10 Eye-Rolling Copywriting Myths EXPOSED

[@alexism1127]

Hi Alex, my contract for my job is ending soon and they offered me something that I can not take. I’m going to start my copywriting business instead...I will be watching all of your videos to help guide me along the way. Thank you for sharing your knowledge. Cheers to getting out of the rat race.

[@AlexCattoni]

So glad you're here Alexis!

[@dinukaranawaka4606]

Many thanks, I've been looking for "freelance copywriting blog" for a while now, and I think this has helped. Have you heard people talk about - Fenrianna Subconscious Framework - (do a search on google ) ? It is a smashing one of a kind product for discovering how to become an in demand freelance copywriter with no experience minus the normal expense. Ive heard some unbelievable things about it and my colleague got excellent success with it.

[@mcnallyaar]

Amen on the Editing thing. Oh wow, I have spent so much time trying to give suggestions to someone's copy without just totally re-writing.

[@125henni]

English was one of my strongest subjects in school, however I fn hated writing 5 page essays. Such a waste of time and boy was it time consuming. But copywriting is different because I can do simple things like Social media post, emailing, etc.

[@AlexCattoni]

Totally! And make money doing it lol.

[@ChrisMurrayEWC]

Bonus points for using Bubbles in the video!

[@sjhp6741]

your videos are amazing and your eyes too. Thanks for sharing your experience and lots more stuff which is really new to me.

[@Hillmoe]

If I ever get clients that believes any of these myths, i'll slap them right in the face with this video. Thanks Alex!

[@AlexCattoni]

😂😂😂 you’re welcome!

[@StumbleGuyy]

Hey Alex , Are you planning to launch a copywriting bootcamp , your videos are very helpful and it may help us to fully learn copywriting .

[@NDCommerce]

Very Nice

[@AlexCattoni]

N.D Commerce thanks!

[@SSTricky]

I'm scared of editing. I always find entire sections that need redoing.

[@AlexCattoni]

TOTALLY!!

[@filmydhamaka4401]

This video was great. I am a freelance content writer from India and I do watch your videos. 2 months back, I got an Indian client and offered me copywriting. Though I had never done copywriting and didn't even mentioned in my LinkedIn. It was my first copy I had ever written and it took me 1 and half day of research and 2 hours of writing.

[@AlexCattoni]

noted

[@gazza2933]

Thanks Alex. Merry Christmas! 🎅 🌲

[@AlexCattoni]

Gazza 29 Merry Christmas!!!

[@shivalimehto4625]

Hey Alex! You explain everything really very well. I am on my way to watch all of your videos. - An aspiring copywriter ❤️

[@AlexCattoni]

Awesome! Thanks for being here ⚡️

[@shaikhm2379]

Thanks Alex. Your presentation is very good.

[@tiopedro2068]

I am watching your video because I am learning english and I am practicing my listening. I like your video

[@AlexCattoni]

Cool!! Thanks :D

[@TBoredT]

Thank you for this ms. Alex!

[@shinewithpreet2660]

Very helpful video ❤️

[@MrBaxterrify]

Yes be not afraid to make mistakes, to improve our craft.

[@westleybezzant1626]

Thanks Alex - another great vid!

[@AlexCattoni]

Thanks so much Westley!

[@AbbyZera]

PLEASE make a video discussing your training course. I wanna know when it will become available, the features of the course, etc. Of all the training courses out there, I’d rather take yours, but I am losing patience 😬😫❤️

[@AlexCattoni]

Hey Abby, if you email us at [e-mail], my team can give you all the details!! ❤️

[@thejaffarbaloch]

Thanks Alex for such valuable content.

[@karenmichele62]

I've heard that it is best to use your name as your business name when starting a copywriting business. Do you think it is better to use your name or come up with some creative business name? My name is more common than I thought it would be and when I Google my name, another person who also happens to be a writer comes up so I am wondering what I should do. Thanks and Happy Holidays!

