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Inner Joi products are developed with your hair and our environment in mind. Our focus is on creating clean† formulas with a high level (86%-98%) of naturally-derived* ingredients that don’t compromise on performance.
Outer beauty
While inner beauty may be what’s most important, we wanted to ensure that what’s on the outside (our packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic®***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas.
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
***Social Plastic is a post-consumer recycled plastic provided by Plastic Bank that fights plastic waste and poverty.
†We define clean as the absence of Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates and Mineral Oil, while having a minimum of 86% naturally derived ingredients.
††Ethylhexyl Olivate, Squalane, Crambe Abyssinica Seed Oil, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Isoamyl Laurate made from sustainable sources