Will this series appear in the lumi10 line? Mocha is always lovely

Slayed that! I’m using this technique

I’d love babylights on my natural color that lifts it a level or 2 but not more. It would look so natural.

Yes I want to have my hair grey

beautiful girl❤❤

❤

Gorgeous!! ❤

I'm ready to buy❤

✨NEW Joico Blonde Life Blonde Strong Detangler✨ This breakthrough styler gives you the slip needed to effortlessly breeze through even the most ultra-pale, damaged, highlighted strands. Offering multi-tasking protection, it will gently care for compromised blonde hair - even hair that’s seen long-term bleach services. After each use, you’ll have that easy comb-able slip, with hair that feels soft and deeply hydrated, and has a bump of brightness. ♡ Detangles and leaves fragile strands feeling hydrated ♡ Helps prevent and mend split ends* ♡ Strengthens hair, making it resistant to breakage** ♡ Keeps blonde hair feeling soft and looking bright ♡ 72 hours of frizz-fighting humidity protection † ♡ Protects from damaging UV and heat up to 450° F/ 232° C †† *Until next use ** Against combing breakage on damaged hair vs. untreated hair † vs. untreated hair, 85% relative humidity conditions †† When using thermal styling tools

10 GOOD REASONS TO DETOX YOUR HAIR 🩶 The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up - and most people are - detoxing your hair every few weeks with a targeted product is a really smart idea. An excellent clarifying cleanser, like Joico’s NEW Defy Damage Detox Shampoo, is specifically designed to remove the impurities that wreak havoc on otherwise good-hair days. When to detox… ♡ Hair looks dull and limp ♡ Hair feels heavy and dirty ♡ You have a build-up of product residue ♡ You notice your products aren’t working as well ♡ You’re noticing a dip in hair health ♡ You use a lot of dry shampoo ♡ You have hard water ♡ You’re in the pool or ocean a lot ♡ Your scalp feels itchy ♡ You want the best results from your hair-color appointments ✨Featuring✨ ♡ Joico Defy Damage Detox Shampoo #JoicoDefyDamage

Amazing! ❤

Featuring our #BTCxJoicoPartner Joico Pro Content Creator, Taylor Dellatorre (@taylordidmyhair). “I do it for the smiles ✨” Share with us 2 of your top reasons why you love to do hair? 🤩 @taylordidmyhair #Joico Formula: Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico Blonde Life Coconut Oil Developer #JoicoBlondeLife Formula 2 (Gloss): Joico LumiShine Demi-Permanent Liquid Color 9NB with 5 Volume Joico LumiShine Developer #JoicoLumiShine #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #yts #hairtrends #haircare #haircareroutine #healthyhair

Featuring our #JoicoPartner Joico Artistic Director of Education, Ricardo Santiago (@stylistricardosantiago). “👀What the Shmullet? [Shmullet= Mullet that lost it’s shape] It had been wayyy too long between haircuts for my buddy Brandon and he wanted to shed some bulk and clean things up a bit. So, we kept the flow in tact, added in some texture, while still maintaining a little mullet vibe. Thanks for coming in Buddy 🤛🏻 ✂️ + I used my new @cocco Hyperveloce Clippers and Trimmers on this one! Pretty impressed with the line so far ✌🏻 Styling: I used @oliviagardenint Super HP hairdryer, @joico InnerJoi BlowOut Creme + SeaSalt Spray.” @‌stylistricardosantiago #Joico Styling: ✨Featuring✨ ♡ Joico InnerJoi Blowout Crème ♡ Joico InnerJoi Sea Salt Spray

This is a wonderful product! ❤ It!!!

