10 Affordable Watch Brands from High-End Watchmakers - Top Sister Brands to Haute Horology Makers

[@eguy13v]

Nice to hear about some of these brands although they are hardly affordable. I believe most people would consider $500 and below as affordable or even under $1000, but at over $3000 to $5000, that’s not really an affordable price range for most.

[@WatchChris]

Thanks for the feedback! I appreciate your perspective on what affordable means. Many of the brands here are available under $1000 and a few of the others are affordable on the used/grey market Thanks for the comment!

[@Mike-rm1lb]

It's affordable if I'm going for one watch or maybe two. But not for a collection. At least not for me.

[@TheLute70]

This was a highly informative video. I was unaware of most of these brands. Thank you. Keep up the good work.

[@WatchChris]

Thank you! Appreciate that! Thanks for the comment!

[@juniorjohnson5961]

It's crazy we live in a world where $5000 is considered cheap 🤯

[@bestboy897]

For watches yes

[@BillLaBrie]

If you can wear it for 10 years and sell it for $5k, it’s the cheapest watch you can own.

[@Mr1121628]

You really don’t understand anything going on here, do you 🤦‍♂️

[@8BitQuasar]

​@@BillLaBrie You're not gonna sell a 10 year old beat up watch for what you paid for it 😂

[@BillLaBrie]

@ Tell me you weren’t paying attention to the market for Rolex subs over the last 5 years. Your outlook is common among poor people in every era. In the 80s the cheapest car you could drive was a Mercedes s-class. And so on…

[@spotlightvancouverwa]

@watchchris I appreciate the content you've been doing on lesser known luxury brands. This is really something missing in the watch content space

[@shanephillips8735]

That Grøne is the best looking watch of the video 😍

[@SecronSeven]

Love these videos exploring lesser known affordable brands. Thank you!

[@WatchChris]

I'm glad you enjoyed it!

[@kumarshashank5595]

Slight correction; the name was Daniel jeanrichard, and Daniel was dropped later. Their JR1000 in-house movement was expressed as a gmt, chronograph and regulator. Fantastic watches and I really wish they were still around.

[@silvestrocrino3256]

I have 2 of them that I will never sell. An all black DLC coated 1681 model and a version of the dive watch that is only 12mm thick but rated to 300m …. Both with the in house GP based JR1000 movement. These are $6k quality watches that you can get cheap these days. Not great from me since I bought them years ago discounted but still expensive. Still high quality and I don’t expect to sell them.

[@kumarshashank5595]

@ Right there with you! I have 4, only one of which has the JR1000. Another has a retrograde seconds👌, one has a modular chronograph over ETA, and the Terrascope with insane finishing and electric blue dial.

[@WatchChris]

hahah I knew that, but I am dyslexic....

[@kumarshashank5595]

@ that explains it! You’re usually pretty spot on so this seemed a bit odd.

[@chronodiverwatches]

Had a Terrascope. Brilliant watch. Truly high end materials and finish.

[@Dretelejr]

Seiko does have a lower-end brand using their movements to have an appeal to a wider audience who aren’t that ready to buy an actual Seiko watch - it’s Alba. They’ve been around since 1979 and primarily cater to the Asian and Middle Eastern markets where Seiko was sold at a higher price in said regions. They also feature a somewhat different case designs to attract younger audiences not usually seen on Seiko watches.

[@Boggsy.]

Is Pulsar still in that convo, too?

[@atabayman4722]

And Lorus.

[@Boggsy.]

@ Ah, true! Forgot about Lorus.

[@andyfrizzell4352]

​@@Boggsy. I think they aren't making Pulsar anymore.

[@seahil]

And Lorus is Seiko I think

[@walterhenao8333]

We need more content like this. Well done, great video.

[@RiversScipio]

that was incredible. what a beautiful watch and what great work you did on it!I love AMZWATCH watch!! Dream watch! Everytime I wear it, makes me feel amazing!

