100 Years of Eyeshadow | Allure

Take a look back at the last hundred years of eyeshadow, from the dark green and "lampblack" looks of 1920s Hollywood and the 1940s trend of matching your eyelid with your dress to support the U.S. troops, to the vibrant colors of the 1960s and the return of moody neutral colors in the 1990s.
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100 Years of Eyeshadow | Allure

[@hotdogwater9580]

The fact that they always mess up the 2010s makes me wonder how much of this is wrong and we just dont know it

[@oklol9507]

Most of these are wrong, the makeup artist kinda sucks.

[@oklol9507]

The 1920s was a mess, the shape was completely wrong and women wore more natural colors for the day, the black eyeshadow was more so your face could be seen in a movie. In the 30s 40s and 50s the eyeshadow I think was supposed to match your eye color.

[@SEbeauty26]

hotdog water yes!! Shimmery white shadow was classic 90’s not “2000’s”

[@sophroniel]

Trick question, all of it is wrong

[@bbyyangyang5]

Can you not be posting rude comments they did Their best and that’s all that matters so for you coming up and saying something rude affects them so stop

[@CelinePhu]

They skipped the infamous cut crease

[@romandoust2036]

Omg exactly what I was thinking!

[@zarintasnimela138]

Just what I came down to comment!!!

[@voltysaysno5355]

Yes

[@k.m.c9789]

Those make-up “artists” themselves can’t even do cut crease

[@Musicsperfection09]

Celine P samee I was like don’t event without it

[@mahekghelani3613]

2010s was so disappointing. Eye gloss is definitely not what defines this decade's beauty trends.

[@Nikkihajkova77]

Mahek Ghelani I can say I completely agree. I actually walked into Ulta and asked if they had eye gloss and I looked through the entire store and they didn’t have it. If eye gloss is supposedly what defines 2010’s, why is it not common among makeup brands? Smh..

[@_Flyingwhales]

I would definitely say the return of the winged liner and the life-changing mastery of eyebrows (definitely my cult) !

[@happyfacefries]

Agree. What about the nude eyes trend? The inner corner highlight? Using like 5 shadows in one look?

[@dani-xw3lc]

CC Copy Cat yeah and cut creases too

[@hanatarek1561]

By the way, she didn't look that bad

[@samichloricacid]

2010’s is definitely not gloss. i would say it’s the cut crease.

[@Ruby-lz8mk]

EYEGLOSS?! Are you joking?! You rarely see people wear eyegloss, only Instagram beauty gurus and models occasionally.... What about cut creases or a bronze-toned smokey eye smh 🤦‍♀️

[@monshelly3905]

Totally agree. I'd never heard of eye gloss until this video.

[@shreyaadahall]

Me who had been wearing LIPGLOSS on the eyes since 2000s:Oh

[@swaggydragon]

tiptop 💀

[@rossdenbby8520]

As a make up artist I find these 100 years of eyeshadow or lipstick or whatever they are covering to be inaccurate and badly researched. In particular the earlier periods. Wouldnt it be great to have the model with an accurate appropriate hairstyle, correct eyebrow shape and correct make up for the period and then the artist just adds the eyeshadow, thus giving the total look. Just suggesting.

[@tacticalnic6202]

I agree! And they never get the right models for such great times! You are so right about this

[@christinenaprava7442]

If one more 60s/70s model does the peace sign eye hand movement thing I will scream. The models do that in EVERY video.

[@happyfacefries]

RIGHT!!! That and the blow a kiss, Charlie's Angels pose, and some Disco move. Never fails. I should create a drinking game

[@christinenaprava7442]

CC Copy Cat Ah yes those too!!!

[@MilwaukeeWoman]

I was born in the 70's and my fingers were born locked into that pose. It's made wearing gloves and typing difficult.

[@inesboniske1234]

Ikr

[@xDeydeyxtartelette]

You should start doing a separate look for 2010s and now. We're basically in 2020. 2010s should have been instagram glam makeup looks rather than gloss. Gloss on eyelids is a trend that hasn't even started yet. Not trying to be negative here, just constructive. I watch all your 100 years videos and love them but I often see that 2010s is just an excuse to talk about trends rather than what has actually been popular in the past decade.

