$0 to $30k a Month With Facebook Ads (FREE 1hr+ Live Training)

[@NickTheriot]

Enjoyed this training? I do 1 of these every week with my private students here theriotsolutions.com/innercircle

[@IslamicPulse0]

This guy will hit 100k soon🎉🎉

[@NickTheriot]

Thank you!

[@erik-bernard]

this video is pure gold

[@NickTheriot]

Glad you enjoyed!

[@MeaganBukowski]

Awesome video! Congrats on hitting 40k+ subs :) Any advice on starting a KZbin channel and how you grew it- do you have any videos on this?

[@NickTheriot]

Thank you! Find a topic you're interested in and become obsessed with the topic. The video ideas will naturally flow

[@Chirag1901]

Nick, trust me. This video is worth millions to me. Thanks it just answered all of my question because im also running ads from last 15 days. literally every question that comes to the mind of a person who is starting out is answered, making the product work is what your job and wht your creative can do. not like a drop shipper just killing products after 3 days

[@IslamicPulse0]

exactly man, i am testing the same product for over 3 months now, no success, but learned so much thanks to this MF

[@NickTheriot]

Welcome! That was my goal.

[@matedelmagro236]

fire value, thanks 💪🏻

[@NickTheriot]

Welcome

[@AceAdvice]

This is amazing bro- keep it up. Would love to see a similar concept but rather than showing an ad account you can show how you do market research I’ve been reading your ebook but seeing a visual video would help us visual learners 😅

[@NickTheriot]

Already have a live market research kzbin.info/www/bejne/fnbTg42IncykhKs

[@EmanuelPeredez]

Damn, immense value being dropped just here, appreciate it! One thing I wanted to point out and ask is, what budget did this particular client allocated you to work with?

[@NickTheriot]

Started at $50 a day

[@EmanuelPeredez]

@ For starters yeah, but in meant in total. They sure did give you a clear maximum total budget right?

[@monjilla]

thank you for the crazy value as always nick

[@NickTheriot]

Welcome!

[@peymansaboohi9347]

Thanks Nick for the great information you give us. I have a question. Last week I ran a campaign and started testing creatives and this week I want to run 3 new creatives in a new adset in the same campaign. My question is, do I have to set up a new adset from scratch to add these three new creatives to the campaign or can I duplicate the old ad set and replace the new creatives in the ad section? If I duplicate the old adsets in the same campaign and replace the new creatives, will the data from the old adset have any effect on performance or is it better to set up the ad set from scratch?

[@NickTheriot]

already answered this

[@Metaadsguy]

Nick do you use the Ai generated Primary text and headline that Facebook has been showing for a while now?

[@NickTheriot]

I haven't tested it

[@michyssh1430]

I want to start advertising. I have to set up my daily goal. Is that per add or is it that Facebook decides which ad there spending on?

[@NickTheriot]

Campaign level

[@Marketingfastlanes]

Bro do clients pay for every UGC ad when needed or do you dedicate a portion of your monthly fee towards these ads which require hiring some creator and spending some bucks aside from their main ad spend? What works best?

[@ShivamGoyal-v7z]

I too want to know this.

[@NickTheriot]

There's no wrong answer to this, either way works. You just need to set the expectation from the beginning on who is responsible for it.

[@Dave-vs9ff]

This is great content! Quick question, when running these ads, what if your sales are low and you keep testing ads, but the problem might not be the ads but the sales page. How can you tell if its the ads that keeps needing the change or the sales page?

[@NickTheriot]

Make the change on the sales page and test

[@shawnfoster4506]

If you focus entirely on broad targeting and use CBO, why do you have so many different ad sets? Do they not interfere with each other?

[@NickTheriot]

Because it's a cbo and each adset is seperated by a unique set of creatives, so fb will prioritize spend by what creative works best

[@Lizzzzzzzzzyyyyyyyyy24]

For a relatively new store, with less than 100 sales, would you recommend setting ad campaign to optimizing for sales? And within sales optimizing for checkout or add to cart?

