Copywriting Tutorial: How To Write Headlines

[@hustlebeyondthestruggle5543]

How is it possible that you only have 2hundred subs?....your stuff is amazing... you should 2 million... PS can you hook me up with that tool? 😉

[@AlexCattoni]

Aw thanks so much!! It just started not too longer ago. Hopefully 2 million happens soon ;) The tool is called Buzz Sumo!

[@theunbeatablefikri5243]

1000% agree

[@HIT029]

i just started following this channel and i am thinking how is it that this channel has 23k followers. it should me more. however this is intellectual content, and not kids stuff. channels with millions of followers has mostly kids following them

[@yolimarlara5412]

Cheers for this, I have been researching "writing effective ad headlines" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (do a search on google ) ? Ive heard some pretty good things about it and my neighbour got amazing success with it.

[@JoseOrtiz-wm7zi]

Winner of a video, I've been looking for "headlines advertising" for a while now, and I think this has helped. Have you ever come across - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some great things about it and my m8 got excellent success with it.

[@manishaparihar3026]

this woman has my heart, she produces such quality content , its of so much value, one of the best KZbin channel to exist.

[@AlexCattoni]

Thank you so much!

[@isaacpeter4887]

Couldn't agree more 🔥🔥🔥

[@isaacpeter4887]

@@AlexCattoni you're amazing girl 😊🔥

[@michaelogunniwa1497]

You are very right

[@yahnisplace578]

H- Hook O- Open Loop T- Target Audience I've learned a lot from this! looking forward to learn more

[@Wolvesforever777]

Alex, I can't thank you enough. This is all starting to come together for me in a clear understanding of freelance writing and knowing who to trust. You make it feel possible and realistic, not just a "buy my course...now you need to buy this other course if you want to actually make money..." I truly appreciate you.

[@AlexCattoni]

Thanks so much! :)

[@aarongagnon649]

4:26 | H. - Hook O. - Open Loop T.- Target Audience

[@AlexCattoni]

Aaron Gagnon haha yes! I was wondering who the first person would be to comment that! Bonus points ✨

[@TheKarter3387]

She’s a real one for calling out click baiters 🤐

[@ammadqureshi5061]

This girl taught me how to become a good copywriter.. She is best copywriting guru on the youtube

[@AlexCattoni]

Aw thank you!

[@ammadqureshi5061]

@@AlexCattoni Yes this is true. Your style is v direct and focussed.. I want your more guidance to become pro copywriter.. Can you guide me more?

[@vinnieciusM]

I eat and chew EVERY word slowly, enjoy the taste, feel my brain cells feeding, and think I'm eating the healthiest, most nutritious food I could eat, everything I needed. I go back in the video and it's like I can repeat the dish. For me it's like a very expensive feast, coming from a real award-winning chef in a 3 Michelin star restaurant. Thank you very much.

[@115breno]

finally found someone that seems to know what they're talking about. so many "copy writing" channels are full of it. high hopes for this one

[@AlexCattoni]

Thank you this means a lot! I am always happy to help!

[@richc47us]

I've already spent an hour on your video...combing through and taking notes...Yes, I'm a beginner at Copy and appreciate good writing especially the great screenwriters like Aaron Sorkin. I already know I will be spending lots of time learning about persuasion and the psychology behind it all and can't stand "Clickbaters" who want something for nothing. Yes, on the surface Copy seems so easy or easygoing. "But if it were so easy everyone would be doin' it!" I am learning all the time and I used to hate English in HS...haha Now I am collecting sources to read and improve on the subject. You happened to be present on my KZbin feed...so here I am! ...OK...What tool are YOU using? and thank You

[@prateekjain506]

H- Hook O- Open Loop T- Target Audience I am new to copywriting and have started watching your vids from order(they are really great, I enjoy every second of them) and this stuff fukin blew my mind but it seems so obvious now. Thank you for this awesome content.

[@ryankoordi8868]

I love cilantro!

