaVanityVanjs watched her dangerous woman tour diaries, girl was exhausted, she literally slept in the car to get some rest. And when she was making music she always talked about how she spends all day in studio. Now she has done 2 movies she also said she was on set all the time ;* and there’s more

[@Ann0ne1]

@@SaVanityVan I literally can send you the video where she hasn’t slept in 3 days at all and a different one where she says her normal day starts with coffee in the car at 4 am so pls😂 Even Kim Kardashian wakes up at 5. Maybe you think they are so rich because they sleep a lot?😂 They are the busiest people. Not just k pop Artists work hard come on

[@Freezient]

I worst part about this is Ari seems to be aware of her actions, I don’t think she’s playing innocent she’s aware of it, she’s a major troll. It also doesn’t help that she’s mad talented and people would still listen to her stuff regardless of how much bad actions she did. She’s going down as this generation’s “Mariah Carey” She’s right when she said she got talent, because she does. The people can’t cancel them, but perhaps the nature’s karma can

[@lessismore8533]

It’s kinda annoying shes gets some Mariah title There are PLENTY of obscure singers that have the same whistle skills Ariana ONLY got that title because she got famous before them, and that’s if they ever get famous Ariana is a spoiled girl who doesn’t deserve that title Many very gifted obscure female vocalists that can do the same things AND have a moral background Honesty she got that MC hype back in 2014/2015. It wore off a bit since then

[@zzulm]

Mariah writes beautifully on her own, she went against Sony divorcing her 4busive ex, and influenced music mixing rap in her hits, Arianna only has the voice and acting

[@ITSMETHESHEEP]

@@zzulm*bad acting*, she really just has her voice

[@rhettmitchell]

@@ITSMETHESHEEP Ariana is a great actress. She was great on Nickelodeon and all her SNL skits and some of her music videos

[@neshama2195]

she's a grown arsed woman and the plastic surgery and non calorie consumption is going to have her hit the wall even earlier than anyone thinks......... she seems like a dark triad type, mixing Narcissism and Sociopathy op/ed

[@Mrconsuue]

As a marketing student that wants a career in branding, I am OBSESSED with your videos omg 😍🤯

[@sophiamukaevaquisanie]

REAALL

[@SunnyPapayaa]

Marketing suckkkkksssssss

[@meisclaro]

​@@SunnyPapayaaany reason why you'd say that?

[@elsa7594]

You're so right about her hurting the wrong people. As someone who has been following her for 10 years, i was 9 yo then, she was my queen and I'd fight her haters all the time. I really want her to mature and apologize cuz she is my favourite artist ever but her controversies are just too much😢

[@soggycheeto]

you just made me realize i've been a fan for 10 years too💀

[@SocialExperiment232]

Stop worshipping celebrities.

[@michi2487]

​@@soggycheeto Nobody is doing that, the girl in the comment is just saying that she hopes her favorite singer apologizes for all the bad things he did during his music career. Victoria Justice deserves an apology, Jennette McCurdy deserves an apology, her Nickelodeon colleagues, in general, deserve apologies, and the list goes on and on... If Ariana apologizes and stops treating people rudely, it will show that she has really matured.

[@taiyabazaheer9492]

She's still my favourite artist because her vocal range is insane and she's very talented as an entertainer. But I do think her actions are morally reprehensible and I would not defend her.

[@esikazemese]

Don't waste your energy on fighting haters of a person you don't know. Celebrities are not your friends.

[@lucciaherrera5327]

i really love your breakdowns of events and possibilities for regaining trust in a brand. you're not only helping the person in the video but also viewers in their own businesses. i love you!

[@leahrotter4450]

YESSSS ;*

[@karenlien1900]

Love this combo of psychology + business. I never thought I’d be interested in branding but I’m loving this series and learning so much!

[@curtalaura796]

While I do not support people cheating and being unfaithful, I can't help and notice how somehow it's mostly her fault because HE cheated on his wife. Unless Arianna tied the guy to the bed and his life was threatened if he didn't date her, he was free to say 'honey, my wife is waiting for me at home, I don't want anything to do with you romantically'.

[@Im_Julissa]

The fact that Ariana has dated many taken men says a lot. Yes the man cheated but the fact that she didn’t give a damn about her friend is wrong

[@moonlightmadness3525]

​@@Im_Julissayou just made that up, seek help

[@Im_Julissa]

@@moonlightmadness3525 the fact that you just watched a video about it and are still trying to ignore it. Delusional

[@moonlightmadness3525]

@Im_Julissa I didn't need to watch the video to know that everything that was said is very false and unnecessary, but hey, yall believe anything yall read and see. Touch Grass

[@Im_Julissa]

@@moonlightmadness3525 lol an indenial Ariana fan. Thanks for clicking on her video and commenting.