[@NickTheriot]

If you watch the video, this is a brand new account going after purchases

[@Anasbajwa__]

Hey nick question not related to this vidoe but plz answer it what attribution model you choose to see results on triple to see total sales of fb because if you see on shopify it uses last click , on fb ads manager it uses 7 day click so i am confused what model to choose on what model to decide that i have to scale or not fb ads ( example fb cpa is 30 $ , shopify with last click is 35 $ ) what model to choose on triple whale to see that how much sales i have made what model you trust and on what you scale ( new to attribution ) plz answer in detail your answers are so short

[@NickTheriot]

I just do the TA model in triple whale

[@salvolisi2670]

Hi Nick, for the creatives with special offers for Black Friday and Christmas, do you recommend launching a new dedicated CBO or ASC campaign or simply inserting them into our evergreen CBO campaign?

[@NickTheriot]

insert into evergeeen

[@mulhemhanif7972]

Hey Nick. So I have a clothing brand and obviously we have new collections coming as per the season - lets say the frequency of launching the new collection is every one and half month. How can we market that in the evergreen CBO. For example, we have a CBO going on - and in that CBO we were marketing all the summer collections and now we are launching our new articles for winter seasons. Should I include the creatives in the evergreen CBO or should I test it on a different Campaign. As we have limited time to sell things out.

[@NickTheriot]

Just launch them in the same campaign

[@jonahgigi]

what budget do you start out a new cbo test + how many adsets do you run in the campaign

[@NickTheriot]

Watch the video again.

[@jonahgigi]

@@NickTheriot sorry i meant do you limit yourself to how many ads/adsets you run in the cbo

[@Chad-f7u]

@@jonahgigi you'll be limited by how much good creative you can make. Any poor performing (bad) creative will be turned off on a weekly basis so you will likely find that there are no more than a dozen active ad sets max. If you DO have a dozen active it's because you are smashing the creative and getting things done (aka killing it)

[@Chad-f7u]

@@jonahgigi as for ads, the creative is EITHER 3x images OR 3x videos in a flexible ad. Winner takes all (winner = lowest CPP)

[@lucasalvarez872]

Love how in-depth this video goes! So in my ad accounts I am still able to use dynamic creative. And I can see the image that are producing the most conversions. If there is one image that is dominating over the other 2 images. Would you recommend optimizing inside of that dynamic creative ad and removing the other 2 images? So that way just the winning one will run.

[@NickTheriot]

Don't touch an already working ad

[@nikolanikolov7102]

Whats the difference between iteration vs variation?

[@NickTheriot]

1 variable difference vs. new concepts with the same messaging

[@bringtheseo]

Nick, I've just duplicated an entire campaign, and noticed that "dynamic creative" is turned off, yet everything else appears the same. I can see that "flexible" is chosen, and reads "We'll show your ad in the format we predict may perform best" so Im assuming that even though dynamic is disabled, the ad creatives, headlines and body copy will cycle as before, yes?

[@NickTheriot]

Most likely yes

[@bringtheseo]

@@NickTheriot cheers dude, hope you're well. Enjoying the lambo?

[@raymondyul2576]

when you add new creatives do you change the copy as well, or is it the winning copy? if you do i'm guessing you add different desires and market awareness and sophistication stage.

[@NickTheriot]

This is why i add 2 copies, 1 winning and 1 new

[@raymondyul2576]

@@NickTheriot Appreciate the fast response! is the new copy a variation of the winner or a different concept?

[@sarthakghosh4135]

So you were launching new Creatives in New adsets? Like for each new creative you were creating a new ad set? If yes, what concept do you use for Flexible ads? When you do use the flexible ads?

[@NickTheriot]

kzbin.info/www/bejne/jp-WnKGcmsujkK8

[@AlexParton]

If I had an agency run my account and failed ( .5 ROAS) and then I took over without knowing much (.6 ROAS) and trying to learn via 4-5 different ways to run fb ads is there much coming back with the pixel? I'm following this above and it all makes sense, but also feel like it may be too little too late with the pixel or the shop.

[@NickTheriot]

You'll be fine. I wouldn't be worried about the pixel. I could have blammed the pixel for the first 45 days of us at $100 cpa but didn't and we finnally got an ad creative to do $30 cpa (target)

[@AlexParton]

@@NickTheriot fair! If I have similar products but different designs would you keep those in one campaign or different campaigns?for example if one product is a design for truckers and one is for golfers but the product is essentially the same minus the design (POD) would you do them in different ones since the audiences are different?