[@dennisorobo7985]

Thank you for all your value you share for free. I will need the site to check for hot headlines 📰

[@AlexCattoni]

buzzsumo.com :)

[@hamzahsadiq8767]

Hi Alex. I am an aspiring copywriter in the initial learning stages. I really like your content and the way you explain and give examples with logic. Keep up the great work. Thanks for making such valuable knowledge readily available to us. Hoping to become your student soon one day!!

[@kamarachiosisioma1768]

how do you test headliners

[@farazahmed9588]

Hey man, how much progress have you made?

[@michaelogunniwa1497]

Same with me💕

[@baselinesamplingaidlogisti2479]

I am at the-same level with Mr. Hamzah I will request for tools to start

[@vikaschawla22]

I am not a copywriter, was scrolling down to understand what’s this all about. One this I would like to tell you. YOU ARE AWESOME ❤️❤️❤️❤️. Stay blessed Alex. 🙂🙂🙏🏼🙏🏼

[@AlexCattoni]

Thank you!!!

[@stevenrogers8001]

I have been an organic vegetable farmer for 33 years. I always taste my product as I harvest. The 1st 40 or so times I tasted cilantro I was disgusted. Now I love it.

[@angelodemonification]

This is brilliant stuff!! Thanks for making these concepts so readily available. Can't thank you enough.

[@AlexCattoni]

Youre welcome!

[@AK-sd5vs]

That shirt is amazing. 👌 I love cilantro

[@AlexCattoni]

Love you!

[@nigelelcock9413]

Good for blood sugar. Love it!

[@pauladunmoye1272]

It was really full of millions. H.hook, o.open, T.target.... growing already. The tool, I can't wait to use it. Cheers!!

[@AlexCattoni]

BuzzSumo.com

[@danielschepers2894]

Loving your video's Alex! Totally changed my view on marketing! I hope your still providing people with giving that tool your talking about!!

[@bree8150]

You are so incredibly generous sharing all of this valuable content, Alex. Thank you so so much. It is appreciated more than you know!

[@AlexCattoni]

Thanks Bree!

[@saudpm40]

Alex, you are a good teacher, I am one of your virtual student from Pakistan who adores your content. You are my inspiration

[@AlexCattoni]

Thanks so much 🔥

[@thelightwecarry]

Nice one Alex👍

[@thetasouldoctor4240]

Thanks girl! This was great!

[@christheghostwriter]

Hi Alex- I have been a freelance ghostwriter for a decade and recently got the itch to explore copy writing. Knowing I could learn how to do everything from replacing brake pads to making homemade foie gras here, I turned to KZbin and yours was the first face I saw. I've watched a half dozen or so of your vids so far, and have already decided that I will soon be taking whatever course(s) you offer. I have some ducks that need putting in rows first, but I'm already certain that you have valuable information to impart. In the interim, however, I have two questions: First, you offered to provide a helpful tool to those who mentioned it in the content section. Is that offer still on the table? Second, and perhaps more importantly, do you offer any sort of viewing guide to the videos on your KZbin channel? They all seem to have helpful information, but their content varies enough that I am feeling unfocused as I skip from topic to topic. It would be great to have a road map to navigate through them in the most orderly way possible (e.g., grouped by theme/subject or recommended viewing order, etc.) If no such guide exists I will continue to watch them based on the each video's headline and the whims of KZbin's algorithms Thanks for the solid content; it's been useful and helpful already

[@AlexCattoni]

Hey there!! Firstly, thank you for this comment. Really appreciate it! To answer your questions: 1. Yes, it’s BuzzSumo.com 2. I’ve organized my videos into playlists that you can access on my main channel page. With that being said, you’re right. I could do it better with more niche topics/areas. I’ll work on that soon! Thanks so much for watching!

[@christheghostwriter]

@@AlexCattoni wow, that site looks great. Thanks so much for the timely response.

[@aaliyahbrown4385]

you completely killed it! Because of you, I am now so confident in knowing and understanding Copywrite and how to use it the right way for my own business! DEFINITELY will be recommending you to others! Thank you again!!

