1,000 photos with Hasselblad’s new 100MP camera

Hasselblads $8,199 X2D 100c is utterly Hasselblad: an incredibly well-built camera that takes stunning photos pretty damn slowly. It’s not a workhorse, it’s a luxury cruiser and has a digital medium format, 43.8 x 32.9mm back-side illuminated CMOS sensor that provides very high-quality, 16-bit color photos with 15 stops of dynamic range. In the mirrorless camera megapixel race the X2D’s 100 of them is only beaten by Fujifilm’s GFX 100 and 100s’ 102MPs. But even with that large price tag Hasselblad left out some key features that might deter even long-time fans away from this device.
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[@TheVerge]

Does a camera released in 2022 need video capabilities? (I’m so torn on this..) -b

[@mchlhth]

I think for Hasselblad, this is a miss, especially given since the Fujifilm GFX 100S has it in a much cheaper package (and 4K, no less). The fact that they gave up so easily, and the enormous amount of rolling shutter in electronic-only shutter mode, suggests that they didn't put enough R&D into the pipeline processing. That said, I probably won't be excited for digital medium format video until someone unlocks open-gate sensor readout. Just imagine digital medium format anamorphic video... buds, that'll be insane.

[@tor2919]

I’m quite happy Hasselblad didn’t try to make this a hybrid camera. Hybrid camera means more ports, more controls, more parts and more menu options.

[@Nayson]

It’s a ‘studio’ camera, right? I’m sure most people buying this won’t be using it for video.

[@pearsbears]

Prob not this one ☝🏼 I believe anyone getting this system knows exactly what they’re looking for and getting into. For this kind of $$, there are better hybrid cameras (overall).

[@dunkkid23]

NO

[@ebubeawachie]

Becca’s energy is hard to explain. It’s just contagious and nice to watch.

[@sneakingelephant]

word, she sold me on my main camera (A7C). wasn't let down by that review!

[@Savage_D_777]

crack cocaine

[@rahplayszeke07]

I'm simple. I see Becca, I watch!

[@LeBeautiful]

Same!!!!

[@lazycricket1380]

So simple.

[@hrithiksagar]

Damn yeah

[@MrMilarepa108]

She said she can touch her tongue to her elbow and I almost ALMOST tried if I can too.

[@SWirschi]

Becca = Best Bud!

[@breakfastplan4518]

Hasselblad targets the 'studio photographer' demographic. Tripods are about that life. People here on youtube complaining about the speed of professional production cameras ( or the lack of video shooting ) is always a bit off-putting because no one is buying hasselblads for their video capability or street photography. Of course, Becca did not complain. But came close. We must remember that these are 'WORK CAMERAS'. These cameras help you get paid. I Sold a couple of my leica's for the X2S 100c and some glass. This is my 4th day with this kit. My mind is blown and I've made some new friends in California who are paying me to.. get this : Go on their yacht for a couple of days and shoot them with this camera. All this because they saw me shooting with it and somehow knew that I'm from Switzerland. The power of Hasselblad. Greets.

[@tor2919]

Yeah it’s really silly the consumer perspective. Would be fun to see Becca review a cinema camera like the Arri Alexa “it doesn’t shoot stills, it’s really heavy I couldn’t hand hold it, manual focus unacceptable, the prime lenses weigh 1.5kg… and the cost”

[@MinasAslanyan]

I wish people from The Verge understand that such kind of camera shouldn't be reviewed the same way as fuji x100v.

[@breakfastplan4518]

@@tor2919 Oh man... Becca reviewing the Arri Alexa.. Yeah, I dont think i would make it to the end of THAT video. 🤣

[@raghu_yt]

not sure why you mentioned that you're from Switzerland... its a Swedish company...

[@mattgranger]

Nonsense. This isn't the H6D... You should review how Hasselblad are promoting the X2D - specifically as a hand held camera for shooting outdoors. How she tested it is perfectly in line with the companies positioning as shown in their advertisements.

[@ansleythestewart]

As I have been understanding, much like the X1D2 vs. the GFX 50/50s/50r, the sensor is the same on the X2D and GFX 100/100s, meaning the new X2D has the same 102 effective MP size. Hasselblad calibrates the sensors differently once ethey receive them (from Sony), which meets the Natural Color Science Hasselblad is known for.

[@ThatPineappleBoi]

Great vid as always Becca! I'd love a camera explainer like which kind to get for what use cases and what the different terminology means. And i know anyone interested in this camera wouldn't care at all about that but it would still be cool

[@markos.5539]

I genuinely think youre my fav person for reviews and videos from the verge media group. Camera drought made me forgot how fun these kind of videos

[@zoltankaparthy9095]

Technically solid, succinct and sparkling. You are one good reviewer. The downside is that you have upped my desire for one of these. I love what my M9 does with light. This camera seems able to do wonderful tings with light, too. I am watching the reviews and looking for images from the X2D. Thanks for the review and cheers.