Featuring our #BTCxJoicoPartner Janae Miller (@janaeraquelmiller). “Honey Golden Blonde🍯Had the pleasure of working through a lot of previous history on my client’s hair, including banding and previous highlights. We started with @joico Blonde Life Lightener and gradually increased from 5 volume developer to 10 volume developer as we moved towards the front for a seamless lift. 🌟 To ensure we protected the hair, we finished with a deep moisture treatment using the Joico KBond20 Power Masque. Final gloss included @joico Blonde Life Demi Gloss in 10V + 10N. Absolutely love the final result!💛Shoutout to @productclub for providing some of the most versatile and durable foils for all haircolor processes.” @‌janaeraquelmiller #Joico Formula: Formula 1 (Lightener): Joico Blonde Life Lightening Powder starting with 5 Volume Joico LumiShine Developer and ending with 10 Volume Joico LumiShine Developer #JoicoBlondeLife Formula 2 (Gloss): Joico Blonde Life Demi Gloss 10V + 10N with 5 Volume Joico Blonde Life Coconut Oil Developer ✨Featuring✨ ♡ Joico Defy Damage KBOND20 Power Masque #JoicoDefyDamage #JoicoKBOND20 #UnbreakableBonds #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #balayage #hairtutorial #yts #hairtrends #beforeandafter #hairtransformation

Terribl

That’s not Pearl blonde that’s white

lo quiero

Featuring our #BTCxJoicoPartner Sarah Cabral (@sarahzstylz). “Who else is obsessed with Redheads 👩🏻‍🦰 I love adding Highlights and Lowlights to accentuate her natural beauty!” Ready to go red? Share with us in the comments below ⬇️. @‌sarahzstylz #Joico Formula: Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife Formula 2 (Lowlights): LumiShine Permanent Crème Color 6NW + 5RRC with 20 Volume LumiShine Developer #JoicoLumiShine Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 10N + 10NG with 5 Volume LumiShine Developer #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #redhead #redhair #balayage #hairtutorial #yts #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Introducing our NEW LumiShine Permanent Creme Color Series: Mocha (M) & Natural Beige (NB)! 🤎 Craving rich, beautiful color with luscious shine? These intermixable shades are your new go-to for stunning brunette and blonde transformations. With 100% gray coverage, built-in bond building, and lasting nourishment up to 30 shampoos*, it's color that delights at every level. ✨ To learn more, comment LUMISHINE!! Are you excited to try these new rich shades? #joico #joicolumishine *When followed with K-PAK Color Therapy Shampoo and Conditioner #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #brunettebalayage #brunette #hairtutorial #hairreels #hairtrends #haircare #haircareroutine #healthyhair

I used to do this back in the late 90s early 2000s. Beautiful!

Surprise! Did you guess the #JoicoColorIntensity peek-a-boo color correctly? Share with us in the comments! @coloredby_destinyjaidy #Joico Formula on pre-lightened hair: Joico Color Intensity Red #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #colorintensity #joicointensity #hairtutorial #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Question..can I use this entire system post color service.. Then use the hydrasplash line as a regular routine system until next color service? BTW I do have fine to medium hair texture..

Featuring our #BTCxJoicoPartner Janae Miller (@janaeraquelmiller). “Not too much - It’s just enough✨Perfectly balanced, just as all things should be. Achieved this stunning Caramel Beige Blonde using @joico Blonde Life Lightener x Blonde Life Demi Gloss toner in shades 8N + 10N. It’s not just a color, it’s a statement! #HairGoals #JoicoColor #BeigeBlonde #blackwomen #SoftLife “ @janaeraquelmiller #Joico Formula: Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer #JoicoBlondeLife Formula 2 (Gloss): Blonde Life Demi Gloss 8N + 10N with 5 Volume Blonde Life Coconut Oil Developer #BlondeLife #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #brunette #yts #hairtrends #beforeandafter #hairtransformation

This color was so much darker than it should've been, no thank you.

This color was so much darker than the swatch, its a no for me!

Very nice and even result.

Featuring our #BTCxJoicoPartner Joico Pro Content Creator, Taylor Dellatorre (@taylordidmyhair). “A little blonde touch up sesh ✨ ✨I did a partial babylight + ponylights using @joico Blonde Life Lightening Powder 20vol BENEFITS -Delivers up to 9+ levels of fast-acting lift -Builds bonds for strong blondes -Lightens & brightens hair FAST -Strengthens hair, reducing breakage by over 54% in just one treatment ✨Glossed with LumiShine Demi-Permanent Liquid Color 10V w/ LumiShine Crème Developer 5 Volume (1:1 ratio)” @taylordidmyhair #Joico Formula: Formula 1 (Partial Babylights + Ponylights): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife Formula 2 (Gloss): LumiShine Demi-Permanent Liquid Color 10V with 5 Volume LumiShine Developer #JoicoLumiShine #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtutorial #yts #hairtrends #beforeandafter #hairtransformation #haircare #healthyhair

