Watch this to get your first 5 customers

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

This'll get you your first 5 customers After that, if you want 5x the leads in your business, I’ve got something free and amazing for you: My free virtual book event on August 19th - $100M Leads…join me and 302,000+ entrepreneurs (so far) who have registered for it. If you want a free seat (and a copy): Acquisition.com/leads

[@davidthompson1573]

Alex, Thanks for your video! I keep hearing all of these online stories about “remote closing” careers and that would be perfect to add to my current schedule. I represent a few industries and want more opportunities to make money! I’m a sales rep., currently working for one of our country’s oldest organizations, and hold both the yearly and monthly record. I’ve always been a top three sales representative for any business that I worked with. I would like to look into larger tickets, newer industries, and maximize commissions. Would you mind please pointing me to an organization that I should reach out to?

[@CleVerCPO]

I love your videos You are always giving values in your videos

[@toolstechgadgets]

is it totally virtual, not in person

[@Campat252]

I’m trying so hard but it’s hard

[@Gigi.973]

I've inhaled your content but this is one of my favorite videos. So much value in a short video. Can't wait for your book debut. Keep shining!

[@dianepuri870]

in this world of fake fake fake gurus wow alex. subscribed big time !

[@Willayam91]

This is probably the best video you’ve ever done. Getting to work applying it. Can’t wait for the book!

[@ZacharyDeanWright]

100%

[@thehealthhustle]

Agreed

[@Fernando_Mauricio]

I don’t agree it’s the best video he’s ever done, but I do believe this has ALOT of applicable value

[@VIPSwahili]

How much will be his new Book if any glimpses please

[@emekaudeogu]

I totally agree.

[@jeanpierreflor]

I paid almost 10k to get this information from coaching programs This is sooooo valuable, can't wait the Book Alex!!

[@hendrikdebruin4012]

Really? 10k?

[@TReX88147]

​@@hendrikdebruin4012 10k Iranian Rial. around $0.25 😂

[@ocpremium]

Time Stamps Step 1: 0:15 - Create a List Step 2: 1:05 - Pick a Platform Step 3: 1:19 - What Do I Say? Step 4: 1:52 - Reach Out Step 5: 2:14 - What to Say If They Reply? Step 6: 2:49 - Sell Them Indirectly Step 7: 3:43 - Make It Free Step 8: 7:31 - Start Back at the Top Step 9: 7:49 - Start Charging Step 10: 9:43 - Keep 'Em Warm

[@daniellund9272]

I did exactly this when I was a personal trainer. I started an outdoor morning bootcamp 3 times per week at a local park. I asked my friends to come and they brought friends and family of their own. I charged $0 because I was learning how to run circuits and be a bootcamp instructor and didn't feel comfortable charging my friends for something I had no experience in. Got a regular class of 12 people and after about 6 months I stated charging $200/month. Some left, some stayed. I was 22.

[@Luckygamerw555]

Good idea 👍

[@harishnair207]

hey dude I'm starting a business for building killer websites for coaches and trainers, I'll do it for free, interested?

[@hendrikdebruin4012]

Really? People do not know how to exercise? Very strange - the should have been drafted into the defense force 50 years ago as I was and they would have known how to exercise.

[@daniellund9272]

A lot of coaching is less about teaching and more about motivating and holding people accountable. It's not the people don't know how to workout. That can be taught fairly quickly. People usually pay a personal trainer for the accountability component. @@hendrikdebruin4012

[@nottomclancy2439]

@@hendrikdebruin4012 Have you been outside? Have you seen these absolute units? They don't even know how to eat right xD What a delusional take.

[@chileshekateule93]

Thanks, Alex great video like always It's very helpful! As a tech company owner mixed multichannel outreach is the best strategy to get more clients and grow the business, from my experience, partnering with a lead generation company saves time and money in the long run. I started with one a few months ago, and the results are better than my solo efforts. I'll continue with both approaches for now and compare.

[@Lifeis484]

That's true. I'm not currently using any agency, but I have considered the option many times.

[@BrianandKarina]

Thank you for sharing that information! May I ask what is the name of the lead generation company that you working with them?

[@chileshekateule93]

Amplibiz Strategies

[@BrianandKarina]

Just book a meeting with them! Just noticed that they have risk-free onboarding. thanks a lot

[@its_xen0n772]

@@chileshekateule93 nice botchain

[@MarketingHarry]

A lot of gold here, Alex! I'm so grateful that you sharing with us such powerful content! Can't wait to read your new book!