[@AlexCattoni]

Hmm. I don't have a strong opinion about either or. But using your name makes it a lot easier to pivot to something different in the future, if you decide to. With that being said, if you use a pen name, or a brand name that's more universal, that allows you to pivot as well as differentiate. If another writer has you name I'd definitely do something different. Happy Holidays!!

[@geoffreycurrie9582]

tell us your stories please! How did you get in? Where did you travel? (I left toronto in 2001 to teach abroad, taiwan, and have had a great time, but teaching, well, it's over for me. I"m studying copywriting and marketing in general.)

[@AlexCattoni]

Haha I lived in Vienna for a year, then Malaysia for 3.5 years!

[@hindu98220]

Thank you alex

[@ariadnakinga4366]

Mit #3 Rules! Thanks again 🙂 Again.

[@ariadnakinga4366]

Oh. I meant Rule #5 @8:19 min. My bet. Thanks Alex!

[@darkking9179]

Are there any copywriting courses you can recommend? Huge fan of your videos very well done 😀

[@AlexCattoni]

Thanks!! I’ll do a video in the future on my recommended program! I’m also launching a coaching program in January. You can get on the list here AlexCattoni.com/posse

[@doriswhite1348]

Thank you for this video, Alex. There is more to this than I imagined; lots more. I am sticking with it, though. (13:13 medium or media?)

[@AlexCattoni]

I meant mediums, but media works! What I meant is decide what KIND of copy you want to write? Copy for emails, videos, ads, sales pages, etc. :)

[@yathishkumary7793]

hey Alexa can you just show how the sales letter would look like how would you write a copy in laptop is it necessary to have a laptop to write a copy I don't have any idea about that please make a video on that

[@animan756]

Good, clear audio here!

[@piyushgulani7823]

Hey alex , "We are not mind readers , we are just highly skilled guessers ". I mean Wow!! Loved it . Great content Alex . Ps- Could you please tell me where can i learn more about storytelling??

[@AlexCattoni]

Glad you loved it!! :) Check out this video: kzbin.info/www/bejne/j5Kyi6yAbr93h68

[@mayatotheworld]

Hi Alex! Thank you so much for this video as well as all your other ones . It’s helping me soo much but I struggle with many things as a beginner such as : 1. Would it be good to niche down now or later in my copywriting career? 2. How do you actually practice copywriting in your field? Ill be very grateful if you could make a video talking about these xxx

[@AlexCattoni]

Hey maya!! Thanks so much. I do recommend you niche eventually but always good to get broad experience to see what you enjoy. Keep your eyes open for a video from you soon on how to start building your portfolio!

[@somethingbronzie]

Love you very much Alex. Find you channel and the value you bring amazing. But I must admit the music in the background is too distracting for me 🥺🥺🥺

[@AlexCattoni]

Thanks for mentioning it!

[@kartiksingh8605]

Can you explain how to represent a copy for your clients like what apps to use

[@AlexCattoni]

I use google drive!

[@subhashnisarta8040]

Thanks so much for your best wishes guidance and advice me, title "COPY WRITING MYTHS EXPOSED" SO copy writing skills is for every single business and need copy writer can sales anything else. but it it is little different in every copy writing skills it is not equal for any type of writing it is depend on customers, product,or feedback on customers. it is also consulted with time, things, underesting vision and clarity. copy writing skills is also one type of blogging and conversation and creating words and sentence, phrase and plans So how to write a copy is a game plan for writing skills but it needs a new concept and ideas Most of the copy writing skills is for advertising and not only in one language but it can be in many ways and many language.it is connected with emotions, and activities. So thanks I will remind it for me and your advice is greatly acceptable for me. thanks.

[@emekaabuah3431]

I don't have a formal degree yet so there's hope for me in copywriting.

[@KyoheiYoshida]

Will you make a video about, what preliminary research you can and should do to understand the prospect?

[@AlexCattoni]

Cool! This might help ya: kzbin.info/www/bejne/Z6rUaY2ka6ugj68

[@AlexCattoni]

Or this one! kzbin.info/www/bejne/rZqyfHWDn6mona8

[@abdulazizmohammed7390]

Ok alex, first luv u, second am getting flummoxed of reading the boron letters am at page 8 n he talks about things in the 80s. So plz alex do a unique video about it. Plzzzz@

[@AlexCattoni]

Awesome idea! I need to re-read it myself!