We’re thrilled to announce that Inner Joi Hydrate Detangler has won Cosmopolitan’s 2024 Holy Grail Beauty Award! Your favorite detangler for flawless hair is officially iconic! 🏆✨ #joico #joicoinnerjoi #joicocleanbeauty @cosmopolitan Why You’ll Love It: Inner Joi Detangler is an earth-friendly styler that’s been developed with clean, animal-test-free ingredients that are 100% vegan. Created with upcycled Apple Extract: It delivers 97% naturally-derived ingredients* It hydrates hair with one use It detangles and nourishes hair Hair looks smooth and less frizzy *According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas

“Balayage highlights on natural hair 😍 unmatched! @joico never fails from bleach to toning when it comes to these beauties.” - Elba Rose @‌elrosehair #Joico Formula: Pre Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray #JoicoDefyDamage Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer #JoicoBlondeLife Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 8N + 8NG with 5 Volume LumiShine Developer #JoicoLumiShine #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blondehair #brunettebalayage #brunette #balayage #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Perfect! 😍👏🏻👏🏻👏🏻👏🏻

“DIMENSIONAL BLONDE FOILAGE •This type of blonde and dimension is something that happens over the course of sessions. Multiple sessions over multiple years, can’t be faked in a one session tint back or first balayage appointment. The different levels of blonde/ brown / dimension, take a lot of carful placement and formulation to ensure your getting a good blend, clean lift keeping the correct amount of old color and reinserting the correct amount of darker pigment to give all these beautiful blends for the perfect dimensional color. •We always start with @joico defy damage pro 1 series bond protection spray all over to prevent breakage. •Followed by a full foilage with @joico blonde life •While the foils were sitting we also grabbed hair from in between every other foil, give or take, and added a bit of 7N&8NG liquid lumishine with 5 vol. to add a bit more depth back into it. •Once fully rinsed and washed we root melted with a 3N 5 vol liquid lumishine. •Mids to ends and money piece was 7BV & 10VG with 5 volume. We’ve been doing similar appointments every 4-6 months for a few years now and I’m not mad at it 😍 it gets better every visit! Tag someone who would look great with this hair! & don’t forget to follow for more hair inspo and formulas!” - Elba Rose @‌elrosehair #Joico Formula: Pre Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray #JoicoDefyDamage Formula 1 (Foilayage): Blonde Life Lightening Powder with 20 Volume LumiShine Developer #JoicoBlondeLife Formula 2 (Lowlights): LumiShine Demi-Permanent Liquid Color 7N + 8NG with 5 Volume LumiShine Developer #JoicoLumiShine Formula 3 (Root Melt): LumiShine Demi-Permanent Liquid Color 3N with 5 Volume LumiShine Developer Formula 4 (Mids-Ends + Money Piece): LumiShine Demi-Permanent Liquid Color 7BV + 10VG with 5 Volume LumiShine Developer #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtrends #hairtransformation #haircare #haircareroutine #healthyhair

Guess what? We're absolutely thrilled over here! 🎉 Woohoo! Inner Joi Strengthen Shampoo & Conditioner just received the Good Housekeeping Beauty Award! 🏆 Can you believe it? We're jumping for joi! 🌟@‌goodhousekeeping #joico #joicoinnerjoi #joicocleanbeauty “It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo and Conditioner their coveted Seal. Here’s why you’ll love it: ♡ Strengthens hair & reduces breakage* ♡ Helps repair damaged hair* ♡ Leaves hair feeling soft with bouncy movement ♡ Features responsibly sourced, vegan formulas, 90%+ naturally-derived** ingredients *Against combing breakage on damaged hair vs. a non-conditioning shampoo **According to Global ISO 16128 Standard, 90%+ naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90% of the formulas #cleanbeauty #awardwinning #haircare #hairstyle #hairsalon #hairstylist #hairstyles #behindthechair #saloncentric #cosmoprof #ittakesapro #hairdresser #thatsgoodhousekeeping #cosmopolitan #goodhousekeeping #awardwinner #cleanbeauty

This is very good❤

Nice ❤

Aldara Ortega

How many minutes 😊, her natural is lt blonde brown.

