Thanks for this video. The idea you put forward is not at all ridiculous. We see some male watch enthusiasts (particularly those who also follow men’s fashion) proudly wearing women’s watches. As a woman I’ve only recently started to pick up smaller vintage pieces inc. those designed for women, because when I started collecting I skewed heavily toward large, masculine chronographs and divers. (Still like them but now for me it’s about finding unusual pieces large & small, rather than collecting one particular style.) Again going back to fashion beyond the watch-collecting community, there’s increasing emphasis on gender inclusivity, you can wear whatever feels good on you etc, and with watches I think the future is in accommodating that too, and giving people maximum choice. I think the marketing on both sides has a lot of catching up to do, particularly if they want to capture new customers as younger generations come up.

Not only one of my favourite Seikos but also one of my favourite watches in my collection. So much so, that I ended up not only getting the SBDC063 but also the 061. I think it's one of the best finished cases you can get especially at second-hand market prices. The lume is outstanding the bezel action very nice. And I love those design queues harking back to the legendary 6159-7000

Rolex does not even make the coke anymore lol plus this b&r was really cool. Probably the first time I've wanted to buy one.

Being a watch makes a watch boring. Answered your question.

All watches are boring. Waste of money. A nice folding knife is more satisfying.

Excellent review, hit all the right points about the watch.

Great as ever Pete

Do more vids pete, love your channel. Also, would love to hear your views on the new jlp Polaris geographic. You’re the man to speak on it!

Pete, I adore your authenticity and presentation style. Such a pleasure to watch and listen to. Loved your take on this piece!

Interesting thoughts on a watch that left me with a great first impression - thank you. As a critical listener, I ask that you purchase a pop screen or foam wind protection for your microphone.

If the Datora is a mall watch, I must like mall watches then.

Love your channel. Very interesting analysis, Pete. The categories you present arguably reflect my mood, or the reason why I reach for one or other of my watches on any given day. So, whilst I understand that brands might not overlap ‘luxury & premium’ or ‘prestige & connoisseur’, I think that on occasions, I do.

I don’t think Bremont is dead. Bremont still makes good watches. I am not keen on the new logo and the new Terra Nova Field watches design. But actually some people whom have seen the new design in the flesh say they are a lot nicer than on the advertising blurb . So I will wait until I actually see them. I have a Bremont S301 Supermarine and I love it. Its quality compared to CW overall is much better , but it’s what you pay for. Both brands can survive alongside each other . CW are clever at sales & outsourcing but they target 1 area of market. Bremont will do some outsourcing too but are much more in-house and use superior materials overall hence the price point .

This is the best watch content on the internet please keep it up

How did you find this watch? I happened to find one in South Africa in the late 1980s and have never seen one for sale ever again. Paul

Hope everything’s ok, Pete. We’re missing you!

Thank you for this video. I'm new to the channel and already loving it This so called ambassadors are simply well paid, well known people who just plays in commercials. I don't think there is anything wrong with it but this is why very well made watch we would pay let's say 2K we will need to spend 5K I have many watches that are in. my opinion well made but I didn't loose fortune on any of them and most of those brands are very little known to masses. Alpina is very good example how very known good quality watch is not as expensive as Oris which is spending a lots of money on advertisement and someone will need to eat the bill. I stiłl like Oris but the budget isn't there anymore...

Great analysis and very well explained! Love the example of the moonswatch; luxury is usually expensive but it doesn’t have to be. Also the Rolex / Patek / CW ads you show back up the story perfectly 👍

Obviously, SKX 007 J

Best argument so far 😂

I have one in black and I absolutely love it. bought it on the Geneva flagship store also, we were served a bottle of champagne and had an evening stroll along the shores of lake Geneva afterwards Having a press event for a new color is stupid.

🤦‍♂️ the premise of the video is boring. Everyone is entitled to an opinion but posing this opinion that it is boring is so unproductive and obtuse in thought. What’s significant about this model is that it will be literally Timeless. That’s the significance of this particular model. It has rose to the highest escoleon of its design language and maintained it with the original DNA. Not like a modern Submariner which has modern material and design language like a lacquered dial and ceramic bezel. The point is that in 50 years the monochrome will harken to the original design language of what the original intent was 70 years ago but it will still have the ability to still look relatively new based on the conditions of the piece. This is why the Speedmaster is a greater watch than the Submariner. Throughout all the years it still looks like an original. That’s the real significance of why this piece is so special. It will sit atop of all other black bays; It will be an all time GOAT in 50+ years.

What you will get is perpetual Rolex positioning as No. 1 without them meaningfully growing. Think Nike when it comes to sneakers. They've been No. 1 for years despite not grabbing huge new shares of market. Rolex is Nike is McDonalds. Anyone who thinks another brand will usurp Rolex as No. 1 is delusional.

What is cost?

Your excellent critique of the Alpina pilot's watch put me in mind of another watch brand that also provides solid, functional fliegers that seemingly 'fly' below most people's radar; Fortis. I have an F-39 Fleiger that has a design language all its own. The dial adheres to pilot watch norms (like the Alpina), but the case and bracelet scream indistinguishable.

How you doing with your Polaris? Do Video on it….? :)

Interesting analysis and I loved hearing it. Now I know why I had no interest in Breitlings in the past. This was the Schneider era. lol. The way a business is marketed to the public really does make a huge difference. I am really enjoying Kern as CEO and the direction the brand is heading.

Everything lines up on my Seiko Prospex King Samurai so I’m really not bothered at all that the crown isn’t signed! 😅

Great video. Thanks for the content

This is a very good analysis of the watch conceptual concept space. It reinforces my thesis that Rolex is an outstanding marketing company that makes a very good watch.

I think the characterisation of enthusiasts as continually flipping and FOMO and hence the negative points you made is simplifying the alternative to the collector. What if you had the philosophy of a collector. I.e. keep the watches you buy, only buy what you like, buy with a purpose. But with the enthusiasts desire to have no overarching plan, but instead focussing on variety in your collection.

I think the characterisation of enthusiasts as continually flipping and FOMO and hence the negative points you made is simplifying the alternative to the collector. What if you had the philosophy of a collector. I.e. keep the watches you buy, only buy what you like, buy with a purpose. But with the enthusiasts desire to have no overarching plan, but instead focussing on variety in your collection.

These corporate strategy videos are my favorite type of watch content. Thanks a lot for this insightful perspective.