1960 Chrysler Imperial Dealer Promo Film

1960 Chrysler Imperial Dealer Promo Film
Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission.
MyMopar.com

[@dknelson]

I can see why these film strips were effective. If I were somehow transported back to 1960 I know what I would do: get a sales job at Chrysler and enthusiastically tell prospects about the fine quality of this vehicle!

[@novembaer69]

9 years ago I bought my 4-door sedan, fixed her and still love her to this day. The performance is ahead of any competitor of this time.

[@kirbywaite1586]

What a gorgeous car. The grill texture is impressive. It's interesting they would show a sedan rather than the pillarless hardtop.

[@Modeltnick]

The dash board lights were actually fluorescent and had a special transformer to supply the high voltage. Each numeral and the pointer actually lit up separately.

[@JDAbelRN]

How would you ever find parts for this?

[@cambo1200]

J Damian Abel, RN It’s extremely difficult, trust me!

[@jonathanmorrisey5771]

The stem in the center of each gauge pod is the green turn indicator.

[@Modeltnick]

In my days at a Chrysler dealership, the mechanics used to solder the hair like wires back onto the orange pointers with mixed results. New gauges were already discontinued from the factory.

[@B1970T]

2 Tons of rolling Detroit steel. Those were the days, I love it!

[@mosesberkowitz3298]

For those viewers under 80, this is what they used to call a "filmstrip". An interesting piece of auto history- Thanks for posting it.

[@benjaminde-campos5136]

+Moses Berkowitz Thanks for the info. I was little confused at first, then I googled it.

[@mosesberkowitz3298]

Glad to help. The title of this clip says it's a film, but it's not. When I was little, in the 70's, we used to see them in elementary school sometimes; it was cheaper to make a film strip than an actual film. Cheers!

[@glennso47]

I remember filmstrips. They were individual still photos that ran on a projector similar to a slide projector only the pictures were on a strip.

[@johntechwriter]

We are so conditioned to video, we find these photo-based marketing productions primitive, even boring. Too bad because the cars they described, like this '60 Imperial, were fantastic. This film strip carries over Chrysler's obsession with Cadillac, a brand they spent millions trying to penetrate for decades, always without success, even when their cars were superior.

[@mosesberkowitz3298]

john Techwriter- It's true; it does seem primitive and boring at first. But a still picture allows you to examine something complex for a longer period of time. In school, sometimes my teacher would stop the audio, but leave the picture on the screen so he could point something out to us. (Boy, that was a long time ago!)

[@GooberBrother]

"Best profile of any car made" have to agree.

[@thomasowens6041]

Beautiful automobile. The presenters are excellent ventriloquists too.

[@jamesslick4790]

The '60-'66 Imperial, Being built in a then bespoke plant,on a bespoke platform with a good amount of hand craftsmanship was basically the American Rolls-Royce. You could say that they used regular Chrysler engines, But Rolls-Royce at the time used basically the same transmission as an Oldsmobile or Pontiac.

[@1983jblack]

I think initially Imperial may have had exclusive use of the 413 until 1961

[@jamesslick4790]

@@1983jblack Perhaps, I will have to dig through my old Mopar literature.

[@mauriceappleyard8269]

Love these very detailed information and promotional films. Chrysler were trying hard .

[@DIYDanCars]

Looks great! I love these 50's style cars.

[@06DESMARAIS]

DIY Dan it says 1960 Imperial, not 1950

[@tf2Sniper.]

@@06DESMARAIS He means that he likes cars with a spaceship style from 1950's.When 1960's started there were still some cars with a spaceship style untill 1963

[@jamesfox2579]

An absolute beautiful and luxurious car!

[@tracy4good]

1960 Chrysler Imperial with its perpetual smile as though just being an Imperial was satisfying enough.

[@edoardozampetti4601]

probably one of the most beauty car of world...

[@frequencyfluxfandango8504]

'PLEASE TURN THE RECORD.' -heh heh heh Great. This sales banter is so slick and corny but it's the car itself that Really puts it in perspective. And what an exciting space-age time it must have been back then in 1959/60. A strange and magical era in the history of the auto. Love it.

[@francissmith9443]

I remember filmstrip projectors/players in elementary school in the early to mid 1980s. I immediately recognized this at the "please turn record" frame. This one played a record with the filmstrip, but the ones I remember played a cassette with the filmstrip.