[@noral4729]

Why are we saying “alleged” homewrecker? What more evidence do me need 💀 I love her music but i can still condemn her behavior

[@elsa7594]

I think they just don't wanna get sued for defamation 😭 even tho it's just the truth

[@lola-sz8gq]

u can get a cease and desist (to remove the video) which could lead to suits if u don’t say alleged

[@kiwilux]

because the same source who started it later backtracked and have always disliked her really

[@cleyllan]

it's confirmed she isn't a homewrecker

[@reesea7988]

@@cleyllanwhere ?? Lol it’s never been “debunked” lily just didn’t know what “on the record” meant and didn’t know it would be put out there. I’m a huge ari stan but how can y’all purposefully ignore facts 💀

[@Cloudsofsand]

The fact people forgave her for the donut incident is honestly shocking. It's the worst excuse I don't know how people believed it.

[@stellas.studio]

i'm sorry but why is no one flaming ethan? as the one who cheated?? like, is it just me... or?

[@zopiranha3871]

I don’t know how you not see it? Everyone is mocking the guy as heck, calling him ugly and a downgrade. It’s just that unlike Ariana, people never held this stranger to a higher standard. He’s also not even half as famous, so obviously people will talk about him less. They still do talk tho, I see plenty people mention him as a cheater and also some Ariana fans defending that we’re overlooking him and attacking their girl, when we’re not. He’s just a scumbag and that’s it, no one has to argue about it like with Ari.

[@jayceyallen7745]

Stop acting like no one is blaming the man. Everyone hates him and this scandal may have ruined his opportunity to be a serious actor. He's solidified himself as Ariana's cheating bf who left his wife and baby for her. That doesn't mean Ariana doesn't still deserve critisism for encouraging him to make that decision by making herself available to him in the first place while knowing he was in a relationship and has a kid.

[@User-eg4ws]

People are literally making fun of him..

[@olgarodionova27]

Exactly my thoughts.

[@lmaolmaolmaooo]

i totally agree, not just bc i like ariana grande. yes, she (maybe, these are all just rumors) dated ethan while he was married, but nobody's talking about him who actually (if he dated ari) did cheat on her if everything like that is true.

[@tartali63]

OMG TYYY. i dont understand how ariannas past just got totally glossed over in like a second its crazy

[@dutchylott8965]

Well nothing major really happened in her past other than being a Nick star, losing her very serious ex bf, and the Manchester Bombing

[@crystalcastillo7575]

You should do a video of how Taylor Swift has avoided the accountability factor

[@lessismore8533]

How so?..

[@RandomSwiftie13]

Accountability for what??

[@MelophileKuku]

Yea

[@bharatcarballo5144]

@@RandomSwiftie13 for bein' so successful all the sore losers on earth feel envy and want to see her fall, i guess? no idea what else could it be.

[@ur_motherdied]

@@bharatcarballo5144no, more like her carbon emissions from her constant flights with her private jet and not speaking up about Palestine. she also does nothing about telling her fans not to give people death threats for not stanning Taylor Swift. maybe those things?

[@vivienkoles1880]

Tbh if she doesn't do anything stupid for a while and sticks to her brands, people will forget the scandal.

[@spacemuffined]

its hard to forget the scandal when the movie she is gonna promote stars her boyfriend

[@madamchloe2655]

people already decided to forget and not hold her accountable after she dropped that song.

[@vMysticaI]

@@spacemuffined with time people will realise that the allegations arent true at all

[@yangliu7486]

Or they realize it's true after all. Nobody ever said the entertainment industry is clean place. All that should be expected to be honest. ​@@vMysticaI

[@marinaemeunome2319]

​​​@@madamchloe2655there is nothing to hold her accountable, her private life isn't anyones busnisses and she has no obligation of doing anything, it is just as simple as that

[@hadiyafatima-hx2mp]

I can hear you talk for hours. Your voice is soo soothing

[@CreativeCrumbles]

Unpopular opinion… the “other woman” isn’t a home wrecker, your husband is. Edit: reasons for my opinion: * the other woman didn’t make lifelong vows to you - your spouse did * if your spouse respected you and your marriage, there wouldn’t even be another woman * there’s a high likelihood that the other woman isn’t aware that your spouse is married or that you even exist (because your spouse is probably lying to her too) Let’s start holding men / cheating spouses accountable instead of scapegoating the other woman/person

[@tweedledummie]

Hun ariana herself was married so even by your definition she is a homewrecker just to her own home instead.