[@subhashnisarta3496]

Yeah, copywriting is a good business but it needs language so fluently, according to you said that language is not necessary but it is my special attention in English language, So I am not able to convey my whole idea 💡 but I as well as possible I am trying to understand what I listened, what next my reaction, how to delever on the 🧱🪨 spot as what I heard back 🔙 to you in response it may negative or positive.I accept it can be done ✅ in many languages but it is not possible at the 🧱🪨 same time now, it takes too much time. Copy writing is a one type of thoughts that we convert into words, So how much our relentless in that way it is depend on us. it may also in many styles, how to make it interesting that is the skills of copy writing Blog. thanks 🫂😊 for all your 🎁 experiment 🧪 to deal with me in differient way and focusing by me is well learning lessons for me.

[@valtterisahlberg5261]

Great work, Great value!

[@maymoonaal3915]

Bery good vedio

[@venkatesapalanithangavelu]

Hi Alex Yeah, all the ten that you unrolled herein fits to fist away the myth on copywriting - Cheers 😊 To self say of my writing, I keep open my mind on various verticals and sleeve the thought waves on the subject at focus, unveil the beauty of unknown dimensions , be it hot or cold,its my dine, to make sensible appeal. Alex, where am I, onto my offer to you 🙃😊

[@andicollins1546]

Love your videos.

[@jimwilliams6827]

Can you please give some tips on copywriting for web next year? That would help.Thanks!

[@AlexCattoni]

Hey again Jim! Check out this one kzbin.info/www/bejne/aoOmY42lq9mkeMk Happy New Year!!

[@deanszollosy2537]

Hey Alex. i've been learning allot of cool information about copywriting through you! I wanted to get into copywriting myself but i'm not sure if I should focus on content or copy? I am currently trying to start up a personal training business and want to learn how to copywrite for myself and to show proof of concept to others in the fitness community, but I also wanted to branch out to content writing related to traveling. What style of writing would you suggest I focus on? Thanks for your input!

[@AlexCattoni]

I think content is a great place to start!

[@gurdeepsinghsyan34]

Hi Alex i appreciate your content n admire your passion. 🤗 I learned a lot from you regarding copy writing., and still perusing! Have already subscribed for your copy posse course and dying to go through it! Just a quick question want to know would it be taught in that how to get clients! Or I'd more than happy if you share the index of the course in next video! Bye for now. ✌🏻 😀

[@AlexCattoni]

Hi Gurdeep!! I will be revealing more about the course curriculum in the coming weeks! Stay tuned and thanks for being here!

[@calebradford1642]

When are you going to come out with a video on your story?

[@AlexCattoni]

Caleb Radford I’ve told a bit of my story in other videos. Good idea though! What ya wanna know :)

[@calebradford1642]

@@AlexCattoni you said you moved halfway around the world ? Where? How did copywriting change your life?

[@AlexCattoni]

@@calebradford1642 Ohhhh that. hehe. You may want to watch this video where I share a bit more. But great feedback and I'll remember that for a future video! kzbin.info/www/bejne/eGXNh5udnrx5eLs

[@sharvaripatil9819]

Hey Alex, Can you tell me you had niches like spirituality and entrepreneurship but how can this topics promotes a product or service ? My niche is Health and fitness as my interest.shall I start making blogs on this to people see and then I can attract clients towards me ????? Or can I start with upwork to reaching out for clients showing my own creative samples ?? ( plz reply like I will take all my answers ❤️)

[@AlexCattoni]

I would start by networking with brands and business that are in your niche, as you build relationships with them you may find that a job naturally falls into place.

[@sharvaripatil9819]

@@AlexCattoni but where I can find them all ?? using cold emails ?