[@WAQWBrentwood]

While theres plenty of hype in these types of promo films (natch), Much of the info in this case was true. The rest of Chrysler Corp. cars switched to unitized bodies. The Imperial remained B.O.F untill 1966, Therfore had unique body/chassis. Cadillac DeVillle, for example used the same body as a Buick Electra and Olds 98. The only other American "production" luxury car at the time that was close to being "handbuilt" was the Cadillac Series 75 Limousines!

[@glennso47]

I always thought all Chryslers went to unitized bodies at the same time. Thanks.

[@johnunruh7697]

When JFK was POTUS, Jackie`s car was a `60 Imperial limo---hard to get classier than that!

[@brober]

She hated Lincolns!

[@LyallAbbott58]

Back when I was very young in my 20s, I could’ve had a 1960 imperial in perfect condition for $300 and I still to this day regret not getting it beautiful car. I wish they made them like that now.

[@williamg2552]

Notice ....that NOWHERE in this promo film is The IMPERIAL E V E R referred to as a "Chrysler"....NOT ONCE !!!

[@hankaustin7091]

I'll take two! Formal Black and Midnight Blue - LOVE these cars!

[@nephi5059]

Jackie Kennedy had her own, private 1960 Imperial Limousin she used while living in White House. JK. allegedly adored the car . And why not, flamboyant ly beautiful.

[@jvarela965]

1960 Imperial Le Baron was my favorite Chrysler of all time

[@hankaustin7091]

same here!

[@friendofdorothy9376]

I remember seeing a bright red one, with dual a/c...what a car!

[@thoughtfinder]

1968 was the last Imperial that was totally separate from the rest of Chrysler. You see Chrysler threw everything they had in that car. They gave it the best engineering technology any car ever built. But the Imperial could never achieve the fame and prestige Cadillac and Lincoln had. Most luxury car buyers consider the Imperial to be nothing more than a Cadillac wannabe. Because of that Chrysler could no longer justify building a car that unique. Because of that the 1969 Imperial looked like a glorified Chrysler Newport New Yorker and Chrysler 300. That 1969 Imperial spelled the eventual end of that car. By 1975 the last year of Imperial it offered 4 wheel disk brakes. The only other car in 1975 that offered 4 wheel disk brakes was the Corvette. Cadillac or Lincoln did not offer 4 wheel disk brakes in 1975.

[@cornellgreen3692]

Timothy Evans That is a real shame because the Imperial was a really great car. The fact that the Imperial had to jump through so many hoops in the build process showed the amount of effort and attention to the details Chrysler put into their premium luxury product. I saw a 1960 Imperial in Illinois once and the sheer mass and appearance of the car blew my brains out. It was such a handsome car with its big grille and gullwing front bumper that I am glad that someone had the good taste to buy it. For their hard-earned money, they bought a luxury car with the constitution and construction of a tank. It should last the new buyer at least another 50 years. And that may be the greatest luxury of all.

[@fairfaxcat1312]

Cornell Green Additionally, I have never seen a stand-alone Imperial dealership though Lincoln and Cadillac always had ‘em. Seemed like Imperial was always an add-on to the Chrysler for someone with some extra money.

[@pcno2832]

Wasn't 1966 the last year of the Imperial on a separate, body-on-frame platform? I'd always heard that the 1967-1973 models had a stretched version the unibody shell used for Chryslers. While they were not sold through a separate dealer network, Imperials did offer more legroom than their un-stretched counterparts, unlike the Cadillac Devile, which, though stretched under the hood, had the same body shell as the Electra and 98.

[@georgeszaslavsky]

@@pcno2832 1966 was the last year when Imperial was building cars ona separate body plateform and yes they were better handling cars than any of their gm luxury and fomoco luxury counterparts

[@1983jblack]

By 1975, Ford offered four wheel disc brakes on the full size Fords, Mercurys, Lincolns, and Continental Marks and the Lincolns had an early form of anti lock called Sure Track combined with it, though Sure Track had been available since 1970 or 1971. Imperial did however beat Lincoln and Cadillac to the market with four wheel discs in 1974

[@sputumtube]

Wonderful. Thanks for sharing something from the year of my birth.