[@AlexCattoni]

Thanks so much!

[@Qanwaz100]

Not just your content is amazing, but your audience is also super amazing!

[@AlexCattoni]

I agree! My audience ROCKS ⚡️

[@user-im8lq8dm2g]

I love your T-shirts haha! XD

[@mariemaguire306]

I’d like to have the tool for checking headlines. And is it an app or a website? PS: Love Cilantro!

[@AlexCattoni]

Marie Maguire hehe me too!! It’s BuzzSumo.com (free website with paid web application )

[@learngraphicsfromthescratc8306]

All thanks to Alex Cattoni, the copywriting queen. Keep on doing the good works and impacting life's with extremely valuable content you're posting. I'll like to get access to the tools you're using to check the most trending topics.

[@fatimarizvi2812]

I am big fan of your videos.. Learn a lot from you... But today I want to appreciate your background.. Such a nice setting

[@morganstaab5253]

I love your channel and all your tips and tricks! I’m hoping to get my biz up and running before the end of the year 🤞🏻 I would love that handy tool please ☺️

[@AlexCattoni]

Awesome! The tool is buzzsumo.com :) good luck!

[@kennethoboh6742]

Thanks, your explanation on this topic is very helpful, you listed some sites to see sample headlines, could you please share the url of those 3 sites, am finding it difficult to get those sites

[@kcmaris6295]

Pls miss i need your favorite tool for checking the most popular headlines trending thanks🙋🙋

[@danshober7936]

Thanks for the information. Be well.

[@braziliannut666]

I live in Rome-Italy and cilantro is not really common here, so every week a ride my scooter for half hour just to get a good bunch of cilantro. I love it so much because it reminds me of my childhood, as my grandmother in northern Brazil used it in her cooking all the time. 🌿

[@AlexCattoni]

Aw I love this!! Such a great story.

[@roccofranzino4069]

Nice shirt 😂😂

[@tawsifhaque9360]

i love cilantro, screw them that don't

[@tigabuatalo5308]

I don't know how I got here but love the energy and the insight, Alex. Love to learn your tool for headline

[@AlexCattoni]

Sure! The tool is buzzsumo.com :) thanks for watching!

[@martysch4072]

Love Cilantro

[@Sigma3095]

Actual video starts at 4:25 That is if you dont have time to admire her beauty!

[@OfficialFloydboy]

👌

[@Kuberan_22]

Saved my time 😁

[@mbalkaff]

your video help me a lot, thank you. but literally all of your videos that i watched are so long on introduction. you always gives many example or story or reason before you go to your main topic that mentioned in the title. why? is it a strategy that you used in this content (which also part of content writing strategy) or just your preference/habit? idk, but i found it quite irrtating because its so wordy. i often jump in to the core of video, bcs that was the reason i come here. no hard feelings, i just speaking my mind. thanks.

[@AlexCattoni]

I just like to give a preface to what I'm talking about. Because not everyone will land on my video already knowing about the topic at hand :)

[@mbalkaff]

@@AlexCattoni well nice thought, and yeah, you nailed it.

[@luisfruialafilmexperience6963]

Thanks for your insight. Love Cilantro.

[@luisfruialafilmexperience6963]

Also, may you send the link with of that tool you use for checking the most popular headlines trending.

[@AlexCattoni]

It's buzzsumo.com :)

[@olearntz]

I knew that "Schadenfreude" also exists in English. But I am still wondering what it says about Germans and their mindsets in general... ;)

[@daftar2850]

You look so different in red lipstick 😛

[@farinrasouli]

thanks, i've seen the tool's name, but just wanted to say: your videos are like free and the best course

[@AlexCattoni]

Thanks so much!!

[@ohowomaniya]

I absolutely love Cilantro.

[@enoshxavier6577]

I also like ittttttt🔥

[@salahsalem9448]

very helpful, thanks a lot

[@karenscott3259]

I am learning so much!