[@paulsteinfurt1086]

There is also the Russian Watchbrand Raketa and the new Sister brand Imperial Peterhof Factory (IPF)

[@ErnanPawa]

Been watching your videos for a while now and was inspired to start a collection. Started with the AMZWATCH, its specs for price and clean looks, now am looking for a dress watch to add.

[@houstonestes3286]

Great content - these type videos are always my favorite. Hope you do more like this.

[@WatchChris]

Thanks!!!

[@SuperRoach007]

I would say I’m in the know with watch brands but this video has me definitely questioning my confidence. Great video!

[@coolnessfactor1]

Thanks Chris for making it even more difficult than it already is to choose my next watch! 🙂

[@WatchChris]

Happy to help! lol hahaha... sorry

[@stevem863]

Cool vid. Always great finding alternative watches to bigger brands. I’ll save to save this one.

[@WatchChris]

I'm glad you found it helpful! Thanks for the comment!

[@williamfavata3922]

I always learn something from your videos. Best on the tube. Thanks

[@scottrafferty6305]

My first mechanical watch was a JeanRichard Highlands field watch I bought as a Mormon missionary in Naples, Italy in 2001. A shop was clearing them out, and I picked it up for 100 euro. I own a couple of the vintage highlands series, and the highlands chronograph is one of the best value chronos there is.

[@pasisuominen4036]

Yippee-ki-yay, Helsinki Finland mentioned!!💪🏼🇫🇮

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She's often interacts on Telegrams, using the user-name.

[@jessikapretty]

@ARIACOOKINGS

[@jessikapretty]

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[@johnstyron6543]

There are top ten lists everywhere but this one is really informative Chris. Just well done!! Never heard of some of these sub brands! 👏🏻

[@WatchChris]

Glad you enjoyed the video!

[@Robbielockstock]

Love my BB pro It has been a joy to own the last year and a half , perfect watch for me .Tudor are a great brand and very good value.

[@WatchChris]

Couldn't agree more!

[@greenerick]

I previously owned a Tudor North Flag watch, and while I enjoyed its design, I found that its movement was not as reliable as my Omega Seamaster chronometer. After approximately five years of use, the stem of the watch became stiff, although it was still functional. As a result, I decided to sell the watch.

[@SecronSeven]

Does anyone know what the original retail prices on the jean Richard watches were? Just curious what range they fell in to when they were active

[@CiarrocchiTracie]

MAMACOO！Every time you exhibit one of these watches I become super tempted to get one.

[@denisakpro4620]

Crazy unaffordable still

[@Simple_Jack82]

Get a better job.

[@marcoantoniomoncada1167]

Kurono are pretty affordable if you manage to buy one directly from their website..

[@evano8312]

Affordable is relative a 80k house is affordable a 80k watch is not

[@denisakpro4620]

@ yes, and of course we are now talking about "affordable" watch alternative

[@ImperialCityNord]

​@@Simple_Jack82🤡🤡🤡

[@vonkruel]

I do like that Grøne. I don't mind if anyone else sees my watch and thinks "oh, that's a poor man's ". _I'm_ the one who needs to be impressed, and I've got a certain price range in mind, so I look at my options... Furlan Marri is another interesting name in this price range -- horology/$ wise.

[@lefroy1]

The Grone! 😍Well spotted.

[@NotYourAttorney]

I can't find that Delf Skeleton Eyes anywhere. Has it not been released yet?

[@ConsentinoBiagi]

Definitely the most interesting & informative channel in KZbin，and I am your fan！ I’ve been watching MAMACOO and buying them recently to complement my watch collection. Good video

[@chrisenchemin7183]

Hello and thanks for this video. Could you please tell me what's the name of the brand between Delft's part and the part of the video about Swatch's collabs?

[@ChantalErdem]

Watches are so delicate and intricately designed, so I have intense respect and admiration for MAMACOO watch makers

[@Jokerz32]

You can add Anordain and Paulin to the list. Great video!

[@WatchChris]

I agree, great brands!