[@karthickrajalearn]

In 2:23 Today I learned Myths and Kills Myths KillMyth #1 : Copywriters not sells anything KillMyth #2: Copywriting is not only Writing KillMyth #3: Copywriting pricing is not Word Count KillMyth #4: Copywriting is not Blogging KillMyth #5: Editing Copy is Easier than Writing It KillMyth #6: Copywriting is not Advertisiement Writing KillMyth #7: Copywriters Skills is not depends on language KillMyth #8: Copywriters is not Perfect Spellers KillMyth #9: Copywriting is not Automated KillMyth #10:All Copywriters is not Equal

[@Naveed_Sharif]

🎯✔💯%💘 BTW u resemble #KateWinslet #Titanic 💯

[@parli_poo11]

Great video! I see that a lot of copywriters on Fiverr charge based on word count. You mentioned that's not recommended. What is the best place to find a copywriter for hire?

[@John.Doe-OG]

Just wondering,Alex, have you ever heard of Ben Settle?

[@AlexCattoni]

Hmmm no!

[@John.Doe-OG]

@@AlexCattoni Maybe check into him. He's a copywriter and a rather unorthodox email marketer. This video made me think of him. BTW, new subscriber, thanks for replying.

[@AlexCattoni]

@@John.Doe-OG Cool!

[@subhashnisarta6801]

So thanks for your support ❤️☺️ to give me a feedback after my practice regarding about the product and little bit know about the copy writing business strategy Some of your message 🤠😊❤️ and interest in this group is helpful for me and for the next time I am able to make it more pleasurable So in my opinion it is perfect for copy writing group author and little bit know about it that in copy writing we can't say at the same time about whole story theme 🤣😅 is but as a part of some of in it of course your suggestion is helpful for me and access to make it easy for me. Thanks for all the best wishes for your support and family members 🤠😊❤️🤠 development of this business strategy which is always there for me.

[@ayshafernandez5307]

Informative. I just finished my first fundamentals Udemy Copywriting course. I enjoyed it. Now I'm tasked with finding a way to practice writing copy. Aside from some copy exercises in my course I have no experience and am searching for copy workshops or maybe a mentorship. I can't say at this point what kind of writing I think I'd like (email, blogging sales letters etc) because I haven't done any. Sooo, I'm at that, what next? stage.

[@AlexCattoni]

Keep watching my videos, I have lots coming down the pipe to help you. But my advice is to do it all to see what resonates with you the most!

[@ayshafernandez5307]

@@AlexCattoni Thank you. Looking forward to more videos.

[@user-yr6xc7gg8q]

Im not good at punctuation or editing

[@arvindreddy.business]

Nice video Nice intro😍

[@HappyPlaceParis]

Hi Alex, does copywriting involve SEO or does that apply only for content on blog posts ? Where can I get the program to your future course ?

[@AlexCattoni]

Hey there! I don’t ever consider SEO when writing copy. If it ranks thanks a bonus, but SEO applies more for content. Good questions! Also, you can join the launch list for my program AlexCattoni.com/posse

[@DiogoDesiderati]

I'm in a pickle and can't seem to find a good answer anywhere. Hope you can help.... You mentioned that good copy is not filler copy and i totally agree with that. But the Google Ads algorithm seems to disagree. The quality score i get for a full of filler copy landing page goes around 8/10 and has 11% ctr, but my LP following every good practice goes around 5/10 with 3,5% ctr The conversion rates are about the same, so i should keep both online, right? Problem is that the filler page gives me A LOT of bad leads, like, my receptionist was receiving calls that had very different objectives, but those contacts made sense, when looking at the copy. I'm a psychologist and have LP's for keywords like anxiety, for example, and people started calling wanting free therapy sessions by phone. NO intention of scheduling an appointment and getting pissed when informed that they shoud schedule an appointment. TL;DR: how to create a high score LP but not filling it just for the sake of maximizing keyword relevance?

[@AlexCattoni]

Hey there! Well, what you’re talking about is SEO and ranking pages, which is different from direct response copywriting. If both are getting you leads, I’d keep them both up but perhaps you can see where people are getting confused on the long page and update the messaging to try to improve the quality of your leads. At the end of the day, you need to optimize your site for actual conversions, not dud leads. Hope that helps!

