$100M CEO Explains How to Build A Brand in 2024

[@AlexHormozi]

To get started for free: www.skool.com/games/about?IFpHasZ7jN4

[@galactock]

Ahh nice .. 1

[@s.a.Bfirestarters]

Pls talk slowly and pronounce clearly and loudly thankyou

[@kstamp05]

❤ thanks for the freebies! I'm brand new in business, and this video helps a lot!

[@BrianRiendeau]

Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.

[@rauladdam1717]

100%

[@charananala616]

Question: What you learned from this video and what are the 5 actionable steps you are willing to take this week?

[@slapmesillay]

She showed me her boobies and I like them toooo!

[@germanmatt4]

Agreed. This is the key to everything. Otherwise this stuff just becomes entertainment, like Netflix or Hulu.

[@AmmarGul-xe6mo]

Its a magnet sticker, then the strip on top clicks on with metal, the strip on top is a little smaller than the sticker beneath, so it pulls the nose wide, making it easy to breath more

[@alighorbanian]

1. What Good branding is 1. Branding is a deliberate pairing of things through an outcome. That’s it. 2. Branding always happens but our goal is good branding. 3. Good branding is a deliberate pairing of our business with good outcomes for ideal customers. 4. In Steps: 1. You start with a brand that means nothing. 2. Then you pair that brand with something or someone your ideal customers like. 3. Your brand starts to mean the “thing the customer likes” to them. 4. Then, they want to associate themselves with that thing that they like. 5. But they can’t buy that thing. But they can buy a tiny silver of that association. 6. So, they buy the shirt with the logo that means that to them. 7. They get the shirt. You get the money. And it all happened because you deliberately paired it with something they like. 2. Why it makes you money 1. You get cheaper customers who are willing to spend more with you, for a longer time (hopefully for life). 2. Good branding also drives customer loyalty (AKA - buying more stuff more times) 3. Protecting you from competitors 3. How to start or grow yours 1. Most branding happens at random 2. Good branding happens at purpose 3. For good branding you have to associate your brand with good stuff your ideal customers like and distance your brand from bad stuff your customers don’t like. 4. Once bad branding happens, you shouldn’t eliminate the bad stuff, instead you should overwhelm your audience with so many good stuff that the bad part goes into irrelevance. 5. Brand has three main metrics: 1. Influence: How likely it changes someone’s behaviour 2. Direction: Whether the change is the one you wanted 3. Reach: How many people it changes it for

[@christou3084]

Thanks

[@kstamp05]

Thanks for summarizing!

[@zaenalarifin8]

5:30 branding is... 13:30 grows your brand 15:40 steps 17:34 point of building brand > makes money 20:15 how to grow your brand

[@TheCooksTV]

Thank you

[@shiningstar8550]

Thank you

[@JeffFranchetti]

You missed step 4. Grow your beard.

[@TheMathAcademy2024]

@zaenalarifin8 Thank for the time stamps

[@hijackhypergamy]

​@@JeffFranchettiand take steroids.

[@Coffeevapor]

I’ve branded several people. They are all my property now. It’s all thanks to this guy.

[@uncleelder4922]

This is the clearest and most useful definition of branding I have ever heard. Thank you!

[@kitekiter4417]

I watched this video. After 2 hours I'm a multi millionaire!! Thanks!!!

[@raihan-riad]

Notes for self: Brand is association of two things. If you associate your logo, name etc with something/someone your potential buyers like, then you're doing positive branding. Opposite would be negative(bad) branding. Your product os what people are exposed to for the longest time, so make sure your product is good. If even a small thing sucks about you, it will make your branding bad. To ammend for this, do a lot more other things your audience likes. Brand can pull towards or away. If you can steer clear of controversy then you'll have a more 'towards' appeal. You can judge whether your branding is working or not by measuring increases in reach, and seeing whether people do what you ask of them.