[@Baron_Red]

Lundis Bleus is in the same price range as AnOrdain with a LPJ option, except you can have MUCH more customization and delivery in 6 weeks.

[@anthonystevens8683]

Using a 'child' brand can make a lot of sense to test the waters with different ideas prior to a full blown project. Using off the shelf movement and new case and dial designs and configurations is a great way to get that feel of the market even if the child brand only makes limited numbers. Fashion moves on but the watch fashion moves a lot slower.

[@maxattack3648]

I have a JeanRichard terrascope, I picked up on the grey market. When Ashford was blowing on JeanRichard and Eterna for $500ish. The JR is very well finished, and for $500 was an amazing buy

[@weezkidtube]

Great stuff, Chris, I wish I have 8 hands.

[@richardlocke7264]

Congratulations on your retirement, nice sign off video. From another recently retired Richard

[@kapitanXbomber1989]

10:49 Carl F. who?!

[@WatchChris]

Carl F Bucherer - Thanks for the comment!

[@mikedonovan9783]

Thx for this very interesting video

[@florentkabashi7511]

Very informative video. I didn't knew about CF Bucherer and Gronefeld. Actually, Raymond Weil had one such sub-brand. If I remember correctly, they named it based on a address of street.

[@FerdousWildman]

I have to say that AMZWATCH 's watches are amazing!

[@135ipocketrocket2]

Great stuff! Not sure what mainstream masses can afford a two grand watch, so I'd not say most of these are in easy reach, which is why they keep strong cache, enough to rival or exceed their much pricier high end counterparts (which are so outlandish in cost that only the ultra rich can afford). I think only snobs could look down on these slightly less costly treasures. In the case of Rolex and Tudor, I think Tudor is preferable, and can seem very humanly high end, rather than just out of touch flaunting (or trying to flaunt) wealth. The M.A.D.S. 1 is a stunner, and used ones, at five grand USD, would be impractical but very fun to own. Excellent list!

[@robbiebobson5746]

I wasn’t aware Rolex had a sister brand called Twodr, are they positioned above or below Tudor?

[@WatchChris]

lol

[@Watch_disciple]

Awesome original content. Take note Britt

[@KaalidChha]

I have never been disappointed since I became a customer of MAMACOO. Their watches are of exceptional quality.

[@adamfletter5842]

This is a great breakdown you clearly put a lot of research into. Unfortunately, you felt the need to use that information (and some beautiful pictures) to add more watches to both my attainable grail list as well as my never gunna happen variant. Thanks, I guess?

[@gokulrog8997]

Can you say what is the manufacturing cost of a watch???

[@EfenLi-j3c]

👍👍👍 Nice Watch and Elegant Watch introduce by Watch Expert - Watch Chris 👍👍👍

[@WatchChris]

Glad you enjoyed it!

[@jeremyfmoses]

Seiko has a bunch of budget brands like Loris, Alba, Wired and Pulsar. They have others (like Ingenu and Riki) but its a bit hard to tell if they're separate brands or just series made by one of the other brands.

[@AndreasVasileiou-g2z]

MAMACOO has set a new standard for replica watches. Their craftsmanship is impeccable. Its hard to tell the difference from the originals

[@gpate9528]

How about Omega and Tissot?

[@on_spikes6867]

Why is the chapter for Grøne called "groan"?

[@kevindavis7530]

In the US RGM has EOT.

[@WatchChris]

Yes! Good one!

[@johnmonachelli5256]

Imo the gronegraph is the best looking piece in the last few years

[@tmassey1465]

Didnt Bucher merge with Swatch or something to that effect?

[@minusED]

Depends on the case (situation). Some brands do it well (like MAD which would be great piece on it’s own), others shouldn’t do it at all. Seiko and Grand Seiko are example of “in the middle”, because of the huge confusion about movements and how they are regulated (some Seikos have same movements as GS but manual often mentions same accuracy and with solid case backs it’s impossible to see finishing).