[@DiogoDesiderati]

@@AlexCattoni Sure it did, thx!

[@archanaprabhune6036]

Hi Alex in India they have only one job ie content writing.. I used to write reviews for Amazon products earlier, now I am working as a content writer, writing content for websites, blogs, product descriptions, sales letters... don't u think things are messed up? I am learning copy writing from you, I read Neil Patel's blogs... I really feel I am gonna lose my original style of writing. The more I read about it or watch ur videos... the more my writing becomes like that.... any suggestions?

[@AlexCattoni]

Yes - remember to use what you're learning a baseline! It's not gospel, and not meant to be followed exactly or copied. You take the frameworks and expand upon them using your own tone and style :)

[@AMAli-ct5df]

Make that 1000 000%

[@santossolonubedaherrera344]

Your face and voice sells. You are beautiful and smart

[@AlexCattoni]

aw, thanks!

[@geoffreycurrie9582]

You know what's funny Alex, on a particular freelance website, the copywriter's sell sentence on their bios are FLAT.

[@AlexCattoni]

Totally!

[@megs691]

I enjoyed the content of your video very much. You're an engaging presenter and the video is high quality. I'm excited to see what else your channel has to offer. The discordant music was very distracting and hard to listen to, however. I'm hoping it's not in all your videos.

[@AlexCattoni]

Good feedback, thank you Meg!!

[@PacoMegaPixel]

Definitelly I’m going to spend 1490$ in your program (I’m saving money)

[@brabra2725]

1490 dollars to learn copyrighting is a total waste of money. Trust me - I'm a copywriter.

[@brabra2725]

@Hafiz Umar like everything else in life: with practice. Just start.

[@brabra2725]

@Hafiz Umar divide the problem into smaller steps and figure each of them out individually. If they can't be figured out individually that means you gotta divide them into even smaller steps.

[@brabra2725]

@Hafiz Umar I'm a freelance copywriter. I started as an intern in a shitty, small tech company where I worked as the media/PR/community/content writing guy. There I made myself indispensable and gained expertise. I used that expertise and experience to change job when the opportunity arose. Now I make around 4k euros a month working for a few clients. I started 8 years ago. You don't need to pay anyone anything, just study and practice.

[@brabra2725]

@Hafiz Umar No, I wouldn't. By the way, you don't need me. You don't need 'networking' at this stage.

[@shashankshekhar2612]

With due respect, should I watch you or listen to your words??Because you are so beautiful. Its very difficult to focus on your words.

[@AlexCattoni]

Clearly you should listen!! Appreciate the compliment though :)

[@adrianmunteanu1427]

Hey Alex, I have a question. What programs do you use to create copy in? Like creating a homepage or landing page with more accuracy than developing it in word after finishing creating it on paper.

[@AlexCattoni]

I use Google Drive to write copy in. Then I use lead pages to build landing pages, and WordPress for my homepage. Although I’ve heard great things about square space too! And click funnels is great too for full funnels.

[@adrianmunteanu1427]

@@AlexCattoni Thank you Alex! I will try it out! Keep posting great videos, I learned a lot from you and I appreciate your dedication to teach us, your follwers, about this amazing skill. Again, Thank you very much!

[@pentameteriamb6196]

The more videos I watch about copywriting the more confused I get. I think I won't quit my daytime job after all....

[@AlexCattoni]

Maybe that just means you need to STOP watching *more* videos and instead start practicing what you've already learned :) there is such a thing as information overload -- so take it easy on yourself!

[@geoffreycurrie9582]

You whipped over your programme, and I didn't catch what it was called or what it offered.

[@AlexCattoni]

It’s called the Copy Posse Launch Files AlexCattoni.com/LaunchFiles

[@oj6286]

What are 7th and 8th grade level you talked about?

[@AlexCattoni]

Grade school.