[@alyaabdulla468]

Deydey so true, they always mess up on the 2010s

[@yanthebear]

Exactly 👏🏻 we're living in a time where trends and appearances are rapidly changing and improving. Having an up-to-date year (e.g. 2019) would have been so much more relevant

[@dragonflyy7439]

Glossy lids has started otherwise it wouldn’t be there

[@pockyeatingpanda]

Glossy lids was like 2017. Where have you been?

[@sunshinegirl6854]

alot of you tubers don't add gloss to their looks. 2010 was the red lip like from adele. 2015 was the neutral looks. 2018 is the highlight and pop of colors and/or the unicorn trend. And adding in instagram. The 80's wasnt just about color. The 80s also had the cut crease with a smoky peachy makeup look. The 90s was grunge but also the matte makeup look. 1997 began to transition into the shimmery shadows especially pinks...the bombshell look. 2013/15 transitioned into instagram makeup along with neutrals and more recently pop of color. Or using highlight as shadow.

[@buddhavibes24]

They missed out the cut crease!

[@rosehipowl]

1920s is definitely not right. Eyeshadow was applied like a half moon shape on your top eye, not like a cat wing thing. It followed the shape of your eye socket. You can look at literally any picture of a famous female celebrity and see it. The colours everyday people wore definitely weren't that dark, either. A lot of the darkness comes from black and white photos and getting a good contrast. I don't know if all of my comment is correct, but I love makeup history so I have researched this a fair amount. Edit: eyeshadow should match eye colour in the 40s and 50s definitely, probably 30s as well. That seems to have been way more common than matching to clothes from what I've found. So a light blue sweep for blue eyes, a light green for green eyes, and then usually purple or brown for brown eyes, but they didn't always stick to that.

[@ansaksa]

I thought it looked too pretty.actually they had very dramatic, chaplin like look.more like a mask then beauty

[@bluerose3262]

Say what you want about the 80s, but you have to admit, ppl committed to their big hair, big sleeves, shoulder pads, and tons of blush and eyeshadow. My mama is an 80s girl and she taught me about brightly colored mascara. I love my blue and purple mascara and hope to collect more colors!

[@yeshuaischrist9951]

That wasn't grunge, plus you need to add heavy eyeliner in the waterline. (Black)

[@elizabethlarson5063]

You’re right. Maybe they were just focusing on the eyeshadow, instead of the entire eye look? I noticed they didn’t include 1960s cat eye liner.

[@joenjaytor]

Im definitely a 90s girl, and we wore our makeup a little heavy.. tons of eyeliner, with matching mascara, and dont forget to curl your lashes...eyeshadow was brown and grunge, with red, wine, or red brown lipstick.. they were not on point for the 90s..☹ Take care

[@mothertrucker5673]

you could argue that the lower eye was so drawn out that the shadows need to account and match that

[@romandoust2036]

I can’t believe they didn’t include the cut crease!

[@jinglingjudith9704]

Who else remembered the frosty lids and white shadows of high school 😂 our brow bones were looking ghastly!

[@ev6ry]

They forgot about the racoon eyes generation.

[@mayaraoliveira3344]

Lol thats totaly me 😂

[@vallygirl9737]

They could’ve put that for 90s grunge since grungy makeup was sometimes dark, messy, and circular. But the raccoon eyes would also fit the 2000s cos MySpace emos existed

[@junebug3354]

2010s should be cut-crease 2020s should be gloss...but actually they used vaseline to make glossy eyelids in the 1930s soo.....

[@iSpookyxo]

Ok so do this video again but make it actually accurate.

[@fallingbaby]

Yall are always messing up 2010s

[@affirmationaffirmations7456]

Most of the 20s women just wore power over cold cream or vanishing cream with lipstick and eyebrow pencils. Kohl eyes and lash beading was mostly for screen actresses.

[@runaway3212]

Cut crease , anybody?

[@affirmationaffirmations7456]

The 80s was much about nudes, browns and natural look without much eyeliner as it was about funky colours. Please check Victoria Jackson videos and Barbara Daly videos. They are on KZbin and will give u a more accurate perspective on how was really the makeup in the 80.