[@bobbyjbear]

Its pretty clear Alex wrote the new book for me. As I'm working at bringing more value wherever i am I'm sh** stormed how much value Alex brings for free all the time. .... thank you Alex you sir are appreciated × infinity

[@iamthemobey]

I feel exactly the same as you mate. Just watching this video feels life changing. That book is going to be incredible!

[@olumideaiyedun2547]

Insane amounts of value, Alex. This will change people's lives for good. Thank you SOOOO much

[@dieuleveutoconnell]

This video is a prayer answered tbh. I love how he doesn’t not gatekeep or sugarcoat anything! Thank you Alex!! ❤

[@user-gh6gc5kb8y]

Wow alex. Your channel never ceases to amaze me. I have a business i have wanted to start for 10 years but been paralysed from fear and lack of knowledge, the fear coming from the lack of knowledge i think, because as i learn more from you, im really beginning to think i can do this.

[@TanyaAlizaTV]

Such a great video, your point about acknowledging before the ask, then tying them together is spot on! It feels so much more genuine and personalized!

[@j.singer8461]

I totally love your videos. Packed with value ... and the best delivery style on KZbin. Thanks for sharing these

[@TeaEmess]

Thank you so much Alex for giving us such great advice for free. This was invaluable business and sales advice.

[@OdmupP37]

As someone experienced on the internet and the information bloat on KZbin, your channel is a blessing. I've never liked and subscribed faster. Thank you for being straight to the point and not muddying up the entire process and artificially elongating or conflating topics. I'm just sad I wasn't there before the live stream & will be saving up for your book.

[@learnwithmaritza]

This is THE MOST VALUABLE video that I've watched in a VERY LONG TIME. Now I have to execute! Purchased the book. Thank you for this powerful video, Alex. God bless

[@morgenvictoria]

theres nothing more to say than "thank you" I've needed exactly this for so long. Thank you!

[@hidalgo1200]

I am 18yrs old, drop out and this is exactly what i needed for my service. Wich they were more genuine people like you THANK YOU very much

[@JeremyLMarquez]

What is your business? Awesome kid

[@Sravan.Allopi]

Good luck bro, there's plenty of room at the table for everyone who wants to get into this business. Best of luck to you.

[@hidalgo1200]

@@JeremyLMarquez web design

[@jila6317]

hey bro im doing web design too but which business would refer you to their friends because its likely that their friends are in the same field no? Which means they wouldn't want to give the competitive edge (a clean responsive high SEO website) to their competitors. Let me know if you have experienced it differently as of right now im assuming :)

[@JeremyLMarquez]

@@Sravan.Allopi nice

[@leeanntreacy7349]

Your advice just keeps getting better. Thank you so much Alex 🙏

[@IntuitiveCoachTheresa]

Bless you bless you darling young man. God is blessing you mightily for your willingness to serve people. In these dark times you and Leila are truly making a healing difference in this world. Thank you. 💜

[@SergioKrutov]

It's so wonderful to listen to someone who actually practices what he preaches. Thank you Alex

[@2Flex09]

I love u man, god bless u for the infinite amount of value u are providing for us this is gold Not just the info u are providing, but the way u are making it simple desirable and applicable❤ Wish u the best

[@bethegoodmovement]

Thank you Alex for this and your amazing content. You always make it simple to understand and apply.

[@Placebo6]

My man Alex, looks like you managed to really sum it up... I own 3 businesses and am still watching this to bring the spark back... Honestly inspiring. Thanks.

[@danodestruction1]

This video alone is worth thousands of dollars. Thank you so much for showing the actual way!!! I’m beyond excited 🎉🎉🎉🎉🎉🎉

[@BakiNBG]

Loving your recent content Alex, thank you for sharing your knowledge selflessly. Knowledge kept secret is dead knowledge.

[@Yzjoshuwave]

This video was epically jam-packed with value. This was simple and very insightful. And respectful to all our friendships. And might’ve been just exactly what I’ve needed to hear for a long time now.

[@tsmith750]

Ask friends and family? Revolutionary stuff right here.

[@creativeartbyluvensky]

Priceless advices. Keep doing what you do best Alex!

[@windowsxp1991]

I had been doing something similar to this but Alex’s advice is on another level. I have learnt new tips that I will start using! Can’t wait for the book to be out!

[@JeremyLMarquez]

TY Alex, this is the clear cut direction that is needed for many entrepreneurs getting started or re starting their venture. Looking forward to having your hard cover in library!

[@mastermindrational1907]

This is freaking awesome advice. I will adopt this kind of thinking, man. There’s no need to be embarrassed if you f up, too, when you are charging nothing! Who is going to care if you f up if they aren’t being charged. I’m saving this video to watch again this is excellent thank you.

