A Year and a Half of Videos
1:29
5 ай бұрын
When Broad Targeting Fails
9:27
10 ай бұрын
Create More Than Anyone Else
1:01
11 ай бұрын
Custom Events Deep Dive
5:54
Жыл бұрын
Advantage+ Audience Deep Dive
7:53
The Recent Evolution of Marketing
1:05
The Worst Meta Ads Placement?
1:30
The Platform Owes You Nothing
1:30
Recap of the Latest AI Updates
44:01
3 Phases of Procrastination
25:08
Жыл бұрын
Пікірлер
@mlmoore11
@mlmoore11 2 күн бұрын
Thanks Jon - very helpful information. Question: why does the campaign need to apply the tag at the end "Active Clicks - START" (at 5:51 in your video)? Won't this tag be applied automatically any time a person clicks an email link?
@JonLoomer
@JonLoomer 2 күн бұрын
@@mlmoore11 There is probably a way to add a tag any time that someone clicks any link, but that won’t happen here. This also lets me apply that tag for clicks on only certain links.
@GrantPerryNZ
@GrantPerryNZ 4 күн бұрын
Great question and I'd never actually thought of it. Like you Jon, I would have assumed a link click but the more I think about it I'm not so sure. Just as CTR includes all clicks (I tend to look at link CTR more these days) I'd actually think attribution is based on any click, including clicking a like or other reaction button. I'd probably prefer it was a link click but I guess it's still a more clear action that using impressions for attribution which I don't use. I'd prefer to be sure they actually saw the ad and paid attention to it and taking any action is better than none.
@emzs8907
@emzs8907 4 күн бұрын
How can I undo duplication that’s due to conversion API and the pixel sending the same event?
@onywatch
@onywatch 5 күн бұрын
Dear Jon, thank u for this great video.. i have a question. I sell luxury watch accessories such as leather watch straps and leather watch boxes and also apple watch leather straps. Although audience of watch boxes and watch straps seems quite relavant, the audience matches around 40 maybe 30 percent. And for apple watch straps, they are completely irrelevant for the box and straps. So, should i open another pixel or pixels for leather straps and apple straps?
@jerkokramaric9528
@jerkokramaric9528 5 күн бұрын
Hi Jon, any update on this topic? And would you recommend Zaraz over the GTM for tracking Meta?
@JonLoomer
@JonLoomer 5 күн бұрын
I use Stape now, which is super easy to use.
@onsideshe5618
@onsideshe5618 5 күн бұрын
Hi What SaaS can I use to use Facebook ads Bid Multiplier?
@petervandijk6758
@petervandijk6758 5 күн бұрын
Since KZbin changed its pricing policy, I hardly visit the site anymore. The ads are just to much. Now the same for Insta. I open the app now once a day, in stead of multiple (very many) times. Is approx 30 billion add revenue not enough? It saves me a lot of time per day, so that is at least positive.
@vincenthuygens-chipper
@vincenthuygens-chipper 6 күн бұрын
Whats your take, stape or elevar? To me it seems better to use Elevar, easier to implement. What do you think?
@JonLoomer
@JonLoomer 5 күн бұрын
I have only used Stape and it took 5 minutes.
@TheTehnigga
@TheTehnigga 7 күн бұрын
The impact on user experience is that I stopped scrolling feeds
@Digitaliti-q3s
@Digitaliti-q3s 8 күн бұрын
Did you fount any solution to this till date?
@Adeel_Makhdumi
@Adeel_Makhdumi 9 күн бұрын
Where can I find offline events conversion attribution. I have uploads a CSV already.
@GARENATVGAMING
@GARENATVGAMING 10 күн бұрын
Hi John can you sell me this channel?
@GrantPerryNZ
@GrantPerryNZ 11 күн бұрын
I'm convinced they soft tested this in mid October too. Catalogue ads went haywire with terrible ctrs and weird distribution across EU countries. They seemed to not be able to match items with the right audiences. They claimed it was a known global algorithyn issue that took 2 weeks for engineers to fix. I think they were probably playing around with what it may look like for people who chose not to see personalised ads. I was interested to switch myself just to see the type of ads I'd see but they restrict some features for advertisers so I didn't want to risk it. I expect quite a few people will choose non personalised ads but hopefully will want to switch back when they realise it's a worse experience.