[@CreativeCrumbles]

@@tweedledummie very true

[@ddreamer0001]

Both are trash

[@krysteltorelino791]

Pretty popular (hopefully) opinion: a woman who knows that a man is taken should not in any circumstance pursue him. She is as guilty as he is, it’s sad that stans like you don’t see it… 🤷🏻‍♀️

[@CreativeCrumbles]

@@krysteltorelino791 I absolutely see it that way, my former best friend hooked up with my at the time boyfriend, so trust me, I know the importance of respecting other women. I wanted to shed light on the fact that often times society scapegoats the woman no matter what the situation is and men are typically seen as these helpless little lambs that couldn’t control themselves. If a woman cheats it’s all her fault, if a man cheats, it’s all the other woman’s fault… (usually this is how society sees it). But as I mentioned, there’s a chance the other woman isn’t aware that the husband is married because he’s lying to her about being separated or his marriage already being over or something, or not mention being married at all. At that point the other woman is also a victim and is also being manipulated.

[@varva1470]

I do think that the trust she build with the public of a person, who is nice and loving to her fans, was broken through this controversy. After Manchester, one could really feel her genuinity because of how much she opened up. With the death of Mac Miller, she showed her tears and mourned publicly, whilst continuing to release music. When the homewrecker news broke out, suddenly she‘s ice cold and keeps quiet. I‘m not saying she owns anybody an explanation, which she points out clearly but you can‘t claim to be misunderstood and try to appeal to the trust you‘ve built, while pointing middlefingers at the public (most likely to the ones who want to emphasize with her). So yeah I guess she should pick a side. Edit 2weeks later: thanks for the likes. I‘m actually a little embarrassed by my spelling. Sorry if it is/was hard to read! I’ve tried my best to correct it 👍🏼

[@mickeycobbler4451]

I agree she doesn’t owe anybody an explanation. But it’s the brazenness that had me frustrated. She and Ethan are parading around and holding hands in public; it is so clear that she wants to rub it in Ethan’s ex (I forgot her name my bad) face! Her attitude throughout all of that was “yea I intruded on a relationship, so?” It left a really bad taste in my mouth

[@dutchylott8965]

@@mickeycobbler4451you mean just having fun with her new bf and not keeping him a secret? Like any normal person enjoying a new relationship?

[@mickeycobbler4451]

@@dutchylott8965 oh you mean the boyfriend that was still married when they got together? Yea I had a problem with that

[@dutchylott8965]

Have you ever been misunderstood and attacked for it? Hated for it? Hated for trying to explain and express your feelings and be vulnerable hoping people would understand? Cause I have and it’s fucking exhausting it makes you feel like you’re fucking crazy. My mother is literally the person putting hate and negativity on me and has been my whole life and I’ve tried to open up(heavy on the tried) but she never listened because she never saw it as that. So now I hardly say or do anything (not like that makes much of a difference cause she still seeks me out and has a problem) and just try to make all the deep problems seems like minor surface level problems cause I can’t get through it if it continues to cut so deep. It fucking hurts and it’s fucking exhausting, so I get this perspective and it makes so much sense to me. So many ppl that have met me and worked with me have said I’m so nice and sweet and I’m so shocked cause I always thought I was the worst person ever and according to my mom I am a horrible person. You get tired of trying to explain your feelings, trying to be vulnerable and open just to be ridiculed and told bad things about yourself so you just stop trying. And when you stop trying you can either let urself get worst or just keep trying to push forwards. That’s what she’s doing and you described it perfectly.

[@dutchylott8965]

@@mickeycobbler4451 Why would you have a problem with that when you’re not the person he was married to? And they were in the middle of a divorce. He had already said he was done with their marriage when that video you mentioned of them holding hands looking happy was online b

[@MarsBar-zf6wd]

RIP Naya Rivera 😭

[@LSJ72710]

❤️

[@taiyabazaheer9492]

I still listen to her Glee songs everyday. 😢

[@LSJ72710]

@@taiyabazaheer9492haha glad im not the only one 🥲

[@neonennui]

Poor girl. It was so shocking to hear about her passing. Rest in peace. Also I hope her son is doing well.

[@zk6019]

why do women that get "cheated on" complain more about the alleged mistress than the man who promised them loyalty??

[@arushisingh930]

speak ON IT. women's no 1 enemy is other women

[@Unglueck_art]

Lily jay did not hate more on her stop trying to find excuses for her, she's been calculated and evil and very aware of it for over 10 years now

[@GabrielaMSoria]

You forgot another scandal when she liked racist tweets mocking Kris Wu bc he was blocking her on billboard during the Thank You, Next era.. he’s canceled now and he’s in prison but at the time the racist remarks offended a lot of people.

[@derickbarros2657]

"He's canceles now and he's in prision but..." plssss go off 😂😂😂😂

[@X3rneas]

lies, lies and more lies

[@REDnBLACKnRED]

Girlie has done it again. Wicked is a massive success. She is more famous than ever!