[@kylerobinson8336]

Starting my business and doing exactly this on the offer since I’m new, helps me develop the end product to make it great and that I will eventually charge for. Great advice for getting new clients

[@PiggehEdits]

If you don’t mind me asking, what business have you started to venture into ? @kylerobinson8336

[@Lfg2305]

Great video! As someone who is launching a coaching program, I can honestly say that the step of reaching out to your existing network is sooo much harder than I thought it would be. It’s a mental game but once you get over the hump of being scared to contact those people, it’s game on! Can’t wait for the homecoming book launch Alex!

[@tkftns]

Hey @Lfg2305, im launching a coaching program as well. Mind if we connect to share best practices and create a small community together? Might help both of us

[@paradigmgroupagency]

Alex Thank You For Touching my Life in a Positive Way You are a huge disruptor but a genuine good man !!!

[@ChristianSoschner]

That is the best practical Lead generation to customer journey advice I have seen in a very long time on- and offline. It is so simple. People just need to push through their natural resistance and put in the work.

[@safwanh.ibrahim8976]

This is exactly what I am currently suffering from, to the point that I watched the video twice. Thank you Alex, you are amazing 👏🏻

[@danklug7838]

Alex is an absolute business Viking and I would love to see more of these!

[@bobbysu]

Alex, You are the only one that I have seen that has given out multiple scripts, solutions and a scaling tip. less then 15 mins. You have saved a lot of people time and money with this video. As I am building my channel/social media presence and starting my entrepreneur journey. I hope to one day get to the level so that I can work with you directly. If this is what you give away for free, I can only imagine how you and your team help businesses scale. Cant wait for the LIVE EVENT and the book.

[@dianegrant3215]

So simple. And f****** brilliant! This one video is my moment so thank you! Alex!

[@rolandvarduhn]

Alex, you're gifted making it easy, actionable and feeling good about it! Thanks man!

[@OlaniyiOloyede]

Hey Rolland, Good to meet you on this platform, I’m trying to get some New Clients for my Business, I’m a Graphic and an Illustrator, and I’ll love to work with you, I’m ready so work with on a Design Project in a Niche of your choice completely for free in exchange for a review. I’d be really happy to work with you man.

[@DoTheWorkBasketball]

Love this!!! I’m at negative 0 customers so this is huge!!

[@whiskyandsynths]

Thank you Alex! Just sat down to work on this again just now and watched this to get me back into the warm outreach vibe!

[@tybaltcapulet6212]

Thank you sir, this is what I need. Straight forward and to the point and no BSing around

[@thankdrew1173]

No way!! Your birthday is 2 days after mine Alex? No wonder I vibe with your business philosophy so well. I'm not big into horoscopes, but, gotta admit what it can Indicate about ourselves and personalities is often scary accurate. Great birthday gift to us both. Looking forward to the book and the event!

[@midasama3124]

That "You probably suck" made me laugh so hard! Really good content man. Thank you!

[@ThisGuysTheLimit-]

Holy crap... The quality and attention to detail is legit unmatched. I nerd out over these kind of things, and I for sure will be implementing these attention grabbers in future productions. Keep it up man!! Youve got a new subscriber.

[@kevmcgillivray]

Absolute genius of a guy, you explain it so simple. Thanks Alex appreciate it

[@OlaniyiOloyede]

Yeah He’s really something else

[@rodriguemakeit]

excellent video as per usual, can't wait for the book !

[@waxwox]

Pure Gold! Thank you Alex, this was exactly what I needed.

[@peterhiero6460]

Your channel is literally the best thing that has ever happened to KZbin. Please. Never. Stop.

[@KOSMOinfinite]

Alex is dropping serious game. I have been a fan of this guy for years now but this video has distilled so much quality in such a short amount of time; easily one of his best videos to date. This new $100m Leads book is a no brainer to purchase, I just hope I can get a hard copy. I hope everyone has signed up for the event on 8/19!

[@mbapiki340]

Scammer repli3d😢

[@Theaverageperson22]

This is the single best business advice I’ve ever gotten on KZbin. Thank you Alex for your dedication to making the best content out there!

[@allthingszelda]

Literally the best video I have ever seen on start up business advice! Thank you Alex!

[@marckuhnmak]

Great process here. Love that you broke it down and made it simple!

[@jimvazques4980]

Another great, motivating video, great job Alex!

