Why Nike Is Struggling

[@ShawnDeLaCruz]

Nike is struggling because the quality of their products are way too low relative to the price.

[@timoooo7320]

I agree

[@MrColeBeans]

The Vomero 17’s are the most comfortable and versatile shoes I’ve ever worn. The alpha flys and other elite running shoes that Nike has developed over recent years have revolutionized the sport of running. Nike is elite.

[@AbdulSalam-zt2kz]

Ahahah

[@thevinceberry]

Yep. I bought a new pair of air max 270, the foam is harder than the one I had before. Maybe I need to break it in more but it is not the same as 2-3 years ago. My Vapormax bubble tear in 6 months. The new deisgn I am sure is comfortable and looks good but old design quality went down but yet they still charge the same prices as years ago.

[@zerozeru]

You don't want to pay $110 for 30 dollar shoes???

[@Jake-Day]

Blaming remote work. 😂

[@justSTUMBLEDupon]

You see them right? LMAO

[@760mom]

I heard that too😂

[@TheBooban]

Its that guys fault and he blames his employees.

[@dgilroy26]

Yup, not releasing the same average shoes for decades.

[@kan708]

CEO scapegoats employees for his failures and mistakes.

[@kineticstar]

Low effort garbage and overpriced items made in sweatshops is what is hurting nike.

[@dicktracy5234]

If they got 20 dollars an hour, would you pay 1000 dollars a pair ?

[@lppoqql]

No, NBC covered up the real reason why Nike failed. Nike went anti China propaganda and lost the entire Chinese market, no matter how much they "innovate" they are not getting that large market back.

[@KingGovan91]

Nobody cares where it’s made. If you you see how they process food in these factories, you’ll never eat again. Bottom line it’s too much money. The world is changing & we are not paying high prices for stuff.

[@timduncan6750]

I would say "No Effort" not "Low Effort". Case in point: they signed Caitlin Clark to huge contract over two years ago and still haven't created any shoes for her even with fans begging for her Basketball and (believe it or not) Golf shoes. She's still wearing Kobe's shoes to play in. This is just leaving money on the table...

[@YourXellency]

I can only cop one oppressive brand and I chose to rock with adidas. I’m just not into giving Nike any more money than they need. They also flat out lied on Twitter about helping emerging Black businesses in 2020.

[@StayFreshAF]

I can tell you what the issue is! It’s too expensive. Nike got way too expensive. 40 dollars for 1 running tee shirt is wild. I love Nike. But they for too too too expensive.

[@subaruamazon]

they are like dodge - charging the crap out of everyone and not the best quaility. also no one has money.

[@gremlinfinger5964]

Thrift stores are trying to sell used Nike shirts for $18! A new shirt shouldn't even cost that!

[@justSTUMBLEDupon]

Naw not expense. You got competitors with similar prices. It’s style, fashion, comfort and recommendations.

[@kidrobot.]

​@@justSTUMBLEDuponlolno

[@TommyTomTompkins]

I thought you was about to say $40 for a pair of shoes....I was ready to defend Nike and say how much do buddy think a pair of decent shoes cost lol... But you said for a T-shirt lol Nike done lost their minds 😂

[@Gotinks]

Blaming a decline on the fact employees are not in the office is wild af😂!

[@djpuplex]

That and every video every business has to be effected by COVID. Like that was years ago.

[@0Kimm.J]

Gave your Ceo's too many bonuses. Didn’t invest in your working class employees. Used cheap labor overseas, quality issues. To name a few.

[@George-f8h]

Do you really think Nike will hire American workers to make their shoes paying $20/hour when they pay workers overseas for $2 to $3 an hour with no benefits? Even On shoes, which is currently one of the most popular brands and Nike competitor, make their running shoes in Vietnam and China.

[@justSTUMBLEDupon]

They didn’t think about the consumer either.

[@Mr_Sandman-s3q]

Very false and incorrect statement

[@kingkem_113]

@@Mr_Sandman-s3q very correct and on point statement

[@0Kimm.J]

@Mr_Sandman-s3q Welcome to state your thoughts as well... But I see you chose not to.

