1971 Chrysler Vehicle Line Up Sales Features - Dealer Promo Film

1971 Chrysler Vehicle line up sales features video from the Chrysler Master Technician Service Conference Training Series. Used as a training tool for dealer salesmen and a sales tool for potential customers.
Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission.

[@JazzzRockFuzion]

Possibly the single greatest year in Chrysler Corp's history - in terms of collective styling, engineering and power.

[@fairfaxcat1312]

Not power. The compression ratio was reduced in 1970 and even more in1971 because of government standards.

[@jamesaandf]

@@fairfaxcat1312 on MoPar engines the compression ratios remained mostly the same until 1972. Even then, some were still the same. The main reason for the power rating drop in ‘71 was because of going to the SAE ratings.

[@fairfaxcat1312]

Styling yes. Quality no. My Dad’s ‘71 Newport was garbage. From the time it was new the rear end sang like an off-key church choir; the wind noise whistled unceasingly from the unframed ventless hard top windows; and the unsophisticated 383 would shake the whole car when sitting at a red light.

[@hotrodeldorado811]

Such beautiful cars, can't get that kind of quality anymore

[@plymouth491]

You can have safe, boring cars or flashy, dangerous cars. Which one would you like to put your children into?

[@hotrodeldorado811]

@@plymouth491 good point, safer newer cars I would put my child/children in, the classic would just be a novelty (once in a while crusier)

[@pauldecham1896]

I wish they talked about the 300 more. My very first car was a 1970 Hurst Chrysler 300! That car was a dream machine and one of the best Mopars I ever owned. Next to my 71 440 4-speed GTX, 76 Aspen 360 4-speed R/T and my now 71 Dodge Charger 440 4-speed car : )

[@HITEKSTRANGER]

Lucky son of a gun !!! 👍😊

[@DEMON.DINGUS]

Still the best car I've ever owned.

[@ce9345]

Wonder how many Imperial's were equipped with the 4 wheel anti-skid brakes. That system was made by Bendix. Quite an innovation for 1971.

[@nigelgoodwin6954]

I think the industry first was Jensen with the Interceptor?

[@HITEKSTRANGER]

To think i bought a 71 Chrysler on a whim as a 3rd vehicle at a price i could not say no to...and never fully appreciated it nor gave it the love it deserved. Beautiful Awesome car !!!

[@MrMenefrego1]

Chrysler has 15 models for 1971. In 2021 they have three!

[@nigelgoodwin6954]

All nice cars. So much better than the generic plastic SUV’s of today.

[@adamtrombino106]

For yrs I thought my grandfather had a 70, but from the look of the grill his was a 71 Newport sedan. He did have the 383 2bbl engine though. The 360 2bbl was standard on base models, new for 71.

[@craigpennington1251]

My 1971 2 door Imperial was my # 2 best car I've ever owned. #1 was my 66 GTO. Quality and reliability were 100% in both cars. Both cars had good gas mileage also if your foot wasn't trying to go through the floor. Both cars had over 370 h.p. to the rear wheels and gobs of torque. Plus they rode great not like today's .

[@fairfaxcat1312]

Those two were certainly different from one another.

[@007fredh]

Good gas mileage really? Both of the cars you’re talking about are absolutely killer cars but gas mileage would not be near the top of the list.

[@marksolarz3756]

Very interesting! I have a brown n tan top 300!

[@a2r7n6]

My grandparents had a 1971 New Yorker. Grandpa was color blind, so he always ended up with green cars because he thought that they were brown.

[@MrMenefrego1]

Me too! lol

[@chettennant2642]

The group picture at .21 must be that era's Sopranos.

[@coiledsteel8344]

Chryslers had some advantages over lighter cars that could be unstable at very high speed - over 100mph. Were tougher and heavier - but torsion bars made them excellent at high speed handling.

[@FIVEOFEVER]

Not with bias ply tires

[@coiledsteel8344]

440 TNT engine available - safe tough unibody construction.

[@allencrider]

The era of those bodyside mouldings. And that fake wood in the interior of the expensive Imperial.

[@paulcheek5711]

when cars were big and beautiful

[@BELCAN57]

Back when a MOPAR was a good car.

[@coiledsteel8344]

I may consider rebuilding one - maybe -72 with all later safety/ performance upgrades, such as Electronic Ignition, Disc Brakes. Love the race proven Torque Flyte trans.

[@Doobie1975]

I've thought the 360ci V8 was the standard engine on the base Newport

[@gli7utubeo]

check out the headlight brush at 1:05

[@orange70383]

Man a 300 Coupe is one good-lookin thirsty car. The Newport would look it's best in 72' with a better looking grill and an awesome set of taillights.

[@Bobbydonothing]

I want one.

[@peterpanassow7814]

Love the rim-blow. 😂🤣

[@orange70383]

I had a Cuda with a rim blow, a few times racing people I accidentally honked the horn gripping the wheel to hard when I shifted into 2nd, kind of embarrassing.

[@briannumme9337]

Peter Panassow stop!!

[@hr3800]

Sooo COOOL 📯☀️📯

[@Doobie1975]

I'm surprised they've started using emission control devices with the 1971 model cars, I've thought they didn't start doing that until the 1973 model cars.

[@ZEZERBING]

I had a 67 mercury cougar in California. it had emission equipment.

[@adamtrombino106]

That system 1st started for California cars in 70. All Chryslers for 71 had the vapor recovery system and depending on the tank capacity, even had dual charcoal canisters. Did it work? Maybe on paper.... ;)

[@billj8527]

Because Chrysler rusts through should have been the catch phrase back then.