[@stevegrantley378]

How do you get ‘big’ and ‘famous’ folk to associate with your brand when you have little or no money? I’m sure the Kardashian doesn’t come cheap. Lots of words not much content.

[@mstrplex]

@@stevegrantley378that’s the wrong takeaway. If you want to start a sports apparel brand, you might associate it with MMA, sponsor a Jiu Jitsu tournament, give some products away at a MMA gym, and partner with a couple of fighters to promote your brand on Instagram or TikTok. There’s your association without having to pay Kim K 10 million bucks for a photo.

[@akihiko99]

Yes that's important not said​@@stevegrantley378

[@CharlotteGrayson-z3w]

I finally hit 70k today. Thank you for all the knowledge and nuggets you had thrown my way over the last months. Started with 16k a month ago, 2024 is amazing!

[@lita9412]

Do you own a business?

[@CharlotteGrayson-z3w]

@@lita9412 Yes I do! but I didn't earn that directly from my business.

[@JaskC700]

The audio on here is SO SILKY smooth and easy to listen to. That’d be cool to see more content migrate this way. Content is exceptional and transformative as usual. Thank Alex and Layla

[@ThisisFerrariKhan]

70K of what, you haven’t specified anything 😂

[@halo231halo]

TRULY WORTH TO WATCH. Specially because he is speaking in simple conversational words that everybody can understand!

[@marianaconvery5435]

Wow! I've been listening to audiobooks, KZbin videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.

[@maureenblaqyoga]

I love this. A free Branding masterclass in 37 minutes

[@DJ_ATXA]

I have learnt more in 37:55 minutes about branding than in my 2 years of studying marketing at school. The way Alex explains things is crazy. Lots of teachers should pay attention to how he teaches and take a few notes... LOVED IT! thanks for sharing this!

[@DeepFifty]

If you learned more about Branding in this video than two years at Uni studying marketing, there's a great chance you have really bad attention problems.

[@DJ_ATXA]

@@johnbesco imagine the stuff they teach instead of how to really do marketing and branding... all good tho.

[@istefanemaria1]

Not true at all, this video is just a resume

[@doubledeei2631]

He's an incredible teacher; you're right.

[@Nostalkingwelcome]

Must of have been a waste of 2 years 😢

[@shadyfamily6812]

I'm brand strategist (I have pro level qualifications, completed online courses read many books on brandingz worked at advertising agencies and have helped people build brands). Nobody explained this better. Period!

[@hollisidabor]

Can we work together on something??

[@TalesOfTrillions]

As a small business owner, this talk hit home for me. Brilliant insights!

[@EmpowerThriveResults]

Feeling overwhelmed running your business? As a business coach, I help entrepreneurs develop strategies and overcome obstacles to achieve their vision. I'm giving away consultations this week. Let's chat about your goals and see if we're a good fit!

[@Birinchi1-j9g]

I love the consistent uploads!!

[@englogovoritel]

I've been uploading 1 or more videos a day since the beginning of the Spring because of your advice. Thank you a lot! You helped me start my journey

[@AmericanEmpiric]

What sorts of results are you getting?

[@ZxFlexDaily]

It's a shame it is in Russian coz I would watch, nzdrovia though

[@Saywhatohno]

yes please share the results you are getting? or did he pay you to say this? probably paid you cause its been a month and you haven't replied lol

[@englogovoritel]

​@@Saywhatohnohi bro. I wanna be honest with you. I've grown my YT channel to 350 subs and quit. Too much work. No money gained. Maybe I did sth wrong..

[@Saywhatohno]

@@englogovoritel so then why did you lie lol

[@adoyomolla]

It's the simplicity for me. And I have read a lot about branding but this is very action-oriented and now I feel like I have the basics to build my brand. Thanks.

[@profiAcc]

have you built it?

[@adoyomolla]

@@profiAcc it's ongoing...

[@mohamedhaneef1863]

you are an amazing story teller, every time I listen to it I learn something new depending upon the stage I am at in my Branding Process. "Thank you "does not do justice to the amazing learning you are creating here for me.

