1959 Plymouth-Dodge-DeSoto-Chrysler-Imperial "Forward Look Show"

1959 Commercials from the Fred Astaire Show
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[@erty7012]

We need modern day remakes of those cars.

[@energyasylum997]

Damn, they had it good on the 1950’s!! Beauty, class and optimism!

[@raphaelhernandez4088]

I was born in 59! Nice.😊

[@8176morgan]

Me too. Economically it was a very good year as the economy grew by 6.8% that year.

[@rick0e295]

🎵 It's Delightful! 🎶IT'S Delovely 🎵It's DESOTO 🎶. And ALL of the 59 Chrysler Corp cars. Exners fabulous finned fantasies for Chrysler! 🏆

[@allencrider]

Those huge cars! You could get a 59 Plymouth Savoy with a 132 horsepower flathead six that weighed 3450 lbs. Then load it down with an automatic transmission and you'd have a real grandma car or taxicab!

[@ljmorris6496]

Why do that?, get the Hemi

[@allencrider]

@@ljmorris6496 They ain't got no hemi in 1959

[@ljmorris6496]

​@allencrider Only in pickups was the final year for the 1 Gen Hemi either way v8s were available as '59 was the 1st year of the B/RB engines...

[@robertpasquini4097]

But they’ll never show you the base models.

[@lecil2]

love it

[@philshifley4731]

So big and heavy yet they were still death traps.

[@auaiao9]

and we loved them.

[@williamg2552]

That was in 1957. By 1959 , Chrysler Corporation pretty much got all the kinks worked out of them.

[@jameshenry3530]

This commercial must have been colorized from the original black and white version. I recognize the pitch man as Art Gilmore. He appeared on a lot of episodes in the Dragnet television series.

[@RapperBC]

Believe it or not, the original broadcasts of these commercials were in color, and recorded onto Ampex 2" color videotape.

[@mikethespaz372]

You are correct. What you were watching was one of, if not the first, video taped prime time broadcast programs on American television. The original title was "An Evening with Fred Astair" and originally aired on ABC. The announcer for this show seen here was the great Art Gilmore who lived to the age of 98. He was one of the greatest voice talents to ever hit Hollywood. He wrote two books about working in the voice-over industry. The likes of Mr. Gilmore may never be seen again.

[@RapperBC]

@@mikethespaz372 I was pretty amazed by his voiceover talent. I guess that's why. You just don't hear that anymore. Everybody sounds like they're 15 now. 😂 However, I think some of that has to do with people not smoking anymore. Which is good.

[@kennixox262]

Definitely color videotape. I think from 1954 onwards, color was broadcast for several hours a week or TV "specials" that were live and perhaps preserved on kinescope in black and white. Videotape hit the broadcasters in 1957 with color tape shortly thereafter. It was not until 1966 that the three networks we full color during the primetime hours. Not many people had color receivers in 1959 as the sets were expensive, not terribly reliable, smallish screens and lack of content. Look at how long it took for HDTV to really take off. Got my first Sony HDTV in 1998 with little content and it was not until 2009 for the complete switchover and as you may know, were are in a transition from ATSC 1.0 that was adopted in 1996, to ATSC 3.0 that is starting to come online nationwide with the capability of 4K resolution when the broadcasters deem fit. There was no ATSC 2.0 standard.

[@bigheadfred]

This was taken from a broadcast of The Jerry Lewis Show on NBC, I think. It was originally broadcasted in colour.

[@GlamrockFreddystudios]

Now that's a car

[@roydrink]

Can you imagine a commercial made like this for a 2024 car?

[@jourwalis-8875]

No!

[@anthonynelson9136]

You mean where everyone is on a cell phone looking at their face book page and the parents are wearing sandals and shorts and are covered with tattoos, And the kids all have metal hanging out of their noses and piercings everywhere?

[@roydrink]

Take it easy boomer! I meant with all of the music, song, and overbearing announcer.

[@anthonynelson9136]

@@roydrink Take it easy Drinkster. If you didn't like the answer you should have been more specific with the question.

[@denniscarroll7696]

The voice. before Gary Owens there was Art Gilmore.

[@nlpnt]

4:15: By 1960 that kid would'nt be able to sit up in the back of the wagon like that. They really didn't have much floor to ceiling height. (By 1986 he'd be hauling his own kids around in a T115 minivan).

[@mrceleb2006]

Did you know Peter Gunn drove only Chrysler-made vehicles? First, he drove a DeSoto for the first few episodes, then a Plymouth Fury for the rest of the series!

[@roydrink]

Car companies made many exclusive deals with television production companies.

[@The1cdccop]

Rush to market, poor fit and finish were a death nail. Beautiful design though.

[@speakfreeley4473]

This would be the final year DeSoto had a fully comprehensive range. Much reduced the following year & disappearing the year after just two body styles were offered. Since Imperial & Plymouth are no more, Dodge continues to face an uncertain future & Chrysler is now owned by Fiat.

[@user-ib9ow9xy2r]

What is Mirror-Matic?

[@paulietteburnett7270]

Terrica Williams princess of eternity

[@jourwalis-8875]

Where is Fred Astaire?

[@johnterpening7921]

For years...a white & gold 1956 DeSoto Adventurer coupe lay rusting at a home on Nautilus Dr. In Rocky Point L.I.N.Y. Would look 4 it every time we drove past...then 1 day it was gone.... 2 the junkyard ? 2 the restoration shop ??? Who on God's green earth knows...

[@brianlinke1856]

Few of these could be sold outside the US? Well, maybe in the Middle East w/ its cheap gas?

[@armando7972]

It's a shame that Chrysler currently belongs to FIAT

[@DM-hk8gz]

Sold! I'll take the Chevy.

[@jourwalis-8875]

"Safest cars on the road"! Not at all!

[@robertpasquini4097]

Yeah keep the transmission buttons away from the children but let them have access to the heating system. 🤪

[@srercrcr]

Somebodys been watching too many military academy films....

[@opera93]

Well, thanks:interestingly, my Parent’s “1959:Dodge Coronet 9 PASS WAGON,V8(*?, oddly I was not interested in driving 1961-62, or working on it, as not Cool: esp Starting Dating)/Push Button/ Cream/ Beige two Tone….. Anyways, nice driver *& lots of Friends could load up..ps: of course Kids in rear- Face, seat got CO asphyxiation, dirt: the Mopars rusted out quick, not very good GAS MILEAGES ON leaded Gasolines……Great designs *& motors in some …

[@it1988a]

They rusted out after a year.

[@JeffreyWilliams-dr7qe]

Beautiful rust then! Put your machine in the rumpus room.

[@shrug53]

Seriously? I own a 56 DeSoto and there is very little rust on it!

[@michaelwood875]

and for all this, women burned their bras,,,

[@jourwalis-8875]

What a bad picture quality! Only 360p, or worse! A pity!

[@JeffreyWilliams-dr7qe]

She is wearing surgical gloves.