The market in Japan nowadays prices are getting much higher for new and even the second hand ones. The only thing that saves its industry is the free tax…

I just picked up a Day-Date 40 Everose gold Brand New !, from the A.D !!And I got a discount! It’s A 2024 Reference 228235 !, the aftermarket is a bloodbath!⚠️

I was there last week. Rolexes were definitely expensive in Nakano Broadway. However I found bargains in brands like Zenith, Tag Heuer, Grand Seiko, etc.

Thanks Henry, I'm in Japan this weekend and inspired by these videos to go hunting.

Rolex and their ADs work much the same way as the fashion industry. They get sent an assortment of pieces. The AD can’t cherry-pick the models they want. That’s why you see the unusual sizes in clothing stores on sale, when they have to change collections and the previous ones hasn’t move. ADs get their money selling the hottest items back door and try to sell the ridiculously overpriced gold models in the boutique. That’s why you can often get solid gold models at a discount!

I have to say thankyou for introducing me to Mizutani from one of your video's last year. I made sure to go when i was in Tokyo August 2024 - i went to Nakano broadway and all the usual shops but it was Mizutani where i ended up buying a vintage gold Omega Speedmaster. The whole experience was exactly as you showed. So helpful, so knowledgable and a great product. We even talked about your visit and video as the way i found him. When i was leaving, there was an american family coming in to look also. I intend to go back to Tokyo in the coming years and I'm defintely going back to visit the store!

I got a 2017 sea dweller from them for 9400 a few months ago.

So I watched the video. Where are the screaming deals??? That’s what folks hope to know

I think that’s the risk of holding inventory. Because there is slow and steady downward pressure. And someone somewhere will have to take a loss

that pepsi 98 is actually a good deal minus the 10% tax

Thanks for the review. Always disappointing when you spend your time and money travelling and you come home with nothing.

As someone based in Singapore, the price is ridiculous. We are at least 5-10 % cheaper at this stage

Welcome to Nakano！

No reason to go back to Japan then 😅

For us non-professionals, it is difficult to distinguish real bags from fake bags, and people have not noticed that many rich people carry kislux fake bags.

Hi soon will be visiting Japan and will be panning to buy a Rolex sub date or a Batman , so could u please suggest which store I will be getting a good deal to buy , preferred new watch

The Milgaus’s seemed high priced

Perception is everything, I remember saving up for my first LV and some coworkers automatically thought it was fake because I was a young black girl. At that point I really stopped caring what people's opinions were, people will always have their opinions based on how you look. After this I shopped in kislux . If you drive a Bentley and get out of the car with a fake Hermes, no one will question you.

Watch market is totally dead. All ADs have watches and stock now. And I mean ALL ! The Covid factory shutdown and production backlog has been covered up. Ads are giving discounts again so if your looking wait a year a so and the prices will come down by 20 % more in the balance grey left. And 10% discount at ADs.

No deals in Tokyo. They raise prices like the restaurant menus catering to US tourists in Mexico in other words daily. That’s been my experience since 2022.

Hey Henry! Really enjoyed your video. Do you think ¥1,720,000 for the 2023 Polar Explorer II is a fair price?

No deal!

But from HK, cheaper

I like dealing with Japanese, very trustworthy and worried about reputation..

If i may ask, the price tags shows two different prices, listed price and tax included price, if for tourists do we only pay the listed price? Because i heard that tourists don't pay taxes for buying stuff there, or can claim the tax refund later, appreciate your answer, thanks😊

I like Apple Watch better then a Rolex watch

Been there many times over the past 30 years. Lots of memories. Used to have lots of antiques and collectible toys. Good ice cream in the basement. Nice coffee shop on the first floor.

530am the algorithm has brought me here. I don’t own a watch and never been to Japan. But whatever.

HOW DO YOU KNOW IF THEIR FAKE ROLEX????

grand seiko ALL THE WAY!!!

I thought the exchange rate would be beneficial, guess not…

It is strange to see some people travel around (for example to Japan 😮) to buy a watch 😂

White bois and China pushing up the prices. Thanks

Why does EVERYONE overlook the Sea-Dweller. 43mm is NOT that big. Its basically a better Submariner.

In Japan, get a Grand Seiko or a Japanese watch

Thanks for putting this video together! Interesting to see the changes.