[@oliasofsunhillow7116]

Imperial was still a different division up until 1975 but Chrysler seemed confused on how to market the Imperial! Such a shame that the Imperial failed so much just trying to be more than a Chrysler!

[@matadorman78]

Imperial was a seperate division up to 1983. The 1990's version was the first of the return to Chrysler Imperial. The death of Imperial started with 1969 to 1973 models. They were just Chryslers with higher trim at this point. Even though they were, and true to this very day, the longest production cars made. Ahhh Imperial, beauty in motion.

[@plymouth491]

Chrysler and Phord were so busy trying to emulate GM's confusing, overlapping, and horribly inefficient corporate structure that they weren't paying as much attention to quality and detail as they should have.

[@timkis64]

dad had a 71 new yorker 440.tires mustve been 30 inches tall.& had 2.73 rear.only god knows what it wouldve topped out at.just knew it wouldnt be me doing it on 1970s bias plys.

[@thoughtfinder]

The sure braking system was the early years of anti lock braking systems we see on modern cars today

[@erics9754]

My old man used to say about Asian cars that he would put handles on the back and use them for wheel barrels.

[@kerryincolumbus]

LOVE IT!! I'm going to start saying that!!

[@montinaladine3264]

barrels? hahahaha it's wheel BARROWS, you idiot!!!!

[@orderofmagnitude-TPATP]

Was this the first car with what we know as ABS then?

[@matadorman78]

Yes 4 wheel ABS. Gm and Ford had 2 wheel systems I believe on their rear wheels, Chrysler had it all around.

[@FIVEOFEVER]

Lincolns had it but only on the rear wheels

[@matadorman78]

@@FIVEOFEVER i said that three weeks ago. You must be a Ford owner

[@Hot80s]

in usa yes, euro had it already

[@smellsuperb1]

First us model with abs was the Lincoln Mark III and thunderbird from 1969 (rear wheel only).

[@plymouth491]

That's a terrible motto, "For all the living you do, Chrysler comes through."

[@Santor-]

If only they could have made the hood a little longer.

[@peterhogan9537]

Hideaway headlights and wraparound bumpers, GM was out of this by now.

[@marshalllsmith2095]

GM had hideaway headlights and wraparound bumpers on several models back then ..

[@peterhogan9537]

@@marshalllsmith2095gone by 71

[@marshalllsmith2095]

@@peterhogan9537 You forgot about the 80's and 90's and Pontiac firebird's and Chevy corvettes, and 2000 models aswell, and I do believe the Vettes still wear them.

[@theoriginalmungaman]

For all you miss informed people who say Imperial was its own mark, this along with other brochures prove it was the top of the Chrysler line!

[@lebaron67]

it was still registered as its own make but no longer marketed that way (starting in 1971). potential sales demonstrated it wasn't worth it anymore. there were also still separate chrysler, plymouth, and imperial signs at the dealerships(that didn't cost anything). or a couple of years through 1970, imperial even had about a dozen independent dealerships in the midwest(but that's an odd story).

[@ayryz1]

Please study the facts before making a misinformed statement yourself. When you do so you will discover that Imperial was in fact a separate division of Chrysler Corporation, It's own marque from 1955 through 1970. All the documentation is available for your revue. As is easily discerned from this video the information herein concerns the 1971 model year.

[@theoriginalmungaman]

ayryz1 Yes Imperial was a division of Chrysler at first but was changed to the top of the line Chrysler. I have a 72 from the original owner with all brochures and it says right on the car Imperial by Chrysler as it does in the books!

[@ayryz1]

@@theoriginalmungaman Indeed! The 1972 was in fact a product of the Chrysler division. The separate marque status was disbanded after the 1970 model run. My 1972 says imperial by Chrysler on the trunk lid and the paperwork all said Chrysler division. My 1969 however didn't say Chrysler anywhere on it and all the paperwork said Imperial division. Always at the top these great cars are enjoyed by many. Thank you for your interest as well.

[@smellsuperb1]

Dude, in 1959 Chrysler had 5 different makes to directly compete with GM (Plymouth, Dodge, DeSoto, Chrysler, and Imperial). You're wrong.

[@orderofmagnitude-TPATP]

AGAIN WITH THE BEEPS? ? WHAT IS THAT ABOUT?

[@FIVEOFEVER]

That is to tell the projector operator to go to next picture slide

[@joeseeking3572]

@@FIVEOFEVER Unless it was a filmstrip, lol

[@eltsennestle998]

I can see it rusting in the still shots. Not that Ford or Chev were any better in this age.

[@Aman-fv5if]

Not that any normal brand back then was any better on rust.

[@billj8527]

Glad somebody mentioned the rust, I had a 72 that was full of holes by 78. Not a good thing with the unibody.

[@loveisall5520]

Those horrible, cheap window cranks looked awful on Plymouths, much less these cars.

[@erics9754]

This was before people bought rice burners. When they were patriotic and not traitors.

[@ElwoodBlues830]

Unfortunately, people began to buy good reliable cars instead of big crappy gas burners. US cars from the 80's were worthless, and ugly. Patriotic doesn't mean blind. I run a japanese Mazda 2013 and a Chevy 72. Best of both worlds.

[@matadorman78]

@@ElwoodBlues830 Well, I dont know about the Chevy? Yikes!

[@papocam3853]

Back in the day, you NEVER,EVER,NEVER RACED any type of Chrysler car across an intersection, PERIOD!!! (uni-body construction).

[@orange70383]

Meaning what, I've thrashed many uni-bodies with no problems.

[@jamesaandf]

So why were the C body, Polara in particular, the most common police pursuit cars?

[@smellsuperb1]

My uncle drove me and my brother back home one day, in our grandfather's '73 fury 3 4-door. I didn't know his car was that fast until that day 🤣