[@solaccursio]

and of course the 80's look is best of all. As almost all things 80's :)

[@elyzsabethahne2116]

I lived through the seventies and eighties. Blue eyeshadow was popular in the seventies. In the eighties, earthtones and neutrals were fashionable.

[@loveforeignaccents]

Love the '60s look... and '90s is pretty too!

[@brandyloutherback9288]

In the 1940s, especially during the day, eyeshadow was toned down to make the matte red lips pop! Get a light eyeshadow that matches your eye color for the day, add a hint of silver or gold for the evening! In the 1950s light or pastel eyeshadow shades were popular. In the 1960s white or blue-green was worn for "The London Look" or the "Mod" look, as seen on models such as Twiggy, Jean Shrimpton or Patti Boyd! In the 1970s pearlescent eyeshadows in earthy colors were popular, especially in peach or green tones, For the Disco look choose to go glittery, makeup in the Discos was meant to be seen! For a Punk look go black or shocking pink in an overdone cat-eye shape, everything was meant to shock the onlooker! The 80's really had one rule: OTT! Think you can wear 1 neon shade? Wear three! In the 1990s Eyeshadow was meant to add sultry definition to the eyes like Claudia Schiffer or Cindy Crawford, in contrast, Kate Moss defined the "Heroin Chic" look, with black or grey eyeshadow, meant to look as if you slept in it!

[@karmyngh0st861]

I NEED A TUTORIAL ON THE 80S LOOK! PLEASEEEE

[@tobythomas3413]

Did that 70s girl not know ANY disco moves? She was using dance moves from the 50s and 60s, ffs 😒

[@Nutka456]

That move was only popular in the 60's. And that move was out by the time the 70's rolled around. This video is sloppy as can be on all counts.

[@sharleengribble-robinson5408]

I know it's about eye shadow and not eyeliner, but still - Elizabeth Taylor and the iconic Cleopatra cat eye deserves a mention.

[@carolinecarter8910]

As a era enthusiast I can say the 60s one looks more like 80s

[@sFlapperGirl]

I always love the flirty flappers of the 1920’s

[@ericaalberto]

The alternative of the eighties the trad goths, post punk, or punk where is that in the history of eyeshadows

[@komfykoala6083]

Yeah that was iconic too. I thought the look was cool and fascinating.

[@komfykoala6083]

1970s too that's when punk fashion started

[@Marie-tw4ui]

I didn't know I was using the 1930s eyeshadow trend as my daily eye makeup (the only difference is I add a wing eyeliner).

[@madelief641]

In the 1960s, the ‘twiggy’ eyeshadow look was very very in, but of course they put _this_ in the video

[@CatReal88]

The gloss eyes was popular first in the 90s especially in the grunge scene

[@kelsieholland7615]

Eye gloss actually is what defines the decade. That is the beauty trend in higher up places but not where normal people are.

[@Verbsdescribeus]

love the updated version!!!

[@ChaiWithSangita]

The 80's are by far the wildest!

[@dead666jezebel]

Love these videos!!

[@priscillat6021]

I wanted to see cut creases and drag inspired makeup!!!

[@yourugly7503]

The model at 2:28 is beautiful 😍

[@sweetstrawberry3652]

can you do 100 years of film indutrie makeup ?

[@Cherrybl_29]

2:00 what's the name of the model? She's stunning

[@marieantoinette1072]

In the 1950s women wore matte pastels that matched there gowns. It was on the lid, winged and a little bit on the crease

[@shena1256]

Im so glad the frosted look went away. 80s was fabulous 😂

[@Trayleen]

20s model is so cheeky and cute, I adore her ♥️🌹

[@karenly4759]

Love 1920 eyes looks

[@yannahgabi5541]

The 80s one is unicorn 🦄

[@explicitboyo6157]

I was just binging a lot of these

[@akudibajak8423]

Beautiful models

[@ev6ry]

Am I the only one that has never heard of 'Eye gloss'?

[@happyfacefries]

Nope. I hadn't heard of it. And I definitely do not live under a rock.

