Why this $6,400 Hasselblad is the slowest camera I’ve ever loved

Hasselblad’s latest digital camera, the 907X 50C, is a 740 gram metal box that can serve as a stand alone medium format digital camera or as a digital back for Hasselblad V System cameras made from 1957 onwards. At $6,400 it is the smallest digital medium format body Hasselblad has ever made, but its unique form factor takes time and patience to get used to.
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[@TheVerge]

What is the slowest camera you still love?

[@mustafalawai2806]

I don’t remember

[@kempt.]

nokia 3310 camera

[@cassiacries]

1940s ensign ful vue

[@trevor6797]

The Mamiya RZ67

[@MariosKarampalis]

Fuji GX 680, studio medium format film camera, just compare the size with a modern dsrl.

[@AtillatheFun]

Turns out that this camera might be …a hassle to operate. I couldn’t resist.

[@TheVerge]

😂😂 -b

[@idrisb07]

😁😁👍

[@tonypulido8127]

That joke was terrible. Very blad.

[@nickelhydra3262]

@@tonypulido8127 oh c'mon... It's not that bad, right?

[@PPPeepeepoopoo]

@@nickelhydra3262 its very blad... hasssleBLAD

[@ALWH1314]

I own one, find it makes me go back to when I started learning photography in 1977, everything was manual and no post correction. So every single shot needs to be calculated and you really need to know what you want. When you get a good shot, so it is so rewarding. I haven’t touched my Sony A7r4 since I got this last November. I’m keeping this baby for my remaining life.

[@aaarchitjhawar]

U rich

[@StevePetrica]

I've had a similar experience. I recently bought a Nikon FM3 -- manual everything. An FM I bought circa 1979 was my first real camera, and I made some pictures that I'm pretty happy with. But it was stolen after a couple of years, and I've "upgraded," gone digital, etc, and in the process got away from the time and intentionality that preparing a shot in the old days required. When I got the FM3 not long ago, I had to re-learn taking the time to calculate exposures, think through composition and so on. It's been a good experience.

[@walmartpimp2]

So for like another two years then?

[@Hygix_]

gimme your A7 lmao, anyway, thats good to hear that you be ablo to relive the experienced of photography back in the days.

[@impendio]

I know nothing about cameras and have no intention of purchasing any but still found this video extremely interesting.

[@williamfelipe4146]

agree

[@riemjann1]

I feel that when you‘re comparing cameras and their “depth fall-off and background blur”, you should really tell us which lenses you’re using on each of the cameras. I know this is not a photography or camera review channel, but still

[@TheVerge]

This is a great note! Thanks, bud ~ for all the comparison shots between the 907X, A7c, and iPhone I was using the Hasselblad 80mm F/1.9 on the 907X and the Canon EF 50mm f/1.2L (with a metabones EF - E mount T adapter) on the A7c. -b

[@MusicBent]

She did preface the comparison that it doesn’t really make sense because of the sensor size difference. Sensor size does not directly affect DoF, but it can change the circle of confusion. Long story short, the math is quite complicated, but even if DoF and viewing angle remain constant, the look of the image can be different.

[@riemjann1]

​@@MusicBent Yes, but focal length and aperture matter anyways. A photo @90mm f1.2 on medium format would of course have a blurrier background than a photo @16mm f4 on full frame, but that wouldn't be caused by only the difference in sensor size. I think Becca's 90mm f1.9 lens on the CFV sensor (crop factor 0.79, so about 71mm FF equivalent) and the 50mm f1.2 used on the A7c are reasonably close to make an at least somewhat accurate comparisons on the photo's looks though - that just wasn't evident from the video alone.

[@riemjann1]

@@TheVerge Thanks for the swift reply! :) I'm going to assume those shots were then taken wide open @f1.9 and 1.2 respectively. Hope to see more of your reviews in the future!

[@skj8457]

@@TheVerge Really great video , I also loved the colour science in Hasselblad more iPhone. So, it's a request - Can you please compare this Hasselblad camera with OnePlus 8pro so that we can know the difference & clarity of photos we will get in OnePlus 9 pro.

[@PeterAKnipp]

You nailed it! The slowness is THE benefit! Step back , compose , shoot! Had it for a year now! Wouldn’t leave home without it! An amazing piece of equipment! 👍🏻❤️

[@gouthamkm7510]

Even though I didn't use this camera I can feel the slow & elegant way to capture photos. Very good video

[@pepper0075]

Hasselblad is like a rolls royce, it's dosent need to be fast

[@Adrian-jn9ov]

But a Rolls Royce is fast

[@arbazkhalid7906]

Rolls royce is a super fast car . 🚗 fyi

[@The_MEMEphis]

@@arbazkhalid7906 they aren't known for their speed and in the grand scheme of high end vehicles they aren't that fast they are designed with comfort first

[@dephnihyemi2507]

@@Adrian-jn9ov missin the point here lol

[@jasonpatrickdeleon4701]

@@arbazkhalid7906 no rollls royce are not famous in speed like ferrari and bugatti

[@Thisath100]

I felt like the review style reflected the feel of the camera; slow, tempered. The pictures absolutely blew me away though. I wish I had 10k to blow on this camera and a couple of lenses. Life would be amazing.

