$10,000 Pay Should Mean $100,000 Sales Brought In

[@totalbmx]

I think most riders don't understand these basic economics, we over the years have given so much free product/ expenses away of which I knew I'd never get a return on my investment. Being the best rider doesn't equate to sales either, you can be winning all of the top events but your signature product still might not sell. Some riders have x factor and some don't. With us Coleborn, Webb, Baldock could sell products. But I had other incredible riders who's signature products just wouldn't sell but I still had to pay them with no chance of return on our outlay. That basically meant our annual profit was often very low or zero, but then again we started the brand with the aim of supporting a team and lifestyle rather than to get rich, and things got WAY bigger than we ever expected. The ride goes on and the times are challenging but it is going to be fun trying to solve the current problems in BMX and building back better and more sustainable. Cheers for the great content Brant. Ronnie Remo

[@dannymarking7566]

Good reminder to support the the sport you love and the company or products you love!

[@kenevans7286]

Look at our roots. In the 1980’s riders were wearing branded everything from the companies that sponsored them. They kept their bikes looking good and they had the branding decals on them. Safety gear was promoted at the highest levels which eased parents minds about getting their kids into the sport. Look at all other pro sports and even college sports. It’s all about promoting the brand when a company is supporting you either with pay, product,or both. Teams are part of marketing and advertising. Signature products with a commission on sales is a way of directly relating compensation to sales. I believe that the skateboarding industry was paying its team about $1 a deck on signature deck sales back in the 80’s.

[@DeanNewman-u6l]

If this is a surprise to any adults I would be shocked. Its fairly self explanatory that bmx companies are not charities. There isnt a walk of life where you dont have to add value to the companies you work for.

[@16valvehate]

We all need to take a page out of skateboardings book. Give back into the sport at the very least

[@pgringo69]

FYI, a big reason for the mega discounts near the end of the year is because of USA federal tax law. A business has to pay TAXES on inventory they possess at the end of the year. It's crazy.

[@joshuapowers4623]

Unless you're considered a small business which depending on the business can be up to 500 employees and $40 million in yearly revenue. In which case you do not have to track your inventory.

[@Brant_Moore]

That is seriously so insane it sounds fake

[@Brant_Moore]

Obviously it’s not. Just wilddddd

[@se11459]

I’ll comment as someone in the very periphery of the sport who was part of the ‘craze’ in the ‘80’s and who is into other marginal sports - street and pure bicycle trials, moto trials. Also ride moto. I feel like the main demographic for BMX is like 10-15 yr old boys. The bikes back in the day were exciting to look at. They looked fast. They could be your main form of transportation. They were colorful and upgradable and would break a lot. BMX looks like it was taken over by skateboarders. The bikes all look similar and not very exciting at all. They are overbuilt and heavy and few consumables. The tricks are spins and grinds which are out of reach for most kids. Look at the popularity of wheelie bikes, for example. They’re popular because it’s attainable. I can’t find a BMX with a front brake which rules out half of what I can do on a bike. For the dude making this video you should probably be making close to 100k/ year if you are nearing 30 yrs old meaning you need to be selling 1MM worth of bikes per your formula. If that’s not happening then this needs to be your side hobby and it’s time to be thinking about a regular career, sorry.

[@3rdWorldNola]

Kids just don't want to go out much these days. They play fortnite n don't bike like we did @ their age. Plus a local shop or privately owned skatepark isn't profitable nowadays. 😔 So there is no 3rd space for the scene to grow. Feels like those are 2 bottle 🍾 necks. What do you think?

[@DeuceMS]

I agree with that. Its still strange to me that more people than not find it weird that people over the age of 18 ride bikes. Would they rather us be at the bar? Casino? Could just be people I know, but they all find it weird that I rode until 28, then got back into it at 39. Why cant I just go ride and enjoy the peace that comes with it without the small minded people bothering me..... haha That also I think is one of the issues. A lot of people still see it as something for kids, so its not as encouraged for older people, who have the money to buy things they want.

[@uptowndann109]

so true, in the 90s we had tv and video games but I was out on my bike many hours every day for years. So sad barely seeing kids out on bikes.

[@cbthethird]

I take my 2 year old out riding. We hit the skatepark and trials regularly. But we're not at all the norm. Most of his friends can't even ride a balance bike let alone have fun at the skatepark. Even the older kids seem to be happy to sit with a tablet and play video games. We need companies to get their products marketed to kids earlier. IDK how to do that. But my kid only cares about bmx because he's been raised around bikes and the skatepark since he could walk. In the kids bike sector there are really only 2 choices- absolute shit or really expensive. There really isn't much in between. But I guess that's because kids aren't out riding in numbers like there used to be, I build a decent little Huffy for a 5 year old girl who's always playing with my son. She pedaled it on the first outing with it. Then she skinned her knee one time and now her parents have bought her a stupid "e balance bike". Its so regressive and so lame, IMO. Wasted that bike on her. Even bought pink pedals for it. As a hobbyist that's what I feel I can do- fix up bikes for kids at the park and in the hood who don't have a bike and fixing broken bikes for the few kids who do occasionally show up at local skateparks. I even keep extra tubes and grips in various sizes just to hook up kids who are out there trying their best to ride. Most of the kids just want "wheelie bikes" though. At least they're out riding.

