79) Building Offline Distribution

In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unlock the secrets of mastering Offline Distribution. This isn't just about the what, but the how and why behind expanding your brand's reach.
Our hosts start by dissecting why Offline Distribution is critical for FMCG brands, especially in a digital-first era. Think it's all about online reach? Think again. They reveal the staggering stats of India's consumer base, showing why offline is not just an option, but a necessity.
Then, it's a deep dive into the world of distributors. Navigating this maze can be daunting, but Sharan and Sudeep have got your back. They discuss finding the right distributor, striking a balance with margins, and the often overlooked art of building relationships. This isn't just business; it's about creating a network that grows with you.
But what about sales teams? Crucial, says our duo. They explain why equipping and training your salesforce is essential to ensuring your product doesn't just sit on shelves but sells.
Finally, they tackle scaling. How do you go from one distributor to covering a city, or even a state? It's a step-by-step journey, filled with learning and adapting. It's strategy, execution, and a bit of magic.
Join Sharan and Sudeep as they lay out the roadmap for Offline Distribution success. It's a guide not just to survive but thrive in the FMCG marketplace. Ready to take your brand to the next level? Tune in and transform your approach to distribution.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [e-mail]. We love hearing from you.
SHOW WEBSITE (cobbcast.net/)
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin⁠ ( / sudeepchawla )
Sharavana Raghavan - Linkedin⁠ ( / sharavana-raghavan )
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CREDITS
- Album Art & Design by ting.in (www.ting.in/)
- Voiceovers by Anjale Stephanos ( / anjale )
- Audio Edit by Janhavi Pethkar ( / janhavi-pethkar111 )
- Music from Zapsplat.com (zapsplat.com/)
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