[@OlaniyiOloyede]

Hey Jim, in absolute honor if Alex, I’d literally practice what he’s says in the vid lol, I’m a Graphic designer looking for some more clients, I’d like to work with you, I honestly don’t know anything about you but I’d love to connect with you and help you out with a Design Project for you or anyone you want, all in exchange for a good review if you think it deserves one, what do you think Jim?😊

[@rocrico3]

This is amazing. I can’t believe how much I learned in these ten minutes. Infinitely more than I ever did in school

[@hendrikdebruin4012]

Did you even attend school then? Did you not learn to read and write in school? So you are saying a 10 minute video is worth more than being able to read and write? What absolute bullshit mate.

[@davejonestv1]

Straight Fire My Friend. You are really working the principles of giving and many, as you know, doo feel that we owe you, and want to we you succeed even more. I admire the hand of God you've allowed to work in your life. Thank You 👊

[@manuelcabrera8575]

Hey Alex, this video is pure gold. Thank you for sharing! 🔥

[@elibaier]

How many people are actually going to do the things he is asking? 🙋‍♂

[@Mauricio_EPM]

My own version by calls 🤙🏻📞

[@solaris_molaris]

Nah. I won’t lie my mindset isn’t here yet. But! I am 133 days in Duolingo and have gone to the gym 6 days a week for the last three weeks! Progress right?

[@trevorrivas1463]

​@@solaris_molarisAbsolute progress!!! Well done. I dont know you but it all starts small. For me it went from doing one single dish a night to realizing I actually didnt want to do jusy a single dish - that its really silly to NOT do more. Now after a few weeks/maybe two months i actually feel really bad about myself when I dont do the dishes! This is not to say "what you need to do is feel bad about not doing the dishes!" No. No. That's the SYMPTOM of doing very very small things over and over JUST TO PROVE YOURSELF THAT YOU CAN.

[@OlaniyiOloyede]

@@trevorrivas1463hey man, I know we’re all here trying to get some business, so lemme pitch you I guess, I’m a graphic designer (very well educated) I’m looking to getting some new clients. I don’t mind running a project for you completely for free, I’m excellent in Branding, Creative Posters, Ad design and Design Documentations. Id love to really connect with you man

[@fishhuntadventure]

Everyone with a desire to excel that is at the beginning of something new and has potential. That’s who. You have to live daily with the intent to stop being average and and constantly plan to be on the cusp of successs at the start of every morning.

[@happyflea]

What we now need is a video on what to do if step one yields zero contacts! This method assumes you know people.

[@LaurenceParris]

Not needed because most are over looking who they know

[@wisdomofwudan1]

Definitely one of the most valuable videos I've watched this year, thank you!

[@thelifeguy]

I have been following you for a short period now and you have always been so valuable but my God! This video alone was worth money, thank you for all these nuggets now time to apply!

[@abasis.baruti9819]

Fucking Hormozi for the win.

[@warringtontoni]

Almost everyone, including the media, is anticipating a market catastrophe, and as a result, many are turning a blind eye to the opportunities in the market. I began investing in stocks and Def earlier this year and it is the best choice I've ever made. My portfolio is rounding up to almost a million and I have realized that when a stock makes it to the news, chances are you're quite late to the party, the idea is to get in early on blue chips before it becomes public.There are lots of life changing opportunities in the market, maximize it

[@nobleclinton8305]

What opportunities are there in the market and how do I profit from it?

[@henrypatterson1281]

You can make a lot of money from the market reg ardless of whether it strengthens or crashes. The key is to be well positioned.

[@wandemiles]

​@@GRACEFavour-hy3tjIt's advisable to seek financial assistance based on your available capital and area of interest or preference.

[@wandemiles]

I would suggest Patricia strain, my current broker. Her services are excellent and her returns are great. I looked her up after seeing her on a CNBC market interview

[@wandemiles]

Look her up from the net

[@user-lq8hr7xy9l]

Thank you so much for this Alex! So much value in just 10 minutes!!

[@mskutney]

Just watched one of your videos for the first time a few hours agoi... Have spent the free time I jhad since to learn from the awesome free advice you've posted. Wish I could be aty the presentation of the book on Saturday. Happy Birthday, by the way. Saturday is my 38th birthday, so I'm, very excited to see how much my life has changed by next year just from the super valuable information you put me on to alone! Information is Key! Along with willingness to change, and except critique. Thank you for being awesome & putting so much Free advice out here where little fish can learn from it! Truily Thankful!

[@mskutney]

@AlexHormoziWhatssappAbove101 Realized it’s virtual, signed up & hoping to spread the word with the affiliate link! Totally excited just to be present and learn!

