Marketing Communications Chapter 1
19:00
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@maanga6312
@maanga6312 Сағат бұрын
I did my validity using correlation analysis and my mentor wants me to have a justification (an article or book) that justifies my use of correlation analysis for validity testing,can you help me find one please?
@madihaejaz5185
@madihaejaz5185 Ай бұрын
after entering data on spss on the reliabilty scale the only data their is showing age other varaibales are not showing what can i do
@adilzia
@adilzia Ай бұрын
Please see that you have filled out the data properly and saved it. This should not happen.
@khadidjabelmouhoub4324
@khadidjabelmouhoub4324 2 ай бұрын
what if my sample size is 250?
@adilzia
@adilzia 2 ай бұрын
The number of Degrees of Freedom is 248. Sample size 250. The corresponding critical correlation value for a significance level of α=0.95, for a two-tailed test is: 0.004
@LinkingYoutoOPPORTUNITIE-bg9fe
@LinkingYoutoOPPORTUNITIE-bg9fe 3 ай бұрын
Easy to follow tutorial - thanks
@gervasmwijage8657
@gervasmwijage8657 3 ай бұрын
How do you get that dependent variable in spss?
@adilzia
@adilzia 3 ай бұрын
you can select dependent and independent variables in SPSS. You have to develop your model and decide the dependent and independent variables.
@vandanapriyadarshi4547
@vandanapriyadarshi4547 3 ай бұрын
Can we change the sample size? If the SPSS sheets record 100data and if I want to test 40. Is it possible to do?
@adilzia
@adilzia 3 ай бұрын
yes it is possible.
@vandanapriyadarshi4547
@vandanapriyadarshi4547 3 ай бұрын
@@adilzia sir plz do let me know how? Plz upload the video. I have to proceed with the final submission of thesis couldn't find the way of how to do.
@lexakupunda1014
@lexakupunda1014 3 ай бұрын
This is very understandable and helpful, thanks alot, I have gained a knowledge
@watibiniandrew4073
@watibiniandrew4073 4 ай бұрын
How do you get Critical Values for Pearson's Correlation Coefficient where the DF is more than 100 on the critical value table?
@chittuchittu4300
@chittuchittu4300 4 ай бұрын
Is this should be used for each individual items (question) and under what type of validity this comes under?
@adilzia
@adilzia 4 ай бұрын
yes item wise. pubmed.ncbi.nlm.nih.gov/35118967/ check this paper for details.
@denyz2430
@denyz2430 4 ай бұрын
what is the method of validity test at 02:10 called? I can't find any academic article that use this method to test validity. Can you give me the source?
@adilzia
@adilzia 4 ай бұрын
There are a lot of references you can search on Google scholars relevant to your context. the one I am sharing for your convenience is doi.org/10.1177/1460458220975
@denyz2430
@denyz2430 4 ай бұрын
​@@adilzia Hi, I tried to open the link, but it says "DOI Not Found". Thank you for your reply tho
@adilzia
@adilzia 4 ай бұрын
pubmed.ncbi.nlm.nih.gov/35118967/
@MemoryMsukwa-bp8ke
@MemoryMsukwa-bp8ke 4 ай бұрын
Thank you Sir
@thiviatharshini6940
@thiviatharshini6940 4 ай бұрын
Thanks for the sharing sir. How do we go about if we have negative items. Should I reverse code and then do the validity analysis? Please advice, thanks.
@faithtaakamusic
@faithtaakamusic 4 ай бұрын
Have been looking for beginer videos and this is the best.
@ashakidoredr.latinamerican1082
@ashakidoredr.latinamerican1082 5 ай бұрын
@drZla Is there a scholarly source I can use to support my use if this test? Thanks in advance.
@aliaathar6130
@aliaathar6130 5 ай бұрын
How u are solving the Cronbach Apha issues
@adilzia6870
@adilzia6870 5 ай бұрын
#Cronbach's Alpha is a measure of internal #consistency or #reliability of a set of scale or test items. Here are some common issues with Cronbach's Alpha and ways to address them: -Increase the number of items: Adding more relevant items can improve #reliability. -Remove problematic items: Identify and remove items that don't correlate well with others. -Improve item quality: Ensure that items are clearly worded and measure the same construct.
@Giezbro
@Giezbro 5 ай бұрын
nice video but the singing kid in the background is annoying
@adilzia
@adilzia 5 ай бұрын
@@Giezbro ha ha ha. This is called family bro.
