Castor Beans, Garden Hoses, and Roger Federer: The Unconventional Story of On Running

[@millersadventure]

Loved that it reminded me of the comedian sean lock he comes up with two completely obscure statements then brings them together through the most bizzar process. hahaha. eg roger and beans. i did the mind valley course by jeff pearlman. and you reminded me of what he said about zumba. zumba gave permission for a new type of person to exist, one that was passionate about dance and fitness. i see a lot of these niche brands are so specific to ultra running or tennis that nike cant compete because its for that unique type of person. jeff's interview on youtube is very interesting.

[@Hoffibranding]

@@millersadventure I’ll definitely take a look. Thanks for the comments. I think something that the feel element of the brand gives is that it also allows them to move into fashion more easily or any direction to be honest, as feel isn’t necessarily a measurable functional performance based thing. That’s why I think the recent Zendaya ads have also worked.

[@millersadventure]

@@Hoffibranding yea 100% the tangible intangible