[@deliberateserendipity181]

Alex.... Do you think it is alright to offer Content first and then add on Copywriting as you learn? Or do you believe that isn't as lucrative? I have experience all over the board- Spiritual, Alternative Therapies, Personal Training & Weight loss, along with Expert Healthcare IT Applications Support/ Training and Project Management. Oh!!! add.. BOY. MOM.

[@deliberateserendipity181]

Oh and thank you so much for all of this valuable content!

[@AlexCattoni]

Hey girl! I definitely think you can start in content first, then pivot to copywriting for sure!

[@learntowrite3950]

Please alex make full free course about copywriting love from pakistan❤

[@AlexCattoni]

I do. It’s called my KZbin channel .

[@laurindajanlewicz1486]

I love your videos. But the background music is sooooooooooooo....... Distracting! It's hard to listen. And believe me I'm a keen listener. Please get some feedback to see how others feel. Videos with music are @%$%%^& frustrating. Otherwise your content is great! Thank you

[@AlexCattoni]

Thanks for the feedback!

[@roshangainju4104]

How you come in copywriting??

[@AlexCattoni]

I don’t understand the question?

[@AlexCattoni]

How did I start? This video shares my story: kzbin.info/www/bejne/eGXNh5udnrx5eLs

[@getinspire1381]

How can i get my first job

[@AlexCattoni]

By putting yourself out there and finding clients.

[@winsdomtank]

editing is a nightmare.

[@wctechteam1856]

Robos cannot write "yet" may be in the next couple of years something like blackbox comes out.. 😝 ? Is copy writing gonna die 😱 ? Shld you learn copy writing ?🕵 Alex people wanna knw the answrr?

[@AlexCattoni]

Lol don’t worry. robots will never replace copywriting. That was joke 😝

[@wctechteam1856]

@@AlexCattoni ✌✌✌😁

[@m.mudassar1322]

Hy Alex, you are a most beautiful girl that I have ever seen in my whole life..perfectly solution you have

[@mmmmm3227]

As someone with a formal writing and english degree, I don't completely agree with your statement that in order to be a good copywriter, we have to "unlearn" what we spent four years perfecting. A writing or english degree is not just learning grammar and spelling. Something that I really relate to and understand on a deep level is the importance of research to create good copy--it's the exact same concept when you're writing a paper on a shakespearean play. You have to research your source material, research your audience, and research outside sources in order to build your argument, which is essentially the "call to action." Furthermore, the idea that writing short, concise, and effective copy taking a much longer time than writing long-form content is the EXACT same thing I learned studying my degree. Learning to communicate effectively through the written word emphasized the importance of writing as concisely as possible because that is the most effective way to gain your audience's attention--which takes a hell of a long time, just as you said. That is what rhetoric is all about. It's about linking together persuasive strategies to create compelling and effective rhetoric for your audience.

[@AlexCattoni]

Hey there! Wow, thank you so much for the thoughtful comment! I love your feedback. And you're right. Maybe "unlearn' was the wrong word. Maybe "re-calibrate" is more appropriate. I'm speaking only from my experience. Many writers I've worked with who come from a formal writing background have found it hard to really nail the informal/conversational and, frankly, painfully simple tone of copywriting. With that being said, there is a TON of overlap, as you pointed out, and your experience absolutely does put you at an advantage. It's just not necessary in order to be a copywriter :) Thank you again for your thoughtful comment. I deeply respect your opinion and insight.

[@rameznabulsi4974]

Mmm you're such a beautiful lady..

[@fahadahmed480]

2:16 Thank me later

[@AlexCattoni]

For what?

[@AlexCattoni]

Only a 2 minute intro. Damn that’s tight!

[@fahadahmed480]

@@AlexCattoni well yeah but for some of us it's too frustrating to listen the whole backstory. i didn't clicked on the video to listen that story i just want what the title of this video says so please go straight to the point, It really bothers a lot of us and it's not just you thousand of others creators do this also but now some creators are starting to understand this like MRWHOSETHEBOSS who just tell us what we want to listen. i like you and your content a lot but this ...

[@AlexCattoni]

I do my best.

[@realtalkwithjordan8026]

Get to the point... please

[@AlexCattoni]

I did my best.