[@andyfrizzell4352]

There I was thinking you were going to talk about budget alternatives like Seiko, Lotus, Pulsar (I believe no longer operating) and Alba 😉

[@everyones.shadow]

And there's Strehler the sister brand of Andreas Strehler

[@contrast1908]

Nice one

[@originalboondi]

Tudor do not have "Inhouse" movements. The movements are made by Kinnesi manufacturing. Even Tudor call them a manufacture movement.

[@mturner143]

What about Anordain and Paulin?

[@ollik8192]

I can't make out the brand of the watch with the crystal that darkens outside in sunlight.

[@auzziebridger]

2-3000 for a miyota movement? What are we doing?

[@richardmorris7063]

Have you ever reviewed Liv watches? Some nice designs, Swiss made & not terribly expensive.

[@JosalynBonaventure]

As always the most thoughtful , well researched & eloquent watch channel around , keep AMZWATCH coming !

[@dany1024]

Caravelle by Bulova is another one

[@fugazitoga]

Great video! Just a note though I wouldn’t necessarily call the movement. Some of these brands “pedestrian”. I think just saying mass-produced would be suffice.

[@WatchChris]

Thanks for the feedback!

[@blaineadams9986]

I have collected watches for 40 years and have very high end and lower priced watches. I buy what I like and price and name have never went into my decision. I have been fortunate to be in that position. If you are not, there are so many great watches out there that you should have to compromise on your decision.

[@ImperialCityNord]

Humble brag

[@jazzman5598]

“ Oh, I see Sir, MB&F at the base, entry level. Of course :-) ! May we here at Slopensteins offer you, @$65K, the simple beauty of nature itself? !” “The MAD Galleries! Of course. A perfect enthusiasts watch!”

[@adk7962]

Wow… other than Tudor / Rolex and Swatch / Omega / Blancpain, and Seiko, I literally have NEVER heard of ANY of these watch brands which tells me I have a lot to learn and don’t have the money to even consider the “cheap” versions of the more expensive brands.

[@ImperialCityNord]

Lol he said literally

[@adk7962]

@ 😅

[@underachievingwatchcollect1878]

Chopard vs. Chopard L.U.C.?

[@chia-mingyang5804]

LUC is just the premium series of Chopard. Chopard does have a high-end sister brand, Ferdinand Berthoud.

[@Fortgeorge67]

Awesome video Do you know the delma watch brand 100 years of history They came out with a 100 year anniversary watch 1924 tourbillon Looks very nice

[@WatchChris]

Hey yes I featured one of their watches here on my channel!

[@Fortgeorge67]

Ok I will look for the video

[@pauld7805]

All the brands mentioned were started by the brand. Except for the swatch. Omega nor blancpain started swatch. Swatch group purchased omega and blancpain. Which does not make them a sister brand in my opinion.

[@WatchChris]

Agree but I figured it was kinda of similar...

[@herbmerced7780]

Great info…

[@kyledriscollmusic]

B Swiss makes Ali express branding seem good

[@rodg2335]

"For the masses"? Pretty discouraging when you can't even afford the "For the masses" brands.

[@MikeSmith-er1qs]

Don’t call $2300 affordable for the masses. 99% of the public would be unwilling to pay that amount for a watch. Even if they could afford it, 99% don’t value watches that way.

[@karimdelakarim]

Peasant.

[@MikeSmith-er1qs]

@ you’re an idiot.

[@lapomazza5635]

Pronounciation of Daniel Jean Richard is sooo wrong 😂

[@brucecoram2542]

Would Orient qualify as a cheaper sister brand to Seiko?

[@crybabychrononaut]

Kind of, especially in the past. But not really. And Orient have been killing it lately and getting more respect. They are sort of the new "affordable" Seiko substitute. IMHO. I think Orient is now better than Seiko for lower price watches.

[@messiah6413]

What about orient?

[@leandros7662]

Orient Star is not even close to a “high-end” watch brand.

[@messiah6413]

@@leandros7662 Orient is a sister brand to Seiko

[@Mr1121628]

Yeah definitely not considered a luxury brand.

