#1 Underrated Drugstore Makeup in Every Category 💎✨💖 these deserve more hype!

Thank you to Ritual for Sponsoring this video. Get 40% OFF your first month! Go to ritual.com/jbraun40
Sharing all my favorite drugstore hidden gems 2023 - underrated makeup products that deserve more hype!
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
✨ follow me on social: @itsjessicabraun
✨ my amazon storefront (all my faves in one place) ➙ amzn.to/2Ca7aed
VIDEOS MENTIONED:
best of essence cosmetics: • Best & Worst Drugstore...
viral tiktok dupes: • Viral Tiktok Makeup "D...
10 years on KZbin coffee chat: • Coffee Chat ☕️✨ my yo...
~ what I mentioned ~
(affiliate links)
my earrings: howl.me/ckttJQBx827
andrea’s video: • MY NUMBER ONE MAKEUP P...
neutrogena mineral uv tint spf (light): howl.me/ckttZCsCSf5
no7 restore & renew serum foundation: amzn.to/3qQgkdg
(no7 undereye powder): amzn.to/3PfkG78
revolution eye bright concealer (r289a?): howl.me/cktt1Fjir3f
concealer brush I used (15% off code: JESSB) - www.anisabeauty.com/products/...
nyx ultimate warm neutrals palette: howl.me/cktt3ZdnE3v
lottie london the rose golds palette: go.magik.ly/ml/1w5lt/
essence extreme lasting eyeliner pencil (but first, espresso): howl.me/cktt4XF4SVk
(sephora 12 hr liner): howl.me/cktt5mcOnHQ
l’oreal age perfect creamy powder foundation (305): amzn.to/3YWBKBR
essence baby got bronze: howl.me/cktt7hLOLIB
cream bronzer brush I used (haleys beauty): amzn.to/3YXYt0I
essence sun club matte bronzing powder: howl.me/cktuacKnJwL
maybelline full ’n soft mascara: amzn.to/3PhlkAU
(lys setting powder for undereye): howl.me/cktubsoNXGu
revolution bright light highlight blush in divine dark pink: howl.me/cktub5M22by
l’oreal colour riche matte lip liner (matte-stermind): amzn.to/3YRwnUN
revolution lipstick in chauffeur: amzn.to/3OVQmNl
covergirl yummy gloss (let’s get fizz-ical): amzn.to/467juZd
hard candy insta pout lip (meet cute): go.magik.ly/ml/1w5m9/
A R E Y O U N E W H E R E ? 🥰
Well hi there 🤗 My name is Jessica and I live in the midwest (Indiana specifically) with my family (my husband Tyler @tylertravelstv + my 2 daughters + our beagle Pinocchio). I share lifestyle & wholesome vlogs, makeup & beauty finds, amazon and target favorites, cute fashion items, grocery hauls, quick meal ideas, and a bit about my journey through my life so far in my Coffee Chats series. I also love Disney and host our podcast @DisneyvillePodcast with my hubby Tyler! I hope you’ll stick around the join the fam by subscribing. 🤍
B I N G E A B L E :
my vlogs: bit.ly/jessicasvlogs
my drugstore makeup videos: bit.ly/drugstorevideos
my amazon faves videos: bit.ly/braunamazonfaves
my coffee chat videos: bit.ly/brauncoffeechats
my faves & fails videos: bit.ly/favesandfails
my hubby tyler's channel (more of our vlogs): / tylertravelstv
-- book your next disney trip (and beyond!) through his agency People Mover Travel - it's free: www.peoplemovertravel.com/quo...
Timestamps:
00:00 intro
03:28 my inspiration
03:49 sunscreen
05:41 foundation
08:02 concealer
10:28 eyeshadow palettes
13:40 eyeliner
15:58 powder
17:08 bronzer
19:17: mascara
21:59 blush
23:15 lip liner
24:19 lipstick
25:30 lip gloss
________
ftc disclaimer: this video is sponsored by Ritual. this post does contain affiliate/referral links, which means that if you purchase anything through these links, I may make a small commission.
music: epidemic sound
business only please ➙ [e-mail]
#drugstoremakeup #drugstore #makeuplover

[@itsjessicabraun]

Thank you to Ritual for Sponsoring this video. Get 40% OFF your first month! Go to ritual.com/jbraun40

[@Miriam3303]

I love that concealer brush! Which one is that?

[@heatherwalsh7036]

​@@Miriam3303that brush is from Anisa Beauty, I have it and absolutely love it!