[@JonSnowsGhost]

It’s easy. They wanted to cut the middleman “footlocker” out of their sales. So they pulled a lot of product. Footlocker started promoting the other brands like New Balance, Aasics, Hoka more. People kept going to footlocker and with less Nike stuff around they bought the other brands. Long story short, in one move Nike destroyed their own sales and boosted the profile and profits of brands the public wasn’t wearing.

[@TheBooban]

Imagine Nike begging to come back. It’ll cost them. The retailers want their cut.

[@djpaulcfunkeddub3951]

Footlocker has the temperature of the streets of NYC, dumb move

[@goatwatch5375]

@@djpaulcfunkeddub3951 weird, didn’t know anyone even went to footlocker anymore. Midwesterner here, so NY vibes only happen when I taste real pizza in Chicago 😂 j/k

[@misterjay151]

Actually the break with footlocker was a sad accounting trick to try and hold up market cap, between no longer having to split purchase price with retailers, they could so an increasing revenue even with falling sales per model. At the same time they vomited out every model they could all at once to hide falling sales per model and kept inventory counts low by putting them in transit. Coupled with cutting workforce and buying lower cost (quality) materials hides profit growth slipping. All this so dumb money and trading algorithms would be duped into floating share price. Problem is just like Enron, accounting tricks only work so long, before the issues shows.

[@hightolerance8728]

@@goatwatch5375i agree I haven’t been to a footlocker in years. But Nike always got the noobs or the people tryna ride the wave. So a Footlocker in NY. I can still see gettin hella traffic by casuals

[@Maryb-j5k]

Their products are over priced 🙄 so purchased a pair of sneakers for $250 and the mesh layer on top started tearing 2,3 months after!!!!!

[@ToughLuckStudio]

they have a two year warranty on ALL of their products. just contact them and they'll replace them lol

[@jed23ify]

Yup, it’s more fashion than function, cheap and uncomfortable and appeal more roll sneaker heads.

[@alphaomega1351]

It needs to give me a billion dollar 💵 contract to use my likeness for 4 years. 😎

[@thevinceberry]

@@ToughLuckStudio I only buy their shoes when it is on discount, so sometimes I lost the receipt

[@monicarenee7949]

What shoes cost 250?

[@Reality__1st]

Quality & Style went down while Prices went up!

[@Justin-uc8sc]

What do you mean by quality? Could you explain what quality is lacking in their clothing, for example?

[@Daniel-nt5gh]

The style is awful. Those sneakers are something that very few people are willing to wear. Solid style without flashy colours and science-fi like desings are impossible to wear in style with a pair of jeans or chinos.

[@alksjda]

As a lifelong Nike fan, their quality has gone downhill and prices are skyrocketing, i now wear adidas, ON and Hooka

[@JetskiDex]

Its a real big shame; Its hard to see a big brand lose lifelong fans. But its just to difficult to justify their price tags for such poor quality.

[@thevinceberry]

Yep. I bought a new pair of air max 270, the foam is harder than the one I had before. Maybe I need to break it in more but it is not the same as 2-3 years ago. My Vapormax bubble tear in 6 months. The new design I am sure is comfortable and looks good but old design quality went down but yet they still charge the same prices as years ago.

[@hostileaks4495]

​@thevinceberry really, the only comfortable nike shoe is the vomero. The only reason to buy nike is for their retros (not comfort) if you are into that

[@shinji1264]

I just wear no brand shoes, who gives af.

[@hostileaks4495]

@@shinji1264 if you want comfort, get a pair of On Cloud or Hoka. They run about $150. A great shoe. If you want something cool, any retro jordan.

[@life0093]

Nikes used to look cool, but they were expensive. Now they’re expensive and don’t even look cool.

[@Jaigarful]

AS someone who's in a local run club, we don't use Nike. Nike won't do business with lower volume retailers (like local running stores). Hoka, Saucony, Asics Brooks, all will do business with smaller stores with no problem, and Saucony has some of the best shoes now.

[@texaswunderkind]

All three of those brands are vastly superior to Nike in quality, durability, and fit. Nike is the Stanley Mug of athletic wear.

[@mikethemechanic7395]

When did ASICS go downhill? That’s all I used to wear in the late 90s.

[@Jaigarful]

@@mikethemechanic7395 Did they? I haven't bought asics in a few years, Saucony has just been killin it with their shoes.