[@wonghaowei1210]

Literally the best video out there distinguishing between advertising and branding, and then explaining what branding is. Better than all those gurus out there trying to teach branding with all the fluff they speak, making it complicated to understand. Thank you Alex!

[@gpadr]

I just can't express how much value this video gave and Alex explained it in such simple way I'm just grateful that he uploaded this video Thanks hormozi!

[@dennismolina1127]

This guy is making sense because he focuses on the power of association that helps build a brand wherein customers want to be associated with. People buy brands not because they love products but because they love the desired outcome that brands bring to them.

[@GXHAgency-hs9qf]

This was not just some jibber jabber. It is valuable information. Thank you for always sharing. That one notification which doesn't irk me. 😊

[@JoeAcosta]

gold. you never dissapoint and always giving more value. take my money!

[@commonsense99]

I've heard so many explanations of branding this is probably the single best!!!!!!🎉

[@galactock]

I can tell and see you work out , and I know that grants 1 the ability to Think Clearly/ Every Day. Congrats!

[@harrisonedwardz]

i dont think theres an audience in that room

[@MoreLifePoetry]

Well, if you think about it... we are the audience

[@TheCooksTV]

Lmao 🤣

[@Aydo88]

​@@MoreLifePoetry that just blew my mind

[@TarajaWorrell]

🤣🤣🤣🤣🤣🤣

[@profiAcc]

there obviously isn't anyone there

[@FranzStFleur]

I think this is in his free course because I remember seeing it. I remember making some changes when I heard the uncle Warren quote. This man and his wife drop so much values, I know cuz it shows up in my bank account 🔥🔥🔥

[@swagsukeuchiha7599]

Free course?

[@prashantsinghbhadawar]

That is the reason why in education businesses people always keep calling people who have succedded through education and so it attatches their brand with success through education.

[@cup-guy]

Alex's new book 100 million dollar brand

[@tristram0073]

Most likely the last one but I for sure think it’s a new book he’ll make

[@Grantwallacemailacortaija]

Who needs free list of grants to get their business off the ground must have an EIN or LLC and active bank to receive funds

[@ryangorny1075]

His next book is $100M Sales

[@abhishek.joshi21]

@@ryangorny1075Isnt it 100M Money Models?

[@ryangorny1075]

@@abhishek.joshi21 It’s $100M Sales. He says it in his book, $100M Leads and he’s mentioned it in his other content sporadically too.

[@robertjohnson-benYochanan]

18:19 Semper Fi Alex, thank you and it made me have a nice laugh out loud. Keep at your work and thank you for sharing with us in the KZbin/internet sphere.

[@thejamesblondexperience]

The best explanation of "How to Build a Brand" that I have ever seen. Great!

[@AmoryCsalv]

MOOoooOOoOOo proteine , love the fact that you keep the wording really really simple were maybe even my hungarian mother with no experience in the field could undertsand , thank you for the value

[@brandingdesignpro]

These thoughts and examples of what branding truly was powerful. The major brand examples in combination with the flower metaphor makes a lot of since. Unique pairing of things to produce a good outcome. Very insightful; one of my siblings shared this video with me. Glad I watched the entire video, a lot of gold nuggets.

[@The_relatable_party_mom]

Thank you. I feel confident taking the next step in my branding after watching this ❤

[@miffylova]

YOU ARE THE MAN! simple and straight to the point

[@Merchantliam]

Tons of valuable gems in this video 💎, I'm a 13 y/o entrepreneur and your videos definitely give me that extra-step-up towars my dreams and goals. I hope to meet you one day, thanks Alex.

[@Joe_Bandit]

After sleeping on this (great) video I disagree. I think this is marketing. Your brand is your identity. It's how you market that links your brand with an outcome for your audience.

[@IZSIN222]

Two uploads in one week

[@AppsByCamie]

I know right?

