How To Build Facebook Ads In 2024 (FREE +2h LIVE COURSE)

[@NickTheriot]

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle 💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads

[@Nathan-menmd]

Best Video Ever. Thak you Nick for the amazing Vlaue.

[@NickTheriot]

Welcome

[@pharaoh2355]

Awesome video Nick! We didn't even go onto the Facebook Dashboard one time in this 2 hour video, that says a lot about how thorough you are with the creative process. Thanks a lot for this.

[@NickTheriot]

90% of the work is outside of the ads manager lol

[@juancely4667]

Nick always delivers a ton of value, but in this video, I saw something extra. I got to see a more "humane" side of him, and watching how he interacts and laughs with others was really refreshing and made the whole experience more enjoyable for me. It also helped me grasp and remember his main points way better. As always, big congrats on everything you've achieved and thanks for this amazing presentation. Really hope to see more of this kind of vibe in the future!!

[@NickTheriot]

That was very observant of you, thank you. Means alot!

[@moneymatrix164]

Mind blowing value! Nick you are the best in the game!

[@NickTheriot]

Thank you!

[@andrewrevesz]

One could even say... game-changer! 😉

[@LigayaHegremosa]

Wow, this is the most amazing and valuable content I've ever seen! I've been struggling to create effective ads, and this has been incredibly helpful. Thank you, Nick

[@NickTheriot]

Glad it was helpful!

[@shawnemployee6906]

1:07:15 What part or parts of the book did you get the info for your slide deck "how to build undeniable proof to make more with facebook ads"? Do you have a video link explaining what they all are?

[@NickTheriot]

Yes all inside my mentor program or course, i go into this

[@Audiobooknarrations1]

Nick you’re the GOAT 🐐

[@NickTheriot]

Thank you!

[@KelvonHimself]

This is insane Nick. You are the man 🔥🔥🔥

[@NickTheriot]

Welcome!

[@HarelAvital]

Feeding me with a fucking golden spoon. Nick you are the Goat

[@NickTheriot]

Welcome!

[@Juan_Pomares]

Great video, Nick! Tons and tons of value dropped in this one 🔥💯 Question: What software do you use to do these calls?

[@NickTheriot]

Thanks! I just use ZOOM

[@Juan_Pomares]

@@NickTheriot Thanks for replying, man. Learning a lot from you. Keep it going!👌🏽

[@Mario-lm2em]

Great Nick, there is a lot of value in this video. I'm just left with one question. In this video the variable you changed for the DCT was the image for the Hook. But, could it have been the same 3 Hooks with the same image? Or first you use 1 hook with 3 different images?

[@NickTheriot]

I first use 1 hook with 3 different visuals

[@Mario-lm2em]

@@NickTheriot Thanks!

[@mihaellaa.7911]

Absolutely amazing video once again! Question: In case you want to advertise an etsy shop which doesnt have META pixel, for a totally new brand, with 0 social presence online, what type of campaign objective should we go for? Thanks in advance, Nick :)

[@NickTheriot]

I would create a shopify store with the products from etsy and run purchase campaigns

[@mihaellaa.7911]

@@NickTheriot thank you, Nick!

[@dragola-yt7985]

Valuable content as always, I have a question about the roles Who does the market research for the both Ad concepts and creatives usually, is it the media buyer or copywriter or creative strategist or who?

[@NickTheriot]

Copywriter!

[@TalMoore-cm1bj]

@nick great stuff. You showed some PDF documents in this video including one titled "how to build undeniable proof to make more with facebook ads". Where can I find copies of these PDF's?

[@NickTheriot]

All can be accessed in my mentoring program or course, go.theriotsolutions.com/misc-579408771673927384542 or nexttierads.com/

[@tejaspimple589]

Hey Nick! I have to say, it was absolutely packed with value. I just have one question, when it comes research for service based business; Does the research methodology change? There will be some things which will be different, right?

[@NickTheriot]

No, same thing

[@danieljammal-s2z]

Hey man love your videos, do you know how to run ads for local and service businesses?

[@NickTheriot]

It's the same as what i'm doing here

[@e1t276]

Hey Nick amazing video thank you for it! Do you have a video about dynamic creatives or when we should use them or should we use them at all?