[@paxapunch2708]

@@mikethemechanic7395 for me they made their shoes too narrow now. I used to love them because they could have a wider size and fit my feet better. Now they are made for only particular type of feet.

[@kevinb6745]

ON shoes ftw. Nike’s innovation in the running dept has noticeably declined. Shoe quality not as resilient as it used to be

[@colinschmitz8297]

This video wants to talk about everything except for the problem. The problem is their product is poor quality, uncomfortable, and overpriced. If they start to build shoes that hold up, are comfortable, and are fairly priced, the marketing will be effective. We already know about them quite well. It's the product not the marketing, Not the distribution method, not the telework.

[@oluseyialege]

Quality sucks and quality control is all over the place. If people wanna pay $250 for shoes that’s their choice but they should at least be getting shoes that last a year comfortably and materials that reflect the cost.

[@brownenerdygurl]

^^^This! One pair fits OK, the next won't...same shoe just a different pair.

[@Uncubanoinmigrante]

And even the designs aren't good, Nike's designs have become boring

[@JCJW101]

Nike quality has gone down to the toilet whilst prices have risen way faster than inflation. Nike directors are 100% to blame for this, they thought they could offer a turd at gold prices but this is the reality, they're not the only game in town.

[@Northwest360]

They treat their employees terribly, living in Portland I’ve heard so many horror stories. Tons of layoffs, quiet firing, moving people to roles they’re not qualified for just to let them go. They’re a marketing firm that sells shoes. Shareholders are their priority, not innovation or employees.

[@amatiphone9644]

What are you taking about… their employees are paying for the license plate holder, just to get Nike logo on it. They are all sheep, they LOVE it and dress up all Nike to show off everywhere.

[@plmarciniak]

Thats the story about majority stock listed companies…

[@Enigma-t6n]

​@@amatiphone9644okay stop capping, do Touch grass. Maybe once think outside the bubble.

[@timoooo7320]

Many people prefer to purchase shoes from brick and mortar stores to try the shoe first. Cutting off major retailers like that was not a smart move for sure

[@subaruamazon]

right on. most wholesalers bet to get into retail space no shun it. very stupid move.

[@subaruamazon]

beg

[@just_another_bot0110]

Im 31 and wore Nike since I was born. The last 10 years the quality and even the looks went downhill. Not all of us want flamboyant orange and pinks. After the metcon lifting shoes gave out I switched to hokka one one and when those were falling apart after 4 months I switched to brooks. As long as they keep their quality those are the only shoes I'll buy now

[@justSTUMBLEDupon]

Technically sneakers only last 6 months. That’s always been true, but you can get some that can last for a year or more even as daily wear kicks. What happened is the smaller brands innovated and our marketed Nike and people saw that other people have great sneakers. I switched to new balance and haven’t looked back since. New balance, adidas, asics, and I plan on trying a pair of Hoka’s soon. How did this journey start? A physical therapist was wearing a pair of new balance sneakers and I bought a pair on sale for half off one day just to try them (fresh foam more 3). Ended up spending over $1000 to buy family members a pair and a few friends as well.

[@just_another_bot0110]

@justSTUMBLEDupon I dont like new balance due to personal injuries. They dont protect the ankle and kind of feel like what I call boat shoes. I have about 10 years of physical therapy after injuries I had in the army when I was 20. I tried new balance and under armour. In the beginning I needed lighter shoes because I had tendons repaired/ replaced on my right foot and the heavier shoes that help with balance felt too heavy. I tried the ones the VA gives but they weren't comfortable (at first/ the earlier years) Hoka is 100% my absolute favorite but due to my issues i destroy the heel even with shoe horns just from walking within a month or two. I can't afford $200 every other month. I technically could but I wasn't willing to. Brooks have this "rail" on the side of their shoes that definitely help keep the foot from moving out/ in too much which long term helps all joints including knee and hip and were less than half the weight the new balance were which was important for me so I can bring my toes up when walking. I would definitely suggest hokka if you don't have issues and can make them last. None ever felt as good. Brooks last me a little over 6 months with light tears around the heel and where my orthodics sit from rubbing

[@jeremyweems4916]

​@@justSTUMBLEDupon 6 months?? 😂😂 I've been wearing the same Adidas shoes to work for 3 years. And I do construction. They're perfect.

