15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU!

[@coololivier9102]

1:00 - 1 - The halo effect 2:33 - 2 - The serial position effect 3:53 - 3 - The recency effect 5:12 - 4 - The mere exposure effect 6:30 - 5 - The loss aversion (fomo) 7:19 - 6 - The compromise effect 8:36 - 7 - The anchoring 9:41 - 8 - The choice overload 11:08 - 9 - The framing effect 12:53 - 10 - The Ikea effect 14:17 - 11 - The pygmalion effect 15:05 - 12 - The confirmation bias 16:29 - 13 - The peltzman effect 18:04 - 14 - The bandwagon effect 19:00 - 15 - Blind spot bias

[@gourchandrasen9756]

These 15 psychological marketing strategies are worthy of knowing which can improve one's copywriting style greatly. Thanks for providing such valuable information to us.

[@cesarordaz139]

One of my marketing professors recommended your channel and I must say your content has a ton of value, thanks for your work👍🏽

[@Adamerhartvideo]

Hi Cesar, that's great to hear! Tell them I say "Hi" and thanks for sharing my channel :)

[@VisualPrcessingAPchannel8156]

Hi

[@elements2202]

I am a massage therapist and I just started my own business. I thought I knew what you were going to say with the framing effect but I was wrong ha ha ha. You did give me a really cool idea though. I am now thinking about putting a front and back facing body shape on my wall in my office and covering them with Velcro and having my clients come in and place "pain points" where they are feeling the most discomfort. This gets them involved in the massage process and I can look up at it to remind me what my client wanted. Thank you for the cool idea.

[@drfrank777]

Yep, if you can get a prospect to touch anything, your sale is halfway done.

[@michaelmiekaykalu6334]

So I'm new to the space of digital marketing, and marketing in general, but the one great thing I have noticed about your content and videos is your subtle call to action that feels very effortless. I got to this video from two other videos and I'm about to enter another video from here and it keeps going, lol. Great job. very educative, and captivating.

[@BlackGlitters-18]

So true

[@VisualPrcessingAPchannel8156]

Hi

[@quanicybynoe8628]

He's teaching you copywriting by copywriting. It's actually geniud

[@FennieBoii-qk8ny]

I am a massage therapist and planning to start my own massage business soon! Thank you for all your video it's really helpful ❤

[@PlatinumForceGaming1]

My biggest takeaway is that you are extremely good at executing the mentioned psychological tricks throughout the video, throughout the video. In a way that glues the viewers attention but also provides good information. Nice work, would be very interested to see the retention rate of this video as well as CTR.

[@VisualPrcessingAPchannel8156]

Hi

[@fatimahodunayo1985]

Really new here and can't believe I am getting so much in so short a while. Like I have never heard anything copywriting. Thanks a million.

[@S4C_Daisy]

Your delivery is so captivating that I have found myself watching video after video. I have learnt a lot and what really stood out was the Anchoring and the Confirmation Bias. Really like the videos

[@Adamerhartvideo]

Hi Daisy! Thanks so much and I'm so glad you enjoyed it. Thanks for letting me know about anchoring and confirmation bias - yes really interesting eh!

[@VisualPrcessingAPchannel8156]

Hi

[@Sunbeach24]

Loving the idea of keeping them involved. As a travel agent it really is all about crafting a vacation around their wants, needs and desires.

[@siddheshpatankar9498]

1 halo effect (impression will influence ur interactions) 2 serial position effect (first and last info will be remembered) 3 Recency effect 4 Mere exposure effect 5 Loss aversion effect 6 Compromise effect 7 Anchoring 8 Choice overload 9 Framing effect 10 Ikea effect 11 Pygmalion effect 12 Confirmation bias 13 Peltzman effect 14 Bandwagon effect 15 blind-spot bias

[@jenifer.t]

Fascinating video on psychological triggers! I've been applying some of these principles with boost app social to enhance my marketing efforts. Its AI-driven content creation really taps into these biases effectively.

[@W.Aurora]

that app has been fantastic for my socials, especially for creating unique and engaging posts. Love it!