I’m just a SEIKO guy and more than satisfied.

Ive been to many places abroad and demand is outstripping supply on a steel models, even datejusts.

Quanti saranno falsi?

2 years ago i got some good deals in Osaka

They prob took great care of them, and prices seem reasonable, but I guess prices in general are up a lot like always Rolex doing supply and demand games with increasing prices and releasing less than what the demand are and there you have it rising or steady prices. Also please do not call anything Rolex, poor mans anything haha, if you have money for a Rolex you per definition are not poor, and that is also the image they wish to portray, plus it is a bad and toxic habit, sorry but had to call it out.

Rolex japan prices = market prices or above. No deals.

I also went to Nakano broadway last trip (October), and if that was the only area I visited for watch shopping I would have been VERY disappointed. The selection (of mostly Rolex) is quite good, but the prices are at the upper end of what you'd expect on the global market. I suspect videos like this are responsible, as I saw pretty much only tourists shopping the high end watch stores in Nakano...the prices are basically the going rate online from anywhere in the world, you just get to save VAT at the point of sale, which is 10% and a decent discount. However, ironically, I had MUCH more luck just hunting standalone shops in Ginza and Shibuya areas, the prices and selection were way way better than Nakano despite these being fairly posh districts, you just have to work harder to find good stores because they're not all in one building. I ended up buying an Explorer 2 at one of those stores that was arguably the best price:condition value I had seen anywhere in the world for that model with full box/papers set. Go on Google Maps and search for used watch stores and pawn shops, or go on Chrono24 and search for the models you're looking for, filter location to Japan-only, and look up the physical location of the stores selling the best deals. Every non-Nakano lead I followed up from Chrono24 ended up having markedly better in-person pricing than what they were showing on C24/Ebay. There are good shops in every major city, and there are definitely still lots of good deals in Japan, you just have to do more research and leg work on your own to find them.

“The Brits have come up for a nickname for the Rolex, the ‘Rolly.’ I don’t know of any other geographic region on the planet where the population has actually come up with a nickname for the brand. And that basically tells us that the brand is so well known in England, more so than in any other country…” Wow, I spit out my coffee laughing at this statement. Such confidence! “Rolly” or “Rollie” (the more common spelling) is an American hip hop slang term that has been rather widely known since the 1980’s. You almost certainly think it is a Brit term because you are more likely to watch UK crime dramas than to listen to rap music. That’s perfectly fine and natural, but that along with your third generation anecdote has led to some staggering confirmation bias here. The idea that Rolex theft in the UK has something to do with that country’s special relationship with the brand is, sorry, rather laughable. “Thugs” covet Rolex watches for the same reason they covet Lamborghinis and Air Jordan shoes. It’s not any kind of regional special knowledge or relationship with the brand but rather the opposite: they don’t know a thing about watches but any idiot knows that a Rollie (or a Lambo or a pair of J’s) is valuable and will convey status and/or fetch good money.

As a quick summary, you use to be able to get competitive prices on luxury watches in Japan. Given the weak Yen in the past couple years. Those days are long gone and prices have adjusted. And I can confidently tell you that if you are looking to buy a luxury watch in Japan to return back to the west or other countries in Asia to resell and make a profit, chances are very low. If you are looking to buy for personal collection and looking to save 15-20%, there are some.

I F ing hate Rolex. I have two but don’t wear ‘m. Just because of their marketing strategy. If I can’t buy one that I want and need to be part of their scheme then I don’t want it anymore. Now I’m into Zenith. And love the brand.

The problem in Europe/U.S is the availability of the watches, the sales policy is absolute junk atm.

If you are strictly looking at Rolex and perhaps Patek, you can forget about bargains. The worldwide market is more or less the same. But if you look further afield at watches like AP, VC, JLC and some of the German makes like Lange and GO, then yes, bargains can be found in the pre-owned market. If you are looking for heavy discounts on new watches, Omega prices there are about as good as you can get. So no, bargain Rolexes are hard to come buy, since they are buying the pre-owned ones for inventory with a 10% premium now with their buy-in adverts.

I was there 3 weeks ago. Highly overrated. Prices are high and stocks are limited. I did buy one in Ginza near the Tokyo Station. Better yet, I found a new dead stock Seiko SKX007 in a Philippine Department store.

Are these shops open to negotiations?