[@hildablanco1591]

Imperial crown for 1960 took Packard suspension technology and it was a sucess so beautiful how things were done manually

[@glennso47]

I remember one of my uncles had one of these. Made my dad upset. He always thought Cadillacs were a better luxury car than a "!@#$% Chrysler." I can still hear him cussing Chrysler cars to this day.

[@user-im4bf3ro8q]

Beautiful classic imperial

[@TheGbeecher]

I've always liked the Imperial over the Cadillac and Lincoln...beautiful and amazing cars 😊❤

[@cornellgreen3692]

In 2018 and 2019 it would take $850 in gas to go from New York City to Los Angeles in the 1960 Imperial, but you only go around once in life, so why the hell not!

[@johnkern7075]

On The Beverly hillbillies mr. Drysdale had one of these imperials.

[@josephklimchock5412]

I had this exact car, Imperial Crown was my model and in black, it looked just like this. My first car and was driving it in 1977.......should have never sold it.

[@72Disco1998]

Great video

[@cambo1200]

I own a ‘60, trust me there is nothing “light” about it!

[@normanglussier6473]

The Imperial was a great car.

[@Normanx964]

"Luxury buyers tend to be conservative, Ed. So lets give them this wild-ass UFO flying saucer car!"

[@christophepaget3644]

Très belle voiture,very Nice car.

[@jasongomez5344]

After watching so many of these films, I have only just realised that the ding noises are alerts to change the slide, while the audio is played on a record player. They aren't actually films.

[@RivetGardener]

What a beast. Love the ugly front end, the wow tail. What a wonderful car.

[@shuggy1110]

Sweet Crown-a-licious!

[@FumariVI]

I think the 1960 Imperial looks good. If you want to see something hideous look at a 1961 Plymouth Fury. It looks like an alien space vehicle.

[@ricardorodrigues7304]

simplesmente maravilhoso.

[@p47thunderbolt68]

"Lightness and grace to everyone "

[@alanstrong55]

If you got one those Imperials in that day, you were the envy of your neighborhood.

[@donaldcurtis9229]

I saw a 1960 Chrysler Imperial LeBaron had a car show 4-door original 413 56000 MI white with a maroon Interiors second owner I tried to buy it she told me it wasn't for sale

[@fairfaxcat1312]

Not cost effective to build them this way and the limited clientele didn't appreciate the build care enough to respond with orders. Still wishing Chrysler would offer an Imperial to counter the GM and Ford offerings forever.

[@wallissadberry8460]

Would be nice but FCA would probably only offer a gloried upscale 300! I'd like to see one too with aHemi 6.0liter engine!

[@tonychasey7990]

@@wallissadberry8460 , I still think that a modern interpretation of the Fuselage cars would do well in today's market. Start with the bones of the 300. Stretch the wheelbase, give it a version of the 6.4, and design it after the fuselage concept. I think the reason the whole SUV craze has gotten so popular is the fact that normal cars these days have no passenger space. I don't care what people say. I have a 12 300. Love the car. But it does not have the room of my 71 Imperial. With the tech of today, it can be done. And I honestly believe that people would buy a car that offered REAL SPACE. Think of what is out there in today's cars. Impala, no. Fusion, no. Taurus, hell no.. that thing is like a coffin.. Continental,,, nope... camry and accord.. not even close. The charger and the 300 are the only thing close. And, they still sell well. As the old ad once said, "Its time for Imperial"!

[@stuckinmygarage6220]

Sorry. @1:40 and @11:00, the simple chrome body trim front fender to front driver door doesn't line up. If u going to show off your best, that's not attention to detail.

[@TheOzthewiz]

Also, the gap between the front fender and the driver's door is big enough to stick your hand thru! Chrysler and "quality" are mutually exclusive!

[@erics9754]

These Imperials were banned from smash up derby's as the destroyed everything in their path. Truly a well made car.

[@76TomD]

7:06 - anyone else notice the gauges and wheel & horn ring look like a big smiley face?

[@LeeBlaske]

The voice of the person identifying himself as "Les Barnett" at the beginning sounds really familiar. I wonder if that's a character name for some actor. Almost sounds a little like Johnny Carson.

[@crazybobdj]

I heard that voice on some 60's Popeye cartoons, & the movie trailer for "Hot Rods To Hell" 1967?

[@georgeszaslavsky]

ultimate luxury ride back then

[@TheOzthewiz]

Make MINE a Continental Mk 2, Please!

[@AryDontSurf]

If I had slacks like theirs I'd own the world...