Do you love to go brighter and blonder for summer? ☀️🤍 @_stylesbysaige #Joico Formula: Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife ✨Featuring✨ ♡ Blonde Life Brightening Shampoo & Conditioner #JoicoBlondeLife #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Can you guess the color transformation services used to create this gorgeous auburn copper inspired color? 🧡🤩 @‌astudiorenee #Joico Formula: Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer #JoicoBlondeLife Formula 2 (Lowlights + Base): LumiShine Demi-Permanent Liquid Color 6NC + 5N with 5 Volume LumiShine Developer Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 7NC with 5 Volume LumiShine Developer #JoicoLumiShine ✨Featuring✨ ♡ Moisture Recovery Shampoo & Conditioner #JoicoMoistureRecovery #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #redhead #redhair #copper #copperhair #hairreels #hairtrends #hairtransformation #haircare #haircareroutine #healthyhair

Featuring our #BTCxJoicoPartner Joico Pro Content Creator, Taylor Dellatorre (@taylordidmyhair). “How To Foil Like A Pro ✨ Here are some of my best tips that I use behind the chair every day!” What are some of your favorite #hair techniques? @taylordidmyhair #Joico Formula: Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife Formula 2 (Gloss): Blonde Life Demi Gloss 10V with 5 Volume Blonde Life Coconut Oil Developer #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #hairstylist #hairinspiration #blonde #blondebalayage #blondehair #hairtutorial #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Featuring our #JoicoPartner Joico Brand Storyteller & Blonde Specialist, Olivia Thompson (@omgartistry). “🌴✈️ Planning a getaway soon? Here are my top 5 #Joico travel shampoos that will keep your hair looking fabulous wherever you go! ❶ Color Balance Purple Shampoo: Keeps your hair from turning brassy due to UV and chlorine. ❷ Moisture Recovery Shampoo: Ideal for thick, dry hair. Hydrate, soften and improve manageability against salt water, sun, and chlorine. ➌ K-PAK Color Therapy Shampoo: Combines color protection with hair softness. Perfect for diverse water conditions. ❹ Defy Damage Shampoo: Shields hair from UV rays, pollution, and heat while strengthening and hydrating. ❺ Youth Lock Collagen Infusion Shampoo: Prevents hair from falling and tames it for a lightweight, fresh look! Trust Joico to have the perfect solution for every hair situation so you can enjoy healthy and vibrant hair during your vacation!” - Olivia #omgartistry 💕 ✨Featuring✨ ♡ Color Balance Purple Shampoo #JoicoPurpleShampoo ♡ Moisture Recovery Shampoo #JoicoMoistureRecovery ♡ K-PAK Color Therapy Color Protecting Shampoo #JoicoColorTherapy ♡ Defy Damage Protective Shampoo #JoicoDefyDamage ♡ YouthLock Shampoo #JoicoYouthLock #travel #traveltips #haircare #summerhair #hairtips #hairstyling #hairstyles #ultabeauty #vacation #vacationmode

At Joico, we promise a future of stronger, shinier hair. Are you ready to experience a miraculous transformation with our unique liquid-to-crème formula that not only strengthens bonds in just 7 seconds but also enhances shine and ensures effortless detangling? 💁‍♀️💁💁‍♂️ Defy Damage In A Flash is perfect for light to medium damaged hair, this breakthrough treatment leverages Enhanced Bonding Technology and Liquid Keratin for visibly healthier hair. Say goodbye to breakage and hello to luminous, strong locks with every use. Safe for color-treated hair and backed by our commitment to healthy hair. Step into the spotlight with hair that’s 20x more resistant to breakage* in 7 seconds and shine that speaks volumes. #Joico #JoicoInAFlash #JoicoDefyDamage *Against combing breakage on damaged hair vs. untreated hair #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #hairstylist #hairinspiration #blonde #blondehair #brunette #redhead #copperhair #hairreels #hairtrends #haircare #haircareroutine #healthyhair

