10 Tips to Make Your Kickstarter Page Better

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Heres a synopsis in Text form
Fundamentally, there are 3 things creators need to convey to potential backers. All of this is expanded on in this video
Do they want it? Can you do it? & How Much is it?
All 10 of the 10 ideas listed help with those 3 categories.
Do They Want it?
1) Player Count, Time length & Age should be evident to backer ASAP. Mechanisms of the KS game in are always appreciated as well. This info can be conveyed on the main image and help backers decided if they're interested before they even click on the project.
2) Having a main video increases the likelihood of success exponentially. Not having one looks lazy. This video ideally will help backers become convinced they want the game, you can make it, and that the price point is right. If a customer doesn’t want to talk prices in the video, they should at least make it apparent what pledge is the "featured" pledge. For instance if the game has an expansion or deluxe components those should be featured/mentioned in the video.
3) Use the tabs option on a Kickstarter page. This allows the customers to more quickly get to EXACTLY what they want to know about *Videos, shipping, pledges ETC*. There is no silver bullet on how a KS page should be organized and by using the Tabs creators can better accommodate how customers like to browse Kickstarter stories.
Can you do it?
1) Get your game on Boardgamegeek.com ASAP. It makes the creator look more like a member of the community, and makes the game look more "Real". If a backer looks for your game on BGG and it's not there, you look like an amateur who doesn’t know better. It also increases the likelihood someone will just stumble onto your game prelaunch. I wouldn’t bank on that last part though
2) Have collaborators on your project and ask them to proofread the project. It doesn’t matter if they are not in the company, they just need to be people you trust. This can go a long way to handling customer service and you would be amazed how much someone who knows next to nothing about your game can still do to make your customer service look better in the comments/updates.
3) Projects NEED a gameplay video and ideally a preview. Not having a gameplay video looks amateur and is inexcusable now a days. This does not need to be professionally done, and tripods are dirt cheap on Amazon. There is ZERO excuse for not having this video, and backers will let you know this if you don’t post one. Even if it's just a tabletopia or tabletop simulator recording, that is fine. People need to see how the game plays. A preview or 2 also go a long wat towards helping people see the game flow, and also making the game look more "Real".
BONUS. A through How to play video is the gold standard IMO
4) Your rulebook needs to be on the Kickstarter page. Not having one looks amateur, and can come off to many people like the game is half baked. Many people think their rules in current form suck and don’t want to show them off. This is STUPID, Kickstarter backers Some not most will go through the rules for you and provide rulebook feedback that will make the game better. They want to see the game succeed. Bad rulebooks have sank 1000s of great game.
How Much Is it?
1) Get to your prices/pledge levels early in the Kickstarter Story. Ideally the video should convince people they want the game, and after that point creators should just tear off the band-aid and get to prices. Backers know KS is expensive and games routinely cost hundreds of dollars, don’t waste peoples time. Also a pledge area is a necessity, the side bar that lists prices/descriptions is not visible to those on IOS or mobile which is a huge chunk of shoppers. Show those people you value their time and include ALL the crucial info in the story, don’t make them make an extra click.
2) Don't bury your shipping section all the way at the bottom. This is vital information that EVERYONE who backs the project needs to know. This one bucks industry standard, and a lot of people don’t want to do it. At a bare minimum creators should have their shipping section as a tab so that those people who want to know this VITAL piece of information without having to go slogging through the page can get to it quickly.
3) Roughly ½ the people who back Kickstarter are from the United states of America. This means that currencies should be converted to US dollars on the pledge levels/story/shipping EVEN IF the creators of the project use Euros/pounds/Canadian ETC. This is not difficult and looks lazy when it's not done. Same goes with converting CM to inches and Vice versa.

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[@zenster1097]

YES! VIDEOS (particularly you not doing it). It's one of the first things I look for. I have literally not backed games because they don't have any video (even no preview video let along gameplay video). It tells me you actually made something with a manufacturer. You have shipped it to people [youtube creators]. I get to see the components from someone and they talk about your game or they play a game. Especially if you're indie and you don't have any experience in producing a game (it also a benefit to you). Suck it up, save money, get another job, and make the prototypes. It makes you look professional and have a real tangible product and put some skin (money) in the game. I want it to be from others that are not you. I'm not going to listen to you. I don't really look at rulebook videos. I tend not to like trailers. I look at a picture with all the info and try to find the basic info I need. Then I see if you got videos from others to watch. Because one, I won't believe you about your game (conflict of interest). You are going to probably suck at making a video and conveying information (I've seen devs make video and they don't really look great. first impression matters). It's worth it to send to others. Bigger channels may not cover you if you're small, but someone is (and you should know the KS youtuber scene and reach out to them in advance before your launch).