[@zoltankaparthy9095]

Bought the damned thing. One great camera! Great image, great color. Great IBIS. Best buy even though it is crazy expensive.

[@igordantax]

Becca's energy is so amazing! I love her reviews! She always looks so excited about what she's talking! She's the best!

[@ahdan]

every captured picture looks so dreamy. I want to see that metal lens cap

[@jarrodjob]

Yes! I want that.

[@mikehenkelman2111]

This is such a good video...probably whats most relatable is Becca's general love of photography which really shines on a Haselblad review

[@EmmaKAlexandra]

So happy to see Becca & Full Frame. Especially with this wild camera. Great episode!

[@JaySea]

What camera did you use to film this video? The camera behind the scenes?

[@DonEvans1]

Nice review, and thanks for the information on this camera. It's hard to put my finger as to why, but your style and delivery had me smiling the whole time, and had me thinking I could watch videos of you explaining how grass grows.... however, I'm glad you chose photography as your channel's focus instead... instant subscriber here (with alerts!). You better have a lot of videos, because I'm about to binge watch.... Keep up the great content!

[@adamevans1989]

Those colours look so insanely lush. Video on a relatively compact medium format camera is just a recipe for either overheating, or a line skipped, pixel binned mess. The video on the X1Ds was an absolute mess, so binning that and having a focused photo camera is kinda a breath of fresh air. Still like my film Hassy more, but I am one of those borderline film only weirdos

[@rezahosseini5096]

The Verge . . . . . of all the camera reviews, this is the most sympathetic, least pretentious, unobtrusive and enjoyable post. Thank you very much! Rarely has anyone presented a product as credibly as you - the best Hasselblad ambassador ever - nice camera, by the way! Cheers, Shlomo 🙂

[@OutLongWalking]

your emotion at about the 2:40 mark is the entire point of the camera. It's an uncompromising, incomparable imaging experience. That's what they are selling and good lord do they deliver it

[@jacklhorton9]

I don't think I really care that much about anything Becca reviews, not a fan of earbuds, and I'm a rubbish photographer. And yet I've loved every single Becca video! Thanks bud!

[@kgvertu]

I have no intention of ever buying a camera but I would watch you review paint drying Becca. Infectious and passionate in equal measure. Beautiful piece if equipment also. Who doesn’t love the look of a hassleblad. Keep up the amazing work!

[@Alchemist1330]

First time ever watching A Verge camera review. Becca is absolutely delightful. Please more of her.

[@gmccmemberk]

Watch her older videos. They’re great!

[@Alexramos]

This camera reminds me of windows phone. I loved it. But the lack of apps ugh. No video on a 8k camera

[@theren8311]

Weird. Every other reviewer said the focus was fast, and indicated it was phase detection. Not sure what's up with your unit.

[@Jaydexterphoto]

right.. this is really bothering me lol

[@nicholasd6658]

Correct me if I'm wrong but don't the X2D and GFX 100 share the same 102 MP Sony sensor?

[@GauravSingh-gd7oq]

i was waiting for your review of samsung galaxy buds 2 pro

[@zachshult]

I don’t know if it’s the megapixels, the format or the color depth, probably a mix of all three, but these images look huge... It’s like your capturing so much of scene with each click.

[@meditationwithcats8717]

This video isn’t on the Verge app on the Apple TV yet. The app seems to be broken. Once you play a video, you can’t go back to the main homepage of the Verge app by pressing the menu button the ATV remote.

[@migueldelacruz6526]

how did you make that black background look so good?

[@B00s3]

I was just thinking to myself the other day, "Haven't seen Becca Farsace lately..." and then this video dropped! Thank You! Love seeing amazing new cameras that I'll never be able to afford. 😅

[@georgeoconnor-photographer6057]

I don't get why so many people are obsessed with video functions in professional stills cameras? Nobody would ever buy an Arri or Red camera and demand high quality stills functions.

[@dontshootphotos3372]

that hyper-focal scale on that lens is huge

[@phillmeredith]

Just the best reviewer.

[@GuamPhotographer]

Okay, your zeal in this video for this camera is TRULY making me want this $8k+ camera well $12k by the time u get a lens too! LOL! DAMN!! hefty price tag, but I've owned the old X1DII, and that was nice!

[@key2adventure]

Strange regarding video, as Karl Taylor who is Hasselblad ambassador says it’s coming in later software. Just like it happened to the original X1D

[@willkid123]

Becca is the soul of this channel!

[@haufaahussain2987]

Even though I don't understand most of the tec, I always love Becca Farsace videos 💕💕

[@MOREMISHU]

Your videos are always fantastic and a pleasure to watch! Great details and explained in a very approachable manner. You rock!