[@sarabrown423]

@@Miriam3303looks like the Anisa beauty angled concealer

[@judymcdougall]

I love your videos. You are so real and not snobby. May I ask where you purchased the black puff

[@sunshine_91x]

I love Jess's hair like this! Looks like a Minnie bow 😍

[@k8m549]

I was just thinking, why can't I do that with my hair? How'd she do that?!

[@ltejle]

Omg thinking exactly same thing, mouse ears hair in the best way!

[@lorinicely2317]

How do you make it look like a bow? So cute!

[@amandachristoffel7857]

I thought the same thing. We need a tutorial on this hair style!

[@sunshine_91x]

Yesss, a little tutorial would be amazing 🤩

[@anniej.4539]

FINALLY! Someone gives No. 7 some love! I’ve been commenting about No 7 foundation for years and no one ever tries it! Lift & Luminate is the holy grail but the new serum foundation is great too! Don’t pass this brand by, they have amazing foundation and complexion products!

[@debbyd5729]

I love videos like this! New releases are fun, but let’s rediscover what’s in the back of our drawers rather than always focusing on buying the latest and greatest.

[@UnpurrfectRobyn]

I love videos like this. They help us let go of the FOMO of trying everything new, new, new and remind us to revisit what we already have, once loved, and will probably love again!

[@melanielongpre268]

Wow! Your face looked amazing when you popped in at the end to thank Ritual! I mean you always look stunning but the change of lighting really does make a difference!

[@marylove909]

The Full-N-Soft mascara in waterproof has been my most repurchased mascara! It separates and lengthens so well! I'm glad to see someone giving it some attention.

[@AriLondonGirl]

Jessica, I really really recommend to you tv show The Middle about family. It is amazing!

[@cindylou1108]

I love The Middle!

[@ryenngaebler4286]

Minnie bow hair!😂❤

[@patriciarichardson6590]

So happy that you do more affordable makeup options. You are my go to for videos. Love that you are down to earth 🙂❤

[@TheRootedTherapist]

Hey Jess, Don’t forget to put spf around your eyes. It’s 1% of the skin on your body but 10% of skin cancers. And the surgery for skin cancer around the eye is difficult because the skin is so thin- you need a dermatologist who is a plastic surgeon & it’s a hospital stay. Okay, I’ll stop lecturing now, and say that I love your videos as I’ve been getting back into makeup.

[@triciag7040]

I see that fall initial decor at the bottom of your video girl! 🍂

[@itsjessicabraun]

YESSSS!!! 🍁🎃🍂

[@bethsullivan6543]

That blush looked GORGEOUS in your natural light segment at the end. WOW!

[@htureigna]

Oh my goodness. I had completely forgotten about the Maybelline Full & Soft mascara! That was my ride or die mascara all through high-school and for a few years after. Honestly, it's the only one I used for like 7 years. Sarah Michelle Gellar sold me on it in the very first commercial they used to advertise it waaaaay back in the day.

[@surpriseitsus9622]

Me too, because off Buffy the vampire slayer 😊

[@cherisenunez2530]

I loved that 10yrs vid!!! Not only was it nostalgic but it was personally timely. I'm hoping that more of my clutch creators do videos like that soon so i can gather all the data 🤓😊

[@melissamercer1560]

The Trader Joe’s gel spf is amazing very underrated.

[@terriblack1562]

I love the Neutrogena spf 30 tint product too. Honestly, the brand Neutrogena imo is so underrated. Also love all their Hydro Boost products as well.

[@Ronsquaremy]

Just tried the sunscreen and I love it

[@s.jensen1492]

I just purchased also and I love this light and spf coverage with tint

[@ginnyburley9552]

I’ve been using their eye cream with retinol for years and love it. Last time I went to repurchase it, the price went up to $54 at Rite Aid. I don’t know what’s happening, but that’s just too much for me.

[@terriblack1562]

@@ginnyburley9552 aww I totally understand that. Sadly it often seems to happen to those products we love the most too.

[@LindaMC96]

Its been nice coming back and watching your videos again. I just lost my son so I have not been on here a couple months. My life just drastically changed. Your videos has always brought me some joy.

[@rlnstn9300]

🤗❤🙏💐

[@LindaMC96]

@@rlnstn9300 ❤️

[@cassandraanderson3314]

It's cleaning day 🎉 Thanks for another video to watch while I tackle the losing battlw that is the kitchen. Side note: you've had such a positive impact on my life over the years, thanks for for being you ❤

[@itsjessicabraun]

Thank you so much Cassandra!!!!!