[@VisualPrcessingAPchannel8156]

Hi

[@TrendzbyJennan]

My favorite technique so far was the one where you said you gave the Client a whole bunch of choices and they were confused but then when you had a few choices, they are more likely to buy. I am going to try doing this for sure .

[@Adamerhartvideo]

Awesome Jennan! Yes the "paradox of choice" is pwoerful.

[@CHIENNGGKHO]

The cleanliness will enlighten all brother mind and heart ❤️❤️❤️

[@markpatel]

This is the most valuable sales/pricing video I have seen!

[@SterlingSellsHomes]

Instead of saying “kill two birds with one stone” you can say “Free two birds with one key” 👍

[@macnoypong9094]

Wow, this comment just gave me the idea to put a positive twist on everyday phrases. Not only will it catch people’s attention and make us stand out, it’ll create a positive vibe for us as-well. Thank you!

[@MonkeyyMischief]

I love this

[@SterlingSellsHomes]

@@macnoypong9094 glad I could inspire!! I felt the same way when I first heard it

[@spencerjones3591]

Feed two birds with one scone...

[@SterlingSellsHomes]

@@spencerjones3591 DAAM! 🔥🔥🔥

[@jasonstallworth]

Dude, you got my like right away by having that guitar (and Mesa) in the background 🤘

[@ashutoshk7]

Had been looking Business videos from the last 2 weeks but this video is the only one I found very very helpful. Single video with lots of topics and explanation is really helpful. Great work 👏🏻

[@Adamerhartvideo]

Glad it was helpful!

[@almartinez23]

this reminds me of my Consumer Behavior course when I got my Marketing Degree... it was all about consumer psychology. till this day it is still one my most favorite and affective courses. it applied to many branches of marketing. not just social media and digital.

[@davecruz9893]

CLICK CLICK....BANG !!!

[@VisualPrcessingAPchannel8156]

Hi

[@bernardovieira999]

Hey bro, I'm Brazilian, but I speak English too, this dubbing option in Portuguese was sensational! I just discovered your channel and you already gained 1 more subscriber!

[@VisualPrcessingAPchannel8156]

Hi

[@LisaPoskanzer]

I'm learning, as a classroom educator and SEL curriculum writer, that marketing is the SEL (Social Emotional Learning) Department of the business world. Thank you for your help. It's fascinating. You're a good teacher.

[@VisualPrcessingAPchannel8156]

Hii

[@musa_adeel]

i really appreciate the fact that he also considered ethical implications when telling us how to apply these marketing triggers, ethics are a topic that i dont see discussed often enough. great video!

[@bwhip2]

🤡

[@diydana9655]

yes i liked that too because sometimes we don't put enough effort into that as as we are so focused on selling to the customer.

[@Thegoalmachine-b9y]

the award of the best marketing professor goes to adaaam

[@howardmiller561]

This is the best video you've done yet! It's brilliant!

[@Adamerhartvideo]

Hey Howard!! Thanks so much I appreciate that! :)

[@dzynity-designuniversity]

No words to describe the value I got from this video... just amazing !!!

[@KangyangChuwang]

Your videos are really helpful, thank you 👍

[@xxhleb]

My pleasure, man. Thank you for your time and knowledge!

[@Roybabe001]

Oh my my. This is awesome! "The first and the last statement in marketing matters"

[@the_skull_guy]

I struggle with keeping myself organized and sticking with a schedule but I'm a very hard worker i invested in my skill of copywriting at 16, yes, a sixteen-year-old copywriter and I've been writing since I was 13. I'm also an artist, can't wait to start my own copywriting agency

[@VisualPrcessingAPchannel8156]

Hi

[@PatriotHomeImprovement]

Great content! We are working on putting some marketing in place. A bit overwhelming but totally worth it.

[@officialmrakachukwu]

Man I really loved this. Thanks you for sharing this. Much love from Nigeria

[@robbibun]

I am studying marketing on my own with the help of 1 formal program so I had pretty much been told about these principles but not spelled out so well or in such a useful way... very good job.

[@Adamerhartvideo]

Hey Robbie, awesome to hear thanks for letting me know and glad you're finding the content helpful!

