10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

Use these 10 proven psychological triggers to get customers to BUY MORE from YOU!
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Learn 10 psychological customers to make customers buy more items from you!
Sales psychology is a secret weapon - yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions.
Trigger #1: Incite Customers to Buy by Giving Them Something for Free
When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour.
Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging.
Trigger #2: Create Envy with Customer Reviews
Customer reviews help to create envy in your prospective customers.
If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do.
If you’ve got a Shopify store, include a review app like Stamped.io that asks customers to leave a review. For Amazon sellers, use Jump Send which also automatically emails your customers asking them to leave a review.
Trigger #3: Use Curiosity to Drive Traffic & Engagement
Curiosity should feel like an itch you NEED to scratch.
The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review.
Trigger #4: Use Photos to Help Customers Visualize
If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon.
Trigger #5: Use Photos to Create Emotions in Customers
If you run an online store, be sure to include pictures of people using the product and - more importantly - ENJOYING themselves using it too!
Trigger #6: Use Price Anchoring to Push Prices Higher
Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise.
Trigger #7: Include Product Pictures with Human Faces
Similar to trigger #6, this trigger uses humans - particularly the face - as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item.
Trigger #8: Pain Is More Motivating Than Pleasure
Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of).
Trigger #9: Create a Common Enemy
Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them.
Trigger #10: Phrase Your Prices as Low
When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price.

[@WholesaleTed]

What was your favourite sales psychology hack? (update: arrived in Singapore and loving it!)

[@DropshippingKZ]

COMMON ENEMIES!!! Example of an Alien Invasion Is really Genius!!! But how can we apply this to dropshipping business? =)

[@sree389]

Trigger 5&8 and What app do you use for making that animations in your video(KZbin)??

[@Francisnpm]

hope you enjoy your time here

[@candid0111]

Hi do you have a course?

[@georgeadamson7058]

Whats your real name

[@juancavel]

Trigger #01 01:04 : Reciprocity Trigger #02 03:08 : Customer reviews (social proof + envy) Trigger #03 04:26 : Curiosity Trigger #04 07:03 : visualize how product is used with a photo Trigger #05 08:16 : Photos to create emotions Trigger #06 10:31 : price anchoring (3 options) Trigger #07 13:34 : Photos with human faces Trigger #08 15:25 : Pain is more motivating than pleasure Trigger #09 16:50 : A common enemy Trigger #10 18:28 : Phrase your items as low (FREE Shipping, JUST pay X$)

[@KineticMind89]

Lit, thanks Carlos.

[@nieladrew]

Thank you 💜

[@SailingBritaly]

I almost feel like sending you a hand written card to say thank you Carlos... ;-)

[@cookiez4Life]

Thanks!,

[@shravansindhu1414]

Not all heroes wear capes.

[@WholesaleTed]

Hey guys thanks for watching! I am actually currently traveling (I am due to catch a flight to Singapore very soon!) so sorry if I miss questions!

[@Stonefactor]

I"ll make sure to repost mine then, travel well.

[@lionelps8690]

Fantastic video as always Sarah! Safe travels 😁

[@ironmanlifts]

Love your videos ! :) I wish I had a girlfriend who has half the intelligence you have lol.

[@JayJay-bi8lo]

Have a safe flight sarah. I watch all your videos everything is very well explained.

[@pottier1976]

were you in Perth on the weekend?? Could have sworn I saw you :)

[@Rememberwho1]

Absolutely LOVED this content! Always impressed with you Sara! Thank you so much for your videos, they are extremely helpful. Going to rewatch this for sure.

[@OdelliaFirebird]

Again, I love that you give concrete ideas and things to do. Too many just encourage to do it, while not saying what IT is, and nothing new is learned. Thank you for all the concrete examples because it's always, "yes I want to put the work", but what "work" is, is never defined!

[@thommcc2779]

You are my favorite! I don't know of any other channel that is comparable to yours, outstanding content thank-you!

