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Пікірлер
@mohinib9162 2 күн бұрын
Heard all the three episodes with Priya in one sitting. Insane value - Logical, actionable, and also strategic. Took notes.. getting in touch with Priya. Thankyou Sharavana and Sudeep. C.o.B.B. is the hero that our industry needs but doesn't deserve. Heading to listen to the latest drop.
@karangupta4178 4 күн бұрын
Wtf 😅, loosing money when you sell on marketplaces
@MohammedKagdi 20 күн бұрын
Loved how you explained the ATL & BTL logic especially the part about regional brand takeover . Great episode!
@nolanvanscyoc3321 Ай бұрын
Promo_SM
@todd.westra Ай бұрын
What a mind-blowing episode! Sharan and Sudeep shake up the traditional views on brand building. Their insights on the link between brand strength and operational efficiency are truly eye-opening!
@karangupta4178 2 ай бұрын
great insight
@karangupta4178 3 ай бұрын
Amazing framework
@MohammedKagdi 5 ай бұрын
Amazingly put. The rise of AI will undoubtedly automate many marketing tasks, potentially causing job displacement. However, for adaptable marketers, this is a unique opportunity to focus on creative strategy and human-centric customer engagement, becoming game-changers in the evolving landscape
@cobbcast 5 ай бұрын
Watch the full episode HERE: kzbin.info/www/bejne/joO0eXaQlMd1bs0si=FUssY-nqEndQAjLP
@MohammedKagdi 6 ай бұрын
“We are but a temporary custodian of an ongoing legacy”
@MohammedKagdi 6 ай бұрын
Starting my day with this episode! I especially loved the part where you highlighted the importance of making the story protagonist the consumer, rather than the brand. This really resonated with me!
@MohammedKagdi 6 ай бұрын
I feel the world is overly obsessed with celebrating accomplishments. Instead, more time should be spent addressing and embracing mistakes. Only with this mindset can one truly learn from their missteps. Once again, an outstanding episode! I appreciate the marketing anecdotes you shared in the podcast
@MohammedKagdi 6 ай бұрын
I felt a strong sense of reaffirmation while listening to this episode. My key takeaway is to nurture your learning cycle and identify what you enjoy. Thank you for this episode !
@makting009 8 ай бұрын
I was made for this job
@mansicreates_ 8 ай бұрын
Head on the clouds and feet on the ground! Brilliant episode
@makting009 8 ай бұрын
Sir how can we crack distribution for non-fmcg products and can we create house of brand in non fmcg category as well? Non-fmcg can be like kitchen products home improvement products etc
@mansicreates_ 8 ай бұрын
Tang is 5% healthy Great podcast!
@makting009 9 ай бұрын
sir would it be same for other categories as well like apparels,electronics etc(even they are focusing on brand building)?
@cobbcast 9 ай бұрын
Yes they do focus on brand building, but their evolution could be different. For other consumer products like electronics and apparels, the shopper journey and the unit economics could also be different. For example: A microwave might be priced ₹10,000 which could still cover the cost of transaction. Similarly for apparel, the inventory and retail costs are very different. What do you think?
@prabhakardevendra4233 10 ай бұрын
❤
@makting009 10 ай бұрын
sir something about this fight(but healthy) between Byron Sharp and Mark Ritson about differentiation and brand positioning.both agreed on brand distinctiveness part though.
@makting009 11 ай бұрын
sir if there are two brands and both are focusing on brand building ,penetration ,have distinctive asssets and even disciplined.Who will have more market share and What will be the most important factor to win in that case? and How to win against big brands?
@cobbcast 11 ай бұрын
Thanks for your questions @footnews2800. 1) Despite strategy being identical, there are multiple other factors that can influence who performs better, like product quality, consumer acceptance, friendliness of service, etc. So there is no way to have a right answer there. 2) This is a whole other topic, and we could possibly do an episode on this topic in the future. But in short, its hard, very hard. Not just because of deep pockets, but by the sheer might of size owned by the big Brands.
@makting009 11 ай бұрын
Happy gurupurnima sudeep sir and sharavana sir
@Sairam-sl5zq Жыл бұрын
Hope this channel get great recognition 🎉
@asudan86 Жыл бұрын
wonderful session. thank you COBB. looking forward to more such content.
@SunreetArora-ko3oe Жыл бұрын
congratulation sir for 100subs
@cobbcast Жыл бұрын
Thank you so much 😀
@SrijanKulshrestha Жыл бұрын
Which course you would suggest to your audience?
@cobbcast Жыл бұрын
Really depends on what you are looking for. Sudeep's course on Growthschool.io is good place to start. Here is a link to the course: bit.ly/3PO3LFG
@makting009 Жыл бұрын
Sir but some marketers believe that consumer will hide some answers in qualitive research or even in some case they even don't remember why they bought this in first place and we have very limited memory space for this kind of moments.for example i like coke pepsi but sometimes i even dont know why i bought fenta.i give reason because of change but then why not sprit or maza then.
@cobbcast Жыл бұрын
This is exactly why Sudeep mentions the minimum requirement of people in a quantitative research to either 30 or 150. This way you account for the vagaries. For every one of you who has Fanta for variety, there will be loyalists who insist on Fanta and wait for its summer variants. The idea of the research is to capture this.
@nihalsundi1928 Жыл бұрын
Sudeep sir have you tried ZMET technique for research?If yes,What was the difference in result between tranditional qualitative research and ZMET?
@makting009 Жыл бұрын
Sir if i am using value proposition for about 2-3 years then my value proposition is my positioning or positioning is something different from value proposition?
@cobbcast Жыл бұрын
Great Question! We could do a whole episode on this. But here is the short answer: Value proposition is the larger picture thinking and a direct output of a company's business strategy.They reflect your the promise you make and the benefits you provide to justify the cost the customer will pay for it. Positioning statement is a subset of the value proposition. It includes the target audience, branding, category of play, and competitive differentiation. Most importantly, positioning statement is meant to enable single-minded communication to very specific sets of audiences.
@nihalsundi1928 Жыл бұрын
Now whenever I go to a kirana store,Kinderjoy is the first thing I see because of your podcast
@nihalsundi1928 Жыл бұрын
how to choose and use associations in branding? for example thumbsup means adventure.we can try with bathroom mat or curtains or anything which is boring.
@makting009 Жыл бұрын
Mass marketing(byron sharpe way)vs niche marketing(modern marketing).can we have a podcast on this?
@cobbcast Жыл бұрын
Thanks a lot for the suggestion @Footnews. We're adding it to the list of topics in the coming weeks. If you can send us a 'hi' on [email protected] we'll send you an email when we publish.
@makting009 Жыл бұрын
I have a Question: In branding we mostly say we should stand for a single thing but in case of mamaearth it stood for too many things-a)For baby care products b)for personal care c)natural products. will this affect their branding?if yes,thats why they have a roas of 2.6 from last 2 years and how will they reposition their brand from here? if no,then what is that single thing mamaearth stand for or if they stood for multiple things then how can we use this type of branding strategy?
@cobbcast Жыл бұрын
Thanks an interesting question. We think Mama Earth's core proposition is wholesomeness and safety. if it safe enough for the baby, its safe enough for all. The portfolio extension has only leveraged this proposition across segments. Don't think they are are confused by any means here. We're not in a position to comment on their RoAS from the outside.