[@snowbeatstheheat7939]

I’m so glad someone is finally bringing this situation to light, I feel like it’s been buried in dust for too long

[@TightyWhiteyTrash]

In that last interview she did, she sounded like she’s in *theatre* 😂 She has different voices/ways of speaking. *Ghetto, Intellectual, Singing-In-Speech, Ditsy & child-like*

[@bnbart]

singers have different voices depending on whether they need to sing that day - natural if not, and higher if so, to protect their vocal cords 😒 - And I would know, considering I sing

[@dolphin8766]

Ghetto is not a form of speech😑

[@anorw27]

@@dolphin8766yeah it is 😂😂

[@bea4819]

​@@caryndanae1951 but artists need to stop using black culture to act more "mature" or sexualize themselves, its not cute

[@caryndanae1951]

@@bea4819 yeah

[@briannatr3876]

I have a feeling that those pop stars would just never grow up mentally

[@ellanoyer]

Wtf? 💀

[@colorfuleuphoria1838]

They're still human, why wouldn't they???

[@belenbee]

I'm not even a fan of Ariana, and I'm so tired of every woman pointing the finger to another woman for "breaking" q couple... omg he is the one with a kid, HE is the one to blame, same thing on the other cases... but no... poor guys... they couldn't say no ever... 🤦🏼‍♀️

[@marciamarques2899]

imma be very honest, i don't like her but i only use her perfumes, they are bombbbb, amazinggg

[@alisonbender8575]

Cloud literally got me into wearing perfume!! I don’t wear it that often anymore but it turned me into a daily fragrance wearer, which I’m eternally grateful for!

[@alrightloves]

​@@alisonbender8575How does it smell like tho? I stopped supporting her pretty much fully since last year's controversy but I do have the pink "Thank you, next" perfume (Idek the name) from years ago and it smells good but it's overbearingly sweet 😢 I'd like to know if her other scents are different 👏🏻

[@GalacticR.E.M]

Nobody cares if you don't like her, who's you anyways? Her career her fame and her success won't stop

[@marciamarques2899]

@@GalacticR.E.M ..... u need to chill, she doesn't even know u exist, and i meant, i don't like her as, i'm not her fan, but i love her perfumes, it was literally a compliment, get help

[@ADysmalDyStOpiA]

​@@GalacticR.E.Mwow really?? Good for her? And no one has to care or be someone to have an opinion.. so I don't see what the point of you saying that was. You are embarrassing Arianna honestly :/ I don't like her either btw, stay mad I guess.

[@vivienseifert5699]

I don‘t think that the japanese tattoo was a way to rebrand herself in the context of k-pop, since it literally means korean pop and japan has its own j-pop. If it was, then not only was the tattoo wrong (in terms of what it was supposed to mean), but also the wrong country to which culture she was trying to rebrand to.

[@jenlau3954]

But like in Chinese, the two characters are in traditional Chinese, (I'm fluent in Chinese) It means seven wheels, I'm not sure about if Kangji has the same words, but it's not completely wrong. IDK how tf it's associated with Japanese but OK

[@jayceyallen7745]

White ppl have a tendency to clump East Asia together. East Asian entertainment has been on a major rise in popularity with kpop, anime and dramas/movies. It doesn't surprise me someone who likes to ethnicity hop would try to appear more east Asian adjacent, just like she did with black culture while rap and r&b were on a major high in pop culture.

[@princessdollgf]

So basically, if you want to avoid getting cancelled just use the Ariana Grande and Halle Bailey persona to minimize damage. Also weaponize your fanbase even if the smarter ones drop you. 📝

[@Tc123.]

I think a lot of people need to stop feeling so close to celebrities. Her relationships do not affect me in anyway. Im sure people have cousins, dads, whatever family members that homewreck and they still sit at the table with them lol. Like why do we care when its a celebrity..

[@miolana3777]

Soooo true!!

[@sof-w-2197]

real, idgaf. i enjoy her music, i take inspiration in style from her, she entretains, she does good deeds on a big scale like donating to charity so why would i care about a scandal i will never know the full truth. i see worse people on the daily, she at least brings something to the table.

[@jayceyallen7745]

Bc I have morals and feel like it's weird to support someone who clearly has rotten ethics.

[@X3rneas]

​@@jayceyallen7745 rotten ethic is when you (a single woman) date a single man

[@josefinajordan1997]

Im an economics major and really liked your video (a loot of what u said lines up with the marketing class I just took). It was really thought through and elegant in the ending (how you didn’t judge her or namecalled her or said your personal opinion of HER, but of her brand). Hope u have a nice day girl!

[@emsiumpa2111]

Hi Zoe, can you make a video about Doja Cat rebranding and literally changing her whole aesthetic?

[@cosmicgalaxystudio1539]

Yes!

[@reelsad3849]

People keep saying that because she's getting older, she won't be able to keep this up. I'm 44 and cute and nothing has changed for me because I grew older. If you look sweet and soft and innocent... that's just your vibe, no matter the age you are. My grandmother was the cutest and you just wanted to cuddle her to death and squish her with with love. Was she a stellar person? Not at all! NOT.AT.ALL. But the power of cuteness is strong. Ariana will always look cute and small and sweet and someone who needs protection. That's her essence. She can't be cancelled.