@jellycey
@jellycey 11 күн бұрын
I bet that you are the one of the biggest specialists on TikTok platform which is I want to be 👍 Learning a lot from your channel! Truly appreciate that 🙏🏻❤️
@jellycey
@jellycey 11 күн бұрын
🙏🏻🙏🏻
@jellycey
@jellycey 11 күн бұрын
That’s crazy-ordering an iMac right now 😂😂 You’re the best person to promote iMac! I haven’t bought an iMac yet, even though I’ve been using the iPhone, Apple Mac, and pretty much everything Apple. But you FINALLY convinced me, because nothing else works for me. Rear camera screens and mirrors just don’t work, and I was so stressed trying to film myself with the rear camera. Thanks for sharing those tips!
@jellycey
@jellycey 11 күн бұрын
It doesn’t lag at all right? Because I already have a rear camera screen product
@jellycey
@jellycey 11 күн бұрын
I love your video and captions! :) Subscribed! ❤
@gongarda
@gongarda 11 күн бұрын
Interesting how a company will spin the yarn its way: “less personalised ads” is just a shady way to say that they are no longer allowed to exploit your data to the extent they used to. There is no such thing as a free service, and when there is one your data is the price you are paying
@TheHolySpiritWins
@TheHolySpiritWins 11 күн бұрын
I need help with this too
@Iamsugarbrown
@Iamsugarbrown 11 күн бұрын
It was fine then they all limited my spending to like $5 dollars
@axkuibiieditz2478
@axkuibiieditz2478 12 күн бұрын
Thanks Jon it was helpful!
@blaster915
@blaster915 12 күн бұрын
Finally got it today on my Instagram. Well, need to get a third party app to use Facebook or Instagram as this is now unusable as it blocks me every 10 to 12 scrolls. 😢
@donnyjkimball
@donnyjkimball 14 күн бұрын
This could be interesting... I don't have it yet but does it work for now video view objectives?
@Zainora-c7t
@Zainora-c7t 16 күн бұрын
in advantage + audience, can i put both Lookalike and custom audience together in that field? Is it works?
@JonLoomer
@JonLoomer 15 күн бұрын
You can. As a suggestion, I don't know how valuable or impactful it would be.
@saadmuhammed02
@saadmuhammed02 16 күн бұрын
well explained in 55 sec, simple and easy peazy. well done man
@RafaelMetring
@RafaelMetring 16 күн бұрын
And after, remarketing?
@abhishekabhi6870
@abhishekabhi6870 16 күн бұрын
I have link clicks but no landing page what will be the problem?
@risyadhrp6968
@risyadhrp6968 16 күн бұрын
where is the link to verify our number? i can't see it anywhere
@TheHolySpiritWins
@TheHolySpiritWins 11 күн бұрын
You have to do it on a desktop so on a laptop or computer or anything or library
@TheHolySpiritWins
@TheHolySpiritWins 11 күн бұрын
Or u can request desktop version on ur phone
@FabioPradoLima
@FabioPradoLima 17 күн бұрын
John, this is actually ingenious and really well thought. I admit I had to watch this video like 10 times or more to get it, but now I got the trick you performed. Brilliant. And thanks again for sharing one more gem with us.
@FabioPradoLima
@FabioPradoLima 17 күн бұрын
Maybe that Meta Employee that talked with you sometime ago regarding engaged audience (he confirmed that they already exclude buyers), maybe, he could confirm if the logic of the this test you made the result is correct, or if maybe there's something more we don't know better? 2179 of 2948 total is almost 74% of the total reach for middle/bottom funnel (ig+fb followers).
@FabioPradoLima
@FabioPradoLima 17 күн бұрын
... BUT wait... I'm still very confused LOL... as you targeted FB and IG followers would be logical to reach a large portion of it, right? I'll rewatch 10 more times to try to understand what I'm missing...
@FabioPradoLima
@FabioPradoLima 17 күн бұрын
Still, we can't know, for sure, the % of reach of trully New Audiences, right? (the ones who never seen anything from us before, the real Top Of Funnel)
@JonLoomer
@JonLoomer 17 күн бұрын
For this test, no audience expansion was happening. I knew that I was only reaching people who were either part of my audience segments or those who follow me on Facebook or Instagram. So the audience segments would reflect reaching any of the people I explicitly targeted who were part of those groups. Any "new" would automatically be part of the other audiences -- which would be my followers. I've also run remarketing campaigns entirely to my audience segments to confirm that there is no "new" audience in that case.
