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We talk about an upcoming 12-week transformation challenge. This is the 90-day challenge condensed to 12 weeks to avoid going past Thanksgiving. The nutrition aspect will be emphasized more, with insights from past participants and experts. The early bird special ends on August 25th, so people are encouraged to sign up before then to save money. The challenge starts on September 1st, allowing parents to get their kids' schedules settled before focusing on themselves.