[@maemae4909]

@@itsjessicabraun I bought No 7 pressed powder since they changed the packaging, never tried the other packaging (original) but they must have changed it because it is like any other pressed powder. I’m not at all wowed by it. Flower’s is better than this. Kosas is way better. This is literally like Wet and Wild’s jenky packaging powder, Maybelline Fit Me pressed, Cover Girl and all the others. Nyx finishing powder is stay matte is even better.

[@marybarlow5353]

I finally got the Catrice concealer and it's the best! I have older skin and wrinkles under my eyes, it's the least crease-y concealer I've tried. I live in Canada so it was hard to get but I finally got it on Amazon! Thanks for continually mentioning this - it kept reminding me to try to order it and I'm so glad I did! Keep up the great work!

[@helenmarie99]

Hey Jessica, I use that Revolution concealer in the darker shades as a contour….it’s great and a dupe for the Charlotte Tilbury one. Nice and cool toned. Loving the Minnie Mouse ears bun by the way.😊xx

[@monica53210]

I bought my fenty skin tint too dark. I now use it as bronzer. Try it out! The texture of that stuff is so awesome. Gotta get my regular shade but can’t justify it until I’m out of my staples (double wear for special occasions and for everyday luminous silk or just the Tom ford emotion proof concealer as foundation). I have limited favorites because I’m black and have a really hard time finding neutral foundations that match me

[@angiesmith6782]

Love these videos Jess!! Would love to see a higher end version of this as well! These are so fun and helps me pull out things that have been pushed back and discover new things I may like!! Beautiful look on you❤ Oh and I’m LOVING THE HARD CANDY LIPPIES, they’re GREAT!!

[@reneerevolinski4822]

Hi Jessica, your dupe suggestions are so accurate! So many creator offer "dupes" and often times they are similar at best.

[@user-zh8wi9bl4b]

Let's hear it for the subtle shimmer shades in both of those eyeshadow palettes! I have an earlier generation NYX Ultimate 12-pan palette that contains the same dusky lavender/mauve shade you used here, and I love that it's the right color and consistency but not too bold with shimmer and shine. Thanks for the short demo today Jessica - now I know I can have that exact shade again. And yes, I'll buy an entire palette just to get one or two shades that I love.

[@kristena4880]

Oh my gosh--I LOVE that Revolution concealer--it just blends right in and doesn't cake or crease on me. It's the only one I have back ups of as I'm afraid it will be discontinued. No one talks about it, and I love it!!

[@marianekalis1533]

Tyfs

[@tammyeaton4791]

I’ve had to stop lining the waterline because my eyes got really dry and irritated. My eyes would then start watering to compensate for the moisture loss because I blocked the oil glands present in the water line that would lubricate my eyes. So a word of caution: if you have dry eyes leave your waterline alone.

[@k8m549]

I always love no. 7 products. Their lift and illuminate serum concealer is the one I always end up using bc it looks so natural!

[@marianekalis1533]

Tyfs

[@ericaalvarado9959]

Oh my gosh your hair looks soooooo cute!!!!

[@ambermullins6158]

Yesssss!!! Been waiting for a drug store video from my amazing little sista!! 🩷

[@PlainJane144]

Just ordered the Ritual $20 is a great price point for a 1mth supply of a good daily vitamin. Eager to try it! Thanks Jess 💊

[@genniferstainforth1162]

Love the L'Oreal color riche lip liner. 'Mattes It' is also a great neutral and the formula is perfect.

[@egh6510]

I love watching yours and Tyler’s videos. So entertaining. I have been watching for about 4 yrs now. I remember when all you talked about was the Shiseido foundation as your holy grail. 😊

[@marianekalis1533]

Yes! I actually bought that one!

[@Pamela-B]

Shout out to the Full N Soft mascara!! 🙌 Woot! Loved that mascara for decades! Great for everyday.

[@polaroidchick46318]

Love this video topic!!! I love rediscovering existing products

[@mrs.esquire8970]

I love your hair like this!

[@samantha312314]

I watched Andrea’s video and am soo happy you are doing one as well ❤

[@womanofacertainage5892]

I have that "But First, Espresso" liner, too. Love it. I also love the Milani pencil liners.

[@aleigha9141]

What a great video! Some of the products I have and others I’m just learning about (and now adding to my wishlist lol) I love that No7 serum foundation as well AND the No7 powder. I think it is definitely one of the prettiest foundations I own and the powder is perfect for my more mature skin under my eyes. I love these drugstore gem videos. I am always looking forward to your next video. I really enjoy your personality and your content 💕

[@kendraluful]

Love you Jessica!