@carloscarbajal9923
@carloscarbajal9923 18 күн бұрын
What about when it says processing
@JonLoomer
@JonLoomer 18 күн бұрын
"The ad is being updated with the changes you made. This usually takes a few minutes, but some updates may take up to 8 hours. Once processing is complete, your ad status will be updated to confirm if it's now active, in review or has errors." facebook.com/business/help/650774041651557
@emzs8907
@emzs8907 18 күн бұрын
Hi, what if facebook won’t load my allow list? It never goes through? Any solution for that? please I need some real help here🙏
@JonLoomer
@JonLoomer 18 күн бұрын
Sounds like a bug. Try a different browser?
@emzs8907
@emzs8907 18 күн бұрын
@ let me try I’ll let you know how it goes thanks!
@adeodusanya
@adeodusanya 22 күн бұрын
It's great. I don't currently have it.
@RenanKabariti-z2p
@RenanKabariti-z2p 23 күн бұрын
We're testing it here. Nt surprisingly platform metrics are worse but according to Meta's conversion lift study (yet in progress) the new attribution setting is killing it
@homesweethome1706
@homesweethome1706 26 күн бұрын
That's why I use the old audience builder.
@JonLoomer
@JonLoomer 25 күн бұрын
If you optimize for conversions, link clicks, or landing page views, it sounds like you may be in for a surprise about how those inputs are used.
@epicitconsultingllc616
@epicitconsultingllc616 26 күн бұрын
how do I restore a deleted ad? Help!!
@JonLoomer
@JonLoomer 26 күн бұрын
You can't. You can view deleted ads by searching for them, but you can't restore them so that they'll run again.
@CrystalTurnau
@CrystalTurnau 27 күн бұрын
Dynamic creative didn't require just one format; you could use videos and images. Very frustrated that they took it away and now we don't have insights into how creatives are performing.
@untouchableone1417
@untouchableone1417 27 күн бұрын
Is there a way to only see the pages you follow on your news feed/timeline? I don’t want anything other than the few pages I follow on my timeline.
@pratikpatel1942
@pratikpatel1942 28 күн бұрын
Dear jon, May i ask a question?
@Helen-uc8gl
@Helen-uc8gl 29 күн бұрын
It’s very annoying coz it’s take so long to “prepare”
@techannel12
@techannel12 29 күн бұрын
i didn't find this option ? is it removed ?
@SyedWaqasPervez
@SyedWaqasPervez Ай бұрын
Great video, as always. When you say the engagers would be the followers, wouldn't it make sense to add engagers to engaged audience in audience segments definitions?
@JonLoomer
@JonLoomer Ай бұрын
You can't, which is the point. Those types of custom audiences aren't available for audience segments.
@tohinahmedshohag7527
@tohinahmedshohag7527 Ай бұрын
Stupid
@andresadsdigital
@andresadsdigital Ай бұрын
Now can you upload only email and phone number or not?
@kirayoshikage272
@kirayoshikage272 Ай бұрын
Could you suggest a program to conduct A/B testing on landing pages, or do you have any videos that explain the process?
@zarulzainal2868
@zarulzainal2868 Ай бұрын
how can i save my ads in ad post ?
@Mintyseden
@Mintyseden Ай бұрын
I actually hope you’re right. If it works that is
@udphotography4891
@udphotography4891 Ай бұрын
I have the events manager showing 2 new leads. I am able to add the column as well. But still the column shows only one . Any solutions?
@JonLoomer
@JonLoomer Ай бұрын
Events Manager and attribution aren't the same thing. Events Manager displays the raw number of times that the event has fired before deduplication. It doesn't matter where people came from when the event fired. It could have been you loading a page. Ads Manager attributes a conversion to someone seeing or clicking an ad.
@moshebarzilay5481
@moshebarzilay5481 Ай бұрын
I'm pretty sure you can set restrictions of age and gender on account level.
@JonLoomer
@JonLoomer Ай бұрын
This is easily verifiable. You can set account-wide age minimum for age-restricted goods. Even if you could set an age maximum (you can't), this isn't a good solution since it would be account-wide. Also, no gender control at the account level.
@moshebarzilay5481
@moshebarzilay5481 Ай бұрын
@@JonLoomer you are correct, I double checked it and its only minimum age and location.
@DrMatthewHudson
@DrMatthewHudson Ай бұрын
Thank you
@cherifaouadi1419
@cherifaouadi1419 Ай бұрын
Thanks a lot