[@KeithRowley418]

Excellent. You don't waste time; you get straight to the point so I never need to skip sections in your videos. Thank you.

[@sallybadawi7307]

Sarah, thank you for consistently taking the time to provide real and honest value on your channel. Because of your ‘un-hyped’ approach to selling, my partner is finally on board and sees the light. So, you’re a relationship saver as well! 😁💖

[@szabados1980]

I just love your videos. At almost every point I realised I had seen this and that but I did not recognise them as psychological triggers. I have been using some of them already but there are some that I can still add in my business. Thank you!

[@sarawilliams5416]

Thank you. Everything you do is absolutely wonderful. #5 (Create Emotions) is my favorite.

[@Venhonias]

Hey Sarah! Thank you very much for using my video idea :) contains a load of value!

[@thoughtfulshorts662]

I think that having you on a team would help immensely but if I had to chose one . NO.10 but every single one of your hacks are in action currently and working well from what I have learnt. Now if I could only figure out how to sell on Amazon and print on demand without a list and no money to speak of. That would literally be a Happy Ending and beginning to my online quest to success and freedom. Hope you having fun in Singapore. Be safe and thank you for the fabulous videos that you are sharing with the World. Great Job!

[@lovetolearn2749]

❤️ LOVE all your amazing, helpful info!!

[@Tetodallc]

This is great. I subscribed right away. Thank you so much for sharing.

[@stargazeronesixseven]

Thank You So Much Sarah ... Stay Safe & Stay Humble! 🕯🌷🕊

[@BrandonHaneline]

Great job !!👍🏻

[@chrisaguilera1564]

Great stuff Sarah... You are a Gem!!!!!!

[@deborahrobinson9718]

I absolutely love your vids. I was thinking about the freebies before watching to get customers to buy again and I’m glad you confirmed it works

[@biviro47]

Sarah, you are a marketing genius! I love watching and learning from your videos.

[@camillatruquesdebeleza7086]

You are so great! I didn't even finish the video yet and I already subscribed to your channel!

[@samirhiddani1790]

the thing you did in the end for the webinar is a psycological trigger called Scarcity.

[@lesneopreneurs1924]

Your channel is just INCREDIBLE! Thanks for your content

[@georgepaul7173]

Excellent points, thank you so much for explaining how they might be used in real life! An other very powerfull trigger is scarcity principle, wich also works with loss aversion. (wich you used when promoting your webinar ;) ) When we see something is in limited quantity, we figure it must be in high demand and therefore good. It creates a feeling of urgency and pushes people to act now, to not miss out. Hotel and flight booking companies are notorious for using this psychology, when they say something along the lines "8 other people are looking at this room right now" or "only 2 seats left at this rate". (Loss Aversion) Anchoring can also be used to push customers to buy more items. Ever seen signs in supermarkets saying you can only buy 12 bottles of soda to the discounted price? Most people would never consider buying 12 bottles of soda. Seeing that sign makes customers consider that 12 bottles is an option, wich can trigger customers to buy 3 instead of 2 bottles. It also makes the sodas look more popular because it creates a feeling that some will buy a lot more than 12 bottles if they had a chance. It can also be used to get more sales. Say someone buys a watch for $149, at the checkout when presented with a choice to get new cute earrings for $12, that price will seem insignificant compared to what the customer committed to pay. When taking product photos of products, there's an other trigger at play. It's called The Halo Effect. It works like this - when a customer is looking at a necklace presented by a very pretty girl, we subconsiously transfer her beauty onto the necklace itself. And that works in ridiculous situations, where even car manufacturers use highly attractive people in their commercials.

[@mariaparente2618]

What a high quality video!! So much valuable information. You are amazing! Thank you 🙏🏻

[@getmoreleads3792]

Getting the right product in front of right targeted leads is the most crucial part of your sales and revenue growth. Thanks your effort for this video elaborating the unique pschology of buyer to consider, I appreciate it ❤️.