[@emilydoesit8383]

I like the essence bronzer for contouring.!

[@Henou55]

Jessica your hair is too cute in that bow love it

[@JRose83]

This is a great makeup look for you and just goes to show how amazing some drugstore products can be. Thanks!

[@karentorres1324]

Love this makeup look so much!

[@ladybird242]

Full n' Soft was my first mascara and I didn't try others for like 8 years! Wore it from about 1999 - 07'. Pure nostalgia right there 😅

[@karinaortiz6725]

I just bought it for the first time ever 😅 I was just looking for a more natural, easy to remove mascara for the everyday use. And I’m not disappointed 😊

[@Officalsarahlister]

Omg jessica your hair!! Love it! It looks like a bow ❤

[@tammyroy9042]

That hair! So stinkin cute 🥰! Love that Lottie London palette- so pretty. Will look for that at our Walmart here! And…. My husband and I just got back from California and I was able to finally get my hands (legs) on that Treehut shave oil and I freaking love it! Kicking myself for not grabbing 2 or 10 lol. Thanks Jess ☺️ Xo 🇨🇦

[@KyleMcCollum-ce6lh]

This eyeshadow is so pretty on you! The cool tones / pinky shades suit you so well. I’m definitely gonna grab that nyx palette

[@melledelvani]

Thanks for mentioning Makeup Revolution. I use their bronzer. Now I have more goodies to try 😊

[@sylvanajoyce3185]

This is random but white looks soooo good on you! And that jelly gloss looks yummy!!

[@lesliereynolds4492]

Loved this vlog, definitely my favorite beauty You Tuber.

[@xoteish]

I’m excited! Happy Tuesday Jess 😊🤍

[@juliahester3466]

Love how your hair is in a bow! So cute!

[@Susan-Thomas]

Oh my word! I’ve been off all summer (I teach) and have jumped to watch your videos as soon as you would release one. Back to school this week in meetings and you do not know what it felt like to receive notification that you had posted a new one and I had to wait to watch it!!! 😬😩 I have to make an announcement. Yes, I am addicted to watching you! I’m getting my “fix” right now and enjoying every minute of it! Thank you for bringing such enjoyment to so many. Hugs, dear friend!!!😘💗

[@ednatownsend5603]

Your makeup looks great Thanks for sharing 👍

[@LucianJanne]

This is a cool concept!!! ❤❤

[@KristaLawler5dollarbling]

Love your look on this one Jessica. From one Hoosier girl to the next! hehehe

[@EternallyLoved92]

I love Ritual and use their vitamins everyday but I wish they gave existing customers discounts sometimes and not just newcomers. Especially since they have had to increase their prices. 😭 But also, you look so cute in this video! I love your hair and makeup, it's very simple but stunning!

[@misselle3369]

I love all your drugstore content! ❤

[@MD-ot8ff]

I love your Disney mug collection! Have my own!

[@Littlemissartsie]

Parent Teacher conferences are the most stressful time of the year! I just had mine two weeks ago and I am glad they are done for the year. Thanks for all the amazing recommendations!

[@mandycowan1927]

You really do look so so pretty. Thank you for this great video. I really appreciate it xxx

[@cassiegalbraith9089]

Omg Jess smelling the bronzer stick 😂 the things we do unconsciously

[@Daimaomao]

I honestly think you’ll into Korean makeup, sunscreen and skincare. It just totally seems like your vibe. Please try them!

[@maricela498]

I bought the Neutrogena UV tint because of you and I'm enjoying it so far. I don't like to wear a lot of foundation or powder and this is perfect for me. Thanks, Jess! ❤

[@SydTheKid79]

Jess, This is exactly the video I needed!! TYSM!!

[@melissafallen7808]

Jess I love the parent watching at school events, I totally get what you mean. It IS fascinating!

[@angelinadrobina5037]

Hello it’s 2.30 in Tasmania and I can’t sleep so - Jessie - YAY 🥰🥰🥰

[@aliciachigbrow9824]

I love No.7!!! Foundation, under eye powder and mascara❤

[@porschenicole3215]

Your eyes look so beautiful in this video, especially right there at the end. Love watching your videos!!!