[@flamingicecold]

This is information that will memorize in my brain, so when the time is right I can use it

[@Vloguentura]

Wrong mindset sorry to tell you, start doing what you can right now

[@flamingicecold]

Sorry, but I am way too young and broke to start a business with clients and little to no experience

[@flamingicecold]

​@@Vloguentura​Also, it is better for me to start with experience in a business than start one with no experience

[@thegelo2023]

Bro, I love you. Thank you so much for bringing so much value in a 10-minute video.

[@paulwilliams4359]

First I would like to say thank you for posting the videos I have been watching them and it has really helped me focus. I was getting a bit down about the whole thing until I saw your content. I'm a DJ and have just moved back from the USA to the UK after 35 years. I have basically had to start all over again from scratch. Bought all the gear again, have no contacts got a few gigs but not great. There's me thinking it will be easy, it will be just the same as when I left 35 years ago. How arrogant am I after 2 months of trying. Well it's so true about the boring stuff and the lady in the red dress is why I'm back in the first place cost me everything. I hope you keep doing what you are doing because it's priceless. From a very happy but skint subscriber. Thank you.

[@joyoffilming9500]

Probably the best video I've seen from you so far. It came just right as I incidentally recognized that I have more than 1,500 LinkedIn contacts that represent exactly my target audience for my new Techno-Thriller I am going to publish later this year. This video was exactly the recipe to get things rolling - Tanks so much!

[@B3ck05]

Loved your 1st book. Excited for the new one... Been looking forward to it. You rock!!

[@Gavii_DonEnt]

Love your content bro🙏🏾. Saved me alot of time. Got both of your books too. Keep it up man💪🏾 you're a real 1.

[@FlowMo]

This is exactly what I needed man, big up to you Alex from Canada, MOntreal !

[@JenniferCollins-ch1up]

Thank you for making this simple video on how to find leads and customers this was very much needed for for me I am not a very technical person but I think I understand what you're saying thank you

[@brentcos9370]

HUGE, HUGE, HUGE CONTENT RIGHT HERE! Alex, thank you so much.

[@NathanMaingard]

Starting today, thank you (also, loving your book, so rad)

[@jclamonde]

I don't like videos often, but this one I loved it ! So much value. thank you so much !

[@zasyatkin]

So much goodness packed in here! Thanks Alex for sharing this and getting more people into entrepreneurship.

[@OberonHawthorne]

Engaging content! Can't wait to see more from your channel. Keep up the great work!

[@ugonneann]

This is gold. Thank you Alex! Don't think short. Think long.

[@razarnold]

Its always the most obvious ideas that make the most sense. Loved the way you articulated this concept. Great video :)

[@rutaroder3333]

Can't wait to start doing this approach. My head is already preparing the list and my fingers are ready for typing messages. Will start today. Thank you for your content!!!

[@susatya.content]

That's an amazing tip to implement and scale in our online journey. I write down all the points, and I will implement these tips from now onwards. You are understanding the main problems that most people are facing, thanks😊

[@freqmark]

This was a great tutorial. Incredibly actionable, no BS. Thank you.

[@thefarmdude73]

This is actually one of the best videos i have ever seen on yt, im so grateful for landing on this thank you so much man 💪🙏

[@freddoooooo]

Thanks for freely sharing so much wisdom, Alex! 💯

[@FreedomWillReign]

Love your content brother. Getting out of your own way is 90% of what kills any business.

[@attilamato278]

Wow, Alex, you nailed it. Short, stick to the point and really actionable. Looking forward to read the new book.

[@Laos-dk4qh]

Just watched Alex is vid on bagging your first customers, solid advice there! I have gotta throw Mystrika into the mix though. If cold emails are your game, there is no contest. It is so easy to set up and use, and damn, the lead gen is out of this world. You would seriously up your game if you gave it a whirl, Alex.

[@Dr.AhmedMetwally]

Great video with Great insights alex, thank you. Wishing you best of luck with your book launch

[@okelydokely9134]

Mate. Just recently discovered your videos and books and am impressed with what I'm learning. Top stuff. Keep it up. Love it.

[@dipayansarkar5416]

Really great advice Man! I hope to utilise it fully.

[@antonija2602]

Straightforward and concise. Thank you!

[@saloniagrawal5896]

Damn, that's some fresh new advice for me. Thanks so much, Alex! Your content is an absolute gold mine 🔑🔥

[@kurtdefour8337]

Solid info ! Thank you so much Alex !

[@thesweetlifeau]

God my timing must be sucky too cos I only just had you come up on my radar! 9 months I missed out on this!

[@tistoublomberg]

This is the guidence on how to start, I've been looking for since the first time I wanted to start a business. Thank you Alex.

[@raminala3257]

Very beautifully made video, I think we need to appreciate the aesthetics, the nice and happy way he is expressing, and excellent content as always.