@nesredinredwan8037
@nesredinredwan8037 6 ай бұрын
Hi how can I get the critical value in what way.
@adilzia6870
@adilzia6870 6 ай бұрын
u can see the table for the critical value. There is online critical value calculated as well.
@nesredinredwan8037
@nesredinredwan8037 6 ай бұрын
@@adilzia6870 so it is given right
@nesredinredwan8037
@nesredinredwan8037 6 ай бұрын
@@adilzia6870 so this means it is given value right
@maxybrown-ue3cq
@maxybrown-ue3cq 6 ай бұрын
Thank you Sir, I have at least gain an inside on how to use SPSS
@EMClipsHub
@EMClipsHub 6 ай бұрын
Interesting approach!
@sashamatope8578
@sashamatope8578 6 ай бұрын
Thank you Dr Adil Zia, just one question if this approach can be used for a large sample of say 500 respondents?
@adilzia
@adilzia 6 ай бұрын
yes, u can. but now there are more advanced techniques to check the reliability and validity of the scale. u can check my other videos for that.
@moktv6904
@moktv6904 6 ай бұрын
Please I need your email or contact. Would want you to help me with my data
@leonorapoe9218
@leonorapoe9218 7 ай бұрын
Hello Dr. Zla, my question is in validating a test questionnaire, are the respondents here the experts to the research topic or the respondents set for the study, like the students?
@adilzia
@adilzia 7 ай бұрын
Dear @leonorapoe9218 this example is just for illustrative purposes. This is not real data.
@ravjeetsinghdari9371
@ravjeetsinghdari9371 7 ай бұрын
Thank you so much for your video. It really helped me a lot in my dissertation for quantitative methodology and analysis.
@shrooq_aljdibe
@shrooq_aljdibe 7 ай бұрын
Thank you 🙏
@archana294
@archana294 7 ай бұрын
Sir I am only doing discriptive analysis with my data.I have over 48 variables and collected 122 responses.Due to time frame of my project i cannot more sample also its enough for my mean ranking. I did cronbachs alpha test,rho_a,rho_c, and ave. Its observed that my cronbachs alpha is above 0.85 for all variable however Ave for just one variable is 0.3.The other variables have good Ave above 0.5. On deleting the variable i can make all of them to desired range however the variable in my eyes is important. I saw a video saying that if the cronbachs alpha is extremely good and majority of the ave is high,that one particular variable can be averaged out and considered. Sir is information valid.Since i am not going to perform CFA/EFA and considering my sample space can I average it out. PLSSSSSS REPLY
@adilzia
@adilzia 7 ай бұрын
Dear ... first of all a sample of 122 for 48 variables is extremely low. This is not acceptable for quantitative analysis in social sciences. What is the objective and how to test the related hypothesis will determine the application of the test. see the video on "How to analyze the data collected from a questionnaire using #spss #software? #reliability #efa#cfa". In this video, i have explained a simple method of analyzing data
@abhimoni1325
@abhimoni1325 8 ай бұрын
What if I have taken only 3-3 items in each construct.
@adilzia
@adilzia 8 ай бұрын
can u elaborate on ur question.
@abhimoni1325
@abhimoni1325 8 ай бұрын
In my questionnaire I have taken 15 constructs and each construct has three items. 2 constructs have reverse items too which is showing negative cronbach's alpha. how to improve it
@AtulPrabhakarHadap
@AtulPrabhakarHadap 8 ай бұрын
Thank You. Simple and clear. Well explained
@Toohottohandle01
@Toohottohandle01 8 ай бұрын
Hello sir Please help me in accessing scopus for document search. I don’t have institutional access.
@adilzia
@adilzia 8 ай бұрын
u can use typeset.io to find relevant papers. mainly all the details will be available without downloading the paper.
@Toohottohandle01
@Toohottohandle01 8 ай бұрын
@@adilzia i wanted to conduct systematic literature review. :(
@asishbiswas5470
@asishbiswas5470 8 ай бұрын
Very useful video Sir. I have a small question. What type of validity (content/criterion/construct validity) is measured for a questionnaire by Product Moment Pearson Correlation in SPSS?