[@herbmerced7780]

Those Grones are very interesting….

[@RudolfEjj]

Funnily enough, AMZWATCH's replicas are perfect for people who can actually afford a luxury watch. Because in those social circles, it wouldn't matter and everybody would just assume it's real. You have a yacht and a beach house in Tuscany, of course that replica is real. There isn't a millionaire out there going around with a jeweller's loupe to scrutinize their acquaintance's watch. They'll just go "Oh is that a Patek? Nice, I should really get my hands on one of those, they look great."

[@c.s2001]

What about Orient compared to Epson-Seiko? Bad choice not including this brand.

[@redcard1990]

I think i am in the wrong tax bracket😅😅😅 these are soooo expensive!!!!

[@johnnguyen385]

For what it’s worth, Jean Richard is pronounced Zeone Ree-shaar. LOL, makes it sound more expensive.

[@SarAbir-k1m]

New friend here sending may full suppor AMZWATCH 's watch，Worth

[@JohnVavra-i1w]

Dude great pieces that being said poor availability for a lot of them. I give uncle.

[@WatchChris]

I agree! availability is the biggest problem for these brands...

[@JohnVavra-i1w]

@ thanks brother I really enjoy your content and the fact that your chill enough to engage and not take things so seriously. Have a great week, peace out.

[@uhrologe2596]

Cool video. Here is one from me: Baume from Baume & Mercier

[@snoogiebug]

Anyone else notice that people who collect watches are not very bright?

[@turnbasedtoddy7664]

I think you forgot what the word Affordable means! Skill love the channel though!

[@noturaveragecracker]

Orient

[@Mr1121628]

Nope. Not a luxury brand by any means.

[@noturaveragecracker]

@Mr1121628 Orient is sister to seiko. Pretty sure the video is about affordable alternatives, not luxury

[@noturaveragecracker]

@Mr1121628 he also asked at the end of the video for suggestions to future videos of affordable alternatives to luxury brands. Try harder

[@JohnCannonBand]

B Swiss is the worst to watch name I've ever heard lol and I've heard a lot of watch names

[@Ben-bs4od]

Seiko 5 is Seiko. So not sure why you include Seiko 5. That makes no sense. If you talk about Lorus that's another thing. But the Seiko 5 is a Seiko. And $2000 is not something anyone normal would spend on a watch. People spending this much are women. As a woman spending this on a handbag. That is not a real man. A real man would never spend more than $1000 on a watch. My grandpa was a multimillionaire and said don't be foolish- don't ever buy a Cadillac or a luxury watch. smart advice. He had a Chrysler and a Citizen watch. He spent his millions wisely. Not like a fool. Or a woman.

[@robert8984]

Calling Tudor affordable is a joke, right?

[@EulahFellezs]

I bought a watch from MAMACOO lightly used for my last milestone birthday. Don't wear it as much as it deserves, but not afraid to, either. It's stunning . Good taste, Sir.

[@ConsentinoBiagi]

MAMACOO is one of my favorite watch manufacturers they do offer beautifull dials, good workmanship & moovements.That smooth sweeping second hand is truly mesmerizing！

[@StanberryMusse]

It always amazes me how much beauty and precision are added to the parts of AMZWATCH's watch 99% of people will never see.

[@RajitAkintunde]

New friend here sending may full suppor MAMACOO 's watch，Worth

[@ClauGarin]

God!!! MAMACOO Who would have thought those gorgeous watches go for that low!!!

[@marcosdoyter7460]

Americans have a difficulty in pronouncing Jean.

[@Mr1121628]

Hey don’t blame all of us for his poor pronunciation lol. I was cringing the whole time

[@LeccareNewHandle]

Voutilainen -> Urban Jürgensen, Victorinox -> Wenger, Voutilainen -> Voutilainen X Leijona, Credor -> Seiko, Rolex -> Carl F. Bucherer

[@BC-pd9nr]

Affordable? Not so sure