[@mina_884]

Have you ever think the reason for that is its your grandmother???

[@reelsad3849]

@@mina_884 I don't know what you mean. I think "cute privilege" is a thing though.

[@Solararisa]

Most celebs just don't seem to age that gracefully. I feel like they age much more roughly than people who aren't in the spotlight 24/7.

[@jayceyallen7745]

Ppl are saying she's gotten things done to her face and maybe on ozempic. I'm not saying it's true or anything but typically when ppl get work done they don't age as gracefully and lose their natural beauty. I think as long as she is perceived as conventionally attractive, she will be able to play up the sweet and innocent act. But if she loses those looks from too much surgery or something, ppl will be quick to turn. JLo is one of the few celebs that despite her beauty, you can see she lost a lot of success from ppl realizing what an unlikeable person she is. But that's only after years and years and she can still retire and live comfortably.

[@hmm_0_0_p]

Zoe, I appreciate the efforts you put in your videos. Lots of love 💕💕

[@beatricetellier6838]

Tbh I don't think her controversies are that bad compared to a lot of other pop artists. Shes not gonna be sent to jail over being a player/"homewrecker" or going a bit too hard on the self tanning. Most of her scandals are just bad enough to get people talking about her but rarely bad enough to actually make her lose a big chunk of her fanbase over (most of the time.) and I think thats why she's historically been left unscathed by her scandals.

[@lessismore8533]

Gosh I hate that. So unfair Keys be honest if she murdered someone, ppl willfully still worship her…

[@lessismore8533]

Gosh I hate that. Let’s be honest if she murdered someone, ppl wild still idolize her It’s called celebrity worship…

[@lessismore8533]

at. Let’s be honest if she murdered someone, ppl wild still idolize her It’s called celebrity worship..

[@bajabl]

And she shouldn’t be, it’s like y’all want her to die or something lol. Get a grip

[@nadiaweiss35]

@zoeunlimited, I really appreciate your presentation and opinion dating back from Ariana was a child to adulthood. I appreciate how well you talked about all the “bullshit” in a digestible way without tearing her apart more than she’s already done herself. Your channel is and has always been tasteful in its own right and it possibly has to do more with your personality than the schooling itself, please don’t misunderstand I’m in no way saying your achievements and degree 📜 has not played its role at all but I feel and hear a woman more than someone who’s coldly speaking from the perspective of a marketing professional. I love your work, I enjoy your choice of words without compromising or taking sides but just sticking with the facts, and reasoning, I hope to continue coming back for a different perspective every time. Best from a British fan. 💫🦋

[@sarahnovella4971]

20:20 she's a homewrecker but she got no ill intention 😂 logic of the day lol

[@adriannamorton0414]

Has anyone noticed that the title for this video keeps changing? 1. The allure of a dangerous woman 2. Ariana Grande is a branding genius 3. Being cute kind of pays 4. Being cute pays bills 5. “I’ve been a nasty girl” Reply if I forgot any of the other titles for this video

[@love_espressoooooo]

Probably because Ariana’s PR team could demonitize it if it makes Ari look a certain way. So Zoe is probably trying to protect the video from that by changing the title. I could be wrong but that’s just how my mind works 😭

[@sarah81894]

Currently it’s called Ariana Grande is risking $1 Billion.

[@chimshea]

Omg..those series about stars' branding strategy are lit 😱✨im sooo in loveee

[@Dogdude_336]

I really like ariana grande is my fav artist, so I really appreciate you making a video about her!

[@Amused_Comfort_Inc]

The racial ambiguity has always bothered me. Same with Kim K, and a couple others. I’m Latina, but I was always convinced that white girls were better than me, no matter what. When Ariana started becoming more tan, I thought she was Latina too, and when I googled it I was kinda upset, but whatever cause the beauty standard is changing to darker skin finally. Then all of a sudden she was paler than my own Irish mother and Asian. WTF. 😳 I felt like I was never going to be a beauty standard, or that my skin color was never beautiful to begin with. I have grown a lot since 2013 when I was 14, but being a teenager when Ariana Grande and others were at they’re peek was actually horrible

[@fakospiderman]

its so funny how everyone seems to think ethan is just a toy and had no part to play in it

[@Unglueck_art]

No one said that we just noticed HER pattern and lack of regret and remorse

[@jonathanranaivo298]

I am seriously blown away, you haven’t missed one point of each topic. Keep up the good work sis💐

[@Chloeyboey217]