[@BRAINWASHDrider1]

Look at moto and mtb. Everyone in those circles is engulfed entirely. 3 to 4 bikes, full gear sets head to toe in wvery color for the day of the week, everyone wears a helmet because its part of the gear. All the clothes they wear are branded. And im not talkimg pros im talking weekend warriors. Matt jones is making trail jackets for 250 dollars and they sell out every time. Thats the cost of doing the sport. People want to expect the most while supporting the least. Its almost a flex in bmx to have a crusty old bike and ripped up clothes.

[@3rdWorldNola]

@@BRAINWASHDrider1 , yea. I can remember everyone saying to support your local but not many shops around me do BMX so someone would order a bike or part from them and then wait till the shop called to and go pick it up. Seemed kinda pointless to me when you could call Dan's and have it shipped to your door? But then the BMX mail orders like Dan's started to have financial problems and that got me thinking there really isn't much money in selling BMX stuff if Dan's who had a monopoly almost is struggling.

[@jarretkahle]

hopefully with all these skateparks popping up that killed the indoors can make the sport bigger now that its easier to find places to ride ,,,, record number of hypers sold cuz of their team ... go see nitro too of it will go away !!! make your own spots an have jams ,,, start a show team the its best an easiest way to make money in bmx an drum up intrest did it for 10 years .. keep it goin !!!

[@bmxriderforlife1234]

Myself mark and a boat load of others working on some stuff to try and help the industry. Stronger lighter parts. And bringing some outside money back into bmx in a controlled manner. Maraging steel frame tubes in bmx and as tube sales is gonna draw money in. Dj and mtb and road world.

[@bmxriderforlife1234]

On 50 revenue. You make 12 to 15k profits before taxes. But beyond wages. It generally costs a company extra to have you as an employee in government stuff and other stuff and book keeping. Meaning. For them to break even. They need approximate 60 to 70k in sales off a rider getting 10k a year. Based off the current model. Why im working on a new model with the group. But. That also doesn't take it account warranty. Or heat treatment or production failures. Or any of the other stuff. 2 big areas I'm working on with my brand and group. My warranty rates should be at a minimum 50 percent less than other brands. My heat treatment and production side failures via warps reduced to near zero. Plus up margins slightly and keep costs in line roughly while doing a stronger alloy, via new production methods. Margins still aren't the greatest, but better than some brands.

[@nightriderbmxshop6768]

Nice shirt

[@mealman]

🙌

[@Brant_Moore]

Thanks man

[@carl3177]

I think manufacturers could do more or better to promote BMX, all the bikes look the same, so boring and drab, nothing stands out, no one wants to be different or daring, from the aesthetics to the parts .. it’s all pretty grungy and depressing looking! It was totally opposite back in the 80’s … SE bikes however seam to be doing things right, but sadly do not really offer much if anything, to do with BMX these days.

[@brdnl3]

You recently got sponsored , have you brought in 100,000 .. I’m gonna guess no , so it would stand to reason you’d take 5k to bring in 100k to move forward for the sport or maybe just pay for your own stuff for a period like the rest of us 😂

[@Brant_Moore]

I don’t get paid 10k a year by anyone or get anywhere near 10k in product from anyone so yes actually between my affiliate codes and people who personally tell me they bought something from my recommendation I actually do help move the sport forward by taking less than I help contribute. Nice try though.

[@ennolanguss]

Oh yes, the classic "ride for exposure" route is always successful lol as a full time artist who enjoys bmx, this is laughable.

[@Brant_Moore]

Uhhhh…this video is literally suggesting the opposite of ride for exposure…..

[@oainsh]

@@Brant_Moore Well, the dissonance is in the video itself, as it is not quite clear to whom you are talking to. If you're talking to sponsored riders - I assume they know this already. If you're talking to general public who rides - it's people with jobs; and know this as well. Thus your tone is applicable only you youngsters... In any case - if ask non-sponsored to ride only this and that - it does sound like asking to do something for exposure. My guess @ennolanguss comment was about this.

[@Brant_Moore]

Many sponsored riders don’t actually know this. That’s why the full podcast and clip pulled from it with a real TM who actually worked in the industry happened.