[@markbehr88]

I have a 1960 LeBaron.

[@pcno2832]

5:12 The "high tower" seat seems ahead of its time. Although they don't mention whiplash protection, I'll bet it offers more of it than the lowback seats that were common in 1960.

[@hurricanefury439]

I almost bought one of these

[@barryobrien7935]

Notice how THIN the seat cushion is-I had a ‘59 Plymouth with the same issue. In order to achieve the lower look with the introduction of “The Forward Look” in 1957, Chrysler not only used smaller tires but took about 5 inches out of the seats. They were not comfortable and so low to the floor that I think they contributed to back problems for me.

[@Rare92Mustang]

"Light, poised feeling" LIGHT! ahaha

[@kerryincolumbus]

Compared to the stodgy 59's with all their excessive chrome and over-styling (as in the '59 Cadillac for a very good example), this was "light" in comparison.

[@cornellgreen3692]

Ryan Richards A "light, poised feeling" is rather ironic when such a statement is applied to a car weighing nearly 5,000 pounds.

[@pcno2832]

2:44 I was hoping he'd discuss the optional washing machine in the trunk lid. Can you drive without interrupting the spin cycle?

[@dicarlo57]

can you comment without being an asshole?

[@paulhayman3942]

I just want just want to put my order. For achrysler imperial 1960 be the proud owner

[@tonytrotta9322]

Nice car but, it is an Imperial which was separate from the Chrysler name like a Plymouth. The 1960 Imperial had the humpback whale fins and airplane type gauges.

[@ronbrock6153]

I wonder what is up with the road test Imperial shown having the flat black bumpers?

[@alschuckert]

Definitely: The future is in the past"... I have said.

[@arnaldosandoval453]

KIA's executives just watched this video and concentrated in strong automobiles.

[@CHixon]

This strengthens my opinion that the Imperial was subsidized by the higher production MoPar models, with unintended consequences in fit, finish and presentation details, both good and not so good. Every other photo shows a problem with fit or finish.

[@TheOzthewiz]

Poor build quality is nothing new for Chrysler Products. From the late '50s till today, Chrysler "quality" was ranked lowest in the domestic field! They did have GREAT drive trains which made them deliver high performance! I remember the '60 Plymouth Valiant when it first hit the showrooms, wrinkled headliners (they used hand-fitted cloth back then) and window sealant "putty" that would overlap the weatherstrip, which was SUPPOSED TO be cleaned off by the dealer prep people. Just plain BAD workmanship compared to GM or Ford products! Is it any wonder that Plymouth (one of the "low" priced 3") was displaced by Pontiac (medium priced car) in sales! Could NEVER bring myself to buy a NEW Chrysler Product, although they did make for GREAT "winter beaters"........CHEAP to buy USED!!

[@frankwakelin1150]

I learnd how to drive in a 58imperial, can't remmber with what modle it was it could have been a crown

[@glennjones6574]

Lead. Interesting

[@redtra236]

Lead is commonly used to close up seams

[@Tatortot318]

Is that Milburne Drysdale on the right...lol...the crotch cooler for the driver was wise invention...

[@desertbob6835]

"People LIKE Imperial styling!" What a load that was! Exner's '57 '61 Imps were known as "moon goon" cars out here in California. Styling was a dud, and Chrysler lost sales to both Cad and Lincoln in those years. Even the disastrous '59 Cad picked up sales over the '58s from Imperial, as did the boat anchor Lincolns. Once the board ousted Exner and put Engel in to clean up the mess, Chrysler started turning out some real head turning designs. Then the "fuselage body" mess happened in '69, and the long, slow slide to oblivion began.

[@pcno2832]

The dippy 1960 grille, washing-machine/toilet-seat trunklid and landau-roof (I've always hated landau roofs) were a little over the top, but the side profile of the car was still stunning, like some winged beast from outer space. The car had character. And the angled quad headlights on the Lincoln were just hideous.

[@kyboy5]

Shut the Fuck up you dollar tree Danny Trejo

[@DMBall]

They should have called it the "Impractical," not the Imperial, but in those days luxury car meant long, longer, longest.

[@andrewarmstrong7310]

Anyone else notice the absence of side-view mirrors?

[@andydanko7074]

I didn't even notice that till I read your comment , you're right

[@kaybroughton9004]

They are there. You can see at 17:40.