[@jacintorojas4137]

There's been a downgrade in quality in everything not just fashion and sneakers. It's the food too.

[@cd-777]

Nike's quality control is crazy bad these days, and design wise Adidas showed much more creativity while Nike hasn't really showed anything good for a while.

[@ColleenJoudrey]

I was a Nike person for 22 years without any issues. I used to joke that my feet were broken into them instead of the other way around because they were perfect from the get go. Come 2019, I had three pairs fail in that same year between quality issues and very poor fits so I gave up and switched to the Brooks Ghost and Adidas Ultraboost.

[@JetskiDex]

Poor quality products at the highest prices. No Thank you!

[@The1stClassVillain]

Why do they keep hiring old CEOs instead of somebody younger that knows the shoes and the culture? I can’t imagine Nike falling behind the way I be buying their stuff and the Jordan releases

[@JetskiDex]

Nike products have been such low / poor / frankly garbage quality for soooo many years now, the customers have purchased elsewhere. Its a steep climb to get them back.

[@jeremyweems4916]

The past 5-10 years, yeah. It's become garbage. Shirts shrink drastically, shoes fall apart in 2 months, sweat pants are $100. They chose fast profits over quality. A lot of companies ruin their business this way.

[@DDKOX]

I don't know if CNBC purposely left out their decision to partner up with infamous trans Dylan Mulvaney and their corporate decision to push a woke political message. Speaking to many people they all stop purchasing Nike products abruptly after this. I believe this was the major catalyst for the rest of the shortcomings to eventually break the camel's back as they say. CNBC should do a better job with their journalism. Quality has undoubtedly gone down.

[@KhalilAlcantara]

their designs and quality bro, period.

[@seanlinehan1136]

Here’s a component to consider: Nike built a lot of success on basketball and the NBA. Currently, the NBA is at all time lows in viewership and completely tanking in most markets. Might be a big factor why consumers don’t care when they barely care about the players who wear their shoes

[@ghostbansurvivor6229]

Nike is huge in other sports too. Adidas, also focuses on NBA so do other brands but they do well. Why is Nike Golf tanking then?

[@KAye633]

@@ghostbansurvivor6229exactly

[@KAye633]

This is false 😂

[@minshuajo]

nike used to make what people wanted. now they just make what investors wants to sell. give back the cushy shoes that are lasting. what people want are soft on feet but stable. lot of people want to look good so minimize the logo size.

[@pg8010]

Teens don't want to wear Nike and that's a huge problem..

[@mikesway4522]

My teens want NB, Crocs, and ONs

[@jermainec2462]

​@@mikesway4522new balance? I know of no teenager that wants New balances lol😅😅

[@treomoe]

Please reconsider your pricing strategy. I would rather miss out on a new Nike release than pay $200 at launch, only to see the price drop by half just a couple of months later. The current pricing trend has become excessive and is frustrating for loyal customers.

[@M4NA5]

Nike took an early lead with innovative foams (like React and ZoomX) in its running shoes but stopped innovating with the times and relied on its decades old formula of endorsements carrying the demand for its products. The result is Asics and New Balance releasing far better shoes at every price point than Nike, often undercutting despite offering better quality, all the while Nike is busy spamming off Kipchoge. Even adidas is releasing better performance sneakers than Nike.

[@0401412740]

Literally, all the comments are related to pricing and quality. Theyre not focusing on the customers.

[@danielduncan7979]

$120 should be the absolute highest shoe they sale. No shoe is worth more than that

[@evanmurphey]

Exactly, exactly. However they want to cut it no shoe is worth that much money. Can the shoe save me from an accident? Can the shoe love and care for me? No, but they want me to overpay hundreds of dollars for the same shoe it costs $2 to make in a Chinese factory? lol @ nike. Lamest shoe brand out there nowadays. Starts at the top

[@patriot0971]

DEI , low effort, bad quality. No one wants this garbage anymore. Go sell it to DEI types.

[@jermainec2462]

What does DEI mean...?

[@knackswell]

Nike's trouble began when they became "woke." If they had just kept Kyrie Irving, they would have remained on top.