This is really interesting. I have never loved Ariana. I never watched Nickelodeon because I didn’t have cable and I was an elite gymnast who trained too many hours a week to watch tv… but these scandals put her in my frame of view time and time again. I never loved her music, she just was always kinda there. I’ve been indifferent about her and her music has been meh to me for years. The woman will stay a celebrity, people will forget, and new children will become fans of these once cancelled celebs. Whatever. It’s just like Katy Perry, she’s in the circles and has talent. She won’t fade, and we’ll keep talking about her. But this video was sick and you’ll get good traction from it for talking about hot events! Nice work 🙌🏼

[@xmiriamrx]

katy perry is fading tho

[@GalacticR.E.M]

Nobody cares if you don't like her or her music or her shows or blah blah blah. At the end of the day she's a global artist who's very successful, rich, relevant and talented and is not going anywhere

[@Chloeyboey217]

@@GalacticR.E.M if you had taken the time to actually read… I never said I didn’t like her.. you missed the point entirely lol.

[@ADysmalDyStOpiA]

@@GalacticR.E.M omg that's so amazing. Good for her. We're still gonna talk about her though, we aren't so shallow that we stop at people that aren't successful. Shut the fxck up and get a job or something your getting on my nerves.

[@Tsukino2799]

​@@GalacticR.E.M she didn't even insult her go defend her on real hater

[@Moon-JlyfIsh]

oml i would love for u to do a deep dive in lana del rey! i love your commentary so much its very interested and non biased

[@Tweetletree]

12:04 it’s like she’s saying thank you next to not only the cheating scandal, with also to race-fishing to anything else that is not her own race 😅

[@SixHercules]

3 minutes is crazy idk if i’ve ever been this early (edit) also can confirm raycon earbuds are great and after a few years they still work great the only downside is that the paint started chipping and the case got kinda discolored (i have the white ones)

[@Julilovesapple]

Yeah it‘s not okay to steal a man. BUT it‘s not like spongebob had to say yes to her?

[@PettyBlue1]

Exactlyyyyy. If it weren’t her, it could have been anyone else. Videos like this are removing accountability from men.

[@jasmineshelton759]

​@PettyBlue1 she did call Ethan out though, tf

[@camerde]

um? Lilly Jay (ex-wife of Slater) said they were in the process of getting divorced BEFORE Ariana and Ethan got together, it was only FINALIZED after. They were pretty much single at the time of getting romatically involved, so..

[@Solararisa]

@@PettyBlue1 No, they aren't. She is just more famous and that's why people are focusing on her more. Adam Levin got dragged to hell and back for being a f*ckboy.

[@jocelinlopez9173]

I loved this video 💗 I feel like I could never hate ariana grande I grew up listening to her and her music has gotten me through so much!

[@trilink3745]

She recently said in a vanity fair interview:“I was this approachable, funny redhead on Nickelodeon and everyone liked me. And then I had one too many hit records, and everyone decided that I was an evil diva.” I wonder what she’ll do from here, glad she acknowledged it

[@safir8588]

I have been watching zoes vid for few weeks now and i love zoe shes literally my new fav youtuber i prolly might do marketing and Business in college it inspired me so much ngl

[@plantylia]

Omg same beginning my study in marketing in 2 months because of her!

[@kittyfunclub2891]

Wtf

[@kayiness]

Very interested to see how ppl who grew up watching the delulu It Girl succeed will transition into a world where personal branding doesn't get over on audiences with more access and knowledge. Honesty's the new branding.

[@linniewinniee]

ok no like i get that she broke a home by being with a married man but why is she the only one getting called out for it?? like mr spongebob is an adult and consented to their affair completely so why do i never see anyone attaking him??

[@Dusk425]

Maybe because Ari is more famous than SpongeBob. Never heard of him before this scandal.

[@mmmm22234]

Also like why should we cancel her for that? We're not the ones married to him, why should we care really

[@O.Oxximsly]

Her voice is so good i can't forget about it, every stage she perfom you will be impressed by her voice and the quality of it make the live version soo worth to watch. Im sorry that no new singer can give such live quality, except Broadway.

[@arushisingh930]

Homewrecking is not a thing wtaf... its disgusting how sexist this term is... how can a woman WRECK a relationship when its on the guy to maintain his relationship and be loyal and responsible?? wtf?? a cheater will cheat no matter who it is?? why is it the WOMANS FAULT??

[@fahalldenoramithe2nd404]

THIS! If a woman decides to come up to a man and try to seduce him (knowingly in a relationship or not) it’s up to THE MAN to say no and walk away

[@cherrywineluxe]

you're slow

[@vidaverde5047]

It's not ONLY her fault. A men who created on his wife is the worst person in the situation, but the woman he cheated with has to agree, and it shows a lack of morals.

