1948 Lionel Dealer Display Catalog

[@dwaynebublitz786]

Thanks Brian very enjoyable! I purchased some things from a former Lionel employee from the early 50s a few years ago. He has since passed away. He had an incredible Lionel catalog collection including the very rare spring 1946 catalog. This was the first catalog Lionel put out after the war and it is big in size compared to other catalogs. According to Bob Osterhoff this is the rarest postwar catalog even rarer than the 1945 Christmas flyer. I saw one on ebay a few years ago bid to $2,400.00. Not sure of the value today as prices have dropped on everything postwar. Mine is in mint condition. It would be cool to be able to share it on your channel but I would be scared to send it through the mail.

[@BriansTrainRoom]

Thanks for the note. Wow, those are really tough to find and would be so fun to show everyone in full living color!. If you go to YORK, Maybe we can meet up and get it filmed there. I have done that a few times already. Feel free to reach out at [e-mail]. Brian

[@tomshannon7513]

Another great peek into a dealer catalog, thanks and congrats for one year anniversary!

[@BriansTrainRoom]

Thanks. Yeah, the Lionel Dealer display catalogs are one of the goals of the channel. They are fun to do and the information is spotty out there. It's a series. The other years are just as fascinating. Enjoy. Brian

[@petergulotta8183]

Hi Brian, thanks for another great trip back in time!

[@BriansTrainRoom]

Would love to go back in time. How awesome would that be. This is a as close as we can get for now!. Enjoy. Brian

[@ronaldclemons1206]

Brain, as always, great job on going back in time videos on Lionel Trains! 👍👍🚂🚂

[@BriansTrainRoom]

My pleasure, love these dealer display catalogs. Wish I could by all of it! All of the catalogs I have done so far are just so fascinating. Thanks, Brian

[@gszookeeper77]

Cool era for marketing. Lots of advances in plastics and electronics due to the war. We know Lionel had contracts for "visible" things but I wonder how much classified material they may have had a hand in... People forget JL Cowen's first big break was that Navy fuse order in the late 1890s.

[@BriansTrainRoom]

It does seem like they had access to the latest technology and worked it into the trains. The engineers at Lionel certainly got to work on some cool stuff. Way ahead of their time for sure. Glad they did! Brian

[@johnandrus3901]

Very cool, Brian! I enjoy seeing all of the classic Lionel catalogs and displays that you show. They are fascinating and a great part of Lionel history. The construction sets are pretty neat, too. They are obviously meant to compete with Erector. I have a 454, which is nice, but not totally complete and the top of the lid needs to be reattached. I just need to find the right tacks to secure it, with heads that won't pull through, but aren't too big. An excellent and informative video, as always.

[@BriansTrainRoom]

Appreciate the comment. yeah the Construction sets are really neat, and were expensive for the time. You have a good one for sure. Thanks Brian

[@jameskowalski6088]

Love all the marketing and sales items from Lionel. 1948 Lionel was really starting to make a run with great items. The consumer catalog for '48 with the 3-D poster in quite an interesting addition. Enjoy how you go into describing what the content is on each page of the catalogs instead of just giving a brief description and moving along. We can get true feel of the content within.

[@BriansTrainRoom]

My pleasure, always trying to strike a balance between reading the whole thing and not doing enough. Appreciate the comment, love the early marketing from Lionel. Brian

[@jameslanders4819]

Thanks for this interesting catalog Brian, and congrats on your one year anniversary. I didn't know about those construction sets.

[@BriansTrainRoom]

Appreciate the comments. Thanks. The construction sets are a collectable all by themselves. Nice sets that were very expensive for the time. Brian

[@StephenCarlBaldwin]

Always look forward to your informative plunges into Lionel history -- Bravo!

[@BriansTrainRoom]

Thanks, These catalogs are so cool and the information is spotty. Part of a series. More on the way. Brian

[@PopPopsTrainRoom]

wow 177 dollars for all that, great video

[@BriansTrainRoom]

Yeah, what a deal, but wasn't cheap! Thanks, Brian

[@raysrails2164]

Hi Brian you did it again nice ! Great year on youtube.

[@BriansTrainRoom]

Thanks Ray. What a fun year, lots of really cool stuff coming up! Brian

[@johnblair8146]

One of the most powerful testimonies to the power of Lionel's sales volume is that GIGANTIC box behind you that contains 288 CTC lockons!!!!!! Who in the Wide World of Sports could sell that many lockons?! Apparently, there was a fair number of dealers that sold that many since that was s standard box of lockons. If you sell lockons like THAT, you've gotta be selling cars and locomotives by the semitrailer load!!!!!

[@BriansTrainRoom]

So True, dealers would sell, or give them away like hotcakes. If you were expanding your layout, you needed them for sure!. Love the master cartons as you can tell!. Thanks. Brian

[@worldsgreatestride]

That box over your shoulder that says 288 TYPE CTC what is in there? I know CTC is a Lockon but what is the 288 the part number or quantity in the box?

[@BriansTrainRoom]

It's a master carton of 288 CTC lock-ons. Pretty cool. I showed it a little closer in a short. check out my past shorts and look up CTC lock-ons. Thanks, Brian

[@GlennFresch]

This is a far cry from the built to order marketing of today.

[@BriansTrainRoom]

For sure, but what amazing things they had for their dealers! Wow. Thanks,B