[@felinebline7154]

Today we live in Scifi horror movie.

[@MisterMikeTexas]

Sorry, but the 1960 Cadillac was the best looking prestige car from Detroit for that year. This Imperial is just over the top helter skelter stylewise, including the pimpish decklid. The 59 Cadillac was more pleasant to the eyes.

[@charlesw62]

I'm horrified (not) the used lead in the seems! LOL.

[@charleswilliams5167]

voitdive I do realize that. You can tell by the “lol”

[@dinocracchiolo2040]

America cars reached there pinnacle in the late 60's a massive decline ever since.

[@cjr3559]

Insulting to all broom pushers

[@petermainwald6413]

Seriously never could understand how Cadillac outsold Imperial..

[@TheOzthewiz]

Simple! Cadillac was a QUALITY automobile (back in THOSE days), while the IMP, not so much!

[@it1988a]

Milbern Drysdale

[@oliasofsunhillow7116]

Your title shouldn't say Chrysler Imperial!

[@vladilenkalatschev4915]

Nice vehicle, but I would prefer Cadillac

[@TheOzthewiz]

Make MINE a '59 RED Cadillac "Series 62" convertible! I would FEEL like I died and gone to heaven!😇

[@paulcheek5711]

back when america made real cars

[@hankaustin7091]

exactly right!

[@stuckinmygarage6220]

Sorry. @1:40 and @11:00, the simple chrome body trim front fender to front driver door doesn't line up. If u going to show off your best, that's not attention to detail.

[@mikep608]

I don't know which is worse: New cars, loaded with plastic air splitters and race car wannabbeee styling, or these cars, that look like George Jetson's Disneyland theme park ride.

[@TheOzthewiz]

I will GLADLY take "today's" cars instead of "stone age" engineering of the '50s, '60s cars. And, lets NOT forget "safety" of those relics, where a 20mph crash would almost certainly make you a DEAD PERSON!

[@subaruwrx5701]

ugly but beautiful at the same time

[@kerryincolumbus]

It's only ugly to 21st century car buyers because UGLY is what we're used to in the junk the car companies are passing off for cars today. In 1960 this was the ultimate in luxury and everyone with ANY kind of good taste wanted one, why even our soon-to-be First Lady at the time, Jackie Kennedy, had one built especially for her at the Imperial Jefferson Road assembly plant!

[@cornellgreen3692]

What is really beautiful about the Imperial is its iron constitution. The cars were built like tanks and made to last. And if you ever run into one that has sat for a long time, it's amazing how much the car wants to live again. Tragic that the car struggled in its product lifetime.

[@pcno2832]

@@cornellgreen3692 Pre-1967 Imperials were the only passenger cars I've ever heard of being banned from demolition derbies for being to tough and heavy. Cadillacs only weighed more than Chevy's because of the added length and equipment, but Imperials had more iron from front to back.

[@TheOzthewiz]

More like "FUGLY"...

[@WJKPhD]

In the 2018 film, The Outsider, a 1960 Black Chrysler Imperial shows up as the title says "1954" - ruins the whole movie!

[@classic-kool]

OMG... @ 3:17... is that a pubic hair right above the passenger rear tail light? WTF??? 😯

[@fairfaxcat1312]

classic kool No, according to Democrats and the mainstream media-oh wait those two groups are one and the same-pubic hairs are only found on Justice Thomas’ Coke can which may or may not be found near his TV room which may or may not include a collection of VCR tapes including “Long Dong Silver.” Amazing how NPR and the Democrats still make a bigger deal out of someone’s mere discussion of pubic hairs and Long Dong Silver-I’m not justifying Thomas-than Slick Willy actually BEHAVING in a certain way toward Jones, Willey, and Broaddrick. In the last instance the very credibly alleged behavior is actual rape.

[@06DESMARAIS]

It's just a fiber thread idiot

[@dougfinlay7528]

In just one more year--1961, the clean, advanced 1961 Lincoln would hit the showroom, making this Imperial totally dated. In fact, it would not be until 1964 that Imperial finally got rid of the very dated, late 50's styling. Both the 61 Lincoln and 64 Imperial were Elwood Engle cars. The last true Imperial was 1973. After 1973 Imperials shared the same wheelbase and length as a big Chrysler, where as Lincoln and Cadillac still offered something special for high priced buyers.. Soon after, Imperial was done, except for a couple of weak revivals.

