@13 - How to Make Your Product a Must-Have with Diana Caplinska

I chatted with the incredible Diana Caplinska, a marketing expert who helps CMOs position their products as must-haves. We dive into why differentiating by features is pointless and how creative marketing is the key to success. Diana shares insights on crafting big, bold campaigns, understanding your audience, and why a personal touch matters. If you're in B2B SaaS and struggling to stand out, this episode is a goldmine!
Chapters:
03:47 Features vs. Marketing: Positioning a Product as a Must-Have
07:38 Disrupting the Category: Undermining Norms to Grab Attention
10:59 The Fight for Initial Attention in B2B
12:49 Creating a Compelling Brand Campaign
23:17 The Process of Working with Clients
28:25 Understanding Pain Points in the SaaS Industry
30:50 The Power of Creativity and Cleverness in Marketing
34:01 Personal Branding for CEOs and Founders
38:42 The Need for More Creative Solutions in Marketing
47:15 Capturing Attention: The Key to Successful Marketing
Links"
Learn about Marketing, Creatives, and the Olympics from Diana - / b2b-saas-marketing-cmo...
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