[@craftyside5515]

Where is the cut crease

[@ilikesugainmytaewhenimwatc4829]

2:29 her dimples are so cute Omg x

[@lisabarta8466]

The first girl was the most beautiful ❤

[@shannonlester5605]

Omg Lovely 💖😊

[@tiffaniwitharza0358]

I love the first model

[@issystar96]

The 1930's girl is stunning

[@ipaziamercury9942]

You missed the smokey eye. P.S.: The eyegloss seems so uncomfortable 😲

[@shirinabdelhamid1473]

When you say 2010's , you are suppose to mention Smokey eye, cut crease and Huda Beauty.

[@swededontknow]

i always seem to like the 20s makeup in these videos, idk why

[@dicedavocado2047]

*Cut crease has left the chat*

[@xoxo.shayna]

is it just me or the model for the 50s.... LOOKS LIKE PRINCESS AURORA! Blonde hair, light eyes, fair skin, squarish oval face shape, plus when add the makeup it's literally Aurora :0

[@Meowcat-nc3uo]

ok but EVERY foundation is too light for each person!

[@happyfacefries]

Not trying to defend, but it could be the lighting.

[@Meowcat-nc3uo]

@@happyfacefries that might b true

[@Fatima-vf5tm]

I feel like just keep the 2010s out of these videos until maybe the 2010s are over

[@paulinaruiz928]

Technically only 90ish years of eyeshadow

[@BenitaSFB]

Do 100 years of lips!

[@yourugly7503]

The girl al 4:16 is also beautiful

[@valerioliva9872]

Where’s the cat eye 💔 the 70s one was barely there

[@divagirl10]

Thank you Allure for representing all different shapes, races, and eye shapes to this video. I love these videos

[@naiema9356]

You should do 100 years of a full face of makeup

[@zeynakhan]

Is no one going to talk about the fact that the 70's definitely did not do a no makup look, they did crazy blue eyeshadow everywhere looks

[@agent2743]

Amazing

[@sheetalbisht8242]

Fantabulous

[@bearj9148]

I'm waiting to finish my eyeshadow to buy glossy... it's been a while since im waiting :(

[@saraaguilar9659]

Los años 20 pura elegancia

[@yami849]

Probably one of first 50 atleast?

[@isabellaan6661]

模特们是发自内心的自信的笑，每个女孩都闪闪发光。

[@ameliastone13]

how do you guys always find the most beautiful models?

[@sdoeslife1809]

This your time to shine, 1980s.

[@veronikaj.6173]

Early 2010’s was EYELINER heavy, then mid decade came the cut crease & many other trends

[@minaginger8786]

The 1980s eyeshadow looked a lot like what Mrs. Wheeler wore at the pool in Stranger Things.

[@vnaoires]

*very cool*

[@kekehughes4259]

At 1:51 her jaw went "📄"

[@sophepps7247]

Short hair makes me feel like a boss

[@ilikesugainmytaewhenimwatc4829]

1:00 is it me or does she lowkey look like Ariana Grande? Reply your thoughts. Xx

[@nevabeeva9167]

1:42 i learned about that shape in math class

[@mars8093]

its a square

[@alyssaburns3241]

What about the cut crease!?

[@BlueThunder25]

I liked your eyes 👁

[@jaeger9415]

You guys should do 100 years of baby clothes 🍼

[@britbc4461]

What about smoky eye for 2010s?

[@chochylopez7613]

80s look Is my animal spirit

[@keona1249]

You should do 100 years of piercings

[@soriyaskitchen]

Interesting

[@gumisora]

If someone paint me like this, I will finally wear makeup!

[@SRLovesPandas1]

no raccoon eyes or smokey eyes? those looks were everywhere in my middle and high school days

[@thiccwalrus5602]

the sixties one is nothing like what it actually was smh

[@rowanalper4246]

how are you gonna do a 1960s eye look and not even mention the babydoll trend? half of the look was the eyeshadow

[@user-du1ds5jk9s]

😍😍

[@user-xd9bp1zu4i]

3:14 подскажите музыку

[@nikoberghmans3569]

This is the first time I'm the first person to comment

[@flofrompr0gressive762]

99% of the comments: EYEGLOSS SHOULD NOT BE IN THE 2010's 1% of the comments: Random stuff