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In the realm of early cinema, Georges Méliès reigned as a master of illusion and spectacle. His films brimmed with fantastical transformations, clever special effects, and a whimsical sense of the impossible. The Hilarious Posters (1906) exemplifies Méliès' playful imagination, transforming static advertising posters into a chaotic and comedic world come to life.
The film opens with a seemingly ordinary street scene. A man walks along, pasting up various advertising posters on a large wall. However, once left alone, the figures on these posters magically spring to life. A gentleman offers a lady a drink, a maid pours them beverages from the adjacent poster, and the lady shifts to sample makeup from a cosmetics advertisement. Jealousy ensues, and soon the various animated characters engage in playful battles and absurd transformations.
The Hilarious Posters showcases Méliès' talent for crafting cinematic illusions:
Stop-motion Animation: This basic, yet effective, technique gives the impression of the static images gaining sentience. Méliès would halt filming, make changes to the scene, and then resume, creating the illusion of movement.
Superimposition: Méliès frequently used multiple exposures to seamlessly bring disparate elements together. Here, the animated poster people interact with their real-world surroundings and objects.
The humor in the film derives from absurdity and slapstick action. The poster figures, confined by their original advertisements, engage in increasingly ridiculous antics. A man attempting to court two women at once leads to a brawl, a man inflates like a balloon after imbibing too much drink, and figures constantly disappear and reappear as they interact with different posters. The chaos builds to a crescendo, with the poster-dwellers finally breaking through the confines of their paper world.
Music: Pappageno, W.A. Mozart.