[@rasmysamy2145]

It won't make a difference. get a cheaper Sony used, and fast lenses, and you will get similar pictures. It's the person behind the camera that's doing the magic

[@moes_film]

@@rasmysamy2145 It's not always about the outcome, it's also about the experience for some photographers.

[@divingfalconfpv4602]

@@rasmysamy2145 yeah this pro photographer proved that. Used expensive hassleblad and iPhone 13. Then used lighting like he always does to make both look so great. Just if you zoom in you have no imagine quality on iPhone.

[@anthonyrock5039]

@@rasmysamy2145 kind of true, though a person with great ideas AND resources to have better equipment will also produce magic of that much better quality. Even the Sony was a (relatively) expensive system when it came to being a reality.

[@billisaacs702]

As a person who loved his old c body film camera I'm glad to see an energetic young photog who so nails the art. To cherish every single frame as you put it is exact. For me that is what the art is about. Nicely done!

[@mcmuffin8784]

This cameras shoots videos that have a lofi vibe I actually like it

[@ThePandaKingFTW]

Yeah I loved the look of it tbh. I would use it for video way more than they anticipated

[@juantelle1]

yeah totally... like an indie film or something

[@abhay6445]

get an entry level crop sensor camera for that 😀

[@fynkozari9271]

Lol sreen shattered, my smartphone tempered glass has better shipping protection than Hasselblad.

[@usi9fl]

I purchased the 907X with grip & view finder back in January. Being a user of Hasselblad in the film years I still have most of the old equipment. I use the other lens regularly with the adaptor. I love the camera and what it does, slow yes. It gives you as chance to rethink and get it right more times. Colors are fantastic as is the total clarity. I would buy one again after using it and living through the learning curve.

[@bingbong1919]

somehow the shaky cam clips felt really... Intimate? They were a great addition to the video!

[@leokatzzz]

Yes!! It looked very warm and nostalgic to me. I would love to see a movie or music video shot in that camera

[@Tracescript]

I feel like if you used this camera during winter time with snow fall out the window, those shots would be perfect for an intro video. Like you said those shots definitely feel intimate, maybe even raw/natural?

[@davidlynch8124]

Probably one of the best reviews of any piece of camera gear I have seen on KZbin. Great work.

[@tracephoto1823]

Watching this is crazy. I started my photography career 20 years ago with a film Hassy and the back looked exactly the same….well, except the digital s teen instead of the film door. I still have PTSD (lol) due to changing the film in the middle of critical points of every wedding reception. Nerve racking. Anyway, great review as usual! 🤙🏼

[@tony9033]

I like Becca as a presenter. I feel that she knows what is she talking about when compared to some other channels were when they talk about photography their lines could sound artificial and have a lack of flow. Becca's presenting, when speaking about photography and sound devices, feels natural, has great flow and it is very informative. Keep 'em coming...

[@matt42hughes]

That red jacket shot in the snow was like you stepped inside Fargo!

[@CRAETION_]

yeah what an incredible shot coming from that camera!

[@meshramjatin]

That retro style design man 🔥

[@voltgaming2213]

It's not retro is more like 50s body which is great but it would be great if they keep retro style buttons cuz it becomes much easier to use

[@80yen]

Always a pleasure to watch Becca's reviews, feels like an upbeat friend giving you their opinion :)

[@Drstephenstokes]

I have used this camera and it is the most beautiful experience, it makes me pay alot more attention to everything I shoot. Sometimes slowing down creates more… and that exposure button. It’s one of those things, if you have the money then you buy it.

[@markdeasis655]

love yuor comment man, thats the way it goes for some things slow and appreciative of the process

[@vampolascott36]

I really loved your winter night shots. I love this Hasselblad, but I just bought a camera so that would be crazy. This is my dream camera. I also realize that electronic cameras have a very short life before they become completely obsolete. If I was going to buy a bespoke camera like this, I'd get a completely mechanical film version.

[@eugene20a]

Great review. Your enthusiasm is infectious. And I'm not even that into photography.

[@ogdanem]

I find it an amazing camera! every shot you show was amazing colors and depth. Amazing piece of technology.