[@AbderrahmanAazz]

@@Adamerhartvideo Thank you for your efforts buddy! Hope you make us a video on how you monetized your marketing knowledge and skills.

[@VisualPrcessingAPchannel8156]

Hi

[@car_rar]

I can't believe this guy gives this info out for free. You a real one Man 🙌🙌

[@Adamerhartvideo]

Thanks my friend!

[@VisualPrcessingAPchannel8156]

Hi

[@kewannalogan8424]

I have fell in love with this channel! Thank you for the very valuable content. As an entrepreneur I tend to fall into the trap of I want things this "certain" way while not considering how my customers will perceive what is being presented, so definitely thanks for putting me in check! :)

[@VisualPrcessingAPchannel8156]

Hi

[@riyadblue20]

Thanks you ! Im just starting my first eccommerce store ! I needed to hear this info!!!

[@IKRAMIKRAM-d9h]

You are awesome, I am writing notes of your videos So that I can apply them on my croshet business. Thank you soo much

[@DoubleMOfficiall]

My biggest take away is, there is more knowledge too Market customers to you store than you think. This helped acknowledge all aspects of them

[@reidmoto]

This is a phenomenal summary that would take months or even years for me to learn on my own doing research. I was familiar with about half of them, but it was great to review those and to learn the other half of new ones. It is SO INTERESTING! One of my favorite resources in this area is the book, "Influence," by Robert Cialdini. I'm sure you're read it. Anyway, I will have to rewatch this video, take notes, and it's a keeper for sure. Thank you, Adam!

[@VisualPrcessingAPchannel8156]

Hi

[@pranjal70]

I was ogling at the Dual Rectifier and Custom 24!! Had to repeat the video countless times to understand

[@channi101]

The best donut maker description I've ever seen in my LIFE. Bravo!

[@CoinConscious777]

THE BIGGEST bias for me was when you told as about "the serial position effect" and you told us that you put the most important ones at first and at last, although you did not mention this bias IT GOT ME FOR SURE!!! first you placed it at second which is the perfect place due to your reasoning why you did not place it at first secondly actually this is the genius part you made me go through the video up to the last

[@diydana9655]

I have been most impacted by 'The Ikea" effect, I am a fashion designer and my brand allows my clients to customize an existing design to better suit them. So I will be working on improving that customer experience so that the customer understands the value that service provides therefore encouraging them to be willing to pay the premium price that comes with that service.

[@VisualPrcessingAPchannel8156]

Hi

[@eddywrytes2011]

I'm learning to improve my marketing game and this has been one interesting video.

[@Adamerhartvideo]

Hey there Eddy, awesome to hear, glad you found it useful!

[@zulfahmi6619]

finally a new video from you. wohoo, and im super early. love your content

[@Adamerhartvideo]

Hey Zul! Yes thanks for your patience it’s been a long week LOL. But wanted to make sure to get this one out!

[@FuegoSavvy]

You are very skilled in marketing, I appreciate your work. God bless

[@EverywhereNYC]

Brilliant, I'm familiar with all of them but I don't think I've ever heard them all in the same place at the same time

[@inspiremeheronetwork1769]

Everything you gave is really valuable thanks for this

[@HamletsMill25920]

In the ocean of snake oil salesmen and outright scammers, your channel is a welcome authentic breath of fresh air. Keep up the good content sir!

[@Adamerhartvideo]

Thanks so much AG, I really appreciate it :)

[@gregcastagneri25]

Great content!

[@herinahellen9862]

Takeaway... this course is easy to follow and so insightful

[@soulfulserenity403]

Your videos are the best to learn from. Perfect level of energy and volume.

[@aerian_project]

And I am here for script ideas about a business psychology trick video

[@sophiequirionxo]

Hello :) Literally everything in this video is a takeaway. Thank you so much! I will definitely watch more on your channel.