[@blazeorangeandcamo]

The epitome of consumerism

[@quachyq]

My main issue with Nike other than that they have just been "athleisure" is that all their shoe sizes have almost always run narrow. After branching out to other brands for running and basketball which offer a wide size, I don't see myself ever going back

[@TommyTomTompkins]

Please come back 🙂‍↕️

[@jesussalas2407]

Nike offers wide shoes, you probably just have to order online.

[@TommyTomTompkins]

@@quachyq you got them big boats for feet?

[@darrtrubb]

Proud to say I haven’t bought a pair of Nikes since college (I’m 50 years old). That last pair, AND the pair i purchased before it, literally fell apart. The soles became unglued and fell off. Nike is all about flash. They make gaudy, ugly, overpriced shoes that are low in quality. Ever since that last college pair, I’ve become a loyal purchaser of Adidas and Puma, with the random pair of New Balance and Asics over the years. Nikes are for juveniles and followers.

[@sincityquinn]

They’re struggling for several reasons. They lost a lot of their customers base to uncontrolled bots and artificially manipulating the market. Plus, people don’t have $200 to spend on shoes right now when a trip to the grocery store will get you a weeks worth of groceries for the same price.

[@brianmccusker1907]

Quality doesn’t match the price. On top of that they went from non political athletes like MJ and Tiger Woods to trying to make a political statement everywhere from commercials to athletes such as Serena, Lebron, Kyrie, etc. Companies are learning it just doesn’t work no matter how much they want it to.

[@randygraham926]

They have to pay for all those "stars" -- political or apolitical -- that's why prices are crazy and quality is lousy. Do you really want to chip in to make those "stars" richer? 😅

[@KD-pf9yi]

They left out the part that nike went woke.... then went broke. They lost the alpha male athletes for this reason.

[@hightolerance8728]

Def after they cut ties with Kyrie there ish went into the can

[@JGLDN]

Lol. Woke? Right. It’s quality, prices and DTC. Nike is one of the most inclusive companies in the world. WTF does woke have to b do work it?

[@0401412740]

As a consumer, I feel Nike quality is poor and overpriced. There are better alternatives like Adidas and ASIC, New Balance.

[@stefanpajovic4295]

Previously, a Nike sneaker meant that you got footwear for $100 for at least one season. That's why Nike was my go-to option for a decade and a half but the last pair I bought was the last straw. After two weeks, it looked as if I had been wearing them for two years. I complained and they were like: "Yeah-yeah, whatever." My next pair of shoes will NOT be Nike and they will cost c. $20. Yes, they will barely last a season but so will a pair of Nikes, worth five times more.

[@YourXellency]

You got Kamala’d 😂

[@alvinbates21985]

Why they just don't open nike store's in malls or shopping centers .

[@Jack-goff]

My opinion on Nikes fall off is it happened because of lack of innovation mixed with low quality control standards at high end prices. Nike has been pushing the same old shoes that came out in the 80s and 90s ad nauseam. I’ve collected Nikes and Jordan’s for 20 years now and when I wear a pair of Jordan’s (which are now basically casual shoes) for a full day I noticed that they’re not comfortable and make my feet hurt if I wear them for more than a couple of hours. Nikes air maxes are still comfortable for extended wears, but their Jordan basketball shoes are crap compared to the new stuff that’s been coming out the last decade. There’s too much innovative competition in the market now for them to take their foot off the gas and rely on shoes that came out 20 and 30 years ago. I personally stopped buying Jordan’s because of the high end price tag doesn’t match the product being received. Another big issue is their releases being botted by resellers and sold off at exorbitant prices. Nike doesn’t care because they’re still selling units and it looks good on their bottom line, but it’s the actual sneaker head that gets hurt in the end because they can’t actually get the release they want and are actually going to wear for a fair market price. It makes the consumer not want to spend money with Nike anymore because it’s been a problem for a long time and they still haven’t fixed it. Now that they had that huge down day in their stock in the middle of this year they’re just barely getting creative about their releases to get their product in the hands of people who buy them to wear them and not resell them. Nike is still the big kid on the block but they clearly fell asleep at the wheel being greedy by doing things like the DTC focus discussed in this video. But again I think it boils down to lack of innovation while the competition is still hungry. Nike better keep its ears to the streets and interact with everyday customers and figure out how to make them happy or they will continue to lose their market share. Just the opinion of a veteran sneaker head ✌🏻

[@mikekirby2085]

Ah yes. The remote workers. Its not the lack of innovation, the shoe quality being worse, the focus on colorways, making unstable and unsupportive designs, and the prices being 50% higher than the competion…..its the remote work.