[@AlexCattoni]

I'm so glad! 👏👏👏

[@basunnaidu55]

Very good bought to notice CREATIVE COPYWRITING SKIILS AND CLARITY BETWEEN THE TWO. THANKS.

[@DArlandoFortune]

Just earned another certification in copywriting. And my feedback was to work on shortening my copy body so that it's more direct and improve my headlines. Soooo.... I'd like that tool, please.

[@AlexCattoni]

The tool is buzzsumo.com :) Good luck!

[@sarminakter2616]

Hey. Alex!!! Your videos give a kick-start to the day these days💛

[@AlexCattoni]

YAY. Happy to hear that :)

[@idavaynberg3425]

Thank you!

[@archanaprabhune6036]

Alex this isn't right.... You are practicing what you preach... I mean by providing link to a new video and making us curious, you get me hooked to your channel... thanks a TON

[@AlexCattoni]

haha - amazing! Thank you!

[@JournalingWithNadia]

omg I'm getting so many ideas just by watching your videos!

[@AlexCattoni]

YAY! I'm so glad!

[@jaikumarbudhwani8380]

Ma'am your intro is just phenomenal.

[@benonwankwo]

Hi Alex Thank you for this video. I need the tool you use to gather headlines

[@jsanche3022]

I absolutely love cilantro.

[@AlexCattoni]

YESSS

[@argamnazarian1423]

Thank you for your awesome content

[@pentameteriamb6196]

Mon Dieu. What an enlightening, smart, lovely Alex. GREAT stuff!

[@paulofaro4773]

Amazing content! Tks a lot ❤

[@ayoolaayodejidavid638]

This content is remarkable:humanity,and generosity,and uniqueness.I'll need the link...

[@AlexCattoni]

buzzsumo.com :)

[@catybruce6955]

LOVE cilantro! lol

[@nubigavenitus9496]

Hello Alex. thanks so much for the video. and for making my copywriting journey more convinient please i need the tool.

[@AlexCattoni]

It's called buzzsumo.com !

[@upsurgeagency3593]

Love your content & delivery...THIS is what the internet is all about. Thanks so much.

[@AlexCattoni]

Thanks for watching!

[@user-md2xy1dr8c]

Thanks for the the in-depth coaching on HOT Headlines. Kindly share the tools you use on daily basis as promised.

[@jakefrosher]

Thanks

[@gurleenkaur1004]

Yes! please we want that tool❤️😍

[@AlexCattoni]

buzzsumo.com :)

[@openboxcalgary5121]

Wow!!.. I love this video tnks Alex

[@AlexCattoni]

Thanks for watching!

[@AmandaDeWald]

Yes would love the tool you use! Thanks for this video. Very helpful, I’m just starting a blog.

[@AlexCattoni]

Hey Amanda! It's buzzsumo.com

[@smrutijena3431]

You Have become my Idol.. I love your energy in all ur videos and your videos are so simple to understand. Thank You for providing us the opportunity to learn from you. I even kept your picture as my wallpapaer as I want to be like you. You are simply awesome..

[@AlexCattoni]

Aww thanks so much!

[@michelledadachanji3008]

Loving your content Alex!! So inspiring. Please can you share the copy writing tool for headlines?

[@AlexCattoni]

It is called Buzz Sumo! :)

[@wallacebankley3384]

"NOMINATION FOR INSPIRING WOMAN OF THE YEAR, BIGGEST CONGRATS TO ALEX CATTONI

[@sanchitasrivastava4134]

Hi Alex !! Well guess what, I am just a beginner to this whole copywriting and content writing thing and I am really not sure about what I'm venturing into but I am glad I stumbled across your channel . Even though I am not sure this copywriting thing will work out for me 'cause I will soon be a med student and will have very less time to focus on developing these skills ,but I am definitely certain that your videos and amount of research I am doing right now will clearly enhance my literature skills. Since I love reading novels and also write some snippets here and there , I could totally relate to this videos content , especially the "future pacing" and "trouble making" . Never thought of this so deeply before but it certainly does work from a readers perspective . Thank you for all your tips and mentoring ...😊

[@AlexCattoni]

Cool! Thanks for being here :)

[@vedant_stone]

4:20 I desperately need that tool to see what's hot and what's not in the game,please Alex,and one more thing,I love you ;).