[@lazycricket1380]

Iive downloaded this into my phone and watched this review so many times! The cinematography was so good on this one. Like, I love it so much! The sound design was 💙💙, the b-roll was so good. The colours... ugh!

[@cramai13]

What a beautiful review. Thank you! I thoroughly enjoyed it.

[@mannelaukkanen3457]

DELICIOUS treatise of the product. Thank you!

[@richardkhalo97]

The way you explain everything about this camera makes me think that I want one!!!

[@RickMentore]

The slowest camera I've ever loved, most heartbreaking unboxing, where is this review going? Well, it went on to be the most charming comprehensive review ever! The reviewer is also engaging!

[@itsnotyasir]

A new supervillain origin story probably.

[@GillesQuennevilleGQ]

Thank you. This is the best review i have seen on Hasselblad. I own one with 45 P and 80 mm f1.9.

[@mjmash007]

The music in this is just 😌😌😌 my word!!

[@michaelaxel7107]

What a superb review. Love your photos. You know how to shoot images for sure. Can't wait to couple one to my V system.

[@HonJazzz]

Great job Becca!

[@stacy3]

It’s not a guy?

[@moes_film]

The production and camera work on this video was top notch!

[@roderickfield1855]

You are such a breath of fresh air! Thanks for your articulate, knowledgeable and charming 907x review. I bought one! Well, I swapped a Monochrom Leica for one. Keep it iup!

[@crispin8888]

I have an M10M, but this is tempting.

[@artrilliance]

Damn, gave me crazy goosebumps at the end!! Great review!

[@saeedahmed_40]

That shutter sound👌🏽

[@CertainExposures]

*Laughs in 4x5 film.* I’m definitely interested in this camera though.

[@jankubat2694]

I feel your pain :D

[@Brando256]

Fantastic review! So wish I could afford it but sometimes dreams come true. Thanks and keep up the great work!

[@altrujillo3566]

Your summary is spot-on! For this of us who take a more deliberate approach to setting up our compositions this camera screams to us! Wish I could afford it though. Maybe I missed it but I think this would be a tremendous landscape camera - especially for this who are already used to shooting off a tripod. I'd love to have this camera, or even the 907C.

[@mattlang8603]

Good, helpful review. Thanks.

[@litawolf1684]

Loved this video. Thank you so much

[@sammywiener]

Ugh this sounds like it was so satisfying and enjoyable to use, I’d love to try a camera like this someday.

[@k.tanaka8979]

My first view of a Verge review. Well done! Perhaps the best review of this camera I've seen. I've owned the 907x 50C since last summer and you completely nailed its review, at least in practical terms. Two additional points worth noting. First, the X system uses in-lens leaf shutters. That may be a factor for those needing flash sync speed ranges. It's also often a factor for noise, as it's the LENS that makes the shutter noise. That short 45 you're using is nearly silent but its bigger, faster brother is a CLACK! Second, the camera's menu system is implemented entirely on the touch screen, identical to the Hassy X1D2 50c. It's glorious simplicity. If the 907x is a studious turtle (which it is) it's certainly not due to its menu system. Zoom! Thanks!

[@jamesbrickert1301]

Enjoyed your video. Since I inherited a 500 C/M and SWC from my commercial photographer Dad, I have been saving my nickels and dimes for a digital back ever since the first generation was introduced. Now that the 907x / CFV II 50c duo is available I just might have to go ahead and make the purchase. Thanks again for the video,

[@kevingarciamurga6890]

The best comparision you could have done!, a 907X, an iPhone 12 Pro Max and a Sony A7c, amazing video! Congrats!

[@vanshkaushal2713]

The way she explains ! Love it

[@neths.7096]

every picture taken is ravishing omg

[@Hugging_Cactus]

excellent review. i’m restarting my photography life and may just get one of these or something that does video and slo mo with that quality image.

[@vitalikarolevichsened3843]

As always perfect video !

[@davidricart]

This review is gold! Thank you

[@TimHunold]

I love your presence, presentation and energy. Not some negging camera blogger BS.

[@baharam98]

What a wonderful and professional review. Thank you ♥

[@georgeliao9538]

Beautiful camera and pictures!

[@mixhpun]

As always, great job!

[@AthanCondax]

It's also interesting how the A7C is seen as "keeping up with the Hasselblad" (6:30). The A7C was roughly 1/4 of the price and came out at around the same time. So is it the A7C that's "keeping up" or is it the Hasselblad that's taking similar photos to a much cheaper camera, exposing it as a device that's charging more than it's worth? The way I see it, it's the Hasselblad that's falling behind.

[@TVComercialProducer]

indeed, to me it seems like an inferior camera, the swedish brand may call it self superior and just for "the best" but history has proven them wrong, Canon, Sony, Leica,Nikon, they all prove them wrong.