[@NickTheriot]

This video will go a little more into it kzbin.info/www/bejne/npbXlH2cea-nlZY

[@ClintonLawrence-t9w]

Hey Nick, great content as always! I want to clarify something. For the brand-new ad account, you create 10 ads with different messaging. For example, if the ad from the video is supposed to be the one that spends the most after 7 days, that would be identified as your core message (in this case, 'comfort'). After that, you will create brand-new ad concepts that convey the exact same message but are executed in different ways (e.g., 'us vs. them', testimonial ads, etc.). And after finding the winning ad, you will continue doing iterations for that ad?

[@NickTheriot]

Correct

[@maureenmayers]

Thanks Nick 😍 was waiting for this... Liked it immediately can't wait to go through the video seeing you write unaware ad 😍

[@NickTheriot]

Hope you enjoy it

[@IslamicPulse0]

always great value nick, wish the product could be a little different for this course:) the attractive womans are a bit distracting:D

[@NickTheriot]

All fairness in how it was chosen

[@shawnemployee6906]

Fantastic video! Helps so much to understand your process as opposed to watching 30 of your videos and trying to piece everything together haha Question: I dont know if you would agree with this but what you say is more important then the visuals so why would you test out 3 visual hooks first instead of testing out 3 worded hooks first? You could have a bad hook but good visuals and it probably wont convert but you could have a great hook and bad visuals and it will still convert. Wouldnt it make more sense to find the winning hook first then test visuals after?

[@NickTheriot]

I always like to start off with 3 visual hooks. That's why i like to take my time on text hook to make sure its done right

[@shawnemployee6906]

@@NickTheriot but if you spend so much time on the hook wouldnt it make sense to test that first since it has the chance for greatest lift? Why do you like testing visual first?

[@micki5778]

Hey Nick, lets say you want to make 10 different facebook ads, do you do a different script for each ad, or do you sometimes just change the hook to see which one hits better?

[@NickTheriot]

Depends on where i'm at in the testing process.

[@TheNidza123]

Hey Nick when did you launch the course? Last time I looked, there were only two links in the video description.

[@NickTheriot]

About a month ago!

[@aaronb1053]

This was awesome! Hope to see more of these. Question: Do you turn on instagram placements for your campaigns? I noticed all of your creatives seem to be 4:5 or 1:1 for FB so just curious if you run for IG too or not at all for your clients?

[@NickTheriot]

I leave auto placements on

[@ngakookiee8721]

can you please give us the google doc link? Thank you for your videos!

[@NickTheriot]

Right now only available for students!

[@adenecom]

Dropping 🔥🔥🔥

[@NickTheriot]

Thanks!

[@ALCANSIDE]

I was wondering why you choose 3 separate ads for the first adset and then in your first DTC adset you choose Dynamic ad material. What is the reason behind this and can you also still choose to put 3 single ads in the new ad sets as well instead of using Dynamic ad material?

[@NickTheriot]

1. I do 6-12 ads for a brand new account, i like the ability to have 6-12 totally different things I'm testing from my market research. 2. I then move to dct's after the first 7-14 days of lettig those ads run

[@ALCANSIDE]

@@NickTheriot Can i ask you the reason why you test your new adset with DTC instead of a normal adset? Don't really understand the benefit of a DTC when you can also test your new creatives in a normal adset. Hope you can explain it a little bit for me. Thankyou in advance!

[@Joeslowcostlifestyle-py9ww]

Good shit as usual! What's your recommended budget for a CBO with 15 ad-sets to start?

[@NickTheriot]

I would never launch 15 adsets to start.

[@jordankersg]

Dropping gems everywhere! I look forward to joining your inner circle once i have sufficient funds Quick question if you don’t mind: If the benefit is to relieve neck pain, and the key audience is a 9-5’er suffering from neck pain after a long work day, would you classify the 2 desires below as separate ad concepts? Meaning do I test them in separate DCT adsets, or include them in the same DCT adset & just change the hook/part of body? Relieve Neck pain -> No more visits to ineffective Physical Therapists -> 1. More quality family / me time 2. More money saved up for investments / other purchases And for more customer avatars (Atheletes / gifts to parents), they should be tested in different DCT adsets right?

