Meta Ads Attribution Setting Deep Dive

[@Plant3d]

Great overview of the attribution process. It can really get tricky when there are multiple campaigns running toward the same event, with remarketing efforts outside of FB at play as well. At the end of the day, you have to rely on actual sales / signups instead of what Ads Manager shows.

[@AT-mv2mr]

Thank you Jon! Appreciate all of your breakdowns. Keep it coming 👍

[@slartybobfoster2273]

Damn, I didn't think of this, especially when using the Quality traffic custom conversion. Thanks Jon

[@SultanMarketing-b8n]

For Sales objective and app sales its very low like 1 day click, any suggestion to improve 1 day click to 7 day for app conversion

[@Adeel_Makhdumi]

Where can I find offline events conversion attribution. I have uploads a CSV already.

[@ManjitPattanaik]

If I see an ad on the 1st day and again see the ad on the 6th day and purchase on the 6th day. According to 1 day view and 7 day click attribution, the which day is the sale gonna be attributed?

[@JonLoomer]

Credit goes to the most recent click. If no click, the most recent view, assuming it's within one day of the conversion.

[@nihardeshmukh8091]

Hi John! Thank you so much for the detailed explanation about the attribution system with meta ads. I was curious which attribution will be a good choice for an Apps Install Ad.

[@stojankukrika7242]

Hi Jon. Do you have or you can make a video to make a SAAS Ads? For example have app for sport clubs how to make a target audience for website conversion campaign?

[@JaneDoe333]

So let’s say I have 50 conversions reported in 7 day click and 100 conversions reported in 28 day click. Are those 50 conversions part of the 100 conversions? Or are they totally separate?

[@JonLoomer]

Yes. That means that you have 50 conversions that happened within 7 days of clicking and another 50 that happened from days 8 to 28. You'll often see that 7 day click and 28 day click are the same, which means that nothing happened beyond 7 days.

[@YulkaKiska]

Super helpful! Thanks!

[@harikrishnanashok8698]

Great video.

[@Madrigaal]

Nice!!!!