[@alif1157]

I'm so grateful that I found this channel; I learned a lot from this one video. Thank you so much for the quality content.

[@Prince_Charming_1]

Great job! Smart! Thanks for sharing!

[@delenesullivan628]

loved everything. Info is priceless. Than you for the training.

[@BerniceTaylorFitness]

Thank you so much. I'm trying to grow my business and this will help immensely!

[@1mocnar]

You speak in such a simple, light, engaging way. Pure professional! I like your channel, very informative.

[@aucoindigital1531]

Great stuff. I work for a manufacturer of bbq/grills in Canada and this was super informative. Can relate to many things we do as a company!

[@mauricioacuna3638]

Wo! this video is super helpful! Thank you for shearing.

[@youngkristofer18]

This knowledge is so good! Thank you for all you do I gain so much good info from all your videos! Keep it up!!!

[@e.o.s.470]

Sarah, I wish you could be multiplied by a billion, your energy is contagious, your sincerity is refreshing, your intelligence is enlightening. Thank you for your amazing information! BTW you're super cute too:) Cheers from Scottsdale, Arizona!

[@postyourcommentsforcash9671]

She will be before she even reaches her 30s

[@nickpage9138]

i would ;)

[@zirizo]

@@lisayates6761 hmm

[@RachelWrites]

This is honestly some of the most helpful advice I've ever heard.

[@starfishTMB]

Thank you! This is the first video that talked about not creating a problem, if your product is simply for pleasure. I feel that was a missing piece that I was looking for. Very good tips, and I definitely subscribed

[@nemanjazivic8274]

SO MUCH VALUE!! Thanks Sarah.

[@chrisdorn6418]

Definitely some really great info. Thanks for taking the time to make this video ;)

[@DheerajThukral]

You're doing a fabulous job. Fabulous!

[@sarahkbross]

Thank you so much! This will be so helpful for my Etsy Shop!

[@seamusmaher3598]

Just started my print on demand business three days ago completely motivated by you and your fantastic videos :)

[@ArcadeDude44]

Wow, what great insight! Thank you as always for this awesome information!:)

[@usernametentwo]

love your videos sarah!

[@khairuladzwan5226]

Thank you heaps Sarah! You are the best of the best👊🏽

[@Ohsage1111]

Thank you for all the wonderful info!

[@vaishnavid4653]

I am new to your channel and learning so much. Keep up the good work! 😌

[@jackdaemon1056]

4 videos in and the subscribe is definitely deserved, concise, precise, and wholly helpful.

[@howardcash8301]

Ted! Thank you very much for this wonderfully informative video! YEAH!

[@AfricanFlightStar]

Excellent info thank you!

[@jackhall1098]

Great video. Thank you for the information.

[@aluminium7906]

This is the first vid I watched from you. 3 weeks ago and I’m already a subscriber. You’re awesome Sarah!

[@michaelgovers8036]

This is so open and honest, thank you for sharing :)

[@kay4217]

I love your content... It's really easy to consume with all the visual aids.... It's really nice... Thank you!

[@AussieMoneyMan]

Great video idea and presentation! Thank you

[@buynsell365]

I love your channel because of your passion. Keep up the great work.

[@ikarst]

i had to pause this video so often to digest what you were saying! soooo much good info. love it - thank you!

[@WyzrdCat]

Super useful video, thanks a bunch

[@brunohay2237]

Great video. Thanks.

[@MrJayspeaks]

Sarah is golden! Thanks as always for your posts😄

[@Sissydera]

Thanks a lot for these🤝🏾🤝🏾🤝🏾. THESE CAME IN HANDY 💯

[@endymonie]

Found this video so helpful... just started my business. Thank you so much

[@brandonspiegel2293]

My favorite youtube channel!

[@omkarpandhare9584]

Thank you, really insightful!