[@michaeldoran4367]

GIANT KOK rammed into a STEAMY BUT WHOLE hiked up in the AIR. BUT WHOLE has a sweaty RIM with a TEAR DROP dripping down the CRACK. 47" VEINY BLACK KOK RAMMED INTO AN OLD MAN'S UNSUSPECTING BUT WHOLE. BUT WHOLE WRECKED. DEMOLISHED BUT HOLE. BUT WHOLE WRECKED

[@sofiasantim]

Than you from PANAMA - love it!

[@pure.panic.productions33]

Always skeptical. But when I saw the Mesa setup I knew you were trustworthy

[@BiasharaPulse]

As a marketer I've learnt a lot from this video, stay blessed

[@Antoinette737]

Thank you very much for this lesson. Now I know why my business didn´t grow. I am too different: I love the risk and ordering from unknown shops to discover new products. I love to have a huge variations of products to choose ... I thought the people out there love it too and so I designed my shop, my products. Lessons learned. I have to rework my shop.

[@jingleball2427]

Great video. Great info.

[@bea.cecilio]

Subscribed!!🫶🏻 I'm binged watching your videos now. Sooo helpful! Keep it up!😊😎

[@bea.cecilio]

God-sent youtuber for meee!

[@spacechannelg6843]

Its so interesting because as a consumer i have fell for these triggers time and time again. actually i just bought a high priced item from one of my favorite youtubers recently. and ofc i went with the "most popular" option. lol its ok though i have lots of trust in were i put my money now. but consuming in the past... yikes! the amount of money i wasted! i could prob be rich by now haha

[@Adamerhartvideo]

It's funny how even when we KNOW they're being used against us we still can't really fight them - that's how powerful they are.

[@discipleofthemessiah8652]

Very interesting stuff, made loads of notes. I’m just thinking about getting into copywriting and content creation and I think knowledge of the psychological side of marketing might separate the good from the great. Any tips on what I can do to go forward please. I’m a complete beginner???

[@kunalkhan1143]

You ROCKED, I'm gonna download that one!!

[@Adamerhartvideo]

Thanks Kunal!!

[@cMrob73]

I have experienced over the many years of selling the main 3 triggers, and not so much triggers, are the words "free shipping", low prices, and items on sale. Everybody is looking for a bargain, no matter what it looks like.

[@G.G.8GG]

Great advice. Would love it if brief examples were shown, or even bullet points printed on a board, since many of us are visual learners. Thanks!

[@landsurfer3313]

Thankyou, I feel that you are saying alot of things that I subconsciously knew about possibly through the pummeling of these ideas.

[@omokanoluwatobi3527]

Wowww!! I love it how you used the IKEA effect....and introduced the request to subscribe Great content....always!

[@Adamerhartvideo]

Hey Omokan! Appreciate that thanks so much!!

[@Motivation_Inspiration_Success]

Once you learn this, you become master salesman!

[@SuccessMindset2180]

1. Content making skills come in play again 2. Customer jorney seems to be a subscription modeling in content making

[@YassineMabrouki-el3xg]

I think your video is very valuable, saved and I'll repeat it a few times for sure :) :D

[@JPCommenting]

Digging that Mesa Triple Rectifier that you have in the background! Good taste! :) Thanks for the info!

[@jackellison-mc1qq]

My biggest takeaway is that people want to feel validated whilst doing as little as possible. Which means you should make them feel as important as you can in the marketing process whilst validating their identity.

[@srinivasbisala]

Great advice, I am implementing right away.. Thank You Adam

[@jennyj8729]

For point #4 how do you suggest we go about automating that process and building a foundation? Are there any tools you suggest to help it?

[@mlsdd]

Thank you. I used the first knowledge straight away.

[@CraigMarshall-tc3gy]

Great video Adam!! The one I personally detest is the Ikea Effect. You click on a website and immediately a pop-up box appears on screen. At that point I want to leave. I've come to your website to look at your product or service not to fill in a survey! So I manoeuvre to the X in the top right of screen where I am then asked if I really want to leave. At this point I'm absolutely enraged, click on the X and never ever return to that site so Ikea effect is a massive negative as far as I'm concerned and I will never go down that route. I hate pop-up boxes and I really really hate it when I want to leave but am questioned about it first. I don't like being held to hostage which is what it feels like.