[@Thebreakdownshow1]

Not even kidding a Hassle Blad is what will gift my self if I can go full-time on youtube and quit my current job. IT IS SUCH AN OVER-THE-TOPS DESIRABLE OBJECT.

[@markhamlin5303]

Don’t. It’s not a video camera. Hasselblad cameras are specially made for photography. If you’re looking for amazing video quality go for a RED camera or a Sony one

[@gnanasabaapatirg7376]

@@markhamlin5303 yup preach

[@iamjedduh]

Omg finally!!! Hasselblad is back!

[@justinfox3752]

This is a camera meant for specialists, as medium format typically is. Comparing the speed of a medium format camera with full frame is also just silly. This reviewer clearly doesn’t have much experience with medium format or understand the market it’s for.

[@ReclusiveEagle]

Phase One (Mamiya) the people who make Capture One have a 150MP Medium Format Camera. This camera is not "just for Studio Photography" Any Photographer who needs medium format (Car, Portrait, Landscape, Archival, Photo Journalist etc) can use this. Its only Sport Photography where it's extremely tedious to even attempt to get the same photos 15-30fps burst cameras now have

[@lazycricket1380]

I've found the video I'll be watching for the next few months on repeat

[@KaimanaPine]

Two thumbs up for Becca & Full Frame! Great job on this review. Mahalo :)

[@glennismade]

I can't agree more with her Hypothesis about medium format getting more popular. I mean, look at almost all popular cameras today, they are almost all mirrorless full-frame cameras. APSC sensors are going by the wayside. Smartphone cameras have replaced 90% of my shooting and I only need to Digg out my A7 for its focal length abilities (lenses are the main player here) and its raw sensor size. I would suggest that in 3-5 years, anyone who buys a camera will be buying a full-frame or medium format purely for sensor size and focal length diversity.

[@somewhatboxes]

i successfully watched 4 or 5 other videos about the X2D without feeling really sad that i was just $8100 short of being able to afford it. Becca's excitement about this camera broke me, though. i'm going to stare at my bank account and sigh longingly now

[@REMRODFILMS]

I wont leave my 100s! best camera ever made!

[@newecreator]

That rolling shutter effect is trippy.

[@CrumpPump]

Your photo edits are so nice and clean!

[@DavidDatura]

Very disappointed by the AF on this camera and the color bleed inside the EVF. Two things that shouldn’t be an issue in 2022, even with MF…look at Fuji. I was hoping this new camera would put Hasselblad on a level playing field with Fuji, but that doesn’t seem the case. Anyway great presenting once again Becca, you’re really good at this 👍

[@aslavetomybones]

Fabulous well thought out review - 500cm user from down under here - love from Melbourne

[@cfrincon]

For 8K it ought to go out on its own take photos for me and make me coffee.

[@shunpillay]

What dreams are made of. I have no need for a Hasselblad, but I want one.

[@linjasonlin]

Love the enthusiasm Becca...this camera may not be for everybody but if it can evoke enthusism and inspire one to go out and take photos and be creative, then it may be worth the high price tag

[@dbransom]

BECCA IS BACK !!!! :D about time Verge ;)

[@elmachomen]

I loved the review from every aspect (flow, structure, b-roll...) and I think it was great in general but I do have a point of contention. The essence of the camera is to be a stills camera. Let's just think for a moment of an example we can use for comparison like a certain Japanese knife that is only designed to cut fish slices for Sushi, now you wouldn't begrudge the fact that it can't be used to debone a rib, so when you were talking about the video capabilities of the camera (or lack of thereof) and mentioned that it was a photography-centric camera, it didn't make any sense that immediately after acknowledging this, you basically said: "but it should have video on 2022". This contradiction disregards your own assessment about it being a stills dedicated device and the fact that it is indeed a piece of equipment whose whole ethos is about the experience of taking pictures, of enhancing the art of capturing still images. So it creates a bit of confusion there for someone who might not know the philosophy and raison d'etre of this camera. Nobody buys a Ferrari and complains they can't use it for off-roading, same way, nobody that is actually looking to buy this camera will complain that it can't do video and the fact that you mentioned it as a con makes it seem like you missed the whole point of it there for a moment. Other than that, I loved it and have since subscribed. Really looking forward to seeing more of your work! All the love from Scotland :)

[@Juliansmith93]

Not sure how much time hassleblad has left honestly. What they offer for the price just isn’t creating as much separation between them and the rest of the market in 2022.

[@Babumoshaaai]

Very detailed and objective review. 👍🏻👍🏻

[@jacgarrett18]

That sensor is HUGE. great video!

[@gevorck]

Becca, please do all verge’s videos.

[@FranciscoAreasGuimaraes]

Só great to see Becca again! Great video, though I would never be able to spend that much on a camera....