[@rajeshmohan4045]

Nike sucks, their quality has gone down the drain since many years ago. I just tried their Pegasus range of shoes and they feel so flimsy they may as well use paper to make it!

[@look-out-4-1-another]

Seriously, no company seems to be immune to going through a rough patch.

[@oceanwave4502]

Nike is increasingly the new "German product" - very expensive but features are mediocre, and quality is more or less just ok.

[@sibusisotshabalala3662]

Very good comparison 💯👊🏽

[@Therealtrollking]

Dumb comparison 😂 German products are usually the best made stuff. Maybe Italian or china made stuff.

[@belgiumhr3524]

@@Therealtrollking dude you're at least a decade behind with your statement. Chinese products are way better than German one now , at a far cheaper price.

[@Therealtrollking]

@ chinas stuff is definitely cheaper. Good quality absolutely not. By far the worst is Italian and China made stuff. German has by far been the best quality stuff made. 😂 definitely bad example

[@oceanwave4502]

@@Therealtrollking 20 years ago, I would trust your judgement. But now China is different. Very different. The risk of deindustrialization in Germany doesn't just come from the high energy cost (due to the war), but also from China becoming a fierce competitor (systemic rival) in the world market. Germany was known for e.g. Heavy Duty Gas Turbine and MRI machine (healthcare), all of which are now manufacturered by Chinese companies. And you can guess: the price tag is much more affordable.

[@BenGenio]

I stopped buying Nike products about 10 years ago, and honestly, I haven’t looked back. At my gym, I’ve noticed that most of the younger generation is wearing GymShark or other social media-driven brands-Nike isn’t dominating like it used to. For running shoes, I’ve switched to ON, and I don’t miss Nike at all. It feels like only a matter of time before the competition not only catches up but surpasses Nike.

[@b21raider27]

Nike will have an uphill battle, probably as tough as Intel. Competition is super fierce now.

[@TopFlightSecurity415]

my issue is the inconsistent release dates and limited releases , im wearing other brands now

[@terranceali9787]

They never speak on how high prices are smh

[@jesussalas2407]

Their prices aren’t any higher relative to its competitors.

[@terranceali9787]

@ ok but this story was about Nike so I was speaking on that But overall athletic wear such as sweatpants should never cost $100 Especially if they use bad material that shrinks after one wash

[@frankcoffey]

I stopped buying Nike 10 years ago because the air bubbles would leak over time. I switched to New Balance. Nike styling got too weird for me.

[@electrikoptik]

I used to associate Nike with cool sneakers, nowadays I associate Nike with social justice wokesim. And that right there is the problem!

[@celica9098]

I stopped buying Nike for these reasons: 1) They’re too woke. Pushing their political agenda. 2) Prices have gotten way too high. $60 for a pair of shorts? No thanks.

[@iTestify4Jesus]

Same here , how soon these “experts” forget that go woke and go broke principle!!

[@martingo2680]

<a href="#" class="seekto" data-time="290">4:50</a> is probably the smartest thing said. And the fact that the savings don't even get passed down to the customer is even worse.

[@fergieferg9192]

Lots of brands now have cool designs and patterns, so Nike isnt special. And I'd never buy them for serious workouts because the price is too high relative to quality.

[@InsiderTimes-d6q]

Guys aren’t buying that many shoes anymore. More young men are living as minimalistic as possible because they’re not trying to impress anyone. It used to be that young men at least tried to have the latest shoes or at least always had a clean pair in order to potentially go on a date. But young men now realize that it doesn’t matter how dressed up you are or the type of car you have or even( to some degree) how good your personality is, women won’t even go on a date with the average guy, and instead will pick the taller or much better physically looking guy. That better looking guy can wear whatever and get dates. And he has most of the young women in a rotation, especially the really short ones who are the ones who always try and get a boyfriend much taller than them. Most young men are going for comfort instead of looks now, since like I mentioned, they are not trying to impress anyone.

[@veryontron4279]

I'll never fully understand why people spend so much on shoes unless your getting a pair for a very specialized purpose they're just feet protectors. I'd always setting for something comfy and last me a long time.