[@truehollywood-r8d]

2 Better than 1

[@chrischan3297]

🤯🤯🤯

[@AksRepublic777]

We’re eating good

[@kennethporst1738]

Branding

[@thebaileyclarke]

Absolute master of breaking down concepts and explaining them simply

[@AdwoaOsafreduAsubonteng]

Very insightful breakdown of branding and advertising ❤❤❤❤❤

[@reynardmhlahlo9864]

I gained crazy value from this…. Thank you Alex. Branding has occurred.

[@alexanderwiryawan]

really love how you simplify what branding is, great video alex

[@AlexiDrouin]

Wow, Alex! 😄 Your insights on brand building in 2024 are spot on. It's incredible how the right pairings can transform customer opinions and sales like magic! ✨ Business students could learn so much from your example of strategic branding. Cheers to making branding less of a mystery and more of a master skill! 🚀📈

[@Kumile1]

Hey Sir am 19 I have chance to get Motorcycle and it costs $200. but i can't afford it please help me to get this chance it is my biggest dream to drive motorcycle. am 19 from Ethiopia help me to live my dream. by reverse i will help you if its has value for you

[@Teaboyrai]

15:18 Really great way of explaining how branding works especially because you used nike as an example as a weak brand into a srong brand LOVE IT

[@AdrianPuiu]

Nice bonus video for the week. Thanks Alex and the team. 🙏🙏

[@michaelramirez5857]

This video is actually crazy, I might have figured out this whole branding thing and how to do it

[@syasyaishavingfun]

I love your brand so much I shill for you anytime anyone online ask about anything about motivation and business.

[@mikepepe3711]

Thank you Alex for all that you have shared! I've started a business and not turning back! A small manufacturing company making whiskey smokers that are one of a kind! It's been booming for me now. The prophets that I make are going back into the business and buying land . I would have never had the courage to jump if it wasn't for you and a few other and a couple of others that inspire people thank you thank you thank you!

[@HoneyBadger0704]

That’s awesome! I’ve just started my own business as well, (protection dog sales plus a multi service pet dog training) Alex’s videos have also helped me and inspire me in my journey. Glad to hear you’re doing well in your business. God bless!

[@mikepepe3711]

@@HoneyBadger0704 well I certainly hope you do well! Become Unstoppable! That's what I have decided to do.!

[@yourdream28]

Keep fucking grinding and conquering man! I wanna start a business too but can't pick a niche, glad that you are succeeding

[@maxt1617]

To start a brand requires being different from rivals in an aspect of value to customers, and that requires having a competitive advantage. Competitive advantage ---> Different from rivals in a valued aspect ---> Brand is created in buyer's mind ---> you can then 'pair' things of positive association with the brand.... ---> which then drives the competitive advantage further.

[@brandmasteryacademy]

I'm gonna be cheeky and add another way to optimize the 'pairing', and I would go as far to say it might be easier than the pairing model;)- Understand the scandinavian method on how to build brands that speaks to your customers buying mood and Buying motivation. It's called The 4 Emotional Customer Types and all about to sell more, to more! Build on a decade of research (Phd) and applied on thousands of brands . And it's really just a simple model, with simple do's and dont's and I still don't get why it's not widespread internationally! Thanks for great content :)

[@justinmajor9389]

Great lessons overall… the Dylan mulvaney pairing in my opinion was a deviation from the mission statement, bringing people together over great beer… highlighting or putting anyone on a pedestal literally separates them instead of bringing them together… the pairing wasn’t bad, it was the presentation of the pairing. In Texas the BlueBell ice cream issue is another great example of how a brand can survive serious issues, even killing people.

[@SLisKDAKJE]

Love it when the notification bell rings with Alex his Stuff

[@sesarkamtolo2932]

Amazing Alex! Lots of value here

[@AleCardenasRealtor]

You rock, greetings from Mazatlan Mexico

[@murielglemaud8807]

You’re the man Alex! Thanks for delivering so much value in such little time!