[@Tan-mm2yv]

Hey bro! I ran my CBO campaign with two ad sets, and both had different products but with the same messaging as it was jewellery niche. But I got audience fragmentation problem which slower the results and increased the CPA. I wonder why that happened in the CBO campaign??? Even though my targeting was original broad. Don't you have such problems because I see you're running so much ad sets in one CBO campaign???

[@NickTheriot]

I just ignore that

[@dannybui3435]

I had multiple times in the first 5 days CPA reaching $30 for AOV $100. It was considered a winning ad but the following days the performance gradually decreased, and by the 7th day onwards it didn't even have any purchases. I never interfered with increasing or decreasing the budget, I wanted to leave 7 days for evaluation and it caused the average CPA to exceed the target CPA. Am I doing something wrong, I haven't been able to achieve consistent and consistent purchases. Can you give me advice?

[@NickTheriot]

Stop looking at day to day and look at 7 day averages.

[@SamuelHoeksra]

Great vid again! I thought I had a winner, after a week it started to get almost all the spend to a 17 CPA. Got that consistent for 3 days. Scaled quicky from 100 to 250. Then I launched another ad that got half the spend but not nearly as much sales. So I turned that one off and now the initial 'winner' isn't going back to that CPA. Have you seen this before? Does it need more time to get back?

[@NickTheriot]

It's 6 days away from bfcm, more of a macro issue vs. account issue

[@emilycrump4053]

Hey Nick, we launched a new campaign over a week ago to a new country, and results were great up until a few days ago where the creative that was getting most of the spend and had good results, has just dropped off a cliff these last few days. Would you turn off that creative? Why has this happened when results were good?

[@NickTheriot]

BFCM is approaching and more buyers are holding on to money waiting for bfcm

[@ErnestoOrdemir]

Hi I’m selling a product for 250 dollars so kinda high ticket, should I still only scale by 20% or more?

[@NickTheriot]

That aint high ticket at all lol. $2,500+ is high ticket. Yes 20% is fine

[@ErnestoOrdemir]

@ true hahah, also should I scale during the learning phase too? Cuz Facebook says don’t touch anything

[@AA-rn1tu]

Would it not be better to have all of those adsets in ad set budget/not CBO, that way you know the result is the true result of a fair shot at the relative proportion of budget, as opposed to meta simply favouring an ad it knows works and snowballing spend? In my mind that would be a more accurate creative test. Otherwise the data exposure is skewed. I am aware I am most likely wrong so just curious on the reasoning behind it

[@NickTheriot]

I burn way more money everytime, i rather trust fb

[@entertech7293]

Hey nick i turned off ads(due to out of stock), new ad acc just 2nd day in testing got 3 purchases, shall i turn it back ON, won’t be any problem right? Thanks in advance 😊

[@NickTheriot]

Just turn back on

[@tbastien50]

I thought you were only working with clients making 100k+/month already, but this guy started from 0 with you?🤔 I would have called you sooner if I knew you were flexible on admission haha

[@NickTheriot]

Our rate starts at $10k a month. 98% of people we talk to at $0 cannot afford us. Even most people at $50k a month. I set it for $100k a month just to attract the right people for our sales calls.

[@tbastien50]

@NickTheriot ok that's noted thank you, do this 10k/month also include the UGC creators fees or its an extra?

[@NickTheriot]

That’s included!

[@Jack-dv6ke]

What is the "First 180 days" exclusion on the audience?

[@NickTheriot]

Excluding purchases last 180 days

[@Jack-dv6ke]

@@NickTheriot ahh gotcha, thanks

[@heathers1529]

@@NickTheriotWhy do you exclude 180 day purchases with no retargeting campaigns?

[@thinhthang1361]

Why your product (supplement market) just have $30 cpm? It's so cheap. I know you don't care cpm, but thibk about it please

[@NickTheriot]

Less competition for this type of supplement + stage of market awarness i'm hitting them at + really good ads the platform likes

[@grigorykhaidukov]

🚀🚀🚀🚀

[@NickTheriot]

Thank you