[@harunlisic]

Well, she didn't say that this video isn't sponsored.. Who knows.. I'd say it's just an AD.. They took the money for the AD, but at the same time showed that SONY is better lmao.

[@mr.melomaniacnextdoor6840]

@@harunlisic LOL she betrayed them open haha!

[@shadwellsong]

delightful, thank you! I so enjoyed this.

[@Vikingdescendent]

Nice work!

[@joramgroen9847]

Great video Becca!

[@salvatoreocello]

I love the hip shot

[@shekhark1139]

Your review is so good. 👍

[@CarlosCampuzano]

I have the H4D, it definitely slows me down. I take my time on every shot, kind of nice!! I would love to try the 907X 50C soon......

[@vngadadan]

Great video.. great job

[@highway_resident06]

i love your content, its so captivating

[@TomCochraneNL]

Becca is awesome. I really dig all the videos you do!

[@RickardoAgusta]

my gawd that looks so good

[@FahadNazir007]

I don't know if I love you or hate you. But I know one thing, I love your videos and can't stop watching them. You're really different and that's something I like in your videos.

[@raycarter4030]

That thing is a thing of beauty.

[@ubaldoarmato3250]

Very engaging and entertaining review: she really entices you to try and/by this Hasselblad whatever slow it may be.

[@tragictheory]

Beautiful.

[@j3tho]

The very first thing I always do when I get a new camera is to turn the shutter sound off. But this one just sounds like…*chef‘s kiss*

[@medicenalon]

what a beautiful and special camera :D great video !!!!

[@x10efootball65]

Oneplus❌hasselblad Gonna be crazy🔥🔥

[@naz7274]

Let hv faith on this💪💪

[@jdi010]

Results r really good 👍👍👍👍

[@lurkinnnhornet6521]

this was a really gorgeous review~

[@nakulsridhar]

What a slick video title. Good use of eye-raise elements

[@amstelmax]

Great review, that color science is something.

[@janoschamann3008]

My good old Canon 5D mk2 could also be considered as quite slow with hardly any automation and outdated autofocus system, but it is still a lot of fun to use it. It’s still more than enough for what I do and I can’t afford anything new at that level of quality…

[@No_Plastic]

5D Mark II is a legend. Medium format territory in regards of quality. I wouldn't sell it!

[@ChoccoLot]

Great video! Slowest camera you ever loved. How can you not love it? It's a Hasselblad! Awesome work

[@EliasFabricius]

This is a really good, lovely to watch review!

[@KrishnaGupta-oo7tv]

That’s some sweet camera sounds

[@huskynu13]

What a beautiful piece of tech

[@trojanhman8136]

I really like your presentation. I think you are great.

[@eggr17ify]

The essence of using a large film camera. That's exactly what you were describing lol I will say it is extremely refreshing and super rewarding when you get your photos back.

[@lazycricket1380]

Yup. Ten months later and I’m still back to enjoying this video

[@JustinFahimian]

I've got a 501CM collecting dust because it's such a pain to deal with the film these days. I'd love to update it with this! I think people like me that already own the film version will be very tempted if there wallets allow it.

[@mitojopepa]

Loved it!

[@rojpix]

funkiest lil camera I have ever played with I had a 907X and an X1DII to play with for a couple of weeks ended up getting the X1DII with the 35-75 lens

[@NH4Ukraine2]

Hey! Great video! Thanks.

[@happytaj1936]

Very interesting know, photo shoot information very excited thanks

[@B00s3]

This camera looks so beautifully retro. I'd love to play around with one for a few days.

[@UncleJu15]

Said you didn’t want to buy the $700 upgrade handle but then 2:05 says differently haha

[@newbie_productions]

I’ve tried the a7rIV, specs packed. Yet when I see this, I see a new way of photography.

[@sedatdagatar3491]

Beautiful

[@FizzyPhyz]

The design is unique and i love it.

[@vidjcb]

Perfect quote: “I can’t live on this island forever”

[@SamMcGhee]

Slowest camera I still love is a tie between my 907x and my 501c. Both are with me all the time. And both take forever to do anything. But I’ve never enjoyed photographing more than with these slow cameras.

[@TheSharmanova]

Brilliant review.

[@sayandutta6622]

Hey, Becca! please do a comprehensive review of the OnePlus 9 Pro cameras when it comes out!

[@TheVerge]

👀👀 -b

[@sayandutta6622]

@@TheVerge Oh, I see! It's already in works. Thanks in advance.

[@muhammadabdulaziz2199]

Man that camera is gorgeous

[@xinhuang0]

The camera is definitely well made, which can be seen from the operations in the video. Nice little, if I may say so, camera. Perhaps will buy one someday, in the near future, or in a sweet dream.