[@arushisingh930]

@@vidaverde5047 no i get that and i agree. but i have seen a very obvious bias in who the internet chooses to bash when it comes to this situation. even in videos of ethan AND ariana people choose to call ARIANA the homewrecker and all other sorts of words i think the misogyny is so blatant it’s crazy. people act like she put a spell on him and made him leave his wife as if he doesn’t have any free will or original thought. women get shamed incessantly for cheating but it’s considered normal for a man to do so. it’s always the woman’s fault. ive seen it countless times

[@moreafterthistime]

Something interesting that you said at the end about hoping Ariana inspires girls to become mature women. Part of maturing is making mistakes. Like I made so many mistakes in my youth things I would never do now. Things I hope to be forgiven for.,

[@gh0stin44]

10:58 not the photoshoped picture 😭

[@soulgardening]

your wording and analysis is chef's kiss

[@serasvictoria3115]

How to separate art from the artist while she's not artist though, she's a performer, she is skilled and talented singer mostly but she is creating her songs with biggest names in the industry like Max Martin

[@chokeonad]

do u not think she plays the main role in the making of the songs or that she’s the one who decides the artistic direction of the project especially on her latest album? just because she *collaborates* w others doesn’t make her any less of an artist

[@Samson16436]

She's a credited writer on so many songs not only her own but other big artists as well. She's very involved in the creative process of her music. Def an artist, song writer and incredible performer. Personally I have too much going on in my life and the world is in flames so idc about her private life and will still enjoy her music. But if people don't feel like I do that's totally valid and fine too.

[@SonjaBAllthings]

Damn. You're a star with the care you put into your analysis. I buy your love for the genius of branding or having a public image.

[@Ann0ne1]

Damn I just bought the cloud n thank you next perfumes like a week ago 😂 actually my opinion is that ppl see shit in celebrities (not just in Ariana case) because they idealize them too much and when the stars make mistakes like normal people.😂Society says:”damn, I thought you were BETTER. I expected MORE from you.” People think too much about other people, although sometimes it's worth slowing down

[@moonj605]

this is so true. as far as the homewrecker behavior, i would shame anybody for that. but other things i absolutely agree. if we saw strangers do something we would probably just judge them silently but if a celebrity does something the entire world is brutal with them

[@scarymygoduredivine]

fr

[@lessismore8533]

@@travelgirlsecretsher money couldn’t stop the bad press. It won’t save you from everything..

[@Ann0ne1]

@@travelgirlsecrets Again you think about what she COULD do because she got money for it. My opinion is she can be stupid and doesn’t make those decisions at the right time. Again they are normal people (yes with money) and with mistakes but fans and others overthink too much because of the idea of this celebrity

[@bunnylacy2097]

It’s true… I mean, I get not everyone goes through this but many many girls end up cheating on someone in their teens and 20s. I don’t know how old Ari is though. I would say by 26, I’ve grown out of that. I would’ve grown out of it sooner if I hadn’t become an addict at 23-25😬

[@vedikadhok1156]

Zoe always posts when its midnight in India lol ofcourse I'm watching marketing videos to sleep

[@KandeShack]

It was weird watching her in interviews. Her posture was soo stiff, her voice has changed, her speaking cadence is different. She’s always been tiny but now she looks unhealthy. They’ve been doing press 24/7 lately so her and Cynthia were exhausted.

[@ourhaven]

Nothing can make me skip Zoe’s videos! So well spoken❤

[@AlexaFarron]

Would you do a marketing video on Sabrina Carpenter? The way she had a long career and her big break is only recent is fascinating for teaching other brands to be tenacious.

[@tchutchtcha]

I love the concept of this series! I think Lana could be an interesting persona to analyze in the next video

[@joaquincra]

Girl ur outfits are always so cute.

[@Talia778]

This is such an interesting video. I like the deep dive into marketing and branding. I don’t think all the hate she gets is warranted. But I do think that some of her criticism is valid.

[@biljam972]

How is woman always a homewrecker? He was married, not her, he cheated, not her, no one forced him to be with her, he chose to. But somehow, the woman is always guilty when a man cheats on his wife/girlfriend. I guess he is just a little confused boy who couldn't resist or say "no" or chose not to cheat? He, as all men, is just innocent victim of a woman who seduced him, poor boy. No! just enough! The one who is in relationship or marriage should not cheat and should chose not to cheat. He is homewrecker, why would any woman want to be with that man? Sure, she is not totally innocent, she did get into it knowing he is married, but still... couldn't he just say "no"?

[@ADysmalDyStOpiA]

Nothing to cope about. Get bothered somewhere else​@@akuma1362

[@mina_884]

applying your same logic, couldn't she just stay a way?

[@biljam972]

@@mina_884 whatever happens it's still up to him if he cheats or not. No matter how strong the temptation is.

[@mina_884]

​@@biljam972 it takes two to tango.

[@Ashley-vs8nu]

Dalton was still married to her. They apparently went on double dates together. Sponge Bob is just not getting as much flack (he should be because there is a newborn child involved) because he isn't as popular.

