Joico Inner Joi Preserve Shampoo

This naturally-derived cleanser harvests the power of Superfood ingredients - like beetroot extract and raspberry-seed oil -- to long-haul your hue with clean, caring goodness.
InnerJoi™ Preserve formulas, which include Raspberry seed oil and Beet root extract have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.
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