[@juventinius]

Sheeesh 🙌🙌🙌🔥🔥🔥. This can help anyone with any particular business

[@terrygarcia8826]

Fantastic value!!! Well structured, well supported, solid examples, crystal clear delivery. 👍🏼 Fav hack? #7, the massive bump in the click through rate based on human faces, wow.

[@newbodytrends]

This is a timeless video that never grows old! If you apply even 1 of these tactics you will boost sales. I love all the psychological studies Sarah provided to help boost her points! 👍

[@brianaltman9062]

Wow incredible video. Subscribed!

[@olivialiamiller5998]

My favorite is the influence of faces. Good stuff Sarah. Thank you.

[@patrickoberem9109]

Gold. Thank you.

[@90henrymax]

Woooow! This is awesome!

[@susieisms]

Really good video. Especially how to implement the research! Thanks.

[@hariskhanhere]

I rarely comment on videos, literally once every two years maybe but I must say this is one of the most informative, well-put and genuine videos that I've come across KZbin. Looking forward to learn more. Good job!

[@TheOneanjel]

are we supposed to be impressed in a specific way when people announce they usually don't comment?

[@thelegendkillersshittyduff1335]

@@oneproudpeacock6901 go fuck yourself fix this error if i have it. You just saying this word doesn't fucking help me at all.

[@adnanke3001]

So now? Do you want me give a fuck?

[@Tradewithchantelsnyman01]

That’s a good one if you love to trade you link me up

[@askmeaboutthelaw6775]

I am blown away.. I am learning so much

[@YlaneBouBou]

Great video! Great idea! Great speach! Great!

[@chriscampbell9396]

I NEVER write comments but I was compelled to this time cause I feel so much more powerful and prepared for my ads. Thank you!

[@bunsun321]

This is great & widely encompassing thanks!

[@bo-borsabags6124]

Excellent video - really well presented and very helpful - thank you

[@rusrus29]

My go to channel where i learn amazing business selling content!....Educational and Rewarding stuff.. Thank You so much... x

[@timvandeweerd3706]

great video!Thanks!

[@FarzanasLaw]

AMAZING VIDEO!!!

[@jagans6409]

Omg, brilliant ideas.. நன்றி ♥️

[@nishantrajput1889]

Thanks For The Video. It's definitely going to change my skills in marketing and sales.

[@sumon2299]

Full of information. Thank you so much !

[@ginasteliana5676]

Incredible and very informative. And you are very capturing and engaging to watch.

[@justinemarkbayhon7521]

Thank you! A very much information for a 20-minute video. I will apply all of it in my business. I know it will work!

[@dailymotivationinspiration]

Always on point with the know the ledge!

[@simonhuber6859]

Amazingly informativ Video, Thanks Thanks THANKS!

[@dumilendlela1212]

I feel like paying you for delivering this knowledge on a silver platter!!Not only did I learn a lot but I also realised how effective these tactics are!!

[@SillyKoala]

I love your videos .. they are a million dollars tutorials!

[@Sofiegia]

awesome and very useful tips!

[@BlackjackLover]

Great video as usual! :)

[@lifeofayoungmarriedcouple6702]

Thank you so much for this🌸

[@ryangenereaux1922]

Your videos are awesomely informative! And your accent is fun to listen to

[@JuanHernandez-pf6yg]

Very useful. Thank you

[@annychabot1481]

Thank you for this Sara, the one I preferred is using 3 products with différents prices points, because I personally make decisions using this trick. I am happy to buy something with a middle price which makes me believe I get a better value than the cheaper product but don’t have to go to the highest price product to get something valuable.

[@alexcharles___x]

Thanks for this no bullshit approach to information, a rare find on KZbin in the sales category, subscribed :)

[@TappingtheMatrix]

Thank you so much for this incredibly helpful video.

[@user-eb3ec8rg6w]

👌💎 love you - thanks for important additions

[@nightscesar]

After all the videos it took to get here. Yours was worth it. Def subbing :)

[@Monshilstraze]

Hey Ted! You're doing great! Thanks for your hard work for us. Can you please make video about invoices?