Featuring our #JoicoPartner Joico Global Brand Ambassador & Artistic Director, Larisa Love (@larisadoll). “One of my favorite up-styles that take a few minutes & is extremely easy to do! Do we love?? … Let me know in the comments below.” @larisadoll #Joico Stylers: ♡ Inner Joi Sea Salt #JoicoInnerJoi #JoicoCleanBeauty ♡ Power Spray Fast-Dry Finishing Spray 8+ Hold #haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #ittakesapro #hairstyle #hairstyles #hairgoals #hairsalon #haircolor #hairstylist #hairinspiration #hairhack #howto #hairhacks #hairtutorial #hairreels #hairtrends #beforeandafter #hairtransformation #haircare #haircareroutine #healthyhair

Tangled? Here’s the award-winning hack! 🏆🤩 Inner Joi Hydrate Detangler!! The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Cosmopolitan’s 2024 Holy Grail Beauty Award but it also won Good Housekeeping magazine’s ultimate “Seal” of approval and rave reviews from beauty editors. #joico #joicoinnerjoi #joicocleanbeauty @goodhousekeeping Why You’ll Love It: Inner Joi Detangler is an earth-friendly styler that’s been developed with clean, animal-test-free ingredients that are 100% vegan. Created with upcycled Apple Extract: It delivers 97% naturally-derived ingredients* It hydrates hair with one use It detangles and nourishes hair Hair looks smooth and less frizzy *According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas #cleanbeauty #awardwinning #haircare #hairstyle #hairsalon #hairstylist #hairstyles #behindthechair #saloncentric #cosmoprof #ittakesapro #hairdresser #thatsgoodhousekeeping #cosmopolitan

Great video !! Love using your products on my clients hair

I have a client that came in for a consultation and wanted that exact color and you were the first thing that popped up. Thank you so much #studio19Hairstyles

Featuring our #JoicoPartner Joico Brand Storyteller & Blonde Specialist, Olivia Thompson (@omgartistry). “Introducing my new favorite for blonding services: Joico SilverLight! ✨ This game-changing Lightening Powder is charcoal-infused, making it perfect for priming cool, silvery blondes and counteracting brassiness. With 9+ levels of lift, it’s literally a no-brainer for achieving stunning results! 💡 Pro Tip: For new users, I love doing this scratch test hack in the foil to see if the highlights are lifted. It's that simple! This formula is not only easy to work with but also incredibly effective. Just sit back and let Joico SilverLight do its magic!” - Olivia Thompson #omgartistry @omgartistry #Joico Formula: Formula 1 (Lightener): Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer #JoicoSilverLight #JoicoBlondeLife Formula 2 (Gloss): Blonde Life Demi Gloss 9V with 5 Volume Blonde Life Coconut Oil Developer #JoicoBlondeLife #BlondeLife ✨Featuring✨ ♡ Blonde Life Brightening Shampoo & Conditioner #JoicoBlondeLife #BlondeLife ♡ Defy Damage KBOND20 Power Masque #JoicoDefyDamage #joico #joicoKBOND20 #unbreakablebonds ♡ K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray #JoicoColorTherapy #JoicoKPAK ♡ Dream Blowout Thermal Protection Créme #DreamBlowout #highlights #haircolor #hairstylist #behindthechair #saloncentric #cosmoprof #ittakesapro #hairsalon #blondehair #blonde #summerhair

We're thrilled to announce that Inner Joi Hydrate Detangler has won Cosmopolitan’s 2024 Holy Grail Beauty Award! Your favorite detangler for flawless hair is officially iconic! 🏆✨ #joico #joicoinnerjoi #joicocleanbeauty @cosmopolitan Why You’ll Love It: Inner Joi Detangler is an earth-friendly styler that’s been developed with clean, animal-test-free ingredients that are 100% vegan. Created with upcycled Apple Extract: It delivers 97% naturally-derived ingredients* It hydrates hair with one use It detangles and nourishes hair Hair looks smooth and less frizzy *According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas

Can you highlight over level 5 colored roots with Blonde Life SilverLight? What volume developer would you use?