[@Joy_Aqis]

Omg a Jessica video before bed for me !😍😍😍

[@estherpatterson6452]

Ur so pretty! Love the hair❤️

[@hamtaropuff]

The sephora brown eyeliner is SO good!!! I started using it after you first mentioned it and I agree it does not smudge onto the bottom waterline! Saved some money because the Mario one cost so much

[@debleigh1249]

I totally agree with the Neutrogena sunscreen, skin tint. It is such a great price, and I have been loving it! I have the medium, and have zero white cast with that.

[@amygray8922]

I signed up with Ritual for my husband and I. I am so excited!! I have heard you talk about them a lot and I am excited to finally try Ritual’s vitamins! Thanks Jess!💗

[@robicog1864]

Your hair and makeup look great today. Love the glossy lip and lightly smokier eye.

[@dianaurgo3104]

Love and appreciate what you do ❤ since I am retired on a fixed income and love makeup this helps 😊😊

[@happilybre5322]

Literally just got down to do my makeup wishing that I could watch one of your videos while doing so. Lo and behold you just uploaded! I love it when that happens!

[@itsjessicabraun]

Hahah perfect timing!!

[@barbr4829]

I've been using the Walmart app just about since it came out. Love it IF I pick too much I will just "save for later " and checkout with just some and the rest is there for the next time. So so easy

[@findinglori6645]

I love the make up revolution eye brightened! I use it as a targeted foundation over the top of a tinted moisturizer with SPF. And I’m 59 years old and I absolutely think it makes me look like I have the best skin of my life! The packaging is interesting. I kind of have a love-hate relationship with it. I’ve had the blush that comes in the same packaging from them and as much as I liked the blush, the packaging got so messy after a while.

[@marionallen2222]

U reminding m so much of the little girl in Jersey Girl I think it’s when they do the talent show at the end LOL! I think it’s your hair I love it!

[@delaneykinne3738]

Jess talking about anything No. 7 takes me back!

[@reneeeasley]

The makeup in natural light when you do your pop in is gorg 🥰

[@brandiswafford6501]

Thanks Jessica. I take your recommendations to the bank every time.❤

[@sarahlaboyalmodovar7460]

The hair looks so cute today!

[@Leslie_M]

I just got my first yummy gloss and I LOVE it. I got the twilight beam color. It’s a subtle pink color, super glossy and not sticky. Also love the smell.

[@conniemachado5458]

Hey Jessie I love this makeup you have. Your eyes are so green 🍏🍏

[@leahhitz2706]

Living vicariously threw your video

[@user-bp6uw5wb7r]

Hey Jessica!! Thanks for this video❤ love your nails! What's on them?!?

[@sharilynmccracken5933]

I so enjoy the Yummy gloss

[@wendypowell7460]

Jess, have you tried the Milani fruit fetish lip oil in cherry lime? It's SO good!

[@stellashepherd3229]

I love that shirt on you, it looks so pretty. Very feminine and classy

[@elizabethkiesewetter4630]

Jess idk if it was the lighting or the makeup or both but your eyes looked INSANE in the last clip when you were talking about ritual like omg😍😍

[@angelaueckerman9999]

No 7 makes my favorite tubing mascara.. I tried tower 28, tarte mini size and others but this one wins and even better when dries out a tiny bit. I also use the setting powder!

[@Lexiscee]

The No. 7 Stay Perfect foundation has been my holy grail for years but they discontinued it 😭 But I'll have to try this one next!

[@jenniefrost801]

I have a pretty big makeup collection and yess they do still do boxy charm and I got the fenty beauty toner and omg it's soo good you gotta try it

[@Rytoft]

I swear, your hair looks like Minnie ears ❤️

[@itsjessicabraun]

Hahaha I didn’t notice that 🥰🤣

[@Rytoft]

The first thing a noticet🥰 but I love it, so you 😁

[@wheresyourhousekey]

I can't remember if you've talked about this in another video, but can you tell us about your preferred self tanner/tips & tricks ? 💕

[@KaitPlanet]

I love that No 7 foundation!! I always find it at TJ Maxx 😀

[@fswindell]

Great video as always ✨ I love the No. 7 setting powder but I think it may have gotten discontinued. It was absolutely the best powder ever! My local Walgreens in Houston don’t always carry No. 7 for whatever reason 😮 I agree though that it’s a great brand!

[@marissa8700]

I only this year have discovered your videos. I'm hooked! You are very relatable, I think that's what I like best. I've been too nervous to attempt self tanner, but would love to try it. What ones are your favorite? (Maybe new video material?? 😁)

[@itsjessicabraun]

My favorite I’ve ever tried is the St Tropez Express in the blue bottle!!