[@mayursoni3811]

If it is ok by you, can you please upload the pics you took?

[@Spikyzzzz]

Imagine paying for a brand new kidney but it only works intermittenly

[@tomtakumi]

Becca please review Ricoh GR3/x?

[@cubix626]

I've been rocking a first gen g7x for ages and while I have no intention of buying a new camera, I'll always watch Becca's camera reviews, just simply great content. And the eye candy from the photos whew

[@pradeepr2044]

I heard the camera is heavy is that true?

[@BertoBeats]

Seems genuinely batshit insane that something like this would cost so much when basically every other piece of technology is orders of magnitude cheaper and more capable. Feels like they're just trying to fleece creatives, their profit margins have to be stomach-churning

[@manuelepasqualini1429]

I have a 24 megapixels crop sensor Leica CL camera which takes amazing quality photos. I can't even imagine the mind blowing quality of the photos coming out of that Hasselblad. I can't deny that I would love to try it. If I had money to splash I would be very happy with 50 megapixel sensor of the previous Hasselblad model, the X1D mark II. Still a bit a too expensive for me though 😕. Becca your videos are impeccable!

[@egestroem]

Correction Guys: The Phase One medium format camera IQ4 is 150 Mega pixels and has been the MP king for quite some years now!

[@mike747436]

Great review. 2 missing features surprised me; no format changes, especially square, given Hasselblad’s history, and no b&w preview.

[@blackericdenice]

First time watching your videos. What camera did you film this video with?

[@rayamatsoleman3985]

Always enjoying Becca reviews

[@marino4691]

lmao the electronic shutter pictures are hilarious

[@jaimeduncan6167]

You have a very kind eye. Great photos.

[@KeshavChugh]

Was waiting for Becca's review on this.

[@vireakcambodia5172]

How does it compare to the fujifilm 100s?

[@hypnotico7051]

I don't care about cameras at all. I just enjoy watching Becca.

[@weekendwarrior8179]

You can have your own channel. Your reviews are great.

[@bobsykes]

A question. How did you find those two lenses? On Hasselblad's website smaple downloadable images for those lenses, oddly, the 38mm lens photos look extremely soft compared to what I would expect, while the 55mm lens sample photos look as good or better than an H6 could produce. Thank you so much for any feedback! Great and honest review as well.

[@chinmoys2015]

Love Verge ❤️

[@ucheucheuche]

I felt that pain of excluding video. This Hass' shot itself in the foot, and is dead on arrival thanks to that.

[@BeardedBong]

Its like u buy a smartphone but u can only text people, calling feature is unavailable, would u ever buy it?

[@sneaky_1]

Thanks for the Review !!! Kudos 🙌

[@kokonutguardian]

We love you Becca! ❤️

[@1004k]

I need airpod pro2 and bud 2 pro review from you!

[@stevebendelack3935]

Really good analysis with that rare thing[mostly]….great pictures from the reviewer.Very tempting,great quality…but no video?hmmm.thanks great reporting.

[@GrilledTofu]

My goodness, that sensor is MASSIVE

[@haywardgaude8589]

100mpx on THIS sensor will blow away the same resolution on a 35mm sensor- just physics; pixels are larger, ALWAYS gives a better result. Nice vid!

[@ReclaimedHalo]

Would be great to see you cover the Nikon Z9, and pair it with the Nikkor 50mm f1.2 S. I use the 50 1.2 S on my Nikon Z6 II and the images from that lens are absolutely stunning.

[@MultiAmruth]

Nikon is already doing great with all the Z line lenses as they do render at greater resolution than all it's contemporaries i feel...!

[@sudipchand2371]

Does it do video?

[@doc_noki]

Really interesting to see how you can use this bad boy in NYC. And as always, sick review from Becca.

[@goodfella2143]

Great video, do you have a link for some of the RAW files? Would love to play with them in post.

[@dylanthomas7443]

What is the best Hasselblad with Video capability? Thanks, Becca! And I love those classic Old Hasselblads bulky though they looked!

[@GrilledTofu]

I love watching your reviews. Thank you!

[@pratiknaikedu]

Absolutely beautiful camera, crushing focus issues

[@AnshulM]

Is this camera as good as the iPhone 14 ?

[@skylark_media]

Becca is fantastic wow.....what a review!

[@skyscapeparadise]

Becca is awesome, it'd be so awesome to hear her thoughts on the Canon R5C!

[@underflo43tky]

id like to see a comparison with the fuji

[@ronaldt3422]

I love to see Becca review more cameras in future!!!

[@ruffprophetproductions]

"the empty-nesting orthodontist" YES a perfect description to those who have the cash to spend on the hobby lol

[@kr8s]

What is this video shot with? Fx3 ?