[@jasmineshelton759]

I agree with 100% of what you've just said, only I give Ariana's team the marketing and brand credit more than I do her. It's crazy excellent marketing regardless it's just not her I give the full credit to.

[@WmJFaust]

She is such a doll. A total goddess and pure glamgal. An angel without wings sporting cute lil baby horns and a wicked smile.

[@jacquelinejanewashere]

"I'm so whittle tehe" Ma'am you're 31

[@dracahrian]

This is great! but I think you missed some important points about her branding (I would say it's not just on her personality that her products rely on): 1) she has a very recognisable image and this image has constantly evolved/experimented with every album (every "era" of Ariana has its own look), and 2) a reason why her makeup brand is so successful is that a lot of her lines are in reference to her songs and the music videos that come along with them. It's honestly pretty smart cross-promotion, along with developing good and vegan products

[@Brenda12214]

I always watch your videos as soon as they come out ❤

[@angelar9759]

Thanks for reminding me to snap out of my delusional self-diagnosing and almost giving up on life. I was shocked that someone as talented as Ariana Grande can have such a successful career when I feel like I haven’t had any life experiences like she has, and I’m only 16. I was having an existential crisis and wanting to become a singer too. Not everyone is as perfect as they seem, and I was even trying to diagnose myself with OCD just because I found out Ariana has it, thinking I needed to be perfect like her. But the reality is, I can still make it even if I wasn’t born on Broadway or didn’t have hit childhood TV shows or anyone knowing me. This brought me down to earth and reminded me that I don’t have to make myself mentally ill like Ariana to be happy. She radiates success and happiness, and she’s my biggest inspiration, but my self-doubt always gets the best of me. I can finally breathe in peace, seriously. It’s nice to be a nobody, sitting comfortably without the world watching, and just being mentally healthy. Anyone can make songs and be happy; Ariana just chose to chase her dreams, and I haven’t done that yet.

[@qualityj]

Can we stop the rhetoric that she only has "girl" fans its getting so tired

[@13THMoonligHT]

01:56 103° fever ? just that ? 😂😂😂

[@arlanarunpop]

shes never gonna be canceled

[@r-kk8062]

for real

[@ecis6702]

As it should be, Ariana >>> 🥰

[@lili-bl1ne]

fr

[@Magenta-maya93]

Ari must be a manifestation queen tbh.

[@ashhathena]

highlight of my day (you posted)

[@zoeunlimited]

@@ashhathena you make my day!💜

[@moonshadow6430]

I love your analysis very much. They are always very subtle, yet detailed ❤

[@neonennui]

I can never trust her again. I mean I never considered myself a fan, but some songs of her are objectively beautiful and she has an incredible voice. I also liked her being honest about her mental struggle. But serial dating men who are already in a relationship is too much for me. I can't respect someone who doesn't respect other girls, and has affairs with their boyfriends/husbands. I know it's the man's responsibility to wreck his family, but she knew that she was betraying another girl, and also I don't care about the man because it's not his music I was listening to. It was Ariana that I admired.

[@leahrotter4450]

Ahh, once again so well explained! I would love love LOVE if you could analyze YOUR branding! You're story, your persona - it's so relateable and authentic and made me a little bit of a fan girl... ^-^ It would help to understand personal branding so much and would be so very different, if you could share what helped you evolve and create this very sophisticaed, elegant and still touchable brand! Much luv xx Leah :)

[@helenokhiria6126]

WE CAN REST THE QUEEN HAS POSTED

[@ruisimp]

Can't wait to watch! ❤❤

[@arikins_]

what i still don't understand is why ariana is receiving 100% of the hate while the man that cheated on his wife and kid is left out of the conversation ? no i don't think ariana is innocent but is he ?

[@freddy7534]

You should look into Selena Gomez, if you want to see a celebrity with a magician’s level PR team.

[@judigemini178]

All these pop girls are wolves in sheep clothing...but people still fall for their sh* every time. It just shows where society's at tbh

[@chrischinsux]

Have you explored Miss Espresso’s rather provocative approach to branding young tweens? It would be fascinating to see a video that delves into an analysis of her methods, examining the balance-or tension -between embracing one's sexuality and performing it for public consumption.

[@Senzenss]

I just got a lucky charms ad immediately after Ethan Slater showed up aw hell 😭

[@Aesthxeal]

Amazing video, its made really well

[@gracied.3599]

She can’t be cancelled for the same reason Nicki Minaj can’t be. Years of proving her discipline to her craft, undeniable talent, and sympathy for the hardships she’s faced, that we all witnessed from the sidelines. This is a neutral statement, so please don’t come for me, stans.

[@goji7001]

I still remember when zoe only had a few thousand views... she's no longer our little secret!!!! But so so happy for her