[@pcno2832]

The '61 Lincoln was loved by the critics, but not by people who had to fit into the not-particularly commodious back seat. For '64, I believe, Lincoln gave back a few inches of the foot they chopped off the car for '61.

[@1983jblack]

Cadillacs and Lincolns did it too. Cadillacs looked like 98s and Electras in the '70s and '80s and Lincolns bore its resemblance from the Marquis/LTD line. Continental took the big Fords dash in 1978 since it was in its last year's before being downsized. The big Lincolns rode on the Panther platform in 1980 until its demise. All luxury brands took from the lesser brands

[@dougfinlay7528]

This is 1961., not the 80's. Lincolns had their own body and were made in their own "Wixom" factory (with T-birds). All though the 60's and into early 70's Lincolns were clearly different from any Ford or Mercury. Lincoln was also the first US car to have a 2/24 warranty. Each 61 Lincoln was test driven on a Ford track after manufacture..

[@gordonmcmanus1238]

Jacqueline Kennedy White house limousine

[@LearnAboutFlow]

This car is absolutely hideous in every way. Unbelievable Chrysler later came up with one of the most beautiful cars ever, the "Green Hornet' Imperial of the mid 1960s

[@jakekaywell5972]

I'd much rather prefer this 60 as far as Imperials go. I think something was lose when Elwood Engel was brought in to clean up the Imperials' lines.

[@TheOzthewiz]

I agree 100%! Of the Chrysler cars of that era, I think the Desoto was absolutely gorgeous! Just MY opinion..

[@mrbdx]

Man that car is UG-LEE! Jesus! 🤢

[@TheOzthewiz]

FUGLY!!!!!

[@reydekker7687]

Twenty minutes of "salesmanship" and barely one concerning the engine, drive train, suspension. But those tail lights sure are spiffy.

[@davidbroughall3782]

Not even a film. Just a bunch of stills. You'd think Chrysler would have had the money to do an actual film.

[@brianst.pierre6566]

David Broughall the dealerships likely didn’t have a movie projector since they weren’t common to everyone. Filmstrip machines are much cheaper. This was meant for sales staff training

[@jigrodrigues]

Jesus Christ, I like yank tanks but this one is just ghastly

[@jakekaywell5972]

I like it just fine. I happen to like Atomic Age automotive craziness, so my philosophy is to go all out!

[@jakekaywell5972]

Yeah...I'd have to pass on this car. The front end manages to look both sullen and deranged while the rear end is festooned with enough gratuitous detail to make even the most ostentatious Brooklyn pimp hurl. If I were looking to buy a new car in 1960, I would walk into a Studebaker dealer and buy myself a Hawk. Yeah, there would be a thick pillar spoiling things but at least it won't make me nauseous.

[@TheOzthewiz]

Styling is subjective, but to ME the "Imp" looks like somebody's BAD DREAM!

[@ursirius4878]

Imperial was separate from Chrysler like Chevy is separate from GMC. I mean c'mon man, can we get anymore anal?. That's a rhetorical question.

[@williamg2552]

NOT A CHRYSLER. NOT EVEN VINed as a Chrysler. No “Chrysler” name ANYWHERE on the car !!

[@williamg2552]

NOT A CHRYSLER. Please stop perpetuating “THE BIG LIE .”

[@bobjohnson205]

Looks like it's been designed by a blind man! lol

[@dieselcoondog]

Wait till you see the '62

[@billbright1755]

Good gosh to my eye that thing drove off the ugly cliff and hit every boulder on the way down. Could it get more tacky and pretentious? It's been made much lighter for 60, was the 59 an aircraft carrier? Yeah, I'll go along with that. Sounds like he had a gun to his head.

[@jakekaywell5972]

I like this Imperial just fine. I happen to like Atomic Age automotive craziness, so my philosophy is to go all out!

[@TheOzthewiz]

[@retrobear2]

So cheesy. The same actor is voicing both parts

[@prestoncheapbtheadphoneste3010]

I didn’t even notice that. Ha.

[@toolpusher-tz9op]

No matter what Imperial did, it was always an ugly design. That's why I think Cadillac beat it.

[@TheOzthewiz]

The Cadillac cleaned the IMP's "clock" when it came to total sales!!

[@GooberBrother]

"Best profile of any car made" have to agree.