[@vl1180]

Thank you for the Valuable content!❤

[@VintherVerse]

I would suggest one thing to think about. It's the definition of learning because Alex describes what is called "progress" rather than learning. Which I think should be described as the process of understanding how something works and memorising that for another time. (Rather than applying what someone told you to do. Which after doing it over and over would make you understand certain stuff eventually but there's more to it imo.)

[@StressCoach]

Excellent video! But please, turn off ad sense so we can watch without being interrupted by an ad every 5 min. You already made "more money than all those CEOs combined."

[@ZakKingSA]

@alex says he is using ad revenue as a metric these days so don't expect the ads to go away.

[@ParasTube]

I was an apple person for ages, left the ecosystem in 2016 and very happy. Might try it again.

[@fatimamoshood9540]

I just started my own clothing brand for art, and this video has given me ideas on how to go about it

[@Teaboyrai]

20:50 Example of branding (can of redbull beside alex) very energized and successful = a strong brand image for red bull!

[@michaelmonroe2002]

Redbull sells adventure and adrenaline

[@anthonyar3347]

Great info Brother, this video shows me you have real information! I am buying. Thank you.

[@quentinwiley_]

It’s funny my thought process was the audience should know this will be good just by how many slides he goes through. (Makes KZbin video and audience enjoy it better. Not many doing this imo) but then shortly after I noticed no audience. Good move. Good video. Only a few minutes in and this is exactly what I’m wanting to learn about. This topic isn’t spoken on well but it is definitely most important for absolutely any business. Online or in person. Down to the last detail.

[@_kolelarsen]

This is by far the most impactful video on brand I’ve ever watched. I’m on my second time through lol. Just occurred to me that building associations kind of works the same way as customer acquisition. You use the core 4 to drive associations (with people or other brands at least). So you might pay for endorsements like Nike, or make posts about associations you want to build, OR if your product or service is good enough, people will send “referrals.” Kind of like a cool kid at a party wearing a branded shirt (because he liked the associations the brand had built). Other kids at the party buy it purely because of the association they built between the “cool kid” and the shirt. This was an association the cool kid built for you, without you paying him anything. Kind of like a referral.

[@EcomCarl]

Your explanation of branding as the key to customer loyalty and higher profit margins is spot on! It’s fascinating how a strong brand can guarantee sales and create a unique market position, as seen with companies like Apple 👍

[@alex-ander-13]

Thank you Alex for your knowledge

[@Jackson-l3r]

Building a brand should be rooted in ethics, transparency, accountability, and integrity. These values can only flourish within a monetary system designed with honesty and honest effort at its core. A brand built on these principles not only gains trust but also contributes to a fairer and more equitable economy. Let’s champion a financial system that upholds these values, ensuring that success is achieved through genuine effort and ethical practices.

[@robertosilva8390]

Jason Momoa is the most interesting man when talks about marketing!!

[@kafenaded]

THANK YOU FOR BREAKING IT DOWN WITH VISUALS!

[@deanarnold5241]

If I was just starting out, I’d only listen to this guy.

[@DavidOndrej]

No way Hormozi just gave a presentation to an empty room... this man is a true content genius PS: Watch the whole video, it's pure gold

[@uk49cheatcodes99]

Yea he is killing the game and he just did 2 uploads in a few hours He is REALLYmaking valuable content. I highly RECOMMEND too.

[@cakemixondarise1]

I'm liking this comment while pausing the video at 21:09. I'll be back after watching till the end because I always thought this every time then was thinking of trying it myself lol 😁😍🎂🧁

[@ZakKingSA]

He likes to make prep videos to Critique himself and improve. He may as well get some benefit out of it (and share with us). Good use of his time and resources. Clever

[@KYLETISZAI]

Yeah better than if people actually wanted to hear him.

[@cmanon3948]

To condense it: your brand has an identity. Customers trade their dollars for your product so they can adopt that identity

[@חןגילת-ש8ס]

LEGEND. THANK YOU...! THAT WAS REALLY GOOD !