[@AlexCattoni]

BuzzSumo.com!

[@dannymagallanes2368]

I love tour Miller eyes and Miller smile thanks for your vídeos and information from Venezuela Danny

[@Jayson_will]

Thanks for this, Alex. 🥰

[@Mars.2024]

Hi, I'm a beginner :) Thanks for all these tutorial videos that helped me a lot🍃

[@AlexCattoni]

You're very welcome!

[@starhairthetutor3765]

Team cilantro! Salsa is boring without it.😋

[@donniebanzon9967]

Hi Alex! Thank you for another awesome technique. I am not yet a copywriter, but I am starting to learn to become one because of your testimony and every new information I’ve got in your video. Yes, hope to get a copy of your tools so I can start writing my first sales headline. Thank you again and God bless you!

[@portialeivette]

Alex, I love cilantro. ☺️ Glad you showed up in my feed. I’m binge watching your channel and loving the tips.

[@AlexCattoni]

Aw thanks Portia!! Glad you’re here.

[@figurelawrence]

Why am I just finding this channel😭😭😭🙏🙏❤❤❤❤❤❤

[@juliescott4390]

I've watched a few of your videos and am finding them very helpful because of your specific examples --both negative and positive. (BTW, I used to hate cilantro, but now I crave it!)

[@nnewithacrown5997]

All your contents are so amazing! I love every bit of your content.

[@AlexCattoni]

Thanks so much!!

[@benedictaopogah1118]

My first time watching your video. Have subscribed immediately. Thanks fir sharing this wonderful information

[@AlexCattoni]

Thanks for subbing!

[@umarasad4141]

Thanks a lot, Alex. That aspect of open loop really opened a new window for me.

[@AlexCattoni]

yay!

[@SteveHovland]

A question related to a need is the best way to open a loop. People can't ignore questions.

[@SportivationContent]

Great content, effective gesture, quality video and pretty ALEX ❤ I just learn the cesspool stuff 😂😂

[@jordankimmel709]

Love your copy content.

[@abbababbaabbababba]

I am learning so much! You are great! Could you share the trending headlines tool? I am taking down notes here!

[@vaughncreeperph1876]

very very very good

[@theorganicway777]

Your videos are awesome

[@buigiang7354]

great video, thanks girllll

[@AlexCattoni]

Thanks for watching!

[@lalogonzalez8536]

Ur my new mentor thank you alex keep it movin 100$

[@AlexCattoni]

Yay! Thanks for being here ⚡️

[@victoradedigba4553]

Thanks so much Alex. Your channel is so full of value, its dripping.

[@AlexCattoni]

Hahaha, thank you!! 😁

[@piprobin7170]

Hi Alex! Wauw I’m amazed by your content and already watched 4 videos in a row! I’m curious what tool you are using. Let me know! Your newly subscribed fan

[@AlexCattoni]

Yay! Welcome ⚡️

[@paulochiulele5237]

H.O.T = hot off the table?😁 Thank you so much for the knowledge you're sharing. God Bless You Alex.

[@leawilliams3823]

I just found your channel today and felt so happy to learn informative topics. Love you from VietNam.

[@AlexCattoni]

Yay!! Welcome Lea!

[@arthurnyoiks]

Haha! You used number 2 (the open loop) to reel me into clicking your video: What is Copywriting? The ABCs of Copywriting for Beginners. It was totally worth it. I'm now subscribed

[@AlexCattoni]

lol yes!

[@foreveryoung1968]

I've just started researching and learning about copywriting. Love your videos and the information. I'd love to know what the tool is that you use every day to see what is trending.