[@hostileaks4495]

I like to wear retro jordans, 95' airmax, SB dunks. All very old shoes and not comfortable compared to today's technology, but I like having shoes I had/wanted as a kid. That's basically what's keeping them in business. People like me

[@BryonLetterman]

Lots of Nikes, especially lots of Jordans are much more than just feet protectors.

[@ElloAsty]

I got tired of the shoes I wanted getting snatched by resellers. I was tracking new releases and then just eventually gave up

[@justinliebenberg2321]

why are you whispering

[@synsynsy]

i don't know why but I find it manipulating. like a technique to make me believe what's being said.

[@sinnertwitchclips9772]

Everytime that i buy their shoes, they fall apart after a couple of months. Your better off looking for brands that don't take their brand name for granted. Nike got too comfortable with being the go-to option for sports wear.

[@redbluffman3278]

I quit buying Nike when they started letting Colon Kaepernick decide that the American flag was racist.

[@CashisKingtrucking]

Corporate greed. Like most publicly traded companies. Paying too much attention to the next quarter not the next decade.

[@Ytmuse4v-j3p]

Overpriced products which are bland and unbearable to look at, is what hurting nike.

[@spushkin1]

Who would’ve guessed. When you try to cut stores out and go direct to consumer to make more money, it backfires! It’s almost like people like to see and try on shoes before they buy them…

[@gorillashop337]

What happened to Nike their quality went down, the resell market dried up. 😮

[@slesperado]

When I was a kid in the 80s and 90s, I would wear mostly Nikes. I stopped buying Nike shoes because they kept falling apart within the first year of ownership! My sister's boyfriend one day gave me a new pair of Skechers a few years ago, and I fell IN LOVE with those shoes. They were better than Nike in every aspect. I did try to revert back to Nike by buying two pairs of their shoes, but yet again, they both fell apart within the first year. Now I only buy Skechers and sometimes Adidas.

[@slesperado]

Another thing! Most of the Nike shoes these days look like rainbows. I'm 42 years old. I don't want to walk around looking like a rainbow. Just give me something that's all black, and I'm good.

[@Uncubanoinmigrante]

​@slesperado Nike has designs with bad taste

[@22zay65]

As someone who is in their mid 20’s and heavily into the show market. Nike has been relying on their name and prestige for about the last 10 years. People in the street wear market don’t really care about prestige name brands like they used to. People into style nd fashion in their teens and 20’s for the most part just care if it’s comfortable and looks good.

[@XxHaVocSkiLLzxX]

Facts

[@AN-ku2pf]

Product keeps getting price increases, quality is down. innovation is down. They got comfortable at the top and aren't doing what other brands are doing

[@cesarordaz139]

Literally, customer are saying that the products are to expensive. It’s that simple.

[@Flyerman777]

No innovation, the rise of competing brands, lack of creativity, and a hard affiliation to 1 political party are all reasons that Nike is struggling - A current Nike WHQ employee

[@DanielL-ee7fe]

It's the poor design and the poor quality. I and my son bought Nike air. However, within 3 months the bottom and the top begin to separate. Why? Cannot find a better glue? Now the majority of the Nike shoes have a tapered (thinner) tip. Why? It doesn't look good and not comfortable neither.

[@HeySaintPatrick]

When Nike prices tripled, and products became hard to get, due to resellers, they started to price themselves right out the market. As a lifelong Nike guy, I just hope that better days are ahead.

[@sa34w]

Low effort garbage with Woke politics bo one asked for

[@Elixir9]

Nowadays, the quality of Nike shoes is comparable to the cheap Nike knockoffs that were made 20 years ago.

[@donfanucci1766]

Ever since they promoted kaepernick and the BLM riots it completely ruined the check logo for me. I stopped looking at nike the same since

[@WarriorVinyard]

Nike is the definition of go woke, go broke.

[@lawbinson]

I wore Nikes my whole life until the last few years. For some reason they got SUPER narrow in the forefoot and toebox.