[@CallmeQue-bw7dz]

can anyone explain me more about the choice overload that he said in 9:41

[@razali4773]

Love this video, one of the best videos out there on how to bring in more customers. Thank you!

[@VisualPrcessingAPchannel8156]

Hi

[@ANDREWGEN_]

Great video. Some of these things I’ve seen personal success with, others I’ve seen have success on me. Thank your for consolidating all this quality info

[@VisualPrcessingAPchannel8156]

Hi

[@gxglacatusu]

Thank you for sharing 🥂

[@usnurses]

One of the best and complete resources on how to serve better and grow your Business. Thank you so much Adam, because of this video we were able to identify better our core as a company and how we can serve our population.

[@Adamerhartvideo]

That's awesome to hear thanks so much for letting me know!!

[@spacechannelg6843]

I never buy a product from a company if there are too many options! i think its too overwhelming. I also don't like to waste alot of time in a specific store etc. If there is a few options i feel comfortable, feel satisfied when i make a purchase. Thats one of the reasons i like your channel! Its very easy to navigate and beginner friendly. KZbin has way to many marketing channels and its overwhelming.>_< Also your videos are short and to the point! Also thanx for the marketing cheat sheet! ^_^

[@Adamerhartvideo]

Thanks so much :) And yes that classic "paradox of choice" is the real deal!

[@termiteguysbrisbane7260]

Some great ideas there Adam! 👍

[@Adamerhartvideo]

Glad you like them!

[@shweshwa9202]

That was clever at the end using one of those bias/psychology techniques

[@Adamerhartvideo]

:)

[@jeromystewart]

What he is actually saying at ~2:00 is that you can get away with exploiting and scamming people if you trick them in the beginning.

[@olaoyejohn102]

You're damn good. A friend of mine recommended your channel and i really must say, he was right. Thanks for the good work you're doing

[@Adamerhartvideo]

Thanks John! Great to have you here.

[@hussainlakhani2021]

I watched this video 3 times so far. Thanks for sharing.

[@kotrynele]

I thought I was watching it on 1.25x, turned out it was Normal Thank you for the video! Great delivery.

[@Adamerhartvideo]

lol awesome

[@balbalbalbal6083]

Love your way of explaining things fast and interesting 💗💗

[@Adamerhartvideo]

Thanks balbal!

[@nourali284]

Keep up the great work! You're officially my marketing mentor, king!

[@VisualPrcessingAPchannel8156]

Hi

[@adeniranaishatadesola9017]

I really love and appreciate your teaching I would love to learn from you I am an aspiring copy writer and I don't know how to get started

[@abdulhamedmohammed8542]

Wow . Great information for us . What a man . Thank you bro . Really appreciated that.

[@VisualPrcessingAPchannel8156]

Hi

[@barraquefamily5625]

My favorite was the recency effect. Great video!

[@kylelin45678]

Omg this guy is good. Came here from the BYAF video! Hahahaha love the contents!

[@Adamerhartvideo]

Hey Kyle!! Thanks so much my friend, great to have you along!

[@Dolaposfg]

Looking to take marketing to the next level this year. Your delivery is concise and engaging throughout the whole vid! Will be soaking up all the gems in your vids

[@santaniebrown3721]

This is EXTREMELY valuable. Thank you so much!! 👏😊

[@vinayasinghh]

OH MY GODD THANK YOU SO MUCHH this video is gonna help me a lott thank you soo much ✨

[@paulastride]

Confirm the person's beliefs, this was my favourite! 😉 Thanks Adam 👍

[@luisbanda9845]

No words to express the Love, Thanks God for you.

[@bosquesemilla3938]

Wow! It really helps me! Thanks a lot!

[@adekaniolubanjo]

Been watching your channel for like 2 days now and I'm already addicted......Sooooooooo much AMAZING HELPFUL content!!!!!!! Thank you soooooooo much!

[@VisualPrcessingAPchannel8156]

Hi

[@Madisoneducate]

I learned so much from this video... Thank you so much.

[@Adamerhartvideo]

Hey Amajor! So glad to hear :) thanks for stopping by and leaving a comment!