119 Minutes of SEO Advice You Needed to Know Yesterday

I hosted an AMA with 100 + business owners and SEO pros.
Want more help? Start here:
✉️ Free SEO Newsletter: www.gotchseo.com/newsletter/
📚 The SEO Entrepreneur Book: theseoentrepreneur.com/
🚀 Gotch SEO Academy: go.oncehub.com/agencies
Here's what you'll learn:
00:00:00 - Should I offer web design or SEO?
00:06:05 - How to do local SEO for tourist destinations
00:11:00 - Process for moving away from AMP
00:13:27 - How to prune content with a huge website
00:27:28 - Siloing your SEO pages (the right way)
00:38:31 - How to niche down to attract SEO clients
00:51:56 - Why you should leverage exclusivity to close more SEO deals
00:58:56 - Site structure for a local business
01:17:41 - How to improve rankings with a new website
01:25:08 - The state of niche sites
01:28:56 - How to handle keyword cannibalization
01:33:25 - Keyword cannibalization with ecommerce site
01:38:58 - Is duplicate content ever okay?
Watch this next: • SEO for 2024: The Comp...

[@nathangotch]

Thanks for watching! Go here for more SEO help: www.gotchseo.com/help

[@silviazac7492]

Very useful and interesting to see the challenges of different SEO professionals across industries and hear your hands-on advice. Thank you for publishing it. I wanted to join the call but it was late for my timezone. I am glad you shared the recording:)

[@AlexOnARoll]

A very valuable session! Thanks for hosting it Nathan

[@nathangotch]

Thank you!

[@user-iy7so3lh1o]

Awesome format and great video, loved the breadth of content and questions covered!

[@ignotus2531]

46:48 first off I wanna say this video was extremely helpful! Learned something from each of the questions! I do have a question about your proposals. So at the 46 minute mark you say you look for all the keywords available in there one little market. Are you searching for just the things like “St Louis Endodontist” and not “Endodonist near me” ? Because obviously the amount of traffic that shows for “Endodontist near me” isn’t just the people searching for it in St. Louis but still has local intent in the SERPs. How do you go about finding these keywords / estimating this traffic?

[@nathangotch]

I'm searching every possible variation to get a rough idea of the cumulative search volume for that niche + location. Sometimes, you'll have use the Google Keyword Planner

[@ignotus2531]

@@nathangotch okay thank you this helps a ton!!

[@henrythomas7112]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[@akshitseth6370]

Hey Nathan, as always, great content. One quick question, you spoke about how you acquire links for your one pager website. How did you actually do it? Bought links? Sent emails for it?

[@Eastcoastseo]

Great advice. Thank you so much. This is exactly what I needed right now as I have just started my own SEO agency

[@kyleanacker3114]

This was fantastic, happy to be a part of it!

[@nathangotch]

💪

[@juliad368]

Great video Nathan thank you. Would focusing on local SEO be considered niching down ? Or do you suggest niching to an industry within local SEO ? What do you mean by "offering SEO on the front end and web design on the backend" ? Thank you.

[@ChrisRomeroAISEO]

Great format and really helpful for SEOs who have a lot on their plates. 😊

[@MrJlegros]

Great vidoe. did you have a link to the ranking diagnosis you are mentioning that you are dropping in the chat? I may have missed it

[@nathangotch]

Here you go: www.gotchseo.com/product/ranking-diagnosis-v2/

[@Javadyasemi]

So great format Like this one

[@davideylerYT]

Love the format - very helpful!

[@nathangotch]

Glad it was helpful!

[@SurendraTomar]

Hi Nathan, Thank you so much for this video. I have a question regarding the personal injury law firm niche, lets say the client serves California wide and wants to target major cities in California such as Los Angeles, San Francisco, Sacramento, San Diego etc. The client wants to to rank keywords like Los Angeles Car Accident Lawyer, San Diego Car Accident Lawyer etc, then is it not a good practice to post some blogs that are state specific such as "California Car Accident Statistics" and "Most Dangerous Roads and Intersections in California?" and also post blogs that are city-specific such as "Los Angeles Car Accident Statistics" and "San Deigo Car Accident Statistics" etc. State-specific blogs can generate a lot of traffic and that will be relevant too as the client serves California wide but to rank city-specific pages we also need to to city-specific blogs like I mentioned above. In your expertise, what would be the most effective approach in this context? A blend of state and city-specific blog posts, or should the focus be solely on city-specific content? I'd greatly value your perspective on this.

[@Mack_the_Ride]

Hello, thank you for sharing, I wanted to attend, maybe next time. The book is fantastic, complete with precious data. Thank you for signing it for me :P

[@nathangotch]

Of course, glad you're enjoying it!

[@suzannawise]

My niche is portrait photographers. Many of them are trying to rank in the map pack using their home address becuase they don't have in person studios. Using a home address is not ideal for privacy reasons, what is your thought on using a virtual address to rank in the map pack? Or do you suggest they avoid the map pack and just make content based on photo shoot locations?

[@growmybusinessonline5711]

Hey Brian i want to learn SEO fro my own trading business to promote my own business and courses (i have 2 courses completed but not selling yet ) rather than setup an SEO agency. Particularly I want to create topical authority in trading and can narrow this down. May I please ask you your recommendation for best approach?

[@ryanmccain1158]

gold. thanks for sharing

[@vinces5761]

Bro I love this stuff

[@davidrobertson6371]

Gonna be honest about this one, not my favorite format. For lack of a better term it feels a bit chaotic switching from one subject to the next. It's a bit weird and I can't really put my finger on why but i just kept skipping to next segment. I tend to enjoy your channel especially lately, but just didn't do it for me on this one.

[@nathangotch]

Thanks for the feedback David 👍

[@ellenv.6433]

I really liked this format. I appreciated the detailed analysis of varied SEO challenges and scenarios. Thank you!

[@dinorossi6611]

Man ... Julian would disagree with you... , well of course, those who got lucky and gurus will say, old days are over and gone .. now you have to rent a U Haul truck and buy merch, rent a warehouse and film using products you bought .. and so on and so forth. But, aren't directory sites immune to Google updates ?

[@nathangotch]

Yes, sites with a strong link profiles experience less volatility in updates.