[@chieffixie]

Another Mic drop on every other marketer/youtube guru out there 💯

[@eyeofgumbo9610]

This was a good part of the whole speech that I forgot thanks for the re upload. Very informative information. I feel like branding has a lot to do with the world's current state of consciousness

[@eatdrinkblockchain-yl6us]

I love you man..i mean your brand!...i just got a wealth of knowledge from this video that ive just made a fresh cuppa, ive done all my screen shots needed and im about to watch again to let it all sink in..WOW Alex..your a GENIUS! and thanks for sharing

[@gussup_digital]

Thanks Alex, very simple and easy to understand explanation of branding and how to create it

[@olanilsson7745]

FML Paid 7k euro for a course on the subject last week, it was worse than this video. 😂 Thanks for the amazing content

[@BrandonOConnell-te6dx]

You know you're about to get some good knowledge when he pulls out the slides!!! Hey Alex what is one thing you are most grateful for?

[@theinvestinghouse]

Probably for slide shows

[@kennethporst1738]

Contact him directly

[@mat_leo]

cringe.

[@yourdream28]

Explain ​@@mat_leo

[@afaha2214]

33:47 and onwards to save you time

[@marckramerdc]

I’m pumped Alex. Your new content is drawing me towards you.👌🏼

[@BizBob2]

Very good video on branding. Good explanation on how branding makes money.

[@CronkiteSwanhart]

Absolutely love the coat you are wearing! and the *luxdups* bag !

[@joschuatabani7207]

Mozi team with the Drizzy Drake vibes ❤ back2back

[@CraigLast-o9g]

I love the consistent uploads!!

[@MuhammadTahir-g5h]

Great video thanks for sharing this video

[@lgbpinho]

Just a side note: a very big company like Budweiser knows that pairing with Dylan, for instance, will get a bad outcome from opinions of the majority of the consumer base. I'm not naive, but it would be nice to think that a large company does that pairing for supporting a good cause, which is better than larger profits (if you can take the results, of course)

[@DarinTaylor-q9p]

Your ability to basically do nothing. Rest, relax, meditate, and contemplate. Is the first habit you must craft to carve out your new life. Without this ability. When the health problem comes. When the business problem comes. When the relationship problem comes. You will be in utter fear, panic, and be unable to think clearly. When you see people like Alex doing 100's of millions business wise. This was only achievable when he first learned the above task I give you to master. Money which everyone is trying to attract here on Spaceship Earth. Is repulsed and stays away from those that live in this fear, and lack of abundance mindset. It might take a year or it might take you thirty years but everntually you will be able to beat down the money into submission. Good luck today because today is all we have.

[@organizer14]

Great training!!!

[@euanthony]

With the way Alex is uploading videos these days, I think we're close to getting the third book in the $100m series

[@MarkDonnigan]

Brilliant insights that no one in his core audience can actually implement. If they could, he’d have case studies outside of Apple, Coca Cola, and other iconic brands.

[@todayinsingapore]

6:43 Advertising is "letting people know about your stuff". Then what is marketing? How is it different from advertising?

[@TrishalaPunjabi]

Do you have any specific strategies for healthcare or educational businesses?

[@AlanDeriard]

Alex NEVER misses 🙌🏼

[@troycopeland2170]

powerful stuff Alex. Like when I turned my long-term rental into a short-term rental. everyone on my street hated me/us. We now have 5 and ramping up to 15 - 20 by the end of the year!!

[@estebangarzonlerma]

Good stuff right there well done

[@hugowesley4074]

$100M Brand

[@leadgenjay]

BRAND IS EVERYTHING

[@lydia9878]

Could you do a video on how to apply this to book authors?

[@rds.86]

Great video Alex, I love the angle you decided to approach things from, and how you broke it down into the simplest explanation possible. As a fun note: I've always considered family crests/sigils and "army" flags as the first large scale 'branding' exercise. If saw Genghis Khan's flag, I'm pretty sure everyone knew what that mean.