@adilzia
@adilzia 8 ай бұрын
It is construct validity
@nalinpriyantha4142
@nalinpriyantha4142 8 ай бұрын
Good job
@GedaGalfato
@GedaGalfato 8 ай бұрын
How we can check reliability and validity test, if the research questionnaire are yes or no question or dichotomous?
@adilzia
@adilzia 8 ай бұрын
With only true and false u can do analysis like frequency distribution mean median mode etc. Usually we do reliably test for questionnaires measuring perception.
@Auroratoijam
@Auroratoijam 8 ай бұрын
Sir, please provide me your email id.
@adilzia
@adilzia 8 ай бұрын
kindly check the bio and channel details.
@Auroratoijam
@Auroratoijam 8 ай бұрын
@@adilzia okay sir
@samritabhatta9353
@samritabhatta9353 8 ай бұрын
Hi Dr. Zia, thanks for the video. I have read the comments as well, but still i cannot find my critical value for 406 samples. I understood to N-2=404, but how can i calculate the ctirical value when 404 is not shown on the table?
@adilzia
@adilzia 8 ай бұрын
The corresponding critical correlation value for a significance level of α=0.95, for a two-tailed test is 0.003
@shamsmukhtar1591
@shamsmukhtar1591 8 ай бұрын
Dear Sir, it is really a nice explanation, i am a research scholar. How can I get this exact this table for df
@adilzia
@adilzia 8 ай бұрын
dear @shamsmukhtar1591, U can listen to this video again to understand the concept of DF. I have explained this here. good luck.
@beshooos8351
@beshooos8351 9 ай бұрын
Thank u .. but , is this way we can test validity for all type of questioner, likrt scale, test questioneer?? Plz help me
@adilzia
@adilzia 8 ай бұрын
This is one of the ways. U can decide based on the variables and the model u are using.
@MuhammadFaisal-kq9oy
@MuhammadFaisal-kq9oy 9 ай бұрын
Please share also data files
@adilzia
@adilzia 8 ай бұрын
U can take the data file from the spss examples already available in the software.
@user-bl2kh7lb4z
@user-bl2kh7lb4z 9 ай бұрын
How do we make the critical values table? Is it always needed?
@LiuelAbebe
@LiuelAbebe 9 ай бұрын
Very nice explanation! Dr I need support from you how can i import data to SPSS
@md.yeaminmasum6849
@md.yeaminmasum6849 9 ай бұрын
Grateful to you. Your method of speaking is superb.
@spandankumar7349
@spandankumar7349 9 ай бұрын
excellent
@christopherjamescj1331
@christopherjamescj1331 9 ай бұрын
How do u pearson correlation for ordinal data
@adilzia
@adilzia 9 ай бұрын
It is a common practice to use Pearson correlation for scale data type.
@christopherjamescj1331
@christopherjamescj1331 9 ай бұрын
@@adilzia yes scale in spss means interval or ratio so pearson is used for these two how come you used it for ordinal data in this video
@JeremiahAkol
@JeremiahAkol 10 ай бұрын
thanks you so much for sharing your skills and knowledge Adil Zia much love from South Sudan
@shinapasha5506
@shinapasha5506 10 ай бұрын
Thanks. Is this the model the same as what is called conceptual model or conceptual framework?
@adilzia
@adilzia 10 ай бұрын
Yea .
@BrittneyGillings
@BrittneyGillings 10 ай бұрын
Thank-you this was very informative
@Issah-wm9ff
@Issah-wm9ff 10 ай бұрын
I need more on type of data(nominal and discrete
@SHIELAMAESOLAMIN
@SHIELAMAESOLAMIN 10 ай бұрын
Thank you Sir Adil for your best explanation. I have something to ask Sir how to Download SPSS file Hope you will response..
@adilzia
@adilzia 10 ай бұрын
the older versions of SPSS are available for free on internet torrent websites. Kindly download from there.
@harshigarg5940
@harshigarg5940 11 ай бұрын
Isko ms word me keise copy paste kerna hai
@tanjinaakter9999
@tanjinaakter9999 11 ай бұрын
Sir, I have a question. In Linear regression analysis i found excluded variable but i have no idea about excluded variable. So, how i explain in my hypothesis result?
@sayanisaha9594
@sayanisaha9594 11 ай бұрын
Should we conduct validity test only for the liberty scale question or for all questions sir?
@Peerapol-t8o
@Peerapol-t8o 11 ай бұрын
Just see but find the materials are easy understanding and informative. Many thanks.