[@titoorellana871]

3-REASONS 1-QUALITY 2-PRICES 3-WOKE COMPANY

[@bigmo10]

A couple of years ago I bought a pair of Nike running shoes for roughly $130. All I did in them was walk around, chill and drink beer. The glue on the sole separated from the toe box after about nine months. I bought a pair of Adidas trail runners with the Gore Tex upper and I don't plan on spending any money with Nike ever again. They're asking way too much for cheaply made mesh shoes.

[@BillAngelos]

Maybe they should increase the prices of all of their shoes and get idiots that are willing to pay +$500 for what amounts to a block of foam, or a thin piece of plastic glued to rubber and call them all limited editions. I'm sure there are enough idiots to pay that much for fake exclusivity.

[@kingkoua1]

You haven’t been paying attention to the shoe market. Even those idiots don’t buy jordan 1s anymore.

[@BillAngelos]

@@kingkoua1 I never pay attention to the shoe market. I buy shoes to wear. The shoe market today is as bad as the comic book market was in the late 80s or early 90s. The value of those shoes are basically nothing, they just don't know it yet. What's the value of 99% of the beany babies? Nothing. What's the value of +99% of the nfts, nothing. There is a limited amount of time for all of these things where people think there is value in something, and then they wake up 1 day and realize the cruel joke they bought into.

[@linkingup2]

Consumers are not stupid. You are selling $50 shoe at $200. No one is gonna buy that

[@vinchipolo1372]

Nike is struggling because it is so expensive. I went to Chicago and 3 pairs of Sox cost $30. Overpriced and overhyped. They spend too much on marketing. How much do they pay on lebron alone. Plus their shoes are not comfortable.

[@WalterLeeHamptonII]

Those socks are high and cheaply made

[@wilofsteel]

First of, if you ever go in a Footlocker, Finishline, ShoePalace, they carry 7yr old shoes like the vapormax and the 720. And all they do is change the colorway. Literally no innovation. I use to be a Nike head since the 80’s, but now I’ve moved on to better foams like New Balance and ASICS.

[@scaldon2]

Nike sneakers arent comfortable. The generation thst made thrm money is older and looking more for comfort.

[@justSTUMBLEDupon]

I mean have you seen New Balance? Have you seen ASICS? Hoka? Better performance, more comfort, widths sizes, fashion, and finally influencers and just regular consumers. I spend over 1000 just to buy family and friends new balance sneakers because of how comfortable they are to me.

[@1234solo-v2c]

To hard to get KOBE gear. Also, almost everything sucks on their website. I was trying to buy something and didn't see anything I liked.

[@chineseredneck1211]

Get woke, go broke. Spending too much energy on crap social issues and not marketing shoes.

[@WalterLeeHamptonII]

Go woke? Go broke? You mean wake up and bake up!

[@the3rdhokage148]

Nikes are expensive and cheaply made... 300 dollars for some sneakers hell no

[@jesussalas2407]

Their most expensive shoe is $285, and thats an elite marathon racing shoe, that’s used by Olympic athletes, it’s a well made shoe. Nike has a lot of affordable shoes, and the models that are very expensive don’t make up a huge portion of their lineup.

[@ck7cu]

Added competition is good it allows more choices for the consumer and brings the prices down on finished goods

[@christianh7863]

nike will bounce back.

[@heidifoss532]

For me, after Micheal Vick, I will NEVER BUY NIKE AGAIN!

[@hightolerance8728]

lol shutup that was like 20 years ago

[@karth33k]

"Don't disrupt, instead evolve" .. greatly said

[@DBB277]

Say it with me. Go woke, go BROKE!

[@Gabrielle-Golds]

When I was younger, I wore no other brand except Nike. Stopped buying Nike after the quality went down; they became overpriced back then. Can't imagine what prices are like now.

[@carlossunga2271]

It’s really expensive even when you go to outlets.

[@Uncubanoinmigrante]

Да

[@darinherrick9224]

Ya know, I’ve never liked athletes associated with Nike. Never liked how their products looked.

[@VitaminsD3]

It's because you've got youth running around in top to bottom Nike and they look a mess, there's no class in the brand.

[@anguyen2808]

They are struggling because Nike became a “status shoe” company Most people I know who buy Nike, only do so because it’s the “shoe to have” It was never about comfort or stability But the status of having the Jordan’s And the pricing is too high I’m very happy with my adidas I buy them because I truly love the color and feeling on foot I’m flat foot so my number 1 is comfort