[@NickTheriot]

Looking forward to seeing you on the inside. desire = relieve neck pain benefits are quality time and money saved up But yes, i'll test them in different dct's.

[@becauseofjulian123]

How are you building a funnel?

[@NickTheriot]

90% of the time, we just send traffic to product page. We only recently started looking at building out landing pages

[@becauseofjulian123]

@@NickTheriot I mean within Facebook ads

[@vivakshsingh8194]

Nick, I was just curious; do you also run Google ads? We tried your open targeting strategy and it worked really well. I was wondering if you feel the same about Google ads? Do you think Performance Max campaign is all we need and shouldn't get into controlling Google ads manually? Or do you think Google doesn't handle automations as well as Facebook?

[@NickTheriot]

I do not. All you can do is test it out

[@josephbkent5326]

Where can I find creators who could create content for the scripts?

[@NickTheriot]

insense.pro

[@jackinthebox3635]

Hey Nick- I’m just trying out your strategy for my new brand, I added my best creatives to a Broad ad set. To confirm. Based of the best performing creative by [CPA or spend] in this ad set after a week. I’ll create a DTC based off 1 of those ads with new creatives? Right now I have 6 of my best performing creatives in my broad ad set with a few different angles. Please help thank you

[@NickTheriot]

Correct

[@brettold6912]

Awesome content. So now that you no longer move winning DCTs to the main adset to understand correctly 1. Start off with main adset, how many creatives do you test 3-4? 2. How long do you run main adset before picking a winner and launching the first DCT? 3. Create iterations off of the winning ad in the main adset and create DCT. If we find winner that takes majority of spend we dont move it to main adset correct ? And do we still leave the ads in main adset on ?

[@NickTheriot]

Great question, i go into all of that here kzbin.info/www/bejne/a33ViaWMhrChgck

[@muzammilalam6314]

Hey 👋🏻 Nick I'm practicing facebook ads copywriting now with your market awareness strategy but just have a question 🤔 while testing ad concept do you test all the awareness level or go with specific one like only problem/ solution or unaware?

[@NickTheriot]

I'll go with the specific one from research

[@muzammilalam6314]

@@NickTheriot but in one of your video you said that for ambulance insurance client, you tested problem aware first and then move to unaware and got massive success there. Here I feel confused 😕

[@NickTheriot]

I went from $1k a day to $10k a day for 6 months straight when I started in problem aware, due to my market research telling me that's where the market was at. After almost $2m in spend we started hitting a market cap and I needed to move to a higher level to funnel more people in to decrease CPL overall. This also allowed us to go from $10k to $15k a day in spend@@muzammilalam6314

[@ibya2242]

Every time I add a new dct, my sales drop or don't arrive at all for a few days. Then it starts to get better. Is this normal?

[@NickTheriot]

No

[@ibya2242]

@@NickTheriot Why do you think this happens, Nick? what should I do?

[@shawnemployee6906]

The hottest Facebook ads guy no diddy!

[@NickTheriot]

lol

[@antoniodoesmarketing]

What the actual f hahah Nick please make this a monthly recurring video :D

[@NickTheriot]

haha maybe soo!

[@filmingyu6623]

Nick- We have a new apparel brand (Unisex)- DO you recommend have 2 separate campaigns indefinitely (one for Male and one for Female) so efficiently match our gender specific creative to specific gender? IE pics/vids with men showing to men, and women showing to women audience. Run separate DCTs for both campaigns? Seems like we'd get better results/CTR instead of both sexes in one campagne and have creative with both sexes on them?

[@filmingyu6623]

In a nutshell better to have 1 campaign for each gender and have DCTs with gender specific creatives to connect with Males or Females and better for long term CTRs and purchase rate?

[@NickTheriot]

If it's unisex, i would just have one. But if you're seeing better success with each campaign segmented gender, then role with that

[@filmingyu6623]

Awesome- So it's ok to start with 1 campaign for Unisex AND can I segment, separate men and women genders at the Ad Set level (